Posts tagged ‘2017’


Endorsing Laurie Foon for Southern Ward

16.12.2017

While I no longer live in the Southern Ward in Wellington, I know whom I would vote for if I still did. It’s after a lot of thought, given how strong the candidates are—I count several of them as my friends. One stands out.
   I have known Laurie Foon for 20 years this year and have watched her genuinely take an interest in our city. This isn’t just political hype: two decades ago, she warned us about the Inner City Bypass and how it wouldn’t actually solve our traffic problems; her former business, Starfish, was internationally known for its real commitment to the environment and sustainability (its Willis Street store walked the talk with its materials and lighting); and as the Sustainable Business Network’s Wellington regional manager, she’s advised other companies on how to be environmentally friendly (she’s recently received a Kiwibank Local Hero Award for her efforts).
   In 1997, when I interviewed Laurie for Lucire’s first feature, she had enough foresight to say yes to a web publication, at a time when few others saw that value. (This is in a pre-Google world.) It’s important for our local politicians to be ahead of the curve—yet so many voters have opted to look firmly in a rear-view mirror when it comes to politics, fixated on re-creating the “good old days”. If I vote, I vote for our future, and Laurie really can make a difference in council—as she has been doing in our community for the past two decades and more, issue after issue. She’s forward-looking, and she can help make our city carbon neutral, waste-free, and socially responsible. It’s a wholehearted endorsement for Laurie to make good things happen.

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Posted in culture, New Zealand, politics, social responsibility, Wellington | No Comments »


Being an optimist for a better post-Google, post-Facebook era

15.12.2017

Interesting to get this perspective on ‘Big Tech’ from The Guardian, on how it’s become tempting to blame the big Silicon Valley players for some of the problems we have today. The angle Moira Weigel takes is that there needs to be more democracy in the system, where workers need to unite and respecting those who shape the technologies that are being used.
   I want to add a few far simpler thoughts.
   At the turn of the century, our branding profession was under assault from No Logo and others, showing that certain brands were not what they were cracked up to be. Medinge Group was formed in part because we, as practitioners, saw nothing wrong with branding per se, and that the tools could be used for good. Not everyone was Enron or Nike. There are Patagonia and Dilmah. That led to the original brand manifesto, on what branding should accomplish. (I was generously given credit for authoring this at one point, but I was simply the person who put the thoughts of my colleagues into eight points. In fact, we collectively gathered our ideas into eight groups, so I can’t even take credit for the fact there are eight points.)
   In 2017, we may look at Über’s sexism or Facebook’s willingness to accept and distribute malware-laden ads, and charge tech with damaging the fabric of society. Those who dislike President Trump in the US want someone to blame, and Facebook’s and Google’s contributions to their election in 2016 are a matter of record. But it’s not that online advertising is a bad thing. Or that social media are bad things. The issue is that the players aren’t socially responsible: none of them exist for any other purpose than to make their owners and shareholders rich, and the odd concession to not doing evil doesn’t really make up for the list of misdeeds that these firms add to. Many of them have been recorded over the years on this very blog.
   Much of what we have been working toward at Medinge is showing that socially responsible organizations actually do better, because they find accord with their consumers, who want to do business or engage with those who share their values; and, as Nicholas Ind has been showing in his latest book, Branding Inside Out, these players are more harmonious internally. In the case of Stella McCartney, sticking to socially responsible values earns her brand a premium—and she’s one of the wealthiest fashion designers in the world.
   I just can’t see some of the big tech players acting the same way. Google doesn’t pay much tax, for instance, and the misuse of Adwords aside, there are allegations that it hasn’t done enough to combat child exploitation and it has not been a fair player when it comes to rewarding and acknowledging media outlets that break the news, instead siding with corporate media. Google may have open-source projects out there, but its behaviour is old-school corporatism these days, a far cry from its first five years when even I would have said they were one of the good guys.
   Facebook’s problems are too numerous to list, though I attempted to do so here, but it can be summed up as: a company that will do nothing unless it faces embarrassment from enough people in a position of power. We’ve seen it tolerate kiddie porn and sexual harassment, giving both a “pass” when reported.
   Yet, for all that they make, it would be reasonable to expect that they put more people on the job in places where it mattered. The notion that three volunteers monitor complaints of child exploitation videos at YouTube is ridiculous but, for anyone who has complained about removing offensive content online, instantly believable; why there were not more is open to question. Anyone who has ventured on to a Google forum to complain about a Google product will also know that inaction is the norm there, unless you happen to get to someone senior and caring enough. Similarly, increasing resources toward monitoring advertising, and ensuring that complaints are properly dealt with would be helpful.
   Google’s failure to remove content mills from its News is contributing to “fake news”, yet its method of combatting that appears to be taking people away from legitimate media and ranking corporate players more highly.
   None of these are the actions of companies that want to do right by netizens.
   As Weigel notes, there’s a cost to abandoning Facebook and Google. But equally there are opportunities if these firms cannot provide the sort of moral, socially responsible leadership modern audiences demand. In my opinion, they do not actually command brand loyalty—a key ingredient of brand equity—if true alternatives existed.
   Duck Duck Go might only have a fraction of the traffic Google gets in search, but despite a good mission its results aren’t always as good, and its search index is smaller. But we probably should look to it as a real alternative to search, knowing that our support can help it grow and attract more investment. There is room for a rival to Google News that allows legitimate media and takes reports of fake news sites more seriously. If social media are democratizing—and there are signs that they are, certainly with some of the writings by Doc Searls and Richard MacManus—then there is room for people to form their own social networks that are decentralized, and where we hold the keys to our identity, able to take them wherever we please (Hubzilla is a prime example; you can read more about its protocol here). The internet can be a place which serves society.
   It might all come back to education; in fact, we might even say Confucius was right. If you’re smart enough, you’ll see a positive resource and decide that it would not be in the best interests of society to debase it. Civility and respect should be the order of the day. If these tools hadn’t been used by the privileged few to line their pockets at the expense of the many—or, for that matter, the democratic processes of their nations—wouldn’t we be in a better place? They capitalized on divisions in society (and even deepened them), when there is far more for all of us to gain if we looked to unity. Why should we allow the concentration of power (and wealth) to rest at the top of tech’s food chain? Right now, all I see of Google and Facebook’s brands are faceless, impersonal and detached giants, with no human accountability, humming on algorithms that are broken, and in Facebook’s case, potentially having databases that have been built on so much, that it doesn’t function properly any more. Yet they could have been so much more to society.
   Not possible to unseat such big players? We might have thought once that Altavista would remain the world’s biggest website; who knew Google would topple it in such a short time? But closer to home, and speaking for myself, I see The Spinoff and Newsroom as two news media brands that engender far greater trust than Fairfax’s Stuff or The New Zealand Herald. I am more likely to click on a link on Twitter if I see it is to one of the newer sites. They, too, have challenged the status quo in a short space of time, something which I didn’t believe would be possible a decade ago when a couple of people proposed that I create a locally owned alternative.
   We don’t say email is bad because there is spam. We accept that the good outweighs the bad and, for the most part, we have succeeded in building filters that get rid of the unwanted. We don’t say the web is bad because it has allowed piracy or pornography; its legitimate uses far outweigh its shady ones. But we should be supporting, or trying to find, new ways to advertise, innovate and network (socially or otherwise). Right now, I’m willing to bet that the next big thing (and it might not even be one player, but a multitude of individuals working in unison) is one where its values are so clear and transparent that they inspire us to live our full potential. I remain an optimist when it comes to human potential, if we set our sights on making something better.

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Posted in branding, business, internet, leadership, politics, publishing, social responsibility, technology, USA | 3 Comments »


Solving my BSODs with Windows 10 Creators fall update—it’s not the usual culprits

11.12.2017

Amazingly, Microsoft Windows 10 Creators fall update arrived last week on my desktop PC, and it took all of 25 minutes to do (running a Crucial 525 Gbyte SSD). (Add an extra 35 minutes for me to put my customizations back in.) This is in contrast to the Anniversary update, which took 11 attempts over many months, including one that bricked my desktop PC and necessitated repairs back at PB Technologies.
   However, I began getting regular BSODs, with the error message ‘Driver_IRQL_not_less_or_equal’ (all in caps), saying that tcpip.sys was the system file affected. An analysis of the minidump file using Windmp revealed that the cause was netio.sys (add ‘Netio!StreamInjectRequestsToStack+239’ if you want the full line).
   There were few people with a similar issue, though I can always count on people in the industry who help—usually it’s folks like Cyrus McEnnis, whom I have known since we were in the third form at Rongotai College, or Aaron Taylor, or, in this case, Hayden Kirk of Layer3, who pointed me in the right direction (that it was either hardware or drivers).
   First up, Windows Update isn’t any help, so let’s not waste any time there.
   Secondly, Device Manager was no help, either. Getting Windows to find updated drivers doesn’t necessarily result in the latest ones being downloaded. If the file that was crashing was tcpip.sys, then it does hint at something afoot with the TCP/IP, i.e. the networking.
   I couldn’t solve it through a virus scan, since a full one would never complete before I got another BSOD. (In fact, one BSOD knocked out Avira, and it had to be reinstalled.)
   It wasn’t Nvidia Control Panel, which was a regular culprit that people pointed to. I did remove and reinstall, just to be on the safe side, but that didn’t fix the problems.
   I had used the ‘Update driver’ option in the Device Manager for my network adapter, the Realtek PCIe GBE Family Controller #2, and while it did update, it wound up on version 1.
   Without much to lose, I decided to feed in the full name of the adapter to look for drivers. Realtek’s website took me here, where I selected the Win10 Auto Installation Program.
   This installed a driver that was version 10, and last updated on December 1, 2017, according to Realtek’s website (the driver is dated October 3, 2017).
   So far I’ve been BSOD-free, and things appear to have settled down.
   If you’re interested, I filed a bug report at Bleeping Computer, and my dump files are there.
   Also remarkable is that my Lenovo laptop, which had attempted to install various Windows 10 updates for over a year, and failing each time (I estimate over 40 attempts, as usually I let it run most times I turn that laptop on; as of April 18 it was at 31 attempts). That laptop was on near-factory settings, so the fact no Windows update would work on it was ridiculous. (I’ve even seen this at shops, where display laptops have Windows update errors.)
   Again, there’s plenty of advice out there, including the removal of Avira as the antivirus program. I tried that a few times over the first 31 attempts. It made no difference.
   I am happy to report that over the weekend, the spring Creators Update actually worked, using the Update tool, and the only alteration I made to Avira was the removal of its System Speedup program.
   And as of this morning, the same computer wound up with the newer fall update.
   There haven’t been BSODs there but to me it confirms that Microsoft’s earlier updates were incredibly buggy, and after two years they’ve managed to see to them.
   I can report that the advice on the Microsoft forums didn’t work and I never needed to result to using the ISO update methods. The cure seemed to be patience and allowing multiple attempts. Since Windows 10 behaves differently each time you boot it up anyway, one of those times might have been compatible with the update patches.
   Hopefully the above helps those who have been struggling with getting their Windows 10s to update. I’d advise against attempting some of the more extreme solutions, especially if your gut or your logic tells you that you shouldn’t need to go to those lengths just to update, when easier solutions worked perfectly fine when you were on Windows XP or Windows 7.

PS., December 12: After a day without crashes post-driver-update, they returned the following day. Investigations are ongoing … I’ve updated the Bleeping Computer link page.

P.PS.: Updated a remote-access program as well as Java (which hadn’t updated despite it having been set to automatic updates). During the former, I had another BSOD as it tried to shut down various network services. Wish I wrote down what they were. However, it does point at a networking issue. Also I saw some hackers in Latvia and the Netherlands try to get in to the system and blocked their IPs. Coincidentally, they had not attempted anything yesterday, which was the day I didn’t have BSODs.

P.P.PS.: Event Viewer revealed those hackers were really going for it. Hayden says it was a ‘port exhaustion hack’, which does, logically, affect TCP/IP. I’ve replaced the remote desktop program, though Java 8 wound back on the desktop because of another program I run. The PC has stayed on since the afternoon, so hopefully that is that. It does mean a day wasted on IT—and it does seem worrying that Windows 10 Creators fall has potentially more holes by default, or somehow falls over more easily when attacked. Those attacks had always come, but they never resulted in BSODs. It was, overall, more robust in updating but it may have some other problems, if the last few days are any indication.
   The external HD was also moved to another USB port. There could be a connection to USBs, as it crashed once after my partner unplugged her phone, and on another occasion I distinctly heard the external HD activate just before a BSOD.

P.P.P.PS.: The above never solved it, but one month on, this might have done the trick.

It didn’t do the trick. Here’s the next part.

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Posted in design, technology, USA | 2 Comments »


After 10 years, it’s time to reduce Facebook sharing even more

11.12.2017


Wallula, shared via Creative Commons

The following status update was posted on my Facebook wall to some of my friends earlier tonight, though of course the links have been added here.

I realize there’s some irony in posting this on Facebook.
   Some of you will have noticed that I haven’t been updating as frequently. That’s in line with global trends: personal sharing was down 25 per cent year on year between 2015 and 2016, and 29 per cent between 2016 and 2017. After 10 years on Facebook, sometimes I feel I’ve shared enough.
   Even on my own blog, I haven’t done as much in-depth on branding, because my theories and beliefs haven’t markedly changed.
   None of ours do too much. I may have changed a handful of minds through discussions I’ve had here, and on occasion you’ve changed my mind. I’ve seen how some of you have terrible arguments, and how brilliant others are. But overall, has the past decade of exchanges really been worth that much? Some of you here are on the left of politics, and some of you on the right. I hope through dialogue you all wound up with a mutual understanding of one another. I have seen some of you come to a very healthy respect on this wall, and that was worth it. But I wonder if it is my job to be “hosting debates”. Those debates simply serve to underline that all my friends are decent people, and I’ve made good choices over the last decade on who gets to read this wall in full. None of it has changed what I thought of you, unless in those very rare examples you’ve shown yourself to be totally incapable of rational thought (and you’ve probably left in a huff anyway). It shows I’m open-minded enough to have friends from all over the world of all political persuasions, faiths, beliefs, sexual orientations, gender identities, educational levels, and socioeconomic grouping, because none of that ultimately says whether you are a decent human being or not. At the end of the day, that is the only real measure.
   If you’re reading this, then we know each other personally, and you know where this is heading. You’ll find me increasingly more at Mastodon, Hubzilla, Blogcozy, Instagram (I know, it’s owned by Facebook) and my own blog. We don’t exactly need this forum to be messaging and debating. I will continue to frequent some groups and look after some pages, including my public page here on Facebook.
   And of course I’ll continue writing, but not on a site that feeds malware to people (Facebook has bragged about this officially), tracks your preferences after opting out, tolerates sexual harassment, keeps kiddie porn and pornography online even after reports are filed, and has an absolutely appalling record of removing bots and spammers. These are all a matter of record.
   If I mess up, I trust you, as my friends, to contact me through other means and to tell me I’ve been a dick. If you agree or disagree with viewpoints, there are blog comments or other means of voicing that, or, as some of you have done on Facebook (because you, too, have probably realized the futility of engaging in comments), you can send me a message. Heck, you could even pick up the phone. And if you want to congratulate me, well, that should be easy.
   Of course it’s not a complete farewell. As long as this account stays open—and Facebook won’t let you manage pages without one—then the odd update will still wind up on this wall. I may feel strongly enough about something that it demands sharing. But, 10 years later, there are better places to be having conversations, especially as social media democratizes and users demand that they have control over their identities and how to use them.

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Posted in culture, internet, technology, USA | 4 Comments »


New Zealand slips to 17th in latest Good Country Index

11.12.2017


Above: Simon Anholt, giving a talk at TEDSalon Berlin.

Out today: my friend Simon Anholt’s Good Country Index, with the Netherlands taking the top spot from Sweden, which drops to sixth. New Zealand is in 17th, failing in prosperity and equality, and in cultural contribution (previously we had been 5th and 12th). On the plus side, we are doing reasonably well in health and well-being, and in science and technology. It’s a challenge for us as we aren’t keeping up with certain aspects of the game by international standards. Have a read—it’s all properly referenced and sourced.

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Posted in branding, culture, general, leadership, New Zealand, politics, Sweden | No Comments »


Stefan Engeseth’s Sharkonomics out in China with a new edition

11.12.2017

My good friend Stefan Engeseth’s Sharkonomics hit China a year ago, and it’s been so successful that the second edition is now out. It looks smarter, too, with its red cover, and I’m sure Chinese readers will get a decent taste of Stefan’s writing style, humour and thinking.
   I even hope this will pave the way for translations of his earlier works, especially Detective Marketing and One: a Consumer Revolution for Business (the latter still remains my favourite of his marketing titles).
   I’ve written a brief quote for Sharkonomics and the publisher (with some nudging from Stefan) has taken the time to make sure my Chinese name is accurately recorded, rather than a phonetic translation of my Anglo transliteration, which, of course, then wouldn’t be my name.
   Stefan’s inventive and innovative thinking might seem left-field sometimes, till some years pass and people realize he was right all along. Take, for example, Google wanting to build a high-tech neighbourhood in downtown Toronto, announced in October. Notwithstanding the hassles Google has created on its own turf in Silicon Valley, it’s the sort of project we might expect from the giant now. But would we have expected it in 2007? Probably not, except Stefan did.
   In 2007 (though he actually first floated the idea a year earlier), Stefan blogged about his idea for Google Downtown—why not make real what Google Earth does virtually? Why not shop at places that already know all your personal preferences, if that’s where things are heading? The town would have free wifi and you’d be paying for it with ‘your self’ (the space, I’m sure, was intentional). In 2008, 500 people heard his plans at a conference and laughed. The following year, he met Eric Schmidt and mentioned it to him. Eric paused and didn’t laugh—and maybe the idea sunk in.
   It’s not the first time Stefan has hatched an idea and it gained legs, from Coca-Cola delivering its product through taps to Ikea making flat-pack fashion—both have wound up being done, though the latter not quite in the way Stefan envisaged.

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Posted in business, China, marketing, Sweden | 1 Comment »


I don’t do paid blog posts here (so don’t ask)

11.12.2017

I know we all get these emails from time to time, but they still annoy me.
   If ‘Peter’ had visited this blog, he would know that every single post since 2006 has been my own, unpaid, unsponsored thoughts. Why would I change that now?
   You may say it’s a fair question, and maybe in his case it is, if I had to be generous. Peter mightn’t have had the time to analyse every entry I’ve made.
   But it’s not just this one. Medinge gets these requests, too: again, it’s not something you would have asked if you had actually visited the site, when everything on the blog has been members-only, and when the philosophy of the organization would probably tell you that we couldn’t be bought or endorse any products.
   The most ridiculous would be Beyond Branding’s blog getting these requests—when that blog hasn’t been updated since 2006. We were still receiving requests in 2017.
   I know, some of these people found us through blog directories, and there was probably an email address tied to each entry.
   However, if they haven’t the courtesy to check us out, can I really trust that they would even pay up? And if Peter were legit, these unsolicited approaches have been coloured by the ridiculous ones we receive for a blog that hasn’t been updated in 11 (and almost 12) years.

Incidentally, our commercial publications do carry paid content, and advertorials (‘native advertising’), by law, are clearly marked as such.

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Posted in business, internet, marketing | 2 Comments »


Why in 2017, joining Facebook is a bad thing

02.12.2017


Reddit, uploaded by GameAlex2005

Holly Jahangiri shared this link with me on Twitter yesterday: Facebook is asking people to upload photos of themselves to prove they’re human.
   Good luck with that, because most of the bot accounts do have profile photographs, so this won’t solve a thing.
   Of the many bots and fakes that Holly and I have reported recently, Facebook took down one of hers. They took down none of mine. Basically: Facebook isn’t too bothered by bots, or is too stupid to recognize them even when people alert them.
   Even though Facebook says, ‘Please upload a photo of yourself which clearly shows your face. It can be an older photo, and it doesn’t have to just be you on your own—so long as you’re in it. When you send us a photo, we’ll check it and then permanently delete it from our servers,’ don’t they claim that they don’t ever delete anything?
   As Design Taxi points out, this isn’t the first time Facebook has asked for our photographs as a means of identification: last month, they reported that Facebook wanted people to send nudes of themselves: ‘The system it is trying would prevent specific photos [e.g. revenge porn] ever being uploaded to Facebook, Instagram or Messenger—but you do have to privately share them with Facebook first.’
   My response below, (Links added to the following) sums up Facebook as it stands in 2017, not including these developments. I honestly can’t see why anyone would join now. If you are joining, there’s a pretty good chance you are a running bots anyway, there to join other bots, or you work for a click farm.

That is sick. Forced downloads through a malware scanner that doesn’t show up in your installed programs’ list, collection of preferences even after users have opted out, kicking out people using aliases for self-protection, allowing access to fan pages even though one is not an admin, allowing bots to overrun the system and (currently) ignoring 100 per cent of reports, lying about the number of users it can reach in any demographic and then claiming their numbers have no relation to the real-world population, and essentially covering up the fact its databases are regularly faulty (the photo method is probably part of this), I can see just how appealing Facebook is in 2017!

   As mentioned, if not for certain businesses, I’d be gone from the site—and I’m not even that bothered by all the photos I’d lose. I haven’t uploaded many for two years, and all the rest I have archived away. I have twice as many connections on Twitter; on Linkedin, around two-thirds what I have on Facebook; and about a third on Instagram. I have a small group of friends on Blogcozy. It’s not as though I’ll suddenly find myself away from social networking.

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Posted in business, internet, technology, USA | 4 Comments »


Google News won’t rank you top, even when you broke the story and have the best article

01.12.2017

Techcrunch broke the news about Bahtiyar Duysak, the German who worked for Twitter who, on analysing one of US president Donald Trump’s Tweets, considered that he had broken the website’s T&Cs, and shut it down.
   This blog post isn’t going to go in depth into the rights or wrongs of this. What it does illustrate, however, is how Google News serves up the news.
   Remember I said that Google cozies up to corporate media these days? That even as recently as five years ago, if you broke the news, you got the hits, because Google News would rank you ahead of those others who followed you and possibly took your article?
   I could only give my own example (at Lucire). But here’s another, where Techcrunch not only originated the story, its version is far superior to all those that followed. I think most of us would agree that the first and best should be ranked first. But look at the media names that appear. (One screen shot is from when I was logged in; the other when logged out. In neither case does Google rank Techcrunch at the top.)


   I’m going to repeat something I said last month: there’s a gap in the market for a website that spiders news and serves the search results in meritorious fashion. It should also have a human team that can decide, initially, which media outlets should be considered, and potentially an AI that can learn how to pick the best.
   That used to be Google News, but for years, it hasn’t been. And there are very negative consequences for the fourth estate and the societies served, including harming the incentive to create in-depth journalism.
   Who will take up the challenge of creating a proper news spidering service using real sources, and treating us all the same regardless of one’s bank balance and influence?

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Posted in business, internet, media, technology, USA | 4 Comments »


YouTube under fire for child exploitation videos—with ‘three unpaid volunteers’ monitoring reports

28.11.2017

The Murdoch Press has rightly kept its pressure up on Google, with a cover story in The Times, ‘Adverts fund paedophile habits’ on November 24 (the online version, behind a paywall, is here).
   Say what you will about its proprietor, but Murdochs have been happy to go after the misdeeds of Google: the earlier one I’ve cited on this blog was when Google was found to have hacked Iphones in 2012.
   This time, YouTube is under fire for videos of children that were attracting comments from pædophiles, forcing the company to switch off comments, but it’s already lost advertising from Mars, Cadbury, Adidas, Deutsche Bank, Diageo, HP, and Lidl.
   Buzzfeed has discovered even more disturbing content involving children, including from accounts that have earned YouTube’s verified symbol. Be prepared if you choose to click through: even the descriptions of the images are deeply unsettling.
   Buzzfeed noted:

On Tuesday afternoon, BuzzFeed News contacted YouTube regarding a number of verified accounts — each with millions of subscribers — with hundreds of disturbing videos showing children in distress. As of Wednesday morning, all the videos provided by BuzzFeed News, as well as the accounts, were suspended for violating YouTube’s rules …
   Many of the offending channels were even verified by YouTube — a process that the company says was done automatically as recently as 2016 …
   Before YouTube removed them, these live-action child exploitation videos were rampant and easy to find. What’s more, they were allegedly on YouTube’s radar: Matan Uziel — a producer and activist who leads Real Women, Real Stories (a platform for women to recount personal stories of trauma, including rape, sexual assault, and sex trafficking) and who provided BuzzFeed News with more than 20 examples of such videos — told BuzzFeed News that he tried multiple times to bring the videos to YouTube’s attention and that no substantive action was taken.
   On September 22, Uziel sent an email to YouTube CEO Susan Wojcicki and three other Google employees (as well as FBI agents) expressing his concern about “tens of thousands of videos available on YouTube that we know are crafted to serve as eye candy for perverted, creepy adults, online predators to indulge in their child fantasies.” According to the email, which was reviewed by BuzzFeed News, Uziel included multiple screenshots of disturbing videos. Uziel also told BuzzFeed News he addressed the concerns about the videos early this fall in a Google Hangout with two Google communications staffers from the United Kingdom, and that Google expressed desire to address the situation. A YouTube spokesperson said that the company has no record of the September 22nd email but told BuzzFeed News that Uziel did email on September 13th with screenshots of offending videos. The company says it removed every video escalated by Uziel.

   I’m believe Uziel more, and I even believe that the 20 examples he provided to Buzzfeed were among the ones he escalated to Google. Unless he discovered them since, why would he show them to Buzzfeed while claiming that Google had been ineffective? Both The Times and Buzzfeed claim some of these abusive videos have each netted millions of views—and substantial sums for their creators.
   And people wonder why we don’t continue to operate a video channel there, instead opting for Vimeo (for my personal account) and Dailymotion (for Lucire).
   I don’t claim either is immune from this, but they seem to want to deal with harmful content more readily, principally because they’re not subject to the culture at Google and at Facebook, which appears to be: do nothing till you get into trouble publicly.
   LaQuisha St Redfern shared this link with me from The New York Times from a former Facebook employee, Sandy Parakilos, which can be summarized:

Facebook’s chief operating officer, Sheryl Sandberg, mentioned in an October interview with Axios that one of the ways the company uncovered Russian propaganda ads was by identifying that they had been purchased in rubles. Given how easy this was, it seems clear the discovery could have come much sooner than it did — a year after the election. But apparently Facebook took the same approach to this investigation as the one I observed during my tenure: react only when the press or regulators make something an issue, and avoid any changes that would hurt the business of collecting and selling data.

   This behaviour is completely in line with my own experience with the two firms. Google, long-time readers may recall, libelled our websites for a week in 2013 by claiming they had malware. It was alleged that there were only two people overseeing the malware warnings, something which has since been disproved by a colleague of mine who was in Google’s employ at the time.
   However, The Times alleges that YouTube monitoring of reported videos is in the hands of ‘just three unpaid volunteers’, hence they remained online.
   I have some sympathy for YouTube given the volume of video that’s uploaded every second, making the site impossible to police by humans.
   However, given how much the company earns off people—their advertising arm rakes in tens of thousands of millions a year—three unpaid volunteers is grossly negligent. If certain states’ attorneys-general had more balls, like the EU does, this could be something to investigate.
   There’s also not much excuse that a company with Google’s resources didn’t put more people on the job to create algorithms to get rid of this content.
   Once rid, Google needs to ensure that owners who are caught up with false positives have a real appeals’ process—not the dismal, ineffective one they had in place for Blogger in the late 2000s that, again, was only remedied on a case-by-case basis after a Reuter journalist had his blog removed. That can be done with human employees who can take an impartial look at things—not ones who are brainwashed into thinking that Google’s bots can never err, which is a viewpoint that many of Google’s forum volunteers possess, and are consequently blinded.
   Facebook’s inability to shut down fake accounts—I have alerted them to an ‘epidemic’ in 2014—has been dealt with elsewhere, and now it’s biting them in the wake of President Trump’s election.
   These businesses, which pay little tax, are clearly abusing their privilege. Since the mid-2000s, Google hasn’t been what I would consider a responsible corporate citizen, and I don’t think Facebook has ever been.

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