Posts tagged ‘authorship’


A farewell to Tim Kitchin

19.01.2017

For the second time in two months, I found myself announcing to the members of Medinge Group another passing: that of my good friend Tim Kitchin.
   Tim passed away over the weekend, and leaves behind three kids.
   I always admired Tim’s point of view, his depth of thinking, and his generosity of spirit.
   I remember Tim taking notes at my first Medinge meeting in 2002: he drew mind maps. None of this line-by-line stuff. And they worked tremendously well for him.
   His brain had a capacity to process arguments and get to the core incredibly quickly, from where he could form a robust analysis of the issues.
   But never at any point did Tim use this massive intellect to debase or humour anyone. He used it to better any situation with a reasoned and restrained approach.
   Whenever he commented, he did so profoundly. Tim could get across in very few words some complex arguments, or at least open the door to your own thinking and analysis.
   In 2003, Tim was one of the authors of Beyond Branding, with a chapter on sustainability (‘Brand Sustainability: It’s about Life … or Death’). Note the year: he was writing about sustainability before some of today’s experts began thinking about it. Prior to that he had co-authored Managing Corporate Reputations (2001).
   He wrote a chapter summary for Beyond Branding, which began, ‘Imagine the life of the earth as a single day. In the last 400th of a second of that day we have directly altered 47% of the earth’s land area in the name of commerce and agriculture, but even so, 900 million people are still malnourished, 1.2 billion lack clean water and 2 billion have no access to sanitation.
   â€˜We cannot take it for granted that governments will suddenly acquire the clarity[,] insight and commonality of belief to see a process of renovation to its end. Unless we accept our joint and several liability for this future and begin to address the sustainability of all human systems, we stand little chance of tackling the most complex system of all—our symbiosis with spaceship earth … destination unknown … arrival time yet to be announced.
   â€˜Against this apocalyptic backdrop, how does a 60 year-old global CEO promise a bright future and possibly a pension to his 16 year-old apprentice, or any future at all to the ten year-old enslaved employees of his suppliers’?
   â€˜How does he create a sustainable future for his organisation and those to whom it has made explicit or implicit promises? He must start by building a sustainable brand.’
   You can see the sort of thinking Tim exhibited in the above, and as I got older the more I realized how ahead of the curve he was. The problems that he writes about remain pressing, and his solutions remain relevant. Presented in language we can all understand, they introduce complex models, much like his mind maps.
   He had a real love of his work and a belief that organizations could be humanistic and help others.
   He certainly lived this belief. Tim was with us at Medinge till the end of 2014, and went on to other projects, including directing Copper, a digital fund-raising and marketing agency. He was also helpful to a Kiwi friend of mine who arrived in the UK in 2016—Tim was generous to a fault.
   With the world in such confusing turmoil, Tim still sought solutions to make sense of it all and posted to social media regularly.
   And despite whatever he was going through himself, he had a real and constant love for his children.
   Tim had an enduring spirituality and he believed in an afterlife, so if he’s right, I’ll catch up with him at some stage. By then hopefully we’ll have made a little bit more sense of this planet. As with Thomas, who passed away in December (in Tim’s words, ‘Horrid news to end a horrid year’), I’ll miss him heaps and the world will be far poorer without him.

PS.: I have the details of Tim’s service and burial from a mutual friend, Peter Massey.
   As I guessed, it will be at All Saints’ Church in Biddenden (TN27 8AJ). The date and time are Thursday, February 2 at 2 p.m.
   There will be a reception afterwards at the Bull in Benenden (TN17 4DE).
   Nearest train stations are Headcorn and Staplehurst on the line from Charing Cross, Waterloo East and London Bridge. Local taxi firm MTC is on +44 1622 890-003.
   Peter has offered help with travel and accommodation (via Facebook) so I can relay messages if need be. He has posted on Tim’s Facebook wall if any of you are connected there.—JY

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Posted in branding, marketing, publishing, social responsibility, UK | 2 Comments »


Farewell to Thomas Gad: a friend, a colleague, and a uniter

19.12.2016

Tonight, I had the sad and solemn duty to announce publicly the passing of my friend Thomas Gad.
   I’m still waiting for someone to come out and tell me that I have been severely pranked.
   Thomas was the founder of what we now call Medinge Group. After working for 17 years at Grey Advertising as an international creative director, Thomas set up Brandflight, a leading branding consultancy HQed in Stockholm. He authored 4-D Branding, Managing Brand Me (with his wife, Annette Rosencreutz), and, most recently, Customer Experience Branding.
   In 2000, Thomas seized on an idea: why not gather a bunch of leading brand practitioners at Annette’s family’s villa at Medinge, three hours west of Stockholm, for a bit of R&R, where they could all discuss ideas around the profession?
   Nicholas Ind was one of the people at that first meeting. In a statement tonight, Nick wrote, ‘I first met Thomas when I was working in Stockholm in 2000—he invited me to join him at Medinge in the Swedish countryside to talk about branding. So began a professional and personal relationship that was truly fulfilling. Thomas, and his wife Annette, hosted the annual meetings we had at his house every summer after that with unrivalled generosity. My strongest recollection of those days is not the debates we had or flying with Thomas in his sea plane (even though those are also memorable), but Thomas and Annette sitting at the dinner table in the evenings singing songs, telling jokes and bringing everyone together. Thomas was exceptional in the way he made everyone feel welcome and valued in the group—he will be deeply missed.’
   I came on the scene in 2002, invited by Chris Macrae. The event had become international the year before. Thomas and Annette made me feel incredibly at home at Medinge, and we had an incredibly productive meeting. He had taught me to sing ‘Helan gÃ¥r’, for no Swedish gathering is complete without a drinking song.
   At the same meeting, I met Ian Ryder, who wrote, ‘As a founding member, and now Honorary Life Member, of Medinge Group I couldn’t possibly let such a sad announcement pass without observation. Thomas was a really bright, intellectually and socially, human being who I first met at the inaugural pre-Medinge group meeting in Amsterdam sixteen years ago. Little did we know then that our band of open-minded, globally experienced brand experts would develop into a superb think-tank based out of Thomas’s home in Medinge, Sweden.
   â€˜For many years he and his lovely wife, Annette, hosted with a big heart, the annual gathering at which he played fabulous host to those of us who made it there. A larger-than-life, clever and successful professional, Thomas will be sorely missed by all those lucky enough to have known him.’
   By the end of the summer 2002 meeting we had some principles around branding, the idea for a book (which became Beyond Branding), and a desire to formalize ourselves into an organization. The meeting at Medinge would soon become the Medinge Group (the definite article was part of our original name), and we had come to represent brands with a conscience: the idea that brands could do good, and that business could be humane and humanistic. This came about in an environment of real change: Enron, which had been given awards for supposedly doing good, had been exposed as fraudulent; there was a generation of media-savvy young people who could see through the BS and were voting and buying based on causes they supported; and inequality was on the rise, something that the late Economist editor, Norman Macrae (Chris’s Dad) even then called humankind’s most pressing concern. If everything is a product of its time, then that was true of us; and the issues that we care about the most are still with us, and changes to the way we do business are needed more now than ever.
   This is Thomas’s legacy: Medinge Group is an incorporated company with far more members worldwide, holding two meetings per annum: the annual summer retreat in Sweden, and a public event every spring, with the next in Sevilla. The public events, and the Brands with a Conscience awards held in the 2000s, came about during Stanley Moss’s time as CEO. Stanley wrote this morning, ‘Thomas brought his vision and resources to the foundation of Medinge, and served as a critical voice in the international movement for humanistic brands.’ We continue today to spread that vision.
   We have now been robbed far too early of two of our talents: Colin Morley, in the 7-7 bombings in London in 2005; and, now, Thomas, taken by cancer at age 65. My thoughts go to Annette and to the entire family.

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Posted in branding, business, marketing, social responsibility, Sweden | 4 Comments »


Finishing off 2011 with the most fun radio interview I have ever done

31.12.2011

Photo by Xavier Collin/Snapstar Live

Friday morning’s interview with Sonia Sly on Kiwi Summer was the most fun I have ever had on radio.
   Radio New Zealand National was the most fair and balanced medium I dealt with when running for Mayor of Wellington in 2010, and I was glad that Sonia thought of me for its summer programming this year.
   I joked to friends prior to the interview that 2011 was much like 2010: go on to National Radio to dis the Wellywood sign in the first half of the year, and have a fun interview in the second half.
   This was a casual, fun interview thanks to Sonia putting me at such ease. It goes on for a healthy 17 minutes, covering my involvement in Lucire, judging the Miss Universe New Zealand pageant, my branding work, including the Medinge Group, and my typeface design career. The feedback I have had is that people enjoyed it, and I’d like to share it with you all here.
   Here’s the link, and you can always find it at the Kiwi Summer page for the day, where other formats are listed.
   And if you’re wondering where the opening reading comes from, it’s taken from this review of the Aston Martin V8 Vantage I penned many years ago.

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Posted in branding, business, cars, design, India, internet, leadership, marketing, media, New Zealand, publishing, typography, Wellington | No Comments »