Posts tagged ‘Aotearoa’


Big Tech and advertising: the con is being revealed

13.11.2019

People are waking up to the fact that online advertising isn’t what it’s cracked up to be.
   Last month, Bob Hoffman’s excellent The Ad Contrarian newsletter noted, ‘I believe the marketing industry has pissed away hundreds of billions of dollars on digital fairy tales and ad fraud over the past 10 years (in fact, I’m writing a book about it.) If I am right, and if the article in question is correct, we are in the midst of a business delusion unmatched in all of history.’ He linked to an article by Jesse Frederik and Mauritz Martin (also sent to me by another colleague), entitled ‘The new dot com bubble is here: it’s called online advertising’ in The Correspondent. In it, they cast doubt over the effectiveness of online ads, hidden behind buzzwords and the selection effect. If I understand the latter correctly, it means that people who are already predisposed to your offering are more likely to click on your ads, so the ads aren’t actually netting you new audiences.
   Here’s the example Frederik and Martin give:

Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by this particular kid. The other two can’t make any sense of it: how does he do it? When they ask him, he explains: “I stand in the waiting area of the pizzeria.”

   The summary is that despite these companies claiming there’s a correlation between advertising with them and some result, the truth is that no one actually knows.
   And the con is being perpetuated by the biggest names in the business.
   As Hoffman noted at the end of October:

A few decades ago the advertising industry decided they couldn’t trust the numbers they were being given by media. The result was the rise of third-party research, ratings, and auditing organizations.
   But there are still a few companies that refuse to allow independent, third-party auditing of their numbers.

   No surprises there. I’ve already talked about Facebook’s audience estimates having no relationship with the actual population, so we know they’re bogus.
   And, I imagine, they partly get away with it because of their scale. One result of the American economic orthodoxy these days is that monopolies are welcome—it’s the neoliberal school of thinking. Now, I went through law school being taught the Commerce Act 1986 and the Trade Practices Act 1974 over in Australia, and some US antitrust legislation. I was given all the economic arguments on why monopolies are bad, including the starvation of innovation in their sector.
   Roger McNamee put me right there in Zucked, essentially informing me that what I learned isn’t current practice in the US. And that is worrisome at the least.
   It does mean, in places like Europe which haven’t bought into this model, and who still have balls (as well as evidence), they’re happy to go after Google over their monopoly. And since our anti-monopoly legislation is still intact, and one hopes that we don’t suddenly change tack (since I know the Commerce Act is under review), we should fight those monopoly effects that Big Tech has in our country.
   What happens to monopolies? Well, if past behaviour is any indication, they can get broken up. Sen. Elizabeth Warren is simply recounting American history when she suggests that that’s what Facebook, Google and Amazon should endure. There was a time when Republicans and Democrats would have been united on this prospect, given the trusts that gave rise to their Sherman Act in 1890, protecting the public from market failures like these. Even a generation ago, they’d never have allowed companies to get this influential.
   Also a generation ago, we wouldn’t swallow the BS an advertising platform gave us without something to back it up. Right now, it seems we don’t have anything—and the industry is beginning to cry foul.


Lorie Shaull/Creative Commons Attribution–Share Alike 2·0

Regardless of your political stripes, Sen. Elizabeth Warren calling for the break-up of Big Tech made sense as recently as a generation ago.

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Posted in business, internet, marketing, New Zealand, technology, USA | 2 Comments »


March 15, 2019: never forget

27.09.2019

Like many, I headed to the Kilbirnie mosque to pay my respects several times after March 15, but I would like the events of that day to be remembered beyond those that. I want our Muslim whānau here to know that I haven’t forgotten them, and here is my way of showing that.

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Posted in design, New Zealand, typography | No Comments »


First night

16.09.2019

Forty-three years ago (September 16, 1976), we arrived in this country.
   As we flew from Sydney and into Wellington, my Dad pointed out the houses below to me. ‘See, those are the sorts of houses New Zealanders live in,’ he said. I thought it was odd they lived in two-storey homes and not apartment blocks. I was three at the time, so I had no clue about the population density of Aotearoa.
   I frequently point out just how cloudy and grey that day was. I don’t remember a summer of ’76–’77, just as no one here remembers a summer of ’16–’17. Only one other car, a Holden station wagon, went along Calabar Road in the opposite direction as we left Wellington Airport.
   Before we departed Hong Kong days earlier, my maternal grandmother—the person closest to me at that point and whom I would desperately miss for the next 18 months—gave me two very special Corgi models at the airport, large 1:36 scale Mercedes-Benz 240Ds. I said goodbye to her expecting to see her in weeks.
   As I was put to bed that night by my father—it wasn’t usually his role—he asked if I wanted to see the cars, since I had been so good on the flights. He got them out and showed me, and I was allowed to have a quick look before they were put back into his carry-on bag.
   None of us knew this was the trip where we’d wind up in Aotearoa. Mum had applied—I went with her to the New Zealand High Commission in Connaught Tower in Hong Kong to get the forms—but we had green cards to head to Tennessee. But, my mother, ever careful, didn’t want to put all her eggs into one basket. And like a lot of Hong Kongers at the time, they had no desire to hang around till 1997 and find themselves under communist rule.
   It was a decision that would change our lives.
   Whilst here, word got back home—and then out to us—that New Zealand immigration had approved our application. In the days when air travel cost a fortune, my parents considered our presence here serendipitous and decided to stay. What point was there to fly back if one’s only task was to pack?
   It’s hard not to reminisce on this anniversary, and consider this family with their lives ahead of them.
   I’ve had it good. Mum never wanted me to suffer as she had during the famine behind the Bamboo Curtain, and to many in the mid-1970s, getting to the Anglosphere was a dead cert to having a better life.
   I had a great education, built a career and a reputation, and met my partner here, so I can’t complain. And I couldn’t have asked for more love and support than I had from my immediate family.
   My grandmother eventually joined us under the family reunion policy in 1978. My mother and I were her only living descendants.
   Despite the happiness, you don’t think, on that night in 1976, that in 18 years my mother would die from cancer and that my widowed father, at 80, would develop Alzheimer’s disease, something of which there is no record in the family.
   Despite both parents having to make the decision to send a parent to a rest home, when it came time for me to do the same thing—and it was the right decision given the care Dad needed—it was very tough.
   A friend asked me how I felt, and I said I felt like ‘the meanest c*** on earth,’ even though I knew I would have made the same decision regardless of other factors as his disease progressed.
   Immigrant families stick together because we often have the sense of “us versus the world”. When Racist ’80s Man tells you to go back to where you came from, it’s not an experience you can easily share with others who aren’t immigrants and people of colour. So as our numbers diminished—my grandmother in 1990 and my mother in 1994—it was Dad and me versus the world, and that was how we saw things for the decades that followed.
   That first night he went to live in a home was the same night I flashed back to the evening of September 16, 1976—and how impossibly hard it would have been to foresee how things would turn out.
   He’s since changed homes twice and found himself in excellent care at Te Hopai, though he now needs to be fed and doesn’t detect as much to his right. The lights are going out.
   It’s a far cry from being the strong one looking after your three-year-old son and making sure he could fall asleep in this new country, where things were in such a state of flux.

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Posted in China, culture, Hong Kong, New Zealand, Wellington | 1 Comment »


How to come third in a mayoral election

14.09.2019

One mayoral candidate recently asked me for my advice. I won’t name who it is, since I want those who contact me to know I’ll keep their communications in confidence.
   Now, the first thing to do is to get a time machine and ask me the same question 18 months earlier.
   But I can only provide tips for coming third in Wellington:

• have forward-thinking policies;
• appeal to thinking voters of all ages;
• resonate with younger voters who are most affected by them;
• frighten the establishment with common sense.

   I can’t advise how to win since I didn’t. Presumably it is to do the opposite of my approach?

• Use rose-coloured glasses;
• appeal to non-thinking voters of all ages;
• resonate with older voters more likely to vote;
• suck up to the establishment.

   This is with the greatest respect to many previous winners, who actually didn’t do all these things. But they make for a couple of fun Tweets.
   I repeat the call to administer the Voigt-Kampff test to all candidates.

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Posted in humour, internet, leadership, New Zealand, politics, Wellington | No Comments »


Has Google My Business ever given you business?

22.08.2019

I had a call from a nice gentleman working for Google called Shabhaz today. No, he wasn’t about to tell me that I wasn’t on the ‘first page of Google’: he worked for Google My Business, where they want to verify businesses and suck them into the ecosystem, complete with dashboard and social features.
   I’ve always ignored the postcards that come and the one time my curiosity was piqued, the blasted site didn’t work anyway. I can’t remember the specifics now, but I recall my usual reaction: ‘What Google says and what Google does are entirely different things.’ You come to expect it from US Big Tech.
   I suppose if you ignore it for enough years, the Big G phones you.
   I proceeded to tell Shabhaz all the reasons I hated (actually, that’s not strong enough a word) his firm, but kept repeating, ‘I’m not angry at you, only at your employer.’ And words to the effect of, ‘A man has to make a living, so I don’t have a problem that you work for them, but this is a firm with highly dubious ethics.’
   He did say, ‘If I had that experience, I’d hate them, too,’ and I had to correct him and expand on the stories: ‘It’s not just about my experience—it’s all the things Google does that violate our privacy, not just mine, but everyone’s.’
   Nevertheless, you can’t stay angry at a guy who has had nothing to do with his bosses’ incompetence, greed, avarice and tax avoidance, and is only trying to collect a pay cheque, so I agreed to help him out.
   Of course, it didn’t work as planned, as updating the address leads to this:

   The house has only been there since 1972, and Google Earth has it, but then we all know that Google Earth operates in some kind of parallel universe—parallel to even Google My Business, it seems. One day, I suspect Google will catch up with houses built in the 1970s.
   But seriously, with three businesses all linked to my email address (Heaven knows how) I wonder if anyone has ever got any business through Google My Business.
   I’ve been on Linkedin longer than most people I know and I’ve never received any work enquiries from it.
   And I’ve yet to have anyone tell me that they found my business through Google, so I’m tempted to delete the listings for Jack Yan & Associates and Lucire from the My Business dashboard.
   The thing is, I don’t want to read your reviews about my businesses on Google. I don’t want to risk getting piled on by unethical actors, which totally can happen in this day and age. If you want to reach us, there’s a good contact form with all the addresses on our sites.
   So what’s the prognosis out there? Since I actually don’t use the site except as a last resort, and have little desire to, your experience far outweighs mine.

On a related note, this also made me wonder about competence.

   I’ve never given my permission to be in the Yellow Pages. And the fact that Lucire does screen printing is news to me. Who makes up this bullshit and tries to pass it off as authoritative?
   A Tweet to them is so far unanswered, so I may get in touch with them to have this listing removed. This one I can answer: since I’ve never been in the Yellow Pages, I can say, hand on heart, that I’ve never had any business from them. By the looks of it, they’ll never send me anything relevant anyway.

In summary, today’s thought about Google:

PS.: Yellow has deleted our entry (done within hours of my complaint).

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Posted in business, internet, New Zealand, Wellington | 2 Comments »


‘If you don’t like it here, why don’t you leave?’

25.07.2019

I didn’t read this thinking of Trump, which is what the Tweeter intended. I read it thinking of New Zealand. Heard the ‘If you don’t like it here, why don’t you leave?’ bullshit a lot—I dare say every immigrant to this nation has. English-born American columnist Sydney J. Harris, in 1969, answered it better than I ever could. (I hope the image appears in the embed below, since I see no img tags—it seems reliant on Javascript.) Presumably this is either the Chicago Daily News or the Sun–Times.

   Not a heck of a lot has changed, has it?
   Hat tip to Juan Incognito for the re-Tweet.

PS.: The Sun–Times has run this on its website, and it was from the Chicago Daily News.

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Posted in media, New Zealand, politics, USA | No Comments »


Surely, it can’t be this hard

25.07.2019

Is it just me, or are companies getting more stupid by the day?

July 25, 2019

Marshall Freeman Collections (NZ) Ltd.
PO Box 302-218
NHPC
Auckland

Ladies and Gentlemen:

I am in receipt of your letter dated the 19th inst.
   If you are indeed an extension of Plumbquick’s credit control department, you should check with them about their procedures.
   You may wish to ask the following.

   (a) When booking the job, did your client take down my credit card number?
   (b) Did your client advise me that if the invoice was not paid that they would charge that credit card?
   (c) Did I offer your client’s plumbers payment on completion of the job on the day but they said it would be sorted out with their accounts’ department, especially if they already had my credit card on file?
   (d) Did your client send out their invoice dated May 21, 2019 with a due date of May 21, 2019, which would result in my reasonably expecting that (b) would take place?

   Now, since I am not in possession of a time machine, and considering I received the invoice on May 25, 2019, all four questions above should be answered in the affirmative.
   Your client needs to be advised to, first, contact the customer themselves (well before July 19, incidentally), secondly, follow their own procedures, and thirdly, not provide a credit controller with a fiction about a late payment. I have no desire to affect excellent credit that I have spent decades building because of another party’s negligence.
   I trust this clears this matter up.

Yours faithfully,

   In case you’re wondering, my credit card has been charged.
   I also highly recommend Bernie and Pipe Dream Plumbing in Tawa.

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Posted in business, New Zealand, Wellington | No Comments »


In my experience, the only browser that works with Jetstar’s website is Safari for Mac

23.07.2019

I’ve found some forum entries about this, but they date back to the beginning of the decade. I alerted Jetstar to this in March, and the problem has worsened since then.
   Basically, I can’t book online, and I don’t know why. Consequently, I booked one flight with Air New Zealand and only managed, after huge effort, to get the other (for a colleague) with Jetstar.
   Back in March, I couldn’t book with Vivaldi, but I was able to switch to Firefox. I let Jetstar know.
   Now, this strategy does not work.
   Before you suggest it, cookies and caches have been cleared.
   Here’s what happens after I’ve selected the cities and the dates, and I go to select times. Let’s begin with Vivaldi on Windows, which is based on Chromium (which, as we know, is what Chrome, the browser Jetstar suggests you use, is based on):

Switching to Firefox now results in this:

Switching to Edge on the same PC gives this:

   Fortunately, I also own Macs, so here’s what Firefox for Mac returns:

   The only browser that works with the Jetstar website: Safari on Mac. As I’ve sold my Ubuntu laptop, I was unable to test using that OS.
   Not many people would go to that effort, and while Jetstar’s Twitter staff (after some pushing from me in DMs) said they would refer it on, I don’t expect anything to happen.
   Maybe Chrome would work, but I’m not ever going to download it to find out. Why invite Google on to your computer? But if that is the case, it seems foolish to limit yourself to such an invasive browser. My experience is that whatever is blocking me from booking with Jetstar (some may argue that this is a good thing), it is expanding across browsers.

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Posted in business, design, internet, technology | No Comments »


No longer a customer, Lumino still gives me reason to be wary about how they handle my private data

03.06.2019

An email sent by me on March 27 to the head office of Lumino (the dentists). Link added for readers’ reference. I’ll let you make up your own minds.

Hi Josephine:

How are you?
   I hate to bother you once more, as you had done everything you could to resolve the privacy issues I had with Goody’s subcontractor, Global Payments, last year. I was very happy with your professionalism and your actions. I am pleased to see Lumino has since gone with another provider for its loyalty programme.
   I regret having to lean on you again.
   As you know, I found it very uneasy that I allowed Lumino to have my private cellphone number and last year I made repeated requests to the Terrace branch to not contact me through it any more. I was given assurances that it would not happen again.
   I had a hygienist appointment on November 16, which I cancelled via email due to the ‘flu. I was advised that there would be an opening in March 2019, but by this point I already had in mind I would switch dentists, as each Lumino dentist I was assigned to wound up leaving the practice. Therefore, I never replied.
   On November 29, I was sent a reminder that I could book in if I clicked a link in the email. I never did.
   Imagine my surprise when this week I received an SMS from Lumino accusing me of missing an appointment (that I had never made) and that there I could be charged for it.
   This was the first I had ever heard of a March appointment. Back in November, Lumino would send email reminders (for the real appointments) so I really doubt there was anything booked.
   It was rudely worded, in my opinion, presuming the customer to be wrong.
   Call me intolerant, overly sensitive, or out of touch with modern communication techniques, but it seems the Terrace branch is incapable of following a basic request and now, it has concocted a missed appointment out of thin air.
   Besides, I was not even in Wellington on the date concerned, so there was no way I would have made an appointment for it.
   After hours spent on the 2018 privacy breach, fielding those scam calls that came [redacted as it’s something I believe to be true but cannot fully back it up without a few affidavits], receiving cellphone calls from Lumino waking me after four hours’ sleep, and getting tired of making the same request at branch level, I have to draw my relationship with Lumino to a close.
   Going to the dentist or the hygienist shouldn’t be this hard, but with Lumino on the Terrace, it’s continually stressful.
   I wonder if you could arrange to have my records transferred to Real Dentistry, 62 Rongotai Road, Kilbirnie, Wellington, then delete my details from your database. I have asked Real Dentistry to request my records from Lumino on the Terrace.

Thank you,

Yours truly,

Jack

   I never got a reply this time, but I think we know what Lumino thinks of all of this as of today. Note: I contacted Josephine from a different email address, so they do have that to counter me with. Still, I thought I was pretty clear above.

   I’ve also not received a reply from Heineken. Might have to get the Privacy Commissioner involved in this one, too.
   I know most of you won’t care, since people haven’t abandoned Facebook en masse, and Google remains the most frequented site on the web. But I honestly thought New Zealand firms were better than this.

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Posted in business, New Zealand, Wellington | No Comments »


There must be a different metric system on our roads these days

24.05.2019


The new metric system: I’m following the car in front at the correct distance. Cf. the drivers in the other lanes.

Now that I live in the northern suburbs, I have to go on the motorway far more frequently. It’s become apparent that New Zealand has had a complete change of measurement system and I was unaware of it.
   I thought we were on the metric system but apparently, there is a new metric system at play these days.
   When the “smart” motorway speed limit signs display 60 km/h, a handful of drivers, like me, go at the old 60 km/h. But there is evidently a new 60 km/h, which we oldies called ‘80 km/h’. If the other drivers are not breaking the law, the majority of cars in this country appear to have had speedometers newly calibrated to the new metric system. When the sign says 80 km/h, they will travel at between 90 and 100 km/h. It doesn’t quite explain why, when the sign says 100 km/h, so many drive at 90 km/h, but that’s the incredible nature of the new metric system: unlike the old, it’s not proportional.
   I’m not entirely sure how the system converts metres or seconds, as I seem to do double the following distance of the majority of drivers. From memory, it’s 40 m at 100 km/h, or, if you want to adopt the 1970s slogan from the UK, or the one uttered by the late Peter Brock, ‘Only a fool breaks the two-second rule.’ The new metric system at play in New Zealand means that the new 40 m is the same as what we old-timers called 20 m. Or, if they’re going by the clock, two seconds is what we used to call one second. I assume this new metric system also applies to penis length for men, so they aren’t too disappointed when their 7½ cm is now called 15 cm. Sounds so much bigger, doesn’t it, lads?
   Now, I could be wrong about there being a new metric system in this country. It’s simply that many people don’t understand speed and distance, or how road signs work. If you are male and think that 20 m really is 40 m, then maybe you have a small dick and have been convincing yourself otherwise, and the problem is multiplied on the roads. Sadly, however, this lack of awareness of time and distance isn’t exclusively a male thing.
   As a nation, we’ve been so busy for such a long time blaming “Asian drivers” that our standards have dropped like stones. It wasn’t that long ago when we Wellingtonians mocked Aucklanders for their ‘Merge like a zip’ signs in the mid-2000s—yet it seems an increasing number of us in the capital are now just as clueless on how traffic merges into a single lane.
   All this makes you wonder if Greg Murphy was right when he suggested we should re-sit our driving test every 10 years.

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Posted in cars, New Zealand, Wellington | No Comments »