Keeping the Victoria in Victoria University of Wellington

  A letter I penned today to Prof Grant Guilford, Vice-Chancellor of Victoria University of Wellington. I support the official adoption of a Māori name (I thought it had one?) but removing Victoria is daft, for numerous reasons, not least the University’s flawed research, dealt with elsewhere. Wellington, August 8, 2018 Prof Grant Guilford Vice-Chancellor […]

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Flip-flop again: GM deems Chevrolet Europe strategy a failure

GM has changed its mind again: Chevrolet will not be its global brand.    The strategy, where Daewoo was rebadged Chevrolet in western Europe at the beginning of the century, has been deemed a failure, and GM will withdraw its core Korean-made models such as the Spark, Aveo, Cruze and Malibu, by 2015. It will […]

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How brands fool us

The Google experience over the last week—and I can say ‘week’ because there were still a few browsers showing blocks yesterday—reminds me of how brands can be resilient.    First, I know it’s hard for most people to believe that Google is so incompetent—or even downright corrupt, when it came to its bypassing Safari users’ […]

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Stutterheim marks the Swedish mood

Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’    With emotive photographs and a very Swedish soundtrack, it helps create an atmosphere […]

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