Posts tagged ‘Aotearoa’


Avon walling

21.01.2017

A week ago, Avon found an inventive way to get its brand noticed in peak-hour traffic.
   I could make this about how people don’t know how to drive these days, or about the media fascination with Asian drivers when the reality does not bear this out, but let’s make it all about Avon—since they are the ones who have actually inspired a full blog post today. To think, it could have just been on my Instagram and Tumblr and I would have let it go, since the following video is over a week old.

   To be fair, as well as posting on my own platforms, I thought it would only be fair to alert Avon about it on its Facebook. In this age of transparency, it’s not good to talk behind someone’s back. I would have used the website advertised on the side of this Mazda (avon.co.nz), but the below is all I get. (You can try it yourself here.) I told Avon about this, too. They need to know one of their people is a dangerous, inconsiderate, and selfish driver who is ignorant of basic New Zealand road rules, namely how a give-way sign works and how to change lanes. And if I were in their shoes, I’d want to know that the URL emblazoned in large letters on the side of my fleet of cars is wrong.

   It was ignored for a while, now my post is deleted.
   Immediately I had these five thoughts.
   1. Its brand isn’t that great. When you’re starting from a poor position, the best thing to do is try to work harder. As a network marketer, Avon can’t afford to have an office that doesn’t deal with complaints. I might even be a customer. In any case, I’m part of the audience—and these days, we can affect a brand as much as the official channels. For instance, this post.
   2. In the 2000s and 2010s, social media are seen as channels through which we can communicate with organizations. Going against this affects your brand. (There’s a great piece in the Journal of Digital and Social Media Marketing, vol. 3, no. 1 that I penned. Avon would do well to read this and integrate social media marketing into its operations.)
   3. If you’re an Avon rep and you know that the Australia–New Zealand operation ignores people, then what support do you think you can count on? My post will have been seen by many people, and a follow-up one today—informing them it’s poor form to delete comments—will be seen by more. It discourages more than customers—its distributors surely will think twice. (I’m also looking at you, Kaspersky. Another firm to avoid.)
   4. Advertising your website in large letters and have it not work is a major no-no—it contributes to the image I (and no doubt others) have on Avon as, well, a bit amateur.
   5. This is a US firm. If you’re an exporter, isn’t now a really good time to show that you care about your overseas operations? Nation brands impact on corporate ones. Now I’m beginning to wonder if Avon might not be that interested in overseas sales any more. Their new president, with his stated views on free trade, has said in his inauguration speech that they need to ‘buy American’ and ‘hire American.’ Let’s delete stuff from foreigners!
   The question I have now is: wouldn’t it have been easier to apologize for its representative’s inability to drive safely, and thank me for telling them their website is dead so they can get it fixed? The video contains the registration number, so Avon could have had a word to their rep.
   This is all Marketing 101, yet Avon seems to have failed to grasp the basics. I guess the folks who flunked marketing at university found jobs after all.

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Posted in branding, business, interests, marketing, New Zealand, USA, Wellington | No Comments »


How my Dad called the primary and the election for Donald Trump ages ago

11.11.2016


FJM88NL, licensed under Creative Commons

I’ve had a phone call and a lot of comments on this in the last couple of days: my Dad, who is 81 with early-stage Alzheimer’s, called the US presidential election for Donald Trump months ago. I posted it on my social networks the day he made his definitive call, and friends remembered it. Thank you for all your compliments.
   Go back to 2015, he had called the Republican primary for Trump.
   I wasn’t as confident but I had Tweeted the week before the election that polls were understating Trump’s actual support by at least 6 per cent.
   In 2008, when everyone had dismissed Gov. Sarah Palin, he said that she wasn’t going to go away, and that she’d command an even greater influence in the first Obama term. While he predicted an Obama win, again quite early on, he wasn’t optimistic and didn’t think there would be great change in the US. You may or may not agree with that.
   Going right back to the 1980s, when I was at college, and before China showed any signs of opening up, he made the call about its economic rise, and that I would be assured, by the time I was in my 30s and 40s, that many would want to deal with the country. It would be, I remember him telling me, a career advantage to being Chinese—in contrast to the racism we encountered far more frequently back then.
   During the height of the Muldoon era, Dad, who counted himself as part of Rob’s Mob, made the call that Sir Robert Muldoon would not be able to hold on to his power or reputation in his old age. When a documentary aired condemning Sir Robert after his death, so that he wouldn’t be around to file a defamation suit, he said, ‘I told you so.’
   Even in the elections I contested (and he encouraged me to run), while he refused to be drawn on what he thought my chances were, he was unequivocally clear that my rival, John Morrison, wouldn’t win, in 2013. Dad certainly did better than some so-called political experts I can name.
   And if you want to get really spooky, during the Martin Bashir interview of Princess Diana, he said that by the time she was 37, she’d have a ‘really bad year’. He didn’t say she’d die.
   No, he’s not a Mystic Meg of any sort. He’s a guy who’s been around for a while and kept his eyes open.
   If you want to know his secret, I can tell you that his political projections are based in part around reading. Not mainstream media, but websites that he’s discovered over the years himself. He’s a keen web surfer and loves his news. He doesn’t put that much stock in political “experts”, and after having run myself, I can fully understand why.
   He’d even take in the viewpoints on Russia Today, which gives you an idea of how varied his reading was. Just today I caught him watching an address from Edward Snowden.
   With Palin, it was probably the sudden rise of her fan sites set up by US conservatives. He hadn’t seen such a rapid rise of sites that soon galvanized their support around the former Alaskan governor before. While mainstream media dismissed her and gave the impression that post-2008, she wouldn’t matter, Dad had entirely the opposite reading. Politically centrist, and, like me, a swing voter, he kept following the sites out of interest, and saw how they morphed into the Tea Party movement. He also knew they wouldn’t go away any time soon, and observed that there was a Palin effect, as the likes of Ted Cruz soon found out when contesting their Senate seats.
   And, despite my own criticisms of this practice, Dad would read the comments. Sometimes he would wade through hundreds of them, to get a sense of what people were thinking.
   It was his reading of media from left and right during the latest US presidential election that saw him made his calls very assertively.
   Rather than dismiss certain conservatives as ill-educated, as some media might, Dad treated them as human beings. He knew they would galvanize and get behind Trump.
   When you’ve lived through a world war (including an occupation) and then a civil war, and saw your family start from the bottom again after 1949, you get to be good at knowing what people go through.
   He’s always been politically switched on, and had a keen interest in history and economics, the latter of which he studied at a tertiary level. But he’d always explain to me that it came down to people and their behaviour, and never rational decision-making. I might have only lived just over half his lifetime so far, but I find little fault in that statement. All new movements have plenty of power, till they become the establishment.
   His thoughts on China in the 1980s could well have stemmed from that: I never asked him, and aphasia means he’d now find difficulty telling me anyway.
   Sadly for the US, he finds appeal in the theory that the nation will break up, though he hasn’t quite yet made the call in the same way he made the one for the Trump presidency. But as with his Trump prediction, I’m publishing this one online.
   He’s never stated it as succinctly but he has, in passing in the 1980s and 1990s, said that the British Empire wouldn’t last much longer beyond our current monarch’s reign.
   You never know, we might be coming back to this post in a few years’ time. These are gloomy scenarios but I’d rather put Dad’s ideas out there now, as I did with the Trump presidency, rather than tell you ex post facto how clever he was. The lesson: treat people as people, and it’s amazing how much that will reveal.

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Posted in China, culture, media, New Zealand, politics, UK, USA | No Comments »


What a great opportunity for New Zealand that lies before us

09.11.2016


Above: When I refer to Hillary in the below blog post, I mean the self-professed ‘ordinary chap’ on our $5 note.

As the results of the US presidential election came in, I didn’t sense a panic. I actually sensed a great opportunity for New Zealand.
   I’ve been critical of the obsession many of our politicians have had with the US, when they were in an excellent position to carve our own, unique path as a country. Aotearoa, with its bicultural roots and multicultural awareness, has the advantage, in theory at least, of appreciating traditional notions of Māori and what had been imported via pākehā; and on an international scale, our country has sought trading partners outside the Anglosphere, having been pushed into it by factors outside our control. The loss of the UK as an export market and the damage to New Zealand–US relations in the 1980s might have seemed anathema at the time, but they pushed this country into new relationships, which now looks prudential.
   New Zealanders are welcomed wherever we go, our passports aren’t looked down upon, and we still largely enjoy a freedom of movement and safe passage without much hindrance. And it’s a reality that the centre of the global economy has been shifting eastward over the last decade.
   We don’t need something like TPPA in order to form trading relationships with China, and when I went to India on two occasions, there was a great acceptance of the potential of a trade deal with another cricketing country. In fact, my audiences, whenever I gave a speech, were rather miffed that we hadn’t gone to them first. But we only make good negotiators when we deal with our own cultural issues successfully, for how else can we claim to understand others and then do a deal? Deal-making, regardless of what certain American politicians might tell you, comes from understanding the other side, and at our best New Zealanders are good at this. It’s why we need to confront our own racism head-on and to say: this shit needs to stop. In fact, this shit needn’t even be an issue. We’re too small a country not to be working together, and we need knowledge of all the cultures that make up Aotearoa now more than ever.
   We are frequently confronted with the need to look at our national character. Perhaps an early sign of it was in the 1970s with the Commonwealth Games in 1974; certainly I’ve noticed New Zealanders begin to find our own identity as a Pacific nation, not a post-colonial Anglosphere satellite. We’re beginning to discover our national brand. And wherever you were on the flag debate, at least that, too, forced us to consider who we are. The sense I got was that we want change, but we didn’t like the design—but certainly there’s no real fondness to be tied to Empah. Anti-Americanism over the years suggests that there’s no real desire, either, to keep importing economic ideas, corrupt governmental practices, and failed health care policies, even if certain political and economic élites seem drawn to them.
   We know where they will lead: greater divisions between rich and poor, educated and uneducated, urban and rural. Those tendencies exist but here is an ideal opportunity to nip them in the bud. History has taught us sensible solutions, more humane solutions, that at least recognize human actors, social responsibility, and kaitiaki. The younger generations have accepted these as they have grown up in a globalized world, and we can see that in their own consumer choices, where they favour responsible companies, those that have a cause. They believe in a form of global citizenship, and want to be treated as such—and those ideas are present in their politics, too. It is right for people like my friend Simon Anholt to run global polls on matters that influence us all, including the US elections, and realistically it will be our technology and the free sharing of ideas that will help with our progress as a planet. If we seek our own destiny, we at least will be able to show some leadership again—and then we’ll really have something to talk about.
   When I was in Reefton last month, the first place in New Zealand to get electricity, I noted that it was up to a bunch of mavericks who brought this newfangled technology in. New Zealand suffragettes won their battle first to secure women the vote. And another person called Hillary succeeded where no other had done so before when ‘We knocked the bastard off.’ Kiwi leadership isn’t new to us, but in recent years I held a great fear that we had lost our mettle. That did indeed spur me to run for office, among other factors, to say to people: stop listening to foreign companies and foreign-owned media who don’t have New Zealand interests at heart. New Zealand has been filled with people who call themselves ordinary but it’s always been those—like Sir Ed—who have shown real leadership, not some political lobbying group in another hemisphere. But you can only be great without following, and it’s high time we stopped following divided nations and recognized that we already have the right stuff—and by that I mean our smarts, our innovation, and our independently minded way of thinking.

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Posted in branding, business, China, culture, globalization, leadership, New Zealand, politics, social responsibility, USA | No Comments »


Snapped on Instagram

11.10.2016

This wasn’t taken by me, but by another car enthusiast, who goes by Kiwi_cars on Instagram. They (I don’t know the gender though one shadow in one photo suggests it could be a male) photograph some of the more interesting cars in New Zealand, and I was flattered to have mine spotted and posted on my birthday last month. They knew the car was mine, but the timing was auspicious, in my book, and I like to think that it would have featured anyway. Also nice to see the Mégane photographed and appreciated by another motorhead—Kiwi_cars owns a Fiat 500 (the current variety), nicknamed Luigi.

   It’s an old point, but the prevalence of cellphone cameras means it’s going to be increasingly hard to deny where you were on any given day. In this case, Kiwi_cars asked for permission to feature my number plate, as they usually blank it out. I gave my blessing, since my own rule is: if you can spot something publicly, you don’t need to censor. If you photograph something where the subject expects a level of privacy (e.g. through their home windows, even if you can see them from a public vantage-point; or when something is on private land), then you do.
   And don’t we often buy a car for it to be admired? Since prewar days we’ve been conditioned into thinking how a car is not a durable good, but a fashion item that expresses who we are. It would seem hypocritical if someone does admire yours and you don’t permit it. If we weren’t interested in that, we’d all be driving Nissan Tiidas in a monochrome shade. And even some of those Tiida owners are very, very proud of their motors.

An edited version of this post originally appeared at Blogcozy.

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Posted in cars, culture, internet, New Zealand, technology, Wellington | No Comments »


Brexit reminds us that we need to take a lead in making globalization fairer

28.07.2016

Brexit was an interesting campaign to watch, and there’s not too much I can add that hasn’t been stated already. I saw some incredibly fake arguments from Brexit supporters, including one graphic drawing a parallel between the assassinations of Anna Lindh in 2003 and Jo Cox MP, saying how the murder of the former led Sweden to remain in the EU.

   The trouble with the graphic is that the only thing it got right was that two women were killed. Sweden wasn’t having a referendum on whether to leave the EU, it was about whether it should adopt the euro. The closest British parallel would have been when then-PM John Major negotiated the Maastricht opt-out in 1991. It also claimed that the polls were for leaving; notwithstanding that that wasn’t what the Swedes were voting for, the polls for and against adopting the euro were roughly neck in neck, though the wisdom was that the pro-euro camp would win. By the weekend, the result was that Sweden would keep the krona.
   When I argued with some pro-Brexiters about this, they, like most pecksniffians, demanded I check my facts. I didn’t have to: I have a memory that goes back further than one month, and unlike them, I know what went on in their own backyard because, in 2003, I kept my eyes open.
   I should point out that I am not summarizing all Brexiters as dimwitted Britons who wanted Johnny Foreigner to go home. I count among my closest friends someone who voted leave, and for very substantial, well thought-out reasons. He felt that the European Union had become an unwieldy bureaucracy which benefited Britain little, and while I felt the benefits outweighed the detriments, I respect his opinion and his vote. At least it was considered, and at least it wasn’t one that was based on the ramblings and rants of Farage, Johnson, Gove et al.
   Appealing to nationalism, as the likes of Farage did, is a cheap trick in politics: it stirs a wave of nostalgia, and people might love chanting at how great their nation is, but it doesn’t address the core issues that put them into the poo to begin with. Of course the UK has a great deal to be proud of; but like many countries (including ours) the globalist technocratic agenda are what have made things untenable for a growing part of the population. It’s why real wages haven’t risen yet certain corporations profit aplenty; it’s why we work more hours today than we ever did, despite futurists of a generation ago predicting all this leisure time that we would all have thanks to automation.
   But is retreat the right thing to do? The remain camp believes that it wasn’t: to influence Europe you must be in Europe. It wasn’t that long ago that not being in Europe was fatal to British exports—the failure of the British motor industry, for instance, was in part due to its late recognition that the UK needed to be part of the EEC or, at least, produce vehicles there. Globalization’s positives should be the free movement of people and of capital; and economic union to permit that greater freedom seems a sensible thing to pursue, not to run away from. The trick is how to make this work for everyday people, the growing number who are impacted by globalist forces; once there were few, now few escape them. It is, then, the role of government to either protect those who are most vulnerable, to champion (either through private enterprise or on its own accord) real innovation and industry that can create jobs, and to cut through the BS where both public and private enterprise simply reinvent the wheel from time to time, putting lipstick on the bulldog.
   I am ambivalent about it because I’ve seen our own governments, National and Labour, be particularly weak when it comes to dealing with globalization, succumbing to foreign takeovers and allowing the little guy to be run over. The deals haven’t been good for New Zealand in many respects, a small country that believes in its place in the first world but which can be deluded about this very fact. Our economy just isn’t that solid to take it on the chin. Look at our banks, mostly foreign-owned and more unreliable than ever: remember how 40 years ago cheques would take 24 hours to clear? Yet now our computerized systems take three to five working days? Insiders tell me this is the consequence of less reliable Australian systems being foisted upon us; so much so that we have a wire transfer that has been taking weeks, and no one knows where the money has gone. Just how do you misplace tens of thousands of dollars? Why do we assume Australian bankers are smart enough to answer? And those who question such agenda don’t get much truck in a media landscape also dominated by foreigners: I’m looking at one newspaper publishing group at the least. The ways of the big countries are not always the best—yet somehow the powers-that-be in this country have been hoodwinked by this consistently since 1984. I can’t understand it, and my initial reaction when there is such a lack of logic is to follow the money.
   Brexit has made me refine my thinking: I might not like a system where New Zealand’s the little player that doesn’t benefit from a level playing field, but at the same time I believe we need to find ways to influence the globalist game for the better. We love looking at Scandinavian countries because of their comparable size. They may have higher taxes but at the same time they don’t seem to balk at innovation for the greater good; they believe in the freedom of movement of capital and of people, and, despite their general humility, they actually aren’t afraid of creating global companies that take on the rest of the world. Look at Vattenfall or Statoil. We might not like Statoil for what it wants to do to our own environment, but we do have to ask what our equivalent is. We lost our lead in hybrid cars, which we held for most of the 1980s, but it’s an example of what we can do when government and private enterprise cooperate on something that is future-oriented. What’s the next big thing? Is it renewable energy tech that we can export? There are companies here already doing frictionless exports, and more need to be encouraged. Government shouldn’t try to create groups of them or force mergers upon them; that can be left to the market. But there needs to be a vision or a direction that we take to create a new brand for our country where people naturally think: innovation for the greater good = New Zealand. And, maybe, to go with that, a fairer version of globalization can emerge, certainly one that is not coloured by the next quarterly result demanded by Wall Street.
   Yes, there is some national fervour involved here, too, but applied correctly, it won’t be false flag-waving that’s dependent on the past. I’m all for being proud of your country when the victories are real and measurable—like on the sporting field. There it’s real, and it’s often about the next game or the next season: it’s future-oriented, too. With Brexit, I can’t see the vision; and the most visible foreigner among this, the Turkish-American politician, Boris Johnson, hasn’t communicated one that I can discern.
   And maybe this confusion is the opportunity we need for New Zealand.
   After the UK abandoned the Commonwealth markets in favour of one right next door, our country found new export markets, so much so that the UK accounts for 3 per cent today. Even in 1973, when it was 40 per cent, it had been falling consistently for half a decade, if I recall correctly, and the notion that Britain would reach back out toward the Empah for trade is fanciful at best.
   Being someone who has enjoyed looking at world history play out through maps, ever since I discovered a book on the subject as a third former at Rongotai College, it hasn’t escaped my thoughts that this is a further retreat for the UK in terms of its global influence.
   So who’s on the rise? It might be us. The centre of the global economy has been shifting eastward in recent times and we’re well placed to take advantage of it. We’re part of the Anglosphere so we bridge the past, where it was the dominant global culture, with those trading partners who might be on the horizon. But it has to be real. We’re nimble enough, and I can’t see why we’ve been so fascinated with apeing the US and the UK for so long. Once again we need to set our own direction: we have a culture that’s ready for it with a greater sense of identity than we’ve ever had. I just wonder if we have a government, local or national, courageous enough to embark on this.

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Posted in branding, business, China, culture, globalization, marketing, New Zealand, politics, social responsibility, Sweden, UK | No Comments »


An old slant for Labour

08.06.2016

I noticed this on April 28 and Tweeted about it, tagging the New Zealand Labour Party at the time. It still hasn’t been fixed as of today. That’s supposedly Commercial Type’s Stag Bold Italic in the headline, but someone has slanted the italic. Is this a signal that Labour leans to the right more than it’s letting on? Did someone say 1984?

   Still, Stag is a far more inspired, and typographically appropriate, choice than the Futura used by our present government’s political party, after years of Gill Sans. Interestingly, I seem to recall the Labour of Bill Rowling having Futura Italic in its logotype. If only modern-day Labour could get its italic displaying correctly.
   Good typography wins votes. I should know.

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Where did all the manual transmissions go?

08.05.2016


Above: The gear selector in the BMW i3, as tested in Lucire. See here for the full road test.

When I was searching for a car to buy after my previous one was written off in an accident, one no-brainer was that it had to be a manual. It can’t be that hard, right? After all, when I bought my earlier Renault Mégane in 2004, about 70 per cent of the market was manual.
   It turns out that in 11 years, things changed a lot in New Zealand. Somewhere along the line we became the United States or Japan, places where you get the impression people are afraid of manual gearboxes. We also changed our laws so that someone who is licensed to drive an automatic is permitted to drive a manual, so unlike the UK, manuals no longer became the default option for someone who wanted the freedom to drive both.
   I had the sense that New Zealand had become 80 per cent automatic, based on scanning car sales’ periodicals and websites. A quick scan of Auto Trader NZ last week, where there were 27,925 cars for sale, gave this break-down:

Automatic: 21,380 (76·6%)
CVT: 546 (2·0%)
Manual: 3,036 (10·9%)
Tiptronic: 2,963 (10·6%)

In fact, a traditional manual, one with gears you change with a clutch, comprises considerably less than 20 per cent.
   One friend, like me, specifically sought a manual in 2015, and asked me to scan through websites. In the greater Wellington region, cars matching his other criteria on engine size and price numbered a grand total of two, one in Eastbourne and the other in Upper Hutt. He eventually had to go outside his criteria to buy a manual.
   I visited one dealership in Lower Hutt where one of the senior salespeople told me that was what the market demanded, so they followed suit, as he tried to sell me an automatic, Turkish-made car. This claim was, based on my own research, bollocks.
   Granted, this research was of a sample of my 2,300 Facebook friends, but of those who responded, it appeared to be evenly divided. Some of the comments were along the lines of, ‘I wanted a manual, but I had no choice, so I bought an automatic.’
   If I didn’t have a second car (since sold to a friend who also preferred manuals), I could have found myself looking at doing the same—just because I needed wheels in a hurry. Or I could have bought a car that did not meet all my needs, one that was “near enough”. But if you are spending a five-figure sum, and you intend to hold on to the car for the next decade, is this such a wise thing to do? A car is an investment for me, not a fashion item.
   That earlier Renault took me four months to find in a market that wasn’t so heavily biased against manuals in the mid-2000s, and this time out, I wound up searching for eight. Most people don’t have that luxury.
   The most evident explanation for the overwhelming numbers of automatics is that so many used cars are sourced from Japan, but it’s really not what all people want.
   I’ve nothing against the half of the population who prefer automatics, but they are just not my sort of thing. These days, the most advanced automatics are more economical than manuals, but generally, you still get a few more mpg from a car you shift yourself. I enjoy driving, and automatics blunt that enjoyment for me, but I’m sure others don’t mind them as much.
   In future blog posts I’ll touch on this subject again, and I’ll be penning a story for Classic Car Weekly in the UK on the whole saga of buying a new car. Who knew that, despite being armed with money, it would be such an uphill task to find someone to give it to?
   It also suggests that if someone wishes to specialize in manuals, they would be tapping in to a large, unserved chunk of the New Zealand market.

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New Plymouth responds

14.04.2016

Well, that was a bit boring. It’s the New Plymouth District Council’s response to my earlier letter paying a parking fine. (Original Tumblr post here, if the graphic above does not show.)

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Travel diary (or, a diary that travels)

11.04.2016

A photo posted by Jack Yan (@jack.yan) on

A photo posted by Jack Yan (@jack.yan) on


 

What a fun project! In September, a class in a Québec school set its pupils a travel diary project. The idea: see how well travelled each pupil’s diary gets by passing it to a friend, then to their friend, and so on. The aim is educational: they want to learn about different cultures. The person who receives it nearest April 15 has to send it back to the origin. That was me: the diary arrived in my office on Friday. I’ve since written a four-page letter to the schoolgirl about my life in Wellington, my hobbies, and my family, in reply to her opening piece.
   It has been over 25 years since I wrote in an exercise book. Prior to me, it went to the Netherlands, France, and Hong Kong. I hope she has the most well travelled journal in her class.
   And yes, I chucked it on a courier. It would suck if it travelled all this way and got lost on the last leg. It left for Québec this afternoon.

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Posted in culture, France, New Zealand, Wellington | No Comments »


Organizing this planet in the 21st century

03.04.2016

As he has done so many other times since we encountered each other in 2001, Simon Anholt has articulated my thoughts on governance and politics much better than I can through his ventures. I think this puts a very good context on why I ran my mayoral campaigns the way I did, and for that matter, a good deal of my own businesses. The ideas here are in line with what we believe at Medinge Group, too—more on that in an upcoming post. We live in a connected, globalized planet—and the sooner our leaders wake up to this fact, and the positive potential it brings, the better.
   How can we better organize ourselves as seven thousand million people? My belief has been: if we can start at a city level, we can bring about change.

   Head to Simon’s website at good.country to find out more.

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