Posts tagged ‘2008’


Happy birthday: Autocade turns 10

07.03.2018


Above: Autocade can be hard work—and sometimes you have to put up less exciting vehicles, like the 2001–7 Chrysler Town & Country, for it to be a useful resource.

March 8, 2018 marks 10 years of Autocade.
   I’ve told the story before on this blog and elsewhere, about how the site came to be—annoyed by the inaccuracies and fictions of Wikipedia (who said the masses would be smart enough to get rid of the mistakes?), I took a leaf out of the late Michael Sedgwick’s book and created a wiki that had brief summaries of each model, the same way Sedgwick had structured his guides. I received an emailed threat from a well known British publisher (I’m looking at you, Haymarket, and as predicted in my reply, your thoughts proved to be totally baseless) when we started, and 12½ million page views later, we’re on 3,628 models (I think we finished the first day on 12), with our page on the Ford Fiesta Mk VII leading the count (other than the home page).
   Autocade began as a wiki but with so many bots trying to sign up, I closed off those registrations. There have really been about six contributors to the site, all told: myself and Keith Adams for the entries, Peter Jobes and Nigel Dunn for the tech, and two members of the public who offered copy; one fed it in directly back in the day when we were still allowing wiki modifications. I thank everyone for their contributions.
   A few years ago, I began running into people online who used Autocade but didn’t know I was behind it; it was very pleasing to see that it had become helpful to others. It also pleased me tremendously to see it referenced in Wikipedia, not always 100 per cent correctly, but as Autocade is the more accurate site on cars, this is the right way round.
   When a New Zealand magazine reviewed us, the editor noted that there were omissions, including his own car, a Mitsubishi Galant. Back then we were probably on 1,000 models, maybe fewer. All the Galants are now up, but Autocade remains a work in progress. The pace of adding pages has declined as life gets busier—each one takes, on average, 20 minutes to research and write. You wouldn’t think so from the brevity, but I want it to be accurate. I’m not perfect, which is why the pages get changed and updated: the stats say we’re running on 3·1 edits per page.
   But it looks like we’re covering enough for Autocade to be a reasonably useful resource for the internet public, especially some of the more obscure side notes in motoring history. China has proved a challenge because of the need to translate a lot of texts, and don’t think that my ethnicity is a great help. The US, believe it or not, has been difficult, because of the need to calculate cubic capacities accurately in metric (I opted to get it right to the cubic centimetre, not litres). However, it is an exciting time to be charting the course of automotive history, and because there are still so many gaps from the past that need to be filled, I have the chance to compare old and new and see how things have moved on even in my four-and-a-half decades on Earth.
   Since Sedgwick had done guides up to 1970, and paper references have been excellent taking us through the modern motor car’s history, I arbitrarily decided that Autocade would focus on 1970 and on. There are some exceptions, especially when model lines go back before 1970 and it would be a disservice to omit the earlier marks. But I wanted it to coincide roughly with my lifetime, so I could at least provide some commentary about how the vehicle was perceived at the time of launch. And the ’70s were a fascinating time to be watching the motor industry: those nations that were confident through most of the 20th century with the largest players (the US and UK) found themselves struggling, wondering how the Japanese, making scooters and motorcycles just decades before, were beating them with better quality and reliability. That decade’s Japanese cars are fascinating to study, and in Japan itself there is plenty of nostalgia for them now; you can see their evolution into more internationally styled product, rather than pastiches of others’, come the 1980s and on. The rise of Korea, Spain, China, India, Turkey, México and other countries as car-exporting nations has also been fascinating to watch. When Autocade started, Australia still had a domestic mass-produced car industry, Chrysler was still owned by Americans, and GM still had a portfolio of brands that included Pontiac and Saturn.
   I even used to go to one of the image galleries and, as many cars are listed by year, let the mouse scroll down the page. You can see periods grouped by certain colours, a sign of how cars both follow and establish fashion. There are stylistic trends: the garishness of smog-era US cars and the more logical efficiency of European ones at the same time; smoother designs of the 1980s and 1990s; a creeping fussiness and a concentration on showing the brand’s identity in the 2000s and 2010s. As some of the most noticeable consumer goods on the planet, cars make up a big part of the marketing profession.
   The site is large enough that I wouldn’t mind seeing an academic look at industry using the data gathered there; and I always thought it could be a useful book as well, bearing in mind that the images would need to be replaced with much higher-resolution fare.
   For now, I’m going to keep on plodding as we commence Autocade’s second decade. The Salon de Genève has brought forth some exciting débutantes, but then I should get more of the Chrysler Town & Country vans up …

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Posted in cars, China, culture, design, globalization, India, internet, marketing, media, New Zealand, publishing, technology, UK, USA, Wellington | No Comments »


Autocade reaches 8,000,000 page views; viewing rate up slightly since last million

05.03.2016

I had expected our car encyclopædia Autocade would reach 8,000,000 page views this month, just before its eighth anniversary. The difference was that this time, I was there last Monday GMT (the small hours of Tuesday in New Zealand) to witness the numbers tick over—almost.
   Usually, I find out about the milestones ex post facto, but happened to pop by the website’s stats’ page when it was within the last hundred before hitting 8,000,000—and took the below screen shot where the viewing numbers had reached 8,000,001 (I also saw 7,999,999; and no, these special admin pages are not counted, so my refreshing didn’t contribute to the rise).

   The site is on 3,344 individual entries (there’s one image for each entry, if you’re going by the image excerpt), which is only 86 more than Autocade had when it reached 7,000,000 last October. The rate of viewing is a little greater than it was for the last million: while I’m recording it as five months below, it had only been March for just under two hours in New Zealand. Had Autocade been a venture from anywhere west of Aotearoa, we actually made the milestone on leap day, February 29.
   Not bad for a website that has had very little promotion and relies largely on search-engine results. I only set up a Facebook page for it in 2014. It’s been a labour of love more than anything else.

March 2008: launch
April 2011: 1,000,000 page views (three years for first million)
March 2012: 2,000,000 page views (11 months for second million)
May 2013: 3,000,000 page views (14 months for third million)
January 2014: 4,000,000 page views (eight months for fourth million)
September 2014: 5,000,000 page views (eight months for fifth million)
May 2015: 6,000,000 page views (eight months for sixth million)
October 2015: 7,000,000 page views (five months for seventh million)
March 2016: 8,000,000 page views (five months for eighth million)

   I started the site because I was fed up with Wikipedia and its endless errors on its car pages—I’ve written elsewhere about the sheer fictions there. Autocade would not have Wikiality, and everything is checked, where possible, with period sources, and not exclusively online ones. The concept itself came from a car guide written by the late Michael Sedgwick, though our content is all original, and subject to copyright; and there’s a separate story to tell there, too.
   I acknowledge there are still gaps on the site, but as we grow it, we’ll plug them. At the same time, some very obscure models are there, and Autocade sometimes proves to be the only online source about them. A good part of the South African motor industry is covered with material not found elsewhere, and Autocade is sometimes one of the better-ranked English-language resources on Chinese cars.
   I’d love to see the viewing rate increase even further: it’d be great to reach 10,000,000 before the end of 2016. It might just happen if the viewing rate increases at present levels, and we get more pages up. Fellow motorheads, please keep popping by.

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Posted in business, cars, China, interests, marketing, New Zealand, publishing | 2 Comments »


Quick Autocade stats

02.12.2014

I was curious tonight to see the rate of growth of entries on Autocade. It hasn’t changed greatly. The initial 500 didn’t take long, but, since then, every 500 entries have taken 18 months to be added. However, the traffic has grown at a much faster rate.

March 2008: launch
July 2008: 500 (four months for first 500)
December 2009: 1,000 (17 months for second 500)
May 2011: 1,500 (17 months for third 500)
December 2012: 2,000 (19 months for fourth 500)
June 2014: 2,500 (18 months for fifth 500)

March 2008: launch
April 2011: 1,000,000 page views
March 2012: 2,000,000 page views
May 2013: 3,000,000 page views
January 2014: 4,000,000 page views
September 2014: 5,000,000 page views

We’re now sitting on 5,317,738 page views, which means we’re doing roughly 100,000 a month.

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Posted in cars, media, New Zealand, publishing | No Comments »


Business etiquette 101: don’t threaten lawsuits against a customer proposing an idea which you later adopt

30.11.2013

Interesting to spot this link. When I started Autocade in 2008, I approached Haymarket, letting them know I was a Classic and Sportscar reader since it began in the 1980s, and I was inspired by the Sedgwick guides that it ran then. Autocade was to be an online cyclopædia that would use a brief format, with original research, of course, but I would welcome the input of C&SC if it so wished.
   As I recall, the response from the boss was condescending. His staff were so busy there was no way they could ever contribute to such a venture, he told me. That was before the threat: if any part of the Sedgwick guides wound up in Autocade, there would be a lawsuit.
   All this in a single reply, to someone who told him he was a customer since 1983.
   This link illustrates that the first part of his response was complete bollocks, as the guide now exists online, and has done so for nearly three years. In fact, C&SC solicits input from the public. They have taken the Autocade approach.
   And seriously, did he think another publisher would be stupid enough to reproduce the guides online for all to see?
   No, Haymarket has not broken the law: anyone is free to do a guide with their own, original content, and they are free to solicit outside help.
   Nor do I particularly mind seeing this guide online (right down to the ‘most recently updated’ column) because it helps with research—anything is better than the inaccuracies, assumptions and rumours that pass for facts in Wikipedia. There’s only a tiny bit of overlap with Autocade in terms of the eras covered, so the two sites complement one another.
   But it smacks of gross hypocrisy.
   Not only are they doing something they said they would never do because they lacked the resources, they threatened a loyal customer when they had no basis to do so.
   In essence: Haymarket Publishing once threatened me with a lawsuit for proposing an idea, one which they have since adopted. Yes, it really is that simple.
   I lost a lot of respect for a certain Haymarket big-wig that day, someone whose work I had read and admired for decades. It’s surprising to think he hadn’t learned some basic rules in business.
   Brands are not steered by market dominance or big corporate mouths. They are, instead, steered by everyday people, who you should work with, rather than make unwarranted threats against.
   Oh, after reassuring the chap that Autocade would have only original content (after all, he may have not known that New Zealanders are generally law-abiding), I never received an apology for his unprofessional behaviour.
   Even a note of thanks now would be nice for borrowing an idea they were presented with five years ago.

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Posted in branding, business, cars, internet, media, New Zealand, publishing, UK | 2 Comments »


Chrysler is Detroit-thug tough

07.02.2011

To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up.
   To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night minimizes the harsh realities of the centre section. And the commercial has a nice feel to it: it’s not a stereotypical pull-the-patriotic-heartstrings American one, but one which does convey what the script says: we’ve been through hard times, we’re realistic, and, therefore, we understand you more. We also see Chrysler not pulling any fake snobbery, though admittedly the DaimlerChrysler AG days ruined any chance of the company having luxury pretensions for a while.
   It doesn’t make me want to rush out and get one of these cars, but I’ll say one thing: at least it’s not a Lancia commercial adapted for the US, as I don’t think the first one worked particularly well. Though this one from 2008 might not be so bad if the Delta gets there:

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Posted in business, cars, culture, marketing, TV, USA | No Comments »