Posts tagged ‘China’


Xiaomi’s tiny idiosyncracies

11.12.2021

There were a few surprises switching to Xiaomi.
   First up, it asked me to do a voice identification by saying these four words, 小爱同學. Only thing is, it doesn’t understand Cantonese.

   The default weather app was able to give me details based on exactly where I am (location service turned on, and I was given fair warning that it would be). That’s superior to Meizu’s default weather app, and the after-market Android one I downloaded years ago for my old Meizu M2 Note.

   This was a bit disturbing for a Chinese-spec phone: there’s still a Google app in there. I wonder if it sent anything before I restricted it, then deleted it. Permissions included being able to read your contacts’ list. I didn’t agree to Google getting anything.

   It prompted me to turn on the phone finder, even after we had established that I’m in New Zealand and everything was being done in English. Nek minnit:

   I’m finding it remarkable that a 2021 phone does not incorporate the time zone into file dates. I expected this to have been remedied years ago, but I was surprised to see that the photos I took, while the phone was on NZDT, had their timestamp without the UTC plus-13 offset. As a result, I’ve had to set the phone to UTC as I’ve had to do with all prior phones for consistency with my computers’ work files. The plus side: unlike my previous two phones, I can specify UTC rather than a location that might be subject to daylight saving.
   Unlike the M2 Note, but like the M6 Note, it doesn’t remember my preferred mode when it’s being charged by a computer via USB. I have to set it every time. The newer the technology, the more forgetful?
   Otherwise it’s proved to be a very practical successor to the Meizus, MIUI is prettier than Flyme (although I’m missing that skin’s translation features and the ability to select text and images regardless of the program via Aicy), and on the whole it’s doing what I ask of it, even picking 5G in town. Importantly, it receives calls and SMSs, and the battery isn’t swelling up.

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Some surprises on day one with the Xiaomi Redmi Note 9 5G

07.12.2021



Top: Decent enough specs for the Xiaomi Redmi Note 9 5G. Above: Very respectable download speeds (in the header) as the phone updates 71 apps.

My Xiaomi Redmi Note 9 5G is here, and it’s proved better than the reviews suggested.
   First up, kudos to the seller, YouGeek on Aliexpress, who not only double-checked to see that I wanted the Chinese version, but was considerate enough to send me, without any prompting, a New Zealand power adapter. The wrapping was the most secure I’ve ever seen from any Aliexpress vendor, like a hefty transparent Michelin man.
   DHL did the delivery two days ahead of schedule, which pleased me no end.
   The phone itself surprised me. I imagined 6·53 inches would be too big and 199 g too heavy, but neither has come to pass. It’s marginally taller than the outgoing Meizus but not ridiculously so, and as I have large hands, the width is fine. I haven’t noticed the weight increase, either.
   The blue finish, which isn’t available on the export Note 9T 5G, is probably the best colour of the three on offer, and frankly I don’t care if the back is plastic or metal. As long as it keeps the bits inside, it’s fine.
   What also isn’t on offer for export is precisely these specs: MediaTek Dimensity 800U running at a maximum of 2·4 GHz, 6 Gbyte of RAM, and 128 Gbyte of internal storage. The model code is M2007J22C.
   Other surprises: it’s Android 11 (security update, October 1, 2021) running MIUI 12·5. Now, whether it was straight out of the box, I can’t swear to, since it prompted me to do an update not too long after I switched on and logged in.
   It did try to get me to give a voice print to unlock its features by saying four Chinese words. Naturally I said them, but it seems Xiaomi doesn’t recognize Cantonese! The fingerprint scanner wasn’t that easy to set up—it took numerous attempts before it recognized my finger—but I got there, and now it’s programmed, the home screen does launch quickly.
   The first order of business was to take myself off ad personalization (so easy, they even take you to the screen during set-up), then download Bromite as the browser, to stop using the clumsy default; and replace Sogou keyboard with Microsoft Swiftkey. The rest was getting the apps to mirror the old phones’, which was pretty simple thanks to various APK sites such as APK Pure. The only one that did not function at all (a blank screen after the logo) was Instagram, but you expect Facebook, Inc. products to be buggy. An Uptodown download of a version from June 2021 solved that.
   Despite what other reviewers found, I discovered that the watermark on the photos was switched off by default. I’ve seen the grand total of one advertisement on the default apps, so the notion that Xiaomi is heavily ad-driven doesn’t seem to be the case with mine. There is a possibility that the combination of Chinese spec, English language, and a New Zealand IP address isn’t one that advertisers want to reach. There are far fewer app notifications than I got on the Meizus.
   After updating the OS, there were 71 apps that also needed the same treatment. Those came down at lightning speeds, even on wifi, at over 20 Mbyte/s.
   I’ve synced my messages, call logs and contacts, though surprisingly the phone could not work out that the New Zealand 02 numbers were the same as +64 2, and those had to be manually added. The old Meizu M2 Note had no such trouble back in 2016.
   The default typeface choice in MIUI is much easier on the eyes than the default Android fonts.
   Interestingly, the default music player here also fails to pick up local music on an SD card, rendering it useless, much like Meizu’s (are they copying one another, to have the same bug?). Once again, it was InShot’s Music Player to the rescue, and it works fine here. Sadly, I do have to relink a lot of the album covers.
   Screenshots aren’t as intuitive, as the volume control invariably appears if you do the power–volume switches’ combination, but a screenshot feature in the pull-down menu does the job.
   The battery life is interesting, as I’ve used it for about six hours since it was charged up to 100 per cent, and it fell to 65 per cent in that time. That tells me the 5,000 mAh is good for 18 hours of sustained usage, which included setting up, Bluetooth-linking it to the car and the M2 Note, running apps, using Here Maps for some navigation, and using some mobile data. I haven’t viewed any videos yet, and I don’t play any games. I’ll be interested to see how it fares on a more regular day: earlier reviews had led me to believe it could last over a day. I’m sure it can without the heavy use I’ve put it through in its first six hours.
   I understand that with the pace of change in China, this phone, launched this week one year ago, is already obsolete, but as far as I’m concerned, I hope I’m future-proofed for another six years—that’s how long the M2 lasted before things like its short battery life and inability to receive some calls became an issue. (And this was despite the M6 Note having come into service from 2018 with a short break to get serviced at PB.) It’s been a very pleasing first six hours, without the stress of having to put on a Chinese OS myself, and continuing to be Google-free.

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Posted in China, design, internet, New Zealand, technology | 1 Comment »


Xiaomi’s confusing nomenclature

04.12.2021

I’m starting to understand Xiaomi’s naming conventions but it’s a mess, especially coming from a marketer’s point of view.
   I ordered the Note 9, which is superior to the 9. So far so good.
   But what I’m getting is not what’s called the Note 9 here (or in any export market, from what I can tell). It’s the Note 9T, since it runs the new MediaTek Dimensity 800U and not the “old” MediaTek Helio G85. Here’s hoping the case I ordered through a Chinese vendor is for the correct phone since the two have a different shell.
   It’s not just any Note 9, but the Note 9 5G, which apparently has minor differences between the regular one and the 4G. Will it mean a very different case? Who knows?
   There’s also a Note 9 Pro, which doesn’t have 5G but has some superior specs but only runs a Qualcomm Snapdragon 720G. And that Note 9 Pro is the Note 9 Pro Max in India because what the Indians call the Note 9 Pro is the Note 9S in other export markets.
   Pro doesn’t always mean a better spec in China: the Marvel R crossover, for instance, has four-wheel drive, but the Pro model has rear-wheel drive, although better equipment inside.
   It’s appeared on some British and Philippine sites but one site purporting to show all available variants of the Note 9 (including Chinese ones) doesn’t have this model.
   Out of sheer luck, since I was never after the most powerful, I seem to be on to one of the better phones in the Note 9 line-up. In terms of real-world use, we’ll soon see.
   My Meizu M2 Note (Meilan Note 2) isn’t lasting the day in terms of battery capacity, and it seems to drain very rapidly once you head south of 50-odd per cent. A quick browse of a few pages yesterday, using the 4G, saw it drop from 55 to 42 per cent in minutes, then into the 30s even after I switched off the screen and reception. With that and the missed calls, its successor cannot come a moment too soon, even if that successor weighs 199 g.

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What succeeds my Meizu M6 Note?

29.11.2021

My Meizu M6 Note has had to be retired, due to an expanding battery, something which I probably shouldn’t have tolerated for so long (it began happening months ago). I only made the call to stop using it last week after the volume buttons could no longer function, and I probably should have stopped earlier still* as it would have been easier to get the SIM and micro SD cards out!
   My original plan was to go slightly newer and opt for a Note 9, and I had located a vendor on Aliexpress who was prepared to send it to me with the Chinese Flyme OS installed. But my sense is that Meizu is now past its prime, and everything seems to be shutting down.
   I had been logging into the app store daily for over a year to earn points, but Meizu informed us that it would cease to record log-ins, and we had to redeem what we could by January. Its now-useless default music app I’ve already blogged about. No one answers international queries any more and from what I can tell, official Meizu reps seldom frequent the Chinese forums—while the international forums consist of frustrated users talking among themselves.
   And this is coming from a self-confessed Meizu fan. I chose the M2 Note back in 2015–16 and if it weren’t for the damaged screen, I might never have bought the M6 Note. For now, I’m back to using the M2, which is slower, and the battery doesn’t hold its charge quite as well any more, but at least everything from the M6 Note has synced to it. With my app usage lower than it was in 2012, I don’t notice any real lags in performance within the programs I do use, something that I couldn’t say even two years ago when I was still popping into Instagram daily. Only the camera gets annoying with its slowness. I have gone away from the Swype keyboard though, as Swype no longer sends verification codes to your email to sync your custom word dictionary. I’m muddling my way through Microsoft’s Swiftkey, which has proved a tolerable successor (the chief gains are the ability to access en and em dashes and ellipses from the keyboard without switching languages). It seems to forget that you’ve pressed shift in order to write a proper noun (you have to do this twice for it to stick!) but it is learning words like Lucire and Autocade as well as my email address.
   Readers may recall that after I had the M2 Note’s screen repaired, it would no longer charge, except at the store in Johnsonville (Repair Plus) that fixed it! The lads there would never tell me why they could charge it and I couldn’t and just grinned, while I told them how patently ridiculous the situation was, that even a new charging cable could not work; in fact none of my chargers did. They didn’t seem to care that this was the predicament they put me in. The issue—and I don’t know if they are to blame—is that the charging port is looser than it was, and it needs a very decent micro USB connector. That was thanks to PB Tech for telling me the truth—and a thumbs-down to Repair Plus for not even trying to sell me a better cable! Moral of the story: use people for the one thing that can do, but don’t expect much more from them, not even basic after-sales service.
   With its “fault” remedied about a year and a half ago, I had a phone to use once I put the micro SD and SIM cards back in, though Amanda isn’t able to hear me that clearly on it when I’m at the office, and I’m sure I’ve missed calls and SMSs probably due to limits with the frequencies it uses (though I had checked six years ago it would handle the Vodafone 3G and 4G frequencies).
   So a new phone is needed because the “phone” function of the M2 isn’t up to par. I don’t need the latest and greatest, and thanks to the pace of development, a phone launched in 2020 is already obsolete in China. It seems that if Meizu is on the way down that I should go to its arch-rival, Xiaomi, and get the Note 9’s competitor, which roughly has the same name: the Redmi Note 9.
   The Xiaomi names are all confusing and the Indian market has different phones with the same names, to add to the confusion already out there. I don’t profess to know where the S, T, Note, Pro, and the rest fit, but let’s just say I’ve been led to get a Redmi Note 9.
   PB had first dibs but as the sales’ rep could not tell me whether I could easily put the Chinese version of MIUI on it, in order to rid myself of the Google bloatware, then I couldn’t safely buy one. I wasted enough time on the M6 Note on that front, and my installation of its Chinese OS could well have been down to a fluke. He also refused to tell me the price difference between the sale units and the shop-soiled demo ones other than it was small, and, ‘You may as well buy a new one.’
   There’s no irony here with privacy: Chinese apps at least tell you what legislation covers their usage, unlike western apps which don’t mention US Government snooping yet Google passes on stuff anyway. In all the years I’ve used the Meizus there has been nothing dodgy in terms of the data received and sent, as far as I know, and there’s nothing questionable constantly running such as Google Services that transmits and drains your battery.
   There are some great sites, a number of which are in India, that teach you how to turn off some of Xiaomi’s bloatware’s notifications, but they seldom annoyed me on the Meizu. I’ll soon find out first-hand how good they are.
   Why the Redmi Note 9? It was one of the few on Aliexpress that I could find with the Chinese ROM installed, saving me a lot of effort. I won’t have to root it, for a start. When your choice is down to about half a dozen phones—Aliexpress and Ebay vendors are so keen to get export sales they make it a point not to sell Chinese—you’re guided on price and your daily usage. I’m a firm believer that a phone should not cost the same as a used car. Bonuses: the big battery and the fact it isn’t too bright (that’s just me); detriments: 199 g in weight and a humongous screen.
   The vendor (YouGeek) was conscientious enough to send me a message (along the lines of ‘Are you absolutely sure you want the Chinese version?’) which cost me a couple of days since I don’t always pop back to the site (and you can’t read messages on the phone browser version anyway). Now we’re on the same page, they’ve dispatched the phone. We’ll see how things look in a couple of weeks. There’s no turning back now.

* PS.: From How to Geek: ‘Once you notice the battery is swollen or compromised in any way, you should immediately stop using the device. Turn the power off, and above all else, do not charge the device. Once the battery has reached such a point of failure that the battery is swollen, you must assume that all safety mechanisms in the battery are offline. Charging a swollen battery is literally asking for it to turn into an exploding ball of noxious flammable gas right in your living room.’ I wish I was told this when I first went to PB months ago when the battery began expanding and I enquired about phones.

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Posted in business, China, India, New Zealand, technology, Wellington | 1 Comment »


November 2021 gallery

06.11.2021

Here are November 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
Nice to see BoConcept advertise on Lucire’s website (they were an early print advertiser).
   Triumph 1300, Hillman Avenger Super and Range Rover advertisements via the Car Factoids on Twitter.
   More on the Ford Sierra at Autocade.
   Mindfood advertisement on the Lucire website: it might not be worth a lot but I’m still happy to take some money off my colleagues.
   Aston Martin Rapide, photographed by me.
   Audi R8 Typ 42, more at Autocade.
   More on the 1968–70 Dodge Charger at Autocade.
   Mercedes-Benz 280SL pagoda and Fart via George Cochrane on Twitter.
   Renault 15 via the Car Factoids on Twitter.

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GM and Ford keep falling down the top 10 table

30.10.2021

It’s bittersweet to get news of the Chevrolet Corvette from what’s left of GM here in New Zealand, now a specialist importer of cars that are unlikely to sell in any great number. And we’re not unique, as the Sino-American firm pulls out of entire regions, and manufactures basically in China, North America, and South America. Peter Hanenberger’s prediction that there won’t be a GM in the near future appears to be coming true. What’s the bet that the South American ranges will eventually be superseded by Chinese product? Ford is already heading that way.
   Inconceivable? If we go back to 1960, BMC was in the top 10 manufacturers in the world.
   Out of interest, I decided to take four years—1990, 2000, 2010, and 2020—to see who the top 10 car manufacturers were. I haven’t confirmed 1990’s numbers with printed sources (they’re off YouTube) and I don’t know exactly what their measurement criteria are. Auto Katalog 1991–2 only gives country, not world manufacturer, totals and that was my most ready source.
   Tables for 2000 and 2010 come from OICA, when they could be bothered compiling them. The last is from Daily Kanban and the very reliable Bertel Schmitt, though he concedes these are based on units sold, not units produced, due to the lack of data on the latter.

1990
1 GM
2 Ford
3 Toyota
4 Volkswagen
5 Daimler-Benz
6 Mitsubishi
7 Honda
8 Nissan
9 Suzuki
10 Hyundai

2000
1 GM
2 Ford
3 Toyota
4 Volkswagen
5 DaimlerChrysler
6 PSA
7 Fiat
8 Nissan
9 Renault
10 Honda

2010
1 Toyota
2 GM
3 Volkswagen (7,341,065)
4 Hyundai (5,764,918)
5 Ford
6 Nissan (3,982,162)
7 Honda
8 PSA
9 Suzuki
10 Renault (2,716,286)

   If Renault’s and Nissan’s numbers were combined, and they probably should be at this point, then they would form the fourth largest grouping.

2020
1 Toyota
2 Volkswagen
3 Renault Nissan Mitsubishi
4 GM
5 Hyundai
6 Stellantis
7 Honda
8 Ford
9 Daimler
10 Suzuki

   For years we could predict the GM–Ford–Toyota ordering but I still remember the headlines when Toyota edged GM out. GM disputed the figures because it wanted to be seen as the world’s number one. But by 2010 Toyota is firmly in number one and GM makes do with second place. Ford has plummeted to fifth as Volkswagen and Hyundai—by this point having made its own designs for just three and a half decades—overtake it.
   Come 2020, with the American firms’ expertise lying in segment-quitting ahead of competing, they’ve sunk even further: GM in fourth and Ford in eighth.
   It’s quite remarkable to me that Hyundai (presumably including Kia and Genesis) and Honda (including Acura) are in these tables with only a few brands, ditto with Daimler AG. Suzuki has its one brand, and that’s it (if you want to split hairs, of course there’s Maruti).
   Toyota has Lexus and Daihatsu and a holding in Subaru, but given its broad range and international sales’ strength, it didn’t surprise me that it has managed to have podium finishes for the last three decades. It’s primarily used its own brand to do all its work, and that’s no mean feat.
   I’m surprised we don’t see the Chinese groups in these tables but many are being included in the others’ totals. For instance, SAIC managed to shift 5,600,482 units sold in 2020 but some of those would have been counted in the Volkswagen and GM totals.
   I won’t go into the reasons for the US manufacturers’ decline here, but things will need to change if they don’t want to keep falling down these tables. Right now, it seems they will continue to decline.

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Big Tech: you’ve already lost against mainland China

21.10.2021

Big Tech often says that if they’re broken up, they won’t be able to compete with mainland China.
   Folks, you’ve already lost.
   Why? Because you’re playing their game. You believe that through dominance and surveillance you can beat a country with four times more people.
   The level playing field under which you were created has been disappearing because of you.
   You’re the ones acquiring start-ups and stifling the sort of innovation that you yourselves once created.
   If the US believes it should create more tech champions, or more innovators, then Big Tech needs to get out of the way and let people start the next big thing.
   But we know this isn’t about China.
   It’s about them trying to preserve their dominance.
   We all know they’ll even sell data to Chinese companies, and they’re not too fussed if they have ties to the Communist Chinese state.
   To heck with America. Or any western democracy. Their actions often underscore that.
   Without the innovation that their enterprise system created, they’ll increasing play second fiddle in a game that mainland China has played for much longer.
   I already said that Chinese apps have surpassed many western ones, based on my experience. Through a clever application of The Art of War.
   And if the world stays static, if all everyone is doing is keeping the status quo in order to get rich, and innovation is minimized, then it’s going to look like a pretty decaying place, sort of like the alternative Hill Valley with Biff Tannen in charge. Just recycling the same old stuff with a whiff of novelty as a form of soma. Pretty soon that novelty turns into garishness as a few more moments are eked out of a decaying invention.
   Where’s the next big thing, the one that’s going to have a net benefit for life on this planet?

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台山阿伯返鄉下講英文

12.10.2021

This is one of those things I have to note down otherwise it’ll get lost to time. And you won’t see this mentioned during ‘Chinese Language Week’ here.
   In the old country (台山, or Taishan, China), when my father was a boy in the 1930s and 1940s, there were some whānau in the village who had been to the United States, where his paternal grandfather had settled. When conversing with them about their experiences in foreign lands (specifically, 金山), they said a few things that confused him then, but as an adult it all clicked.
   One was when they spoke of their travels to 金山. They claimed, ‘船頭打鑼船尾聽唔度.’ As a child, Dad would think, ‘Wow, that ship must have been massive.’ He knew that if someone had 打鑼 in one village, the next village could hear it. Conclusion: the length of the ship between the bow and stern must be greater than the distance between two villages.
   As an adult, ‘The buggers tricked me. No wonder they couldn’t hear 鑼 at the bow of the ship. They would have travelled in the hold!’
   The second one was in response to, ‘What are movies like?’ I imagine cinemas were thin on the ground during wartime, so he could only ask those who had been to the US. Their response, ‘打煙塵.’ Hitting smoke and dust? (Note that these have to be pronounced in Taishanese, not Cantonese, and definitely not Mandarin, for this story to make any sense.)
   Again, as an adult, who wound up grasping English better than many Anglophones, he realized the old 台山阿伯 had seen westerns, where they fought Indians, or more specifically, Injuns.
   The third one was, ‘What’s it like speaking English?’ The reply: ‘婀籮心.’ He never figured that out as a child—it sounded like gibberish. Again, when older, having learned English, he realized what they meant: all the same.
   Bear in mind those early travellers, or immigrants who were returning to visit the old country, wouldn’t have had great jobs and learned little English. It isn’t surprising in this context that they had pidgin phrases, ones they could fool a boy with.

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October 2021 gallery

01.10.2021

Here are October 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month. Might have to be our Instagram replacement!


 

Notes
Chrysler’s finest? The 300M rates as one of my favourites.
   The original cast of Hustle, one of my favourite 2000s series.
   Boris Johnson ‘wage growth’ quotation—what matters to a eugenicist isn’t human life, after all. Reposted from Twitter.
   For our wonderful niece Esme, a Lego airport set. It is an uncle and aunt’s duty to get decent Lego. My parents got me a great set (Lego 40) when I was six, so getting one at four is a real treat!
   Publicity still of Barbara Bach in The Spy Who Loved Me. Reposted from Twitter.
   Koala reposted from Twitter.
   Photostat of an advertisement in a 1989 issue of the London Review of Books, which my friend Philip’s father lent me. I copied a bunch of pages for some homework. I have since reused a lot of the backs of those pages, but for some reason this 1989 layout intrigued me. It’s very period.
   Fiat brochure for Belgium, 1970, with the 128 taking pride of place, and looking far more modern than lesser models in the range.
   John Lewis Christmas 2016 parody ad still, reposted from Twitter.
   More on the Triumph Mk II at Autocade. Reposted from Car Brochure Addict on Twitter.
   The origins of the Lucire trade mark, as told to Amanda’s cousin in an email.
   More on the Kenmeri Nissan Skyline at Autocade.
   Renault Talisman interior and exterior for the facelifted model.
   The original 1971 Lamborghini Countach LP500 by Bertone show car. Read more in Lucire.
   More on the Audi A2 in Autocade.

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Have you driven a Ford … lately? Probably not

13.09.2021


Ford’s Brazilian line-up, 2021. Once upon a time, there were locally developed Corcels and Mavericks; even the EcoSport was a Brazilian development. Today, it’s Mustang, a couple of trucks, and a rebadged Chinese crossover.

We heard a lot about the demise of Holden as GM retreats from continents at a time, seemingly in a quest to be a Sino-American player rather than a global one. We’ve heard less about Ford shrinking as well, though the phenomenon is similar.
   Ford’s Brazilian range is now the Mustang, Ranger, Territory (which is fundamentally a badge-engineered Yusheng S330 from China with a Fordized interior), and Bronco. It’s beating a retreat from Brazil, at the cost of tens of thousands of jobs (its own, plus associated industries’) in a country that already has 15 per cent unemployment.
   Their reasoning is that electrification and technological change are driving restructuring, which seems plausible, till you realize that in other markets, including Thailand where there’s still a plant making Fords, the company is fielding essentially trucks, the truck-based Everest, and the Mustang.
   Ford warned us that this would be its course of action a few years ago, but now it’s happening, it makes even less sense.
   Say it’s all about (eventual) electrification. You’d want vehicles in your portfolio now that lend themselves to energy efficiency, so that people begin associating your brand with it. Trucks and pony cars don’t fit with this long-term. And I still believe that at some point, even before trucks commonly have electric powertrains, someone is going to say, ‘These tall bodies with massive frontal areas are using up way more of the juice I’m paying for. We don’t need something this big.’
   Let’s say Ford quickly pivots. It sticks a conventional saloon body on the Mustang Mach-E platform (which, let’s be honest, started off as a Focus crossover—the product code, CX727, tells us as much) in record time. Would anyone buy it? Probably not before they see what the Asians, who don’t abandon segments because they can’t be bothered working hard, have in their showrooms. Toyota, Honda, Hyundai, Mazda, and countless Chinese marques, have been building their goodwill in the meantime.
   It’s why two decades ago, I warned against DaimlerChrysler killing off its price-leading brand, Plymouth. You never know when recessionary times come and you want an entry-level brand. Before the decade was out, that time came, and Chrysler didn’t have much it could use without diluting its existing brands’ market perceptions to have some price leaders.
   Ford retreating from B- and C-segment family cars, even CD- and E-segment ones, means it’ll find it difficult to get back into those markets later on. A good example would be the French, who don’t find much success in the large saloon market generally, and would find it very hard to re-enter in a lot of places.
   I realize the action isn’t in regular passenger cars these days, but the fact that Fiat, Chevrolet and Volkswagen still manage to field broad lines in Brazil suggests that the market still exists and they can still eke out some money from their sales.
   It’s as though the US car firms are giving up, ceding territory. And on this note, Ford has form.
   In the 1990s, Ford’s US arm under-marketed the Contour and Mystique Stateside, cars based on the original European Mondeo. I saw precious little advertising for them in US motoring press. As far as I can tell, they wanted to bury it because they didn’t like the fact it wasn’t developed by them, but by Ford’s German-based team in Köln. ‘See, told you those Europeans wouldn’t know how to engineer a CD-segment car for the US.’ The fiefdom in Dearborn got its own way and later developed the Mazda-based Fusion, while the Europeans did two more generations of Mondeo.
   In the 2000s, it decided to flush the goodwill of the Taurus name down the toilet, before then-new CEO Alan Mulally saw what was happening and hurriedly renamed the Five Hundred to Taurus.
   It under-marketed the last generation of Falcon—you seldom saw them on forecourts—and that looked like a pretext for closing the Australian plant (‘See, no one wants big cars’) even though by this point the Falcon was smaller than the Mondeo in most measures other than overall length, and plenty of people were buying similarly sized rear-wheel-drive saloons over at BMW and Mercedes-Benz.
   The Mondeo hybrid has been another model that you barely hear of, even though the Fusion Hybrid, the American version of the car, had been on sale years before.
   Think about what they gave up. Here, Ford once owned the taxi market. It doesn’t any more as cabbies ultimately wound up in Priuses and Camrys. Had Ford fielded a big hybrid saloon earlier, Toyota might not have made inroads into the taxi market to the same extent. Ford almost seems apologetic for being in segments where others come to, and when challenging the market leaders, doesn’t put much effort in any more.
   Objectively, I would rather have a Mondeo Hybrid than a Camry, but good luck seeing one in a Ford showroom.
   Maybe Ford’s smart to be putting all its resources into growth areas like trucks and crossovers. Puma and Escape have appeal in the B- and C-segment crossover markets in places like New Zealand. They’re fairly car-like now, too. But to me that’s putting all your eggs into one basket. In countries like Brazil and Thailand, where Ford doesn’t sell well resolved crossovers in these segments, it’s treading a fine line. I look at the market leadership it once had in cars, in so many places, and in 2021 that looks like a thing of the past. More’s the pity.

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