A week ago, Avon found an inventive way to get its brand noticed in peak-hour traffic.
I could make this about how people don’t know how to drive these days, or about the media fascination with Asian drivers when the reality does not bear this out, but let’s make it all about Avonâsince they are the ones who have actually inspired a full blog post today. To think, it could have just been on my Instagram and Tumblr and I would have let it go, since the following video is over a week old.
To be fair, as well as posting on my own platforms, I thought it would only be fair to alert Avon about it on its Facebook. In this age of transparency, it’s not good to talk behind someone’s back. I would have used the website advertised on the side of this Mazda (avon.co.nz), but the below is all I get. (You can try it yourself here.) I told Avon about this, too. They need to know one of their people is a dangerous, inconsiderate, and selfish driver who is ignorant of basic New Zealand road rules, namely how a give-way sign works and how to change lanes. And if I were in their shoes, I’d want to know that the URL emblazoned in large letters on the side of my fleet of cars is wrong.
It was ignored for a while, now my post is deleted.
Immediately I had these five thoughts.
1. Its brand isn’t that great. When you’re starting from a poor position, the best thing to do is try to work harder. As a network marketer, Avon can’t afford to have an office that doesn’t deal with complaints. I might even be a customer. In any case, I’m part of the audienceâand these days, we can affect a brand as much as the official channels. For instance, this post.
2. In the 2000s and 2010s, social media are seen as channels through which we can communicate with organizations. Going against this affects your brand. (There’s a great piece in the Journal of Digital and Social Media Marketing, vol. 3, no. 1 that I penned. Avon would do well to read this and integrate social media marketing into its operations.)
3. If you’re an Avon rep and you know that the AustraliaâNew Zealand operation ignores people, then what support do you think you can count on? My post will have been seen by many people, and a follow-up one todayâinforming them it’s poor form to delete commentsâwill be seen by more. It discourages more than customersâits distributors surely will think twice. (I’m also looking at you, Kaspersky. Another firm to avoid.)
4. Advertising your website in large letters and have it not work is a major no-noâit contributes to the image I (and no doubt others) have on Avon as, well, a bit amateur.
5. This is a US firm. If you’re an exporter, isn’t now a really good time to show that you care about your overseas operations? Nation brands impact on corporate ones. Now I’m beginning to wonder if Avon might not be that interested in overseas sales any more. Their new president, with his stated views on free trade, has said in his inauguration speech that they need to ‘buy American’ and ‘hire American.’ Let’s delete stuff from foreigners!
The question I have now is: wouldn’t it have been easier to apologize for its representative’s inability to drive safely, and thank me for telling them their website is dead so they can get it fixed? The video contains the registration number, so Avon could have had a word to their rep.
This is all Marketing 101, yet Avon seems to have failed to grasp the basics. I guess the folks who flunked marketing at university found jobs after all.
Iâve had a phone call and a lot of comments on this in the last couple of days: my Dad, who is 81 with early-stage Alzheimerâs, called the US presidential election for Donald Trump months ago. I posted it on my social networks the day he made his definitive call, and friends remembered it. Thank you for all your compliments.
Go back to 2015, he had called the Republican primary for Trump.
I wasnât as confident but I had Tweeted the week before the election that polls were understating Trumpâs actual support by at least 6 per cent.
In 2008, when everyone had dismissed Gov. Sarah Palin, he said that she wasnât going to go away, and that sheâd command an even greater influence in the first Obama term. While he predicted an Obama win, again quite early on, he wasnât optimistic and didnât think there would be great change in the US. You may or may not agree with that.
Going right back to the 1980s, when I was at college, and before China showed any signs of opening up, he made the call about its economic rise, and that I would be assured, by the time I was in my 30s and 40s, that many would want to deal with the country. It would be, I remember him telling me, a career advantage to being Chineseâin contrast to the racism we encountered far more frequently back then.
During the height of the Muldoon era, Dad, who counted himself as part of Robâs Mob, made the call that Sir Robert Muldoon would not be able to hold on to his power or reputation in his old age. When a documentary aired condemning Sir Robert after his death, so that he wouldnât be around to file a defamation suit, he said, âI told you so.â
Even in the elections I contested (and he encouraged me to run), while he refused to be drawn on what he thought my chances were, he was unequivocally clear that my rival, John Morrison, wouldnât win, in 2013. Dad certainly did better than some so-called political experts I can name.
And if you want to get really spooky, during the Martin Bashir interview of Princess Diana, he said that by the time she was 37, sheâd have a âreally bad yearâ. He didnât say sheâd die.
No, heâs not a Mystic Meg of any sort. Heâs a guy whoâs been around for a while and kept his eyes open.
If you want to know his secret, I can tell you that his political projections are based in part around reading. Not mainstream media, but websites that heâs discovered over the years himself. Heâs a keen web surfer and loves his news. He doesnât put that much stock in political âexpertsâ, and after having run myself, I can fully understand why.
Heâd even take in the viewpoints on Russia Today, which gives you an idea of how varied his reading was. Just today I caught him watching an address from Edward Snowden.
With Palin, it was probably the sudden rise of her fan sites set up by US conservatives. He hadnât seen such a rapid rise of sites that soon galvanized their support around the former Alaskan governor before. While mainstream media dismissed her and gave the impression that post-2008, she wouldnât matter, Dad had entirely the opposite reading. Politically centrist, and, like me, a swing voter, he kept following the sites out of interest, and saw how they morphed into the Tea Party movement. He also knew they wouldnât go away any time soon, and observed that there was a Palin effect, as the likes of Ted Cruz soon found out when contesting their Senate seats.
And, despite my own criticisms of this practice, Dad would read the comments. Sometimes he would wade through hundreds of them, to get a sense of what people were thinking.
It was his reading of media from left and right during the latest US presidential election that saw him made his calls very assertively.
Rather than dismiss certain conservatives as ill-educated, as some media might, Dad treated them as human beings. He knew they would galvanize and get behind Trump.
When youâve lived through a world war (including an occupation) and then a civil war, and saw your family start from the bottom again after 1949, you get to be good at knowing what people go through.
Heâs always been politically switched on, and had a keen interest in history and economics, the latter of which he studied at a tertiary level. But heâd always explain to me that it came down to people and their behaviour, and never rational decision-making. I might have only lived just over half his lifetime so far, but I find little fault in that statement. All new movements have plenty of power, till they become the establishment.
His thoughts on China in the 1980s could well have stemmed from that: I never asked him, and aphasia means heâd now find difficulty telling me anyway.
Sadly for the US, he finds appeal in the theory that the nation will break up, though he hasnât quite yet made the call in the same way he made the one for the Trump presidency. But as with his Trump prediction, Iâm publishing this one online.
Heâs never stated it as succinctly but he has, in passing in the 1980s and 1990s, said that the British Empire wouldnât last much longer beyond our current monarchâs reign.
You never know, we might be coming back to this post in a few yearsâ time. These are gloomy scenarios but Iâd rather put Dadâs ideas out there now, as I did with the Trump presidency, rather than tell you ex post facto how clever he was. The lesson: treat people as people, and itâs amazing how much that will reveal.
A photo posted by CARS IN NEW ZEALAND (NZ) (@kiwi_cars) on
It’s an old point, but the prevalence of cellphone cameras means it’s going to be increasingly hard to deny where you were on any given day. In this case, Kiwi_cars asked for permission to feature my number plate, as they usually blank it out. I gave my blessing, since my own rule is: if you can spot something publicly, you don’t need to censor. If you photograph something where the subject expects a level of privacy (e.g. through their home windows, even if you can see them from a public vantage-point; or when something is on private land), then you do.
And don’t we often buy a car for it to be admired? Since prewar days we’ve been conditioned into thinking how a car is not a durable good, but a fashion item that expresses who we are. It would seem hypocritical if someone does admire yours and you don’t permit it. If we weren’t interested in that, we’d all be driving Nissan Tiidas in a monochrome shade. And even some of those Tiida owners are very, very proud of their motors.
An edited version of this post originally appeared at Blogcozy.
The trouble with the graphic is that the only thing it got right was that two women were killed. Sweden wasnât having a referendum on whether to leave the EU, it was about whether it should adopt the euro. The closest British parallel would have been when then-PM John Major negotiated the Maastricht opt-out in 1991. It also claimed that the polls were for leaving; notwithstanding that that wasnât what the Swedes were voting for, the polls for and against adopting the euro were roughly neck in neck, though the wisdom was that the pro-euro camp would win. By the weekend, the result was that Sweden would keep the krona.
When I argued with some pro-Brexiters about this, they, like most pecksniffians, demanded I check my facts. I didnât have to: I have a memory that goes back further than one month, and unlike them, I know what went on in their own backyard because, in 2003, I kept my eyes open.
I should point out that I am not summarizing all Brexiters as dimwitted Britons who wanted Johnny Foreigner to go home. I count among my closest friends someone who voted leave, and for very substantial, well thought-out reasons. He felt that the European Union had become an unwieldy bureaucracy which benefited Britain little, and while I felt the benefits outweighed the detriments, I respect his opinion and his vote. At least it was considered, and at least it wasnât one that was based on the ramblings and rants of Farage, Johnson, Gove et al.
Appealing to nationalism, as the likes of Farage did, is a cheap trick in politics: it stirs a wave of nostalgia, and people might love chanting at how great their nation is, but it doesnât address the core issues that put them into the poo to begin with. Of course the UK has a great deal to be proud of; but like many countries (including ours) the globalist technocratic agenda are what have made things untenable for a growing part of the population. Itâs why real wages havenât risen yet certain corporations profit aplenty; itâs why we work more hours today than we ever did, despite futurists of a generation ago predicting all this leisure time that we would all have thanks to automation.
But is retreat the right thing to do? The remain camp believes that it wasnât: to influence Europe you must be in Europe. It wasnât that long ago that not being in Europe was fatal to British exportsâthe failure of the British motor industry, for instance, was in part due to its late recognition that the UK needed to be part of the EEC or, at least, produce vehicles there. Globalizationâs positives should be the free movement of people and of capital; and economic union to permit that greater freedom seems a sensible thing to pursue, not to run away from. The trick is how to make this work for everyday people, the growing number who are impacted by globalist forces; once there were few, now few escape them. It is, then, the role of government to either protect those who are most vulnerable, to champion (either through private enterprise or on its own accord) real innovation and industry that can create jobs, and to cut through the BS where both public and private enterprise simply reinvent the wheel from time to time, putting lipstick on the bulldog.
I am ambivalent about it because Iâve seen our own governments, National and Labour, be particularly weak when it comes to dealing with globalization, succumbing to foreign takeovers and allowing the little guy to be run over. The deals havenât been good for New Zealand in many respects, a small country that believes in its place in the first world but which can be deluded about this very fact. Our economy just isnât that solid to take it on the chin. Look at our banks, mostly foreign-owned and more unreliable than ever: remember how 40 years ago cheques would take 24 hours to clear? Yet now our computerized systems take three to five working days? Insiders tell me this is the consequence of less reliable Australian systems being foisted upon us; so much so that we have a wire transfer that has been taking weeks, and no one knows where the money has gone. Just how do you misplace tens of thousands of dollars? Why do we assume Australian bankers are smart enough to answer? And those who question such agenda donât get much truck in a media landscape also dominated by foreigners: Iâm looking at one newspaper publishing group at the least. The ways of the big countries are not always the bestâyet somehow the powers-that-be in this country have been hoodwinked by this consistently since 1984. I can’t understand it, and my initial reaction when there is such a lack of logic is to follow the money.
Brexit has made me refine my thinking: I might not like a system where New Zealandâs the little player that doesnât benefit from a level playing field, but at the same time I believe we need to find ways to influence the globalist game for the better. We love looking at Scandinavian countries because of their comparable size. They may have higher taxes but at the same time they donât seem to balk at innovation for the greater good; they believe in the freedom of movement of capital and of people, and, despite their general humility, they actually arenât afraid of creating global companies that take on the rest of the world. Look at Vattenfall or Statoil. We might not like Statoil for what it wants to do to our own environment, but we do have to ask what our equivalent is. We lost our lead in hybrid cars, which we held for most of the 1980s, but itâs an example of what we can do when government and private enterprise cooperate on something that is future-oriented. Whatâs the next big thing? Is it renewable energy tech that we can export? There are companies here already doing frictionless exports, and more need to be encouraged. Government shouldnât try to create groups of them or force mergers upon them; that can be left to the market. But there needs to be a vision or a direction that we take to create a new brand for our country where people naturally think: innovation for the greater good = New Zealand. And, maybe, to go with that, a fairer version of globalization can emerge, certainly one that is not coloured by the next quarterly result demanded by Wall Street.
Yes, there is some national fervour involved here, too, but applied correctly, it wonât be false flag-waving thatâs dependent on the past. Iâm all for being proud of your country when the victories are real and measurableâlike on the sporting field. There itâs real, and itâs often about the next game or the next season: itâs future-oriented, too. With Brexit, I canât see the vision; and the most visible foreigner among this, the Turkish-American politician, Boris Johnson, hasnât communicated one that I can discern.
And maybe this confusion is the opportunity we need for New Zealand.
After the UK abandoned the Commonwealth markets in favour of one right next door, our country found new export markets, so much so that the UK accounts for 3 per cent today. Even in 1973, when it was 40 per cent, it had been falling consistently for half a decade, if I recall correctly, and the notion that Britain would reach back out toward the Empah for trade is fanciful at best.
Being someone who has enjoyed looking at world history play out through maps, ever since I discovered a book on the subject as a third former at Rongotai College, it hasnât escaped my thoughts that this is a further retreat for the UK in terms of its global influence.
So whoâs on the rise? It might be us. The centre of the global economy has been shifting eastward in recent times and weâre well placed to take advantage of it. Weâre part of the Anglosphere so we bridge the past, where it was the dominant global culture, with those trading partners who might be on the horizon. But it has to be real. Weâre nimble enough, and I canât see why weâve been so fascinated with apeing the US and the UK for so long. Once again we need to set our own direction: we have a culture thatâs ready for it with a greater sense of identity than weâve ever had. I just wonder if we have a government, local or national, courageous enough to embark on this.
I noticed this on April 28 and Tweeted about it, tagging the New Zealand Labour Party at the time. It still hasn’t been fixed as of today. That’s supposedly Commercial Type’s Stag Bold Italic in the headline, but someone has slanted the italic. Is this a signal that Labour leans to the right more than it’s letting on? Did someone say 1984?
Still, Stag is a far more inspired, and typographically appropriate, choice than the Futura used by our present government’s political party, after years of Gill Sans. Interestingly, I seem to recall the Labour of Bill Rowling having Futura Italic in its logotype. If only modern-day Labour could get its italic displaying correctly.
Good typography wins votes. I should know.
In fact, a traditional manual, one with gears you change with a clutch, comprises considerably less than 20 per cent.
One friend, like me, specifically sought a manual in 2015, and asked me to scan through websites. In the greater Wellington region, cars matching his other criteria on engine size and price numbered a grand total of two, one in Eastbourne and the other in Upper Hutt. He eventually had to go outside his criteria to buy a manual.
I visited one dealership in Lower Hutt where one of the senior salespeople told me that was what the market demanded, so they followed suit, as he tried to sell me an automatic, Turkish-made car. This claim was, based on my own research, bollocks.
Granted, this research was of a sample of my 2,300 Facebook friends, but of those who responded, it appeared to be evenly divided. Some of the comments were along the lines of, ‘I wanted a manual, but I had no choice, so I bought an automatic.’
If I didn’t have a second car (since sold to a friend who also preferred manuals), I could have found myself looking at doing the sameâjust because I needed wheels in a hurry. Or I could have bought a car that did not meet all my needs, one that was “near enough”. But if you are spending a five-figure sum, and you intend to hold on to the car for the next decade, is this such a wise thing to do? A car is an investment for me, not a fashion item.
That earlier Renault took me four months to find in a market that wasn’t so heavily biased against manuals in the mid-2000s, and this time out, I wound up searching for eight. Most people don’t have that luxury.
The most evident explanation for the overwhelming numbers of automatics is that so many used cars are sourced from Japan, but it’s really not what all people want.
I’ve nothing against the half of the population who prefer automatics, but they are just not my sort of thing. These days, the most advanced automatics are more economical than manuals, but generally, you still get a few more mpg from a car you shift yourself. I enjoy driving, and automatics blunt that enjoyment for me, but I’m sure others don’t mind them as much.
In future blog posts I’ll touch on this subject again, and I’ll be penning a story for Classic Car Weekly in the UK on the whole saga of buying a new car. Who knew that, despite being armed with money, it would be such an uphill task to find someone to give it to?
It also suggests that if someone wishes to specialize in manuals, they would be tapping in to a large, unserved chunk of the New Zealand market.
As he has done so many other times since we encountered each other in 2001, Simon Anholt has articulated my thoughts on governance and politics much better than I can through his ventures. I think this puts a very good context on why I ran my mayoral campaigns the way I did, and for that matter, a good deal of my own businesses. The ideas here are in line with what we believe at Medinge Group, tooâmore on that in an upcoming post. We live in a connected, globalized planetâand the sooner our leaders wake up to this fact, and the positive potential it brings, the better.
How can we better organize ourselves as seven thousand million people? My belief has been: if we can start at a city level, we can bring about change.