Posts tagged ‘corporate abuse’


The end of US ’net neutrality: another step toward the corporate internet

11.06.2018

That’s it for ’net neutrality in the US. The FCC has changed the rules, so their ISPs can throttle certain sites’ traffic. They can conceivably charge more for Americans visiting certain websites, too. It’s not a most pessimistic scenario: ISPs have attempted this behaviour before.
   It’s another step in the corporations controlling the internet there. We already have Google biasing itself toward corporate players when it comes to news: never mind that you’re a plucky independent who broke the story, Google News will send that traffic to corporate media.
   The changes in the US will allow ISPs to act like cable providers. I reckon it could give them licence to monitor Americans’ traffic as well, including websites that they mightn’t want others to know they’re watching.
   As Sir Tim Berners-Lee, the inventor of the web, puts it: ‘We’re talking about it being just a human right that my ability to communicate with people on the web, to go to websites I want without being spied on is really, really crucial.’
   Of course I have a vested interest in a fair and open internet. But everyone should. Without ’net neutrality, innovators will find it harder to get their creations into the public eye. Small businesses, in particular, will be hurt, because we can’t pay to be in the “fast lane” that ISPs will inevitably create for their favoured corporate partners. In the States, minority and rural communities will likely be hurt.
   And while some might delight that certain websites pushing political viewpoints at odds with their own could be throttled, they also have to remember that this can happen to websites that share their own views. If it’s an independent site, it’s likely that it will face limits.
   The companies that can afford to be in that “fast lane” have benefited from ’net neutrality themselves, but are now pulling the ladder up so others can’t climb it.
   It’s worth remembering that 80 per cent of Americans support ’net neutrality—they are, like us, a largely fair-minded people. However, the FCC is comprised of unelected officials. Their “representatives” in the House and Senate are unlikely, according to articles I’ve read, to support their citizens’ will.
   Here’s more on the subject, at Vox.
   Since China censors its internet, we now have two of the biggest countries online giving their residents a limited form of access to online resources.
   However, China might censor based on politics but its “Great Wall” won’t be as quick to block new websites that do some good in the world. Who knew? China might be better for small businesses trying to get a leg up than the United States.
   This means that real innovation, creations that can gain some prominence online, could take place outside the US where, hopefully, we won’t be subjected to similar corporate agenda. (Nevertheless, our own history, where left and right backed the controversial s. 92A of the Copyright Act, suggests our lawmakers can be malleable when money talks.)
   These innovations mightn’t catch the public’s imagination in quite the same way—the US has historically been important for getting them out there. Today, it got harder for those wonderful start-ups that I got to know over the years. Mix that with the US’s determination to put up trade barriers based on false beliefs about trade balances, we’re in for a less progressive (and I mean that in the vernacular, and not the political sense) ride. “The rest of the world” needs to pull together in this new reality and ensure their subjects still have a fair crack at doing well, breaking through certain parties’ desire to stunt human progress.
   Let Sir Tim have the last word, as he makes the case far more succinctly than I did above: ‘When I invented the web, I didn’t have to ask anyone for permission, and neither did America’s successful internet entrepreneurs when they started their businesses. To reach its full potential, the internet must remain a permissionless space for creativity, innovation and free expression. In today’s world, companies can’t operate without internet, and access to it is controlled by just a few providers. The FCC’s announcements today [in April 2017] suggest they want to step back and allow concentrated market players to pick winners and losers online. Their talk is all about getting more people connected, but what is the point if your ISP only lets you watch the movies they choose, just like the old days of cable?’

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Posted in business, China, internet, New Zealand, politics, publishing, technology, USA | No Comments »


Ikea tries to shut down its biggest fan site, showing us how the company thinks within

17.06.2014

In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have.
   Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Jules Yap, its founder, a cease-and-desist letter after her site had been going for eight years. In that time she had sent customers to Ikea, after they were inspired by the new ideas her community had on doing new things with Ikea furniture.
   There are arguments that Ikea could have been liable for any injuries sustained from the “hacks”, but that’s daft. Are we really that litigious as a society, prepared to blame someone for something we ourselves freely chose to do? Ikea has instructions on how to build their furniture, and it’s your own choice if you are prepared to go against them.
   And eight years is an awfully long time to bring a case against someone for trade mark usage, rendering this claim particularly weak.
   There are other Ikea-hacking websites and Facebook pages as well—so it’s even dumber that Ikea would go after one with such a huge community, a website that has an Alexa ranking currently in the 20,000s (in lay terms: it has a huge audience, potentially bigger than that of Ikea’s corporate site itself in Jules’s country, Malaysia).
   Jules says that she has to take down the ads as part of her settlement for being able to retain the site—ads that simply paid for her hosting, which she might not be able to afford to do any more. (Some fans have offered to host for free or provide new domain names.)
   The Ikea Hackers logo doesn’t look remotely like the Ikea one, which would readily imply there was no endorsement by the Swedish company.
   Therefore, Ikea’s statement, on its Facebook, holds very little water.

Vi är glada för det engagemang som finns för IKEA och att det finns communities runt om i världen som älskar våra produkter lika mycket som vi gör.
   Vi känner ett stort ansvar mot våra kunder och att de alltid kan lita på IKEA. Det är viktigt för oss att värna om hur IKEA namnet och varumärket används för att kunna behålla trovärdigheten i varumärket. Vi vill inte skapa förvirring för våra kunder om när IKEA står bakom och när vi inte gör det. När andra företag använder IKEA namnet i kommersiellt syfte, skapar det förvirring och rättigheter går förlorade.
   Därför har Inter IKEA Systems, som äger rättigheterna till IKEA varumärket, kommit överens med IKEA Hackers om att siten från slutet av juni 2014 fortsätter som en fan-baserad blog utan kommersiella inslag.

Essentially, it uses the standard arguments of confusion, safeguarding its trade mark, and—the Google translation follows—‘When other companies use the IKEA name for commercial purposes, it creates confusion and rights are lost.’
   This can be fought, but Jules elected not to, and her lawyer advised against it. It’s a pity, because I don’t think she received the best advice.
   On Ikea’s Swedish Facebook page, some are on the attack. I wrote:

I would hardly call her activity ‘commercial’ in that the ads merely paid for her web hosting. I doubt very much Jules profited. But I will tell you who did: Ikea. She introduced customers to you.
   While your actions are not unprecedented, it seems to fly in the face of how one builds the social aspects of a modern brand.
   The negative PR you have received from this far outweighs the brand equity she had helped you build. It was a short-sighted decision on the part of your legal department and has sullied the Ikea brand in my mind.

   This won’t blow over. It’s not like politics where people are disinterested enough for all but the most impassioned to retain memory of a misdeed. (For example, does Oravida still mean anything to anyone out there?) Ikea is a strong brand, and mud sticks to them. Some years ago, I met a woman who still had a Nestlé boycott in place after the company’s milk powder incidents of the 1960s. And all of a sudden, Ikea’s alleged tax fraud (see here for the SVT article, in Swedish) or the airbrushing of women out of its Saudi Arabian catalogue come to mind. They’re things most people forget, because they go against the generally positive image of an organization or Ingvar Kamprad himself, until there’s some misstep from within that shows that things are rotten in Denmark—or in Sweden, as the case is here. Or is it the Netherlands, where its company registration is?
   Brands are, in particular, fragile. I have maintained for over a decade that brand management is increasingly in the hands of the audience, not the company behind it—something underpinning my most recent academic paper for the Journal of Digital & Social Media Marketing. We all know that there must be as much consistency between the views of the brand held by the organization and those held by the public. The greater the chasm, the weaker the brand equity. Here, Ikea is confirming the worst of its behaviour done in the name of its brand, all for the sake of some euros (I won’t say kronor here)—meaning the consistent messages are not in clever Swedish design, but between what it’s doing in this case and what it allegedly does in Liechtenstein.
   And since the foundation that controls Ikea is technically not for profit, then it’s a bit rich for this company—accused of tax avoidance by calling itself a charity—to be calling Jules’s activities ‘commercial’. It is hypocritical, especially when you bear this in mind:

In 2004, the last year that the INGKA Holding group filed accounts, the company reported profits of €1.4 billion on sales of €12.8 billion, a margin of nearly 11 percent. Because INGKA Holding is owned by the nonprofit INGKA Foundation, none of this profit is taxed. The foundation’s nonprofit status also means that the Kamprad family cannot reap these profits directly, but the Kamprads do collect a portion of IKEA sales profits through the franchising relationship between INGKA Holding and Inter IKEA Systems.

   The tax haven secret trust the companies use is legal, says Ikea, which is why it pays 3·5 per cent tax. I have little doubt that the complex structure takes advantage of laws without breaking them, and Kamprad was famous for departing Sweden for Switzerland because of his home country’s high taxes. The cease-and-desist letter probably is legal, too. And they show you what mentality must exist within the organization: forget the Swedishness and the charitable aspects, it’s all about the euros.

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Posted in branding, business, culture, internet, marketing, Sweden | No Comments »


Frack away, IGas Energy: the Metropolitan Police has your back

06.02.2014

The spirit of Gene Hunt is alive and well in the Greater Manchester Police, in the form of Sgt David Kehoe.

   Arresting someone over drink driving when he has neither drunk nor driven reminds me of The Professionals episode, ‘In the Public Interest’, about a corrupt police force in an unnamed English city outside London.
   The only thing is: that was fiction. This was fact.
   So, IGas Energy plc, you may frack away. The British Government and the Met have your back.
   Dr Steven Peers was the cameraman and citizen journalist who was arrested. CPS did not have sufficient evidence to proceed with a prosecution. I wonder why.
   He is now planning to bring a civil claim against the GMP for ‘wrongful arrest, false imprisonment and assault,’ according to the Manchester Evening News, which appears to be the only mainstream media outlet I could find that covered this incident.
   Another report claimed that the GMP never received a complaint from Dr Peers, though how are we supposed to believe any statement from this force? The video has gone viral, and global—and if Operation Weeting and the inquiry into police standards were insufficient to give the Met a bad name, then this surely will.
   What next? Legislation to make protests against oil companies illegal?
   No, that would be daft. It would totally be against the ideas of free speech, human rights and international law. No democracy would be that stupid.

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Posted in business, globalization, media, New Zealand, politics, UK | No Comments »