Posts tagged ‘business’


Online advertising dollars: Google’s cut from your work is 40 per cent

02.06.2020

From Bob Hoffman’s The Ad Contrarian newsletter of May 24: ‘two weeks ago a study by the ISBA and PcW that reported that half of every “programmatic” ad dollar is scraped by adtech middlemen’ and ‘According to a paper written by Fiona Scott Morton, an economist at Yale University, Google pockets about 40¢ of every online ad dollar before it ever gets to a publisher. Not just search dollars, not just programmatic dollars, but all online ad dollars.’ Just one more reason I refuse to sign these:

   I’m not part of the 90 per cent. And the bastards at Google are rich enough. Let them share it with illegal content mills as they are peas in a pod. Another solution for legitimate publishers is dearly needed.
   At least there’s been some sort of work with the commissions agencies take in other media, and that’s typically at 15 per cent here. Google is taking the piss with its automated systems.
   We know the US doesn’t have the balls (or funding?) to take them on at this point, but how about other sovereign territories in which Google operates? Surely they have to comply with our laws, too?

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The end of the cellphone?

22.05.2020


Motorola

This is a take that will probably never come true, but hear me out: this is the end of the cellphone era.
   We’ve had a pandemic where people were forced to be at home. Whilst there, they’ve discovered that they can be productive on their home desktop machines, doing Zoom and Skype meetings, and a proper keyboard with which to type and respond to people properly.
   They’ve realized that everything they do on a cell is compromised. It’s hard to reply to an email. It’s hard to compose something properly. It’s hard to see the participants in a virtual meeting. It’s hard to edit a photo. Voice recognition is still nowhere near what David Hasselhoff and KITT suggested 38 years ago.
   Camera aside, which I find is the cellphone’s best feature, it doesn’t offer that great a utility.
   More organizations say you can work from home today, and many have discovered what I’ve known for 33 years: it’s nice to have a commute measured in seconds and not be at the beck and call of whomever is on the other end of your cellphone. You are the master of your schedule and you see to the important things as you see fit.
   This is, of course, a massive generalization as there are professions for whom cellphones are a must, but I’m betting that there’s a chunk of the working population that has discovered that they’re not “all that”. In 1985 it might have looked cool to have one, just as in 1973 the car phone was a sign of affluence, but, frankly, between then and now we’ve gone through a period of cellphones making you look like a wanker to one of making you look like a slave. In 2001 I was the only person at an airport lounge working on a device. In 2019 (because who’s travelling in 2020?) I could be the only person not looking at one.
   But they have apps, you say. Apps? We offered a Lucire news app for PDAs in the early 2000s and hardly anyone bothered downloading them. So we gave up on them. Might take others a bit longer.
   By all means, have one to keep in touch with family, or take one on your travels. Emergency professionals: naturally. A lot of travelling salespeople, of course. But as someone who regularly does not know where his is, and who didn’t find it much of a handicap when the ringer stopped working (actually, I think that bug has recurred), I’m just not among those working groups who need one.

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Google isn’t working

22.04.2020

I’ve done several Zoom meetings since the pandemic was declared, and two Google Hangouts. While I’m not thrilled at having to use two companies with patchy (to say the least) records on user privacy, the meetings (three for Medinge, one for another board I sit on) have been productive, and the only bottleneck has been, of course, Google.
   I’ve never known what to do with those meeting.ics files that come in but I assume they are digital diary entries for those who don’t like paper. But I can open them in a text file and figure out when meetings start and end and with whom I’m having them.
   If someone sends me a Zoom or Google Hangouts’ link then I’m all good, as I can head straight there and attend the meeting. But for one organization, which has been on Google for longer than I’ve been on their board, I’m expected to get this from the ICS file itself. Fortunately they have an excellent secretary and convener who sends me the link privately since I’m the only one out of the 10 or so who attend these Google-based meetings who can’t figure out how to use this technology.
   Apparently, for everyone, they receive the email and they get a Google Hangout link inside a Calendar entry like this:

and for me, and I’ve spent two hours on this, this is all I get:

   I can tell you it’s not inside the ICS file. There’s no link at all.
   Before you say, ‘Jack, you have non-standard privacy settings on your browser and computer,’ let me answer that now: I’ve downloaded a fresh copy of Opera with no privacy blocks whatsoever, and instead of retrieving the ICS from my usual Eudora email client, I’ve gone into Gmail, where they’ve sent the same invitation, and pretended to like Google and tried to do everything within their ecosystem. This is my only Gmail account, which we are all required to have on this board.
   I’ve opened the email containing this link. If I click on ‘Add to calendar’, I get the screenshot of mine above. Next to the meeting.ics attachment is ‘Download’. If I click on that, I download exactly the same file I had on my regular email, with no Google Hangouts’ link. Surprisingly, there is no way to add an ICS file from Gmail to your Google Calendar—not even a customized right-click option—which must rank as one of the stupidest things that Google could do if they expect us to use their products as a suite.
   There is no obvious way to open meeting.ics from within Google Calendar. However, you can import (Settings, then Settings, then Import/Export) the file, and the result? Same as before.
   Our notifications are sent through a service called Our Cat Herder, and when I click for the full meeting details, I just get taken to that site, again with no Google Hangouts’ link.
   I get that our brains are all wired differently, but there must be a simple, logical explanation on why everyone else can see this link and I can’t.
   I realize that when I spot something Google does, and write about it on this blog, I usually go, ‘That’s dodgy. These guys are a bunch of wankers,’ and 99 per cent of people go, ‘That’s dodgy but I’ll put up with it because free stuff,’ so I know we are different. However, I’m struggling to think how anyone has managed to navigate Gmail, Google Calendar and all their non-search crap to find this link.
   I’ve asked the person convening the meeting to show me in person how they get to their Google Calendar window after we come out of lockdown, but I really have clicked everything under the sun in Gmail, Calendar, Google Account, my profile, and anything else they let me access. I spent 90 minutes one morning and another half-hour today: two hours of letting this Big Tech crowd know all about my computer and invade my privacy. It just cannot be done. Except logic tells me if nine other people can, then their brains must be wired so differently that they are clicking on something that I obviously cannot see. That Google has made it that invisible or that illogical to my 1 per cent brain. But, Gmail users, what else should I click on? There isn’t anything else. I’ve clicked on everything that’s obvious and even on things that were obvious dead ends.



Above: I’ve clicked on what I thought are the obvious links, so where’s this mystery Google Calendar file that reveals a Google Hangouts’ link?

   But logic also says that if we are all receiving the same emails and the same meeting.ics file then why are they different? Even the time is different (theirs is 4.30 to 6 p.m., mine is 4.30 to 6.30 p.m.) as is the title (theirs has the name of the organization in it).
   This is yet another case where Google doesn’t work. I’ve written plenty about why this company’s products are bad for us, their record of censorship, their exercise of a monopoly, their taking and exposure of user data, and their general incompetence. We all know about their failure to be transparent, especially with the one product which makes the most money—their (independently unaudited) advertising. Recently I wrote about how Google Drive does not work, and now you can add Gmail and Google Calendar to the list. Conclusion: this hodgepodge of services is a waste of time. Like Microsoft Word, I’m glad I didn’t get laboured with them early on—and know to stay well away from them in the general course of my work.

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Saddened to see colleagues lose their jobs as we bid, ‘Auf wiedersehen, Heinrich Bauer Verlag’

03.04.2020

I am privy to some of the inner workings at Bauer Media through friends and colleagues, but I didn’t expect them to shut up shop in New Zealand, effective April 2.
   Depending on your politics, you’re in one of two camps.
   TV3, itself part of a foreign company who has made serious cutbacks during the lockdown, said Bauer had approached the government and offered to sell the business to them at a rock-bottom price in the hope of saving the 200-plus jobs there. The government declined. I believe that’s the angle foreign-owned media are adopting here.
   Both the PM and the minister responsible for media, Kris Faafoi, have said that Bauer never applied for the wage subsidy, and never approached the government to see if it could be classified as an essential service to keep operating. Indeed, in the words of the PM, ‘Bauer contacted the minister and told him they weren’t interested in subsidies.’
   It’s murkier today as there is evidence that Bauer had, through the Magazine Publishers’ Association, lobbied for reclassification for it to be turned down, though the minister continues to say that it had never been raised with him and that Bauer had already committed to shutting up shop.
   Outside of “we said, they said”, my takes are, first, it was never likely that the government would want to be a magazine publisher. Various New Zealand governments have been pondering how to deal with state-owned media here, and there was little chance the latest inhabitants of the Beehive would add to this.
   We also know that Bauer had shut titles over the years due to poor performance, and Faafoi’s original statement expressly states that the Hamburg-based multinational had been ‘facing challenges around viability of their operations here in New Zealand.’
   With these two facts in mind, the government would not have taken on the business to turn it around, especially while knowing the owner of Bauer Media (well, 85 per cent of it) has a personal worth of US$3,000 million and the company generated milliards in revenue per annum.
   I also have to point to its own harsh decisions over the years in shutting titles. In 2018, Bauer’s own Australian CEO told Ad News: ‘There’s a really interesting view that somehow we are here to provide a social service. The reality is we’re here to make money and if we can’t make money out of our magazines, we’ll sell them or we’ll close them.
   ‘We have an obligation, whether that’s a public company or private company, to make money for shareholders. If it doesn’t make money, why would we do it?’
   That, to me, sounds like the corporate position here as well, and no doubt Bauer’s bean counters will have crunched the numbers before yesterday’s announcement.
   I’ve had my own ideas how the stable could have evolved but it’s easy to talk about this with hindsight, so I won’t. Enough people are hurting.
   But I’d have applied for whatever the government offered to see if I could keep things going for a little while longer. Even if the writing was on the wall, it would have been nice to see my colleagues have a lifeline. Get one more issue of each title out after June. Maybe I’m just not as brutal. I mean, I’ve never defamed Rebel Wilson as Bauer’s Australian publications have. Maybe it’s different for a small independent.
   If I may use a sporting analogy, Bauer hasn’t let their players on to the field and kept them in the changing room, and more’s the pity.
   One comment I received yesterday was that Bauer wouldn’t have been in a position to pay its staff even with the government subsidy, with no advertising sales being generated. I’m not so sure, with annual global revenues of over €2,000 million. New Zealand was probably too unimportant to be saved by Bauer’s bosses in Hamburg. I guess we’ll never know.

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Is there a type that works from home more easily?

27.03.2020

Olivia St Redfern has featured yours truly in her lockdown day 2, part 1 podcast, so I decided to record another response.
   It brings to mind something Steve McQueen once said. ‘I’m not an actor. I’m a reactor.’ As in, he could react to a line from another actor.
   Anyone who has seen McQueen in a film, certainly anything post-Blob, would dispute that—the king of cool was an excellent actor. But for now, as someone who had avoided doing a podcast for two decades, I “react” to Olivia’s episodes, and recorded a response on Anchor:

   At some point I might do an entry independently but considering the first has only had one listen (out of hundreds who might read a blog post of mine), then there’s not a huge incentive! (Update: that episode has doubled its audience to two.)
   History tells us that it took a while for Melrose Place to be seen as more than a 90210 spin-off, for instance. And Joey never managed it post-Friends.
   This second one does make one point about working from home. As mentioned before, I’ve been doing this since 1987, so the only difference with the lockdown (and the days leading up to it) is that I don’t feel as “special”. But I also know that not everyone is enjoying their work arrangements, such as this British QC:

   I posted my 12 tips for working from home, but when chatting to Amanda today, there might be a bit more to it than that. Maybe there’s something about one’s personality that makes working from home easier.
   While I have things to do each day, I don’t make lists. I’m more substantive than procedural. In the daytime, I try to answer emails or see to urgent stuff. I almost never do accounts at night: that’s another daytime pursuit. I know to reserve time to do those but I don’t religiously set it to 2 p.m., for instance. The beauty of working from home is flexibility, so why re-create a regimented schedule?
   At night I tend to do more creative things, e.g. design and art direction. My work day is extended because I enjoy my work.
   My advice to those making the shift is to do away with the lists. Know the direction and get things done as the inspiration hits you. It’s meant to be calmer than the bustle of office life.

People should find exponential growth an easy concept to grasp, at least those of us of a certain age. Heather Locklear taught all of us with Fabergé shampoo.

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Cellphone? What cellphone?

29.02.2020

It’s true. I spent time on business development, answering emails, doing tech stuff on our sites, and generally kept on top of things. I often wonder if I would have become an active Facebooker or Tweeter had they been invented and come into my orbit in, say, 2002. We all may have been too busy with our own ventures. The fact they surfaced (for me) in 2007, and became part of my routine the following year as the economy slowed can’t be a coincidence. Instagram, in 2012, also falls into this period. I convinced myself that these social media would provide some advantage, or bring opportunities that otherwise couldn’t be readily located elsewhere, but that wasn’t the case. Like Linkedin, I’m not sure if any of these websites have brought work opportunities that resulted in an invoice.
   Once you fall out of the habit, then the device itself isn’t that useful, either, for someone who never really embraced the cellphone as a primary means of communication—I maintained a landline all these years. I never even had a regular cellphone number till 2006: I got people to call my colleagues who did carry them (I was paying for the damned things, after all). I’m not sure I want to be contactable in my waking hours that readily. I’ll take work calls in my office, thank you, and personal calls elsewhere; and if I’m out, then I’m driving or meeting with someone, and neither is a good time to be interrupted. The landline has this amazing feature called an answerphone, and it records and plays back messages when I’m good and ready to hear them.
   Since Dad passed, there’s one fewer need to be contactable day and night, and realistically I only see it as something that other members of my family and close friends should reach me on now. The number has never appeared on a single business card of mine, for good reason. As we head into the 2020s I’m hoping each of us decides where lines should be drawn. I think mine’s right here: no more cellphones for work; at best, they’re a last resort. I need to organize my schedule better and cellphones just don’t help, apps even less so. It comes back to this crazy belief of mine that technology is here to serve us, not the other way round. By all means, if your cellphone serves you, then use it—I can think of countless professions where it is a must. But for the rest of us, it’s a relief not to be burdened with it.

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Thumbs-up for Thomas and Professional Painting & Decorating Ltd. in Wellington

09.02.2020

On Linkedin, they say you shouldn’t connect with people you haven’t worked with, although in the early days of the site, there were some of us keen to connect with the “power connectors”, those who had amassed lots of connections. Who knows if they really had worked with that many people? But before we knew much about social media and one’s regular tribes, some of those numbers looked really appealing. In later years I found myself disconnecting from them to give Linkedin visitors a more accurate picture of who I had actually worked with; and sadly, in some cases, disconnecting from people I really had worked with because I noticed my contact list was getting raided by newer power-connector wannabes.
   But here’s someone I haven’t connected with on Linkedin, as I assume he isn’t on it (based on a fairly comprehensive search): Thomas Nguyen of Professional Painting & Decorating Ltd. And you know he must be good if he’s wound up getting a blog post about him.
   Thomas has been working on my partner’s rental property, both inside and outside. He’s proved to be reliable and accommodating. And when another contractor—who I still don’t think knew what he was doing—screwed up his part of it and walked off the job, we asked Thomas to finish things up, which he and his team did.
   So far he’s stuck to his quotes, been very flexible as we asked him to do extra things, and he’s even gone above and beyond in a couple of instances. He’s taken all feedback on board, too, like a real pro. Even his SMSs are well written!
   No surprise he’s received four 100 per cent ratings on No Cowboys.
   We checked out some of his earlier work before we hired him, so we aren’t one-offs.
   He’s been going for five years and relied on word of mouth to get business. I told him I had a particularly big mouth when it came to Twitter, but a blog post seems less fleeting, and more sincere—we really do think highly of him. If you need someone in the Wellington area, Thomas and Professional Painting & Decorating Ltd. are highly recommended.
   Daniel at Harrisons has looked after us on the carpet front and he’s also proved capable and friendly. Out of the carpet people we’ve approached, he’s also been the best, though admittedly you don’t have as much contact with the carpet sales’ rep as you do with your painters.

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Carlos Ghosn redresses the balance

10.01.2020

It’s been fascinating to watch Carlos Ghosn’s press conference in Beirut, and subsequent interviews, confirming my own suspicions back in November 2018 (as Tweeted and blogged).

   Criticisms of Japan’s justice system don’t just come from Ghosn. There was Mark Karpeles, who endured 11 months awaiting trial in Japan. From the Asia Times:

But Karpeles didn’t confess. Prosecutors kept re-arresting him and denied his lawyer’s request for bail again and again. During his incarceration, he suffered mild frost-bite, malnutrition and sleep disorders and went slightly stir crazy. He finally won bail in July 2016.

and:

It didn’t surprise me that the police and prosecutors didn’t want to find the real criminal: I had seen it before in the 2002 Nick Baker drug smuggling case. In that case, Japanese prosecutors declined evidence from overseas police agencies that supported Briton Baker’s assertion that he had been framed by his traveling companion. Their aim in the case was simple: conviction.

   The criticism isn’t coming only from foreigners. Carlos Ghosn’s own lawyer in Japan, Takashi Takano, recalled on his blog:

「・・・残念ながら、この国では刑事被告人にとって公正な裁判など期待することはできない。裁判官は独立した司法官ではない。官僚組織の一部だ。日本のメディアは検察庁の広報機関に過ぎない。しかし、多くの日本人はそのことに気がついていない。あなたもそうだ。20年間日本の巨大企業の経営者として働いていながら、日本の司法の実態について何も知らなかったでしょ。」

「考えもしなかった。」

「逮捕されたら、すぐに保釈金を積んで釈放されると思っていた?」

「もちろん、そうだ。」

「英米でもヨーロッパでもそれが当たり前だ。20日間も拘束されるなんてテロリストぐらいでしょう。でもこの国は違う。テロリストも盗人も政治家もカリスマ経営者も、みんな逮捕されたら、23日間拘禁されて、毎日5時間も6時間も、ときには夜通しで、弁護人の立ち会いもなしに尋問を受け続ける。罪を自白しなかったら、そのあとも延々と拘禁され続ける。誰もその実態を知らない。みんな日本は人権が保障された文明国だと思い込んでいる。」

「・・・公正な裁判は期待できないな。」

   The Asia Times story has a translation, and you’re free to copy and paste into a translation service.
   As someone who follows the car industry, and holds business and law degrees, this case has fascinated me far more than any Instagram caption from the Duke and Duchess of Sussex—and it will also be interesting to see how Renault Nissan Mitsubishi deals with the fallout.

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The “fortress America” approach to the internet fuels piracy

21.12.2019

There are websites such as CBS News in the US that no longer let us here in New Zealand view them. US Auto Trader is another one. It’s a damned shame, because I feel it’s a stab at the heart of what made the internet great—the fact that we could be in touch with each other across borders. These two US websites, and there are plenty more, are enacting the “fortress America” policy, and I’ve never believed that isolationism is a good thing.
   Let’s start with the Auto Trader one. As someone who found his car on the UK Auto Trader website, it seems daft for the US to limit itself to its own nation’s buyers. What if someone abroad really would like an American classic? Then again, I accept that classic cars are few and far between on that site, and if photos from the US are anything to go by, the site’s probably full of Hyundai Sonatas and Toyota Camrys anyway.

   I went to the CBS website because of a Twitter link containing an interesting headline. Since we’re blocked from seeing that site, then I logically fed the same headline into a search engine and found it in two places. The first was Microsoft News, which I imagine is fine for CBS since they probably still get paid a licence for it. The second, however, was an illegal content mill that had stolen the article.
   I opted for the former to (a) do the right thing and (b) avoid the sort of pop-ups and other annoying ads that content mills often host, but what if the Microsoft version was unavailable? These geo-restrictions actually encourage piracy and does the original publisher out of income, and I can’t see that as a good thing.
   Some blamed the GDPR coming into force in the EU, so it appears CBS—which apparently is against Donald Trump talking isolationism yet practises it—decided to lump “not America” into one group and include us in it. But so what if GDPR is in force? It’s asking you to have more reasonable protections for privacy—you know, the sort of thing your websites probably had 15 years ago by default?
   I still don’t think it’s that hard to ask users to hop over to Aboutads.info and opt out of ad tracking on each of their browsers. We haven’t anything as sophisticated as some websites, which put their controls front and centre, but we at least provide links; and we ourselves don’t collect intrusive data. Yes, some ad networks we use do (which you can opt out of), but we’d never ask them for it. The way things are configured, I don’t even know your IP address when you feed in a comment.
   Ours isn’t a perfect solution but at least we don’t isolate—we welcome all walks of life, regardless of where you hail from. Just like the pioneers of the web, such as Sir Tim Berners-Lee. Make the internet great again.

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Big Tech and advertising: the con is being revealed

13.11.2019

People are waking up to the fact that online advertising isn’t what it’s cracked up to be.
   Last month, Bob Hoffman’s excellent The Ad Contrarian newsletter noted, ‘I believe the marketing industry has pissed away hundreds of billions of dollars on digital fairy tales and ad fraud over the past 10 years (in fact, I’m writing a book about it.) If I am right, and if the article in question is correct, we are in the midst of a business delusion unmatched in all of history.’ He linked to an article by Jesse Frederik and Mauritz Martin (also sent to me by another colleague), entitled ‘The new dot com bubble is here: it’s called online advertising’ in The Correspondent. In it, they cast doubt over the effectiveness of online ads, hidden behind buzzwords and the selection effect. If I understand the latter correctly, it means that people who are already predisposed to your offering are more likely to click on your ads, so the ads aren’t actually netting you new audiences.
   Here’s the example Frederik and Martin give:

Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by this particular kid. The other two can’t make any sense of it: how does he do it? When they ask him, he explains: “I stand in the waiting area of the pizzeria.”

   The summary is that despite these companies claiming there’s a correlation between advertising with them and some result, the truth is that no one actually knows.
   And the con is being perpetuated by the biggest names in the business.
   As Hoffman noted at the end of October:

A few decades ago the advertising industry decided they couldn’t trust the numbers they were being given by media. The result was the rise of third-party research, ratings, and auditing organizations.
   But there are still a few companies that refuse to allow independent, third-party auditing of their numbers.

   No surprises there. I’ve already talked about Facebook’s audience estimates having no relationship with the actual population, so we know they’re bogus.
   And, I imagine, they partly get away with it because of their scale. One result of the American economic orthodoxy these days is that monopolies are welcome—it’s the neoliberal school of thinking. Now, I went through law school being taught the Commerce Act 1986 and the Trade Practices Act 1974 over in Australia, and some US antitrust legislation. I was given all the economic arguments on why monopolies are bad, including the starvation of innovation in their sector.
   Roger McNamee put me right there in Zucked, essentially informing me that what I learned isn’t current practice in the US. And that is worrisome at the least.
   It does mean, in places like Europe which haven’t bought into this model, and who still have balls (as well as evidence), they’re happy to go after Google over their monopoly. And since our anti-monopoly legislation is still intact, and one hopes that we don’t suddenly change tack (since I know the Commerce Act is under review), we should fight those monopoly effects that Big Tech has in our country.
   What happens to monopolies? Well, if past behaviour is any indication, they can get broken up. Sen. Elizabeth Warren is simply recounting American history when she suggests that that’s what Facebook, Google and Amazon should endure. There was a time when Republicans and Democrats would have been united on this prospect, given the trusts that gave rise to their Sherman Act in 1890, protecting the public from market failures like these. Even a generation ago, they’d never have allowed companies to get this influential.
   Also a generation ago, we wouldn’t swallow the BS an advertising platform gave us without something to back it up. Right now, it seems we don’t have anything—and the industry is beginning to cry foul.


Lorie Shaull/Creative Commons Attribution–Share Alike 2·0

Regardless of your political stripes, Sen. Elizabeth Warren calling for the break-up of Big Tech made sense as recently as a generation ago.

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Posted in business, internet, marketing, New Zealand, technology, USA | 4 Comments »