Posts tagged ‘2008’


Autocade reaches 8,000,000 page views; viewing rate up slightly since last million

05.03.2016

I had expected our car encyclopædia Autocade would reach 8,000,000 page views this month, just before its eighth anniversary. The difference was that this time, I was there last Monday GMT (the small hours of Tuesday in New Zealand) to witness the numbers tick over—almost.
   Usually, I find out about the milestones ex post facto, but happened to pop by the website’s stats’ page when it was within the last hundred before hitting 8,000,000—and took the below screen shot where the viewing numbers had reached 8,000,001 (I also saw 7,999,999; and no, these special admin pages are not counted, so my refreshing didn’t contribute to the rise).

   The site is on 3,344 individual entries (there’s one image for each entry, if you’re going by the image excerpt), which is only 86 more than Autocade had when it reached 7,000,000 last October. The rate of viewing is a little greater than it was for the last million: while I’m recording it as five months below, it had only been March for just under two hours in New Zealand. Had Autocade been a venture from anywhere west of Aotearoa, we actually made the milestone on leap day, February 29.
   Not bad for a website that has had very little promotion and relies largely on search-engine results. I only set up a Facebook page for it in 2014. It’s been a labour of love more than anything else.

March 2008: launch
April 2011: 1,000,000 page views (three years for first million)
March 2012: 2,000,000 page views (11 months for second million)
May 2013: 3,000,000 page views (14 months for third million)
January 2014: 4,000,000 page views (eight months for fourth million)
September 2014: 5,000,000 page views (eight months for fifth million)
May 2015: 6,000,000 page views (eight months for sixth million)
October 2015: 7,000,000 page views (five months for seventh million)
March 2016: 8,000,000 page views (five months for eighth million)

   I started the site because I was fed up with Wikipedia and its endless errors on its car pages—I’ve written elsewhere about the sheer fictions there. Autocade would not have Wikiality, and everything is checked, where possible, with period sources, and not exclusively online ones. The concept itself came from a car guide written by the late Michael Sedgwick, though our content is all original, and subject to copyright; and there’s a separate story to tell there, too.
   I acknowledge there are still gaps on the site, but as we grow it, we’ll plug them. At the same time, some very obscure models are there, and Autocade sometimes proves to be the only online source about them. A good part of the South African motor industry is covered with material not found elsewhere, and Autocade is sometimes one of the better-ranked English-language resources on Chinese cars.
   I’d love to see the viewing rate increase even further: it’d be great to reach 10,000,000 before the end of 2016. It might just happen if the viewing rate increases at present levels, and we get more pages up. Fellow motorheads, please keep popping by.

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Posted in business, cars, China, interests, marketing, New Zealand, publishing | 2 Comments »


Quick Autocade stats

02.12.2014

I was curious tonight to see the rate of growth of entries on Autocade. It hasn’t changed greatly. The initial 500 didn’t take long, but, since then, every 500 entries have taken 18 months to be added. However, the traffic has grown at a much faster rate.

March 2008: launch
July 2008: 500 (four months for first 500)
December 2009: 1,000 (17 months for second 500)
May 2011: 1,500 (17 months for third 500)
December 2012: 2,000 (19 months for fourth 500)
June 2014: 2,500 (18 months for fifth 500)

March 2008: launch
April 2011: 1,000,000 page views
March 2012: 2,000,000 page views
May 2013: 3,000,000 page views
January 2014: 4,000,000 page views
September 2014: 5,000,000 page views

We’re now sitting on 5,317,738 page views, which means we’re doing roughly 100,000 a month.

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Posted in cars, media, New Zealand, publishing | No Comments »


Business etiquette 101: don’t threaten lawsuits against a customer proposing an idea which you later adopt

30.11.2013

Interesting to spot this link. When I started Autocade in 2008, I approached Haymarket, letting them know I was a Classic and Sportscar reader since it began in the 1980s, and I was inspired by the Sedgwick guides that it ran then. Autocade was to be an online cyclopædia that would use a brief format, with original research, of course, but I would welcome the input of C&SC if it so wished.
   As I recall, the response from the boss was condescending. His staff were so busy there was no way they could ever contribute to such a venture, he told me. That was before the threat: if any part of the Sedgwick guides wound up in Autocade, there would be a lawsuit.
   All this in a single reply, to someone who told him he was a customer since 1983.
   This link illustrates that the first part of his response was complete bollocks, as the guide now exists online, and has done so for nearly three years. In fact, C&SC solicits input from the public. They have taken the Autocade approach.
   And seriously, did he think another publisher would be stupid enough to reproduce the guides online for all to see?
   No, Haymarket has not broken the law: anyone is free to do a guide with their own, original content, and they are free to solicit outside help.
   Nor do I particularly mind seeing this guide online (right down to the ‘most recently updated’ column) because it helps with research—anything is better than the inaccuracies, assumptions and rumours that pass for facts in Wikipedia. There’s only a tiny bit of overlap with Autocade in terms of the eras covered, so the two sites complement one another.
   But it smacks of gross hypocrisy.
   Not only are they doing something they said they would never do because they lacked the resources, they threatened a loyal customer when they had no basis to do so.
   In essence: Haymarket Publishing once threatened me with a lawsuit for proposing an idea, one which they have since adopted. Yes, it really is that simple.
   I lost a lot of respect for a certain Haymarket big-wig that day, someone whose work I had read and admired for decades. It’s surprising to think he hadn’t learned some basic rules in business.
   Brands are not steered by market dominance or big corporate mouths. They are, instead, steered by everyday people, who you should work with, rather than make unwarranted threats against.
   Oh, after reassuring the chap that Autocade would have only original content (after all, he may have not known that New Zealanders are generally law-abiding), I never received an apology for his unprofessional behaviour.
   Even a note of thanks now would be nice for borrowing an idea they were presented with five years ago.

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Posted in branding, business, cars, internet, media, New Zealand, publishing, UK | 1 Comment »


Chrysler is Detroit-thug tough

07.02.2011

To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up.
   To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night minimizes the harsh realities of the centre section. And the commercial has a nice feel to it: it’s not a stereotypical pull-the-patriotic-heartstrings American one, but one which does convey what the script says: we’ve been through hard times, we’re realistic, and, therefore, we understand you more. We also see Chrysler not pulling any fake snobbery, though admittedly the DaimlerChrysler AG days ruined any chance of the company having luxury pretensions for a while.
   It doesn’t make me want to rush out and get one of these cars, but I’ll say one thing: at least it’s not a Lancia commercial adapted for the US, as I don’t think the first one worked particularly well. Though this one from 2008 might not be so bad if the Delta gets there:

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Posted in business, cars, culture, marketing, TV, USA | No Comments »