Posts tagged ‘Dan Gordon’


Testing new type live on Lucire

05.04.2012

Over the last week, we’ve added font-face linked fonts to three of our websites: Lucire, Lucire Men and Lucire Home.
   The difference is that we haven’t done it to the titles, but the body type this time. It’s a test-bed for our latest design, which I’ll reveal more information on shortly. In the case of Lucire Men, the same family has been used for the headlines.
   I realize that some recommend that the body type not be linked, since it adds to the download time. I was very conscious of this. However, we have tested the pages on a slower, older computer and while there is a slight lag, it’s barely noticeable. The type already appears on the page and simply changes to the linked fonts shortly afterward.
   Call me a sucker for double-f ligatures, but I’m enjoying the fact they come up without coding in the HTML for them:

Lucire Men headline

   It was also a good chance to see how the new family worked as web fonts, and how they hinted. There are a few quirks, but nothing too serious. It’s our first time showing off a new design in use before launch.
   The Cleartype application isn’t that perfect on Windows, but it appears beautifully on Android and Ubuntu. We’ve also been testing the typefaces in-house on Apple Macintosh OS X, Windows Vista and Windows 7.
   I thank Dan Gordon for giving me his opinion on how the type displayed on the three sites (Lucire was the last to be converted). The lower-traffic ones were first, serving as test-beds.
   I’m now tempted to use this family for this personal site and blog, once I figure out what the new look and feel will be.

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