Posts tagged ‘design’


The Asus FX504 is far better than reviewers think

22.01.2019





Top: The new laptop, just unboxed. Centre: Publicity shots at strange angles. Above: The specs, as told by Windows.

When I think about it, I’ve gone through quite a lot of laptops over the years. The first this century (as there was an Apple II-compatible that I used for some months in the 1980s, though I think we called them portable computers back then) was a Dell, ordered online, costing over NZ$3,000 in 2001. That laptop, which is still alive (at least when plugged into the mains), ran Windows Me and I was surprised to see just how small a screen I was prepared to put up with. This was back in the day when I was the only person at the airport lounge with a device; now the opposite is true as I don’t always wish to be glued to a screen.
   There was a HP–Compaq in 2004 that was used by one of my team, and I later inherited it, running it into the ground with a motherboard failure by 2009. I took delivery of an Asus after that (that unit’s still with us, too, now running Ubuntu and plugged into the television), and was impressed by Windows Vista. In my opinion, it didn’t deserve the bad rap that it got. A Lenovo G570 bought off a charity was next, a friend having installed a 250 Gbyte SSD within, so it wasn’t as clunky as you might have expected.
   The laptops I disliked were the Compaq and the Lenovo, since they weren’t bought for me at the outset, and never really suited my requirements. Today I took delivery of an Asus FX504GD from Just Laptops, with a 240 Gbyte SSD within coupled to a 1 Tbyte conventional hard drive for data. It’s running an Intel Core i7-8750H with six cores, 16 Gbyte of RAM, and an Nvidia GeForce GTX1050 with 4 Gbyte, and a full HD IPS display. It wasn’t my first choice but Just Laptops discovered a fault while testing that laptop, and recommended this one. I could have had a refund if I chose. The service, I should note, was excellent, especially since I was buying the computer sight unseen, and Des at Just Laptops made sure I was posted about every single stage of the transaction, from the work he had to do and when the laptop got to the courier.
   Of course the review is positive so far, since it’s only hours out of the box. I haven’t trialled it without the laptop being plugged in to the mains, so I can’t give a report on the supposedly poor battery life. But I have definitely noticed more positives than reviewers have let on, though admittedly the FX504s many of them tested weren’t as highly specced. It seems there are some real budget models overseas.
   For a start, the SSD gives decent speeds. I’ve had no issues with the viewing angles on the display; in fact, the type renders beautifully, and while it’s not a match for 4K, it’s still respectable in 2019. In fact, the GTX1050 does a very good job and ClearType works even better here than on my desktop machine (though this could well be down to the smaller 15·6-inch screen). I haven’t even changed the Microsoft default font, Segoe UI, because it actually looks pleasant here. The plastic chassis is fine, since I’ve put up with that on the majority of my laptops. One negative, and this is where I concur with reviewers, is the fan noise, which can be loud when the computer is under a heavier load. I don’t play games but it handles the layout, font editing and photo-editing work that I do, and the fast processor makes life so much more tolerable when I’m on the go away from the office. I’ve found that buying machines destined for gamers helps considerably with the type of work I do.
   The lit keyboard is reasonably good to type on, though generally I dislike chiclet keys. (I had once hoped that the chiclet trend would vanish by the time I had to replace the first Asus; it still hasn’t happened.) The lights turned out to be quite handy in less than ideal conditions in my lounge as opposed to my office. Even though I have long owned a gaming keyboard (a Cooler Master Quickfire TK) where I can turn on the lights, I’ve never seen the need to. I bought that because I make fewer errors with mechanical keyboards; and yes, typing on the FX504 isn’t as much of a joy. Still, it isn’t as bad as typing on many other laptops.
   Finally, I get a decent numeric keypad on a laptop, and the key layout is superior to that on the Quickfire. My other gripe is that I can’t tell when num lock is on.
   The unit feels robust (hence Asus’s TUF moniker, apparently standing for The Ultimate Force, which sounds like a science film narrated by Prof Stephen Hawking—points for those who know the origin of this joke). For someone like me who will use this laptop on the go, it’s good to know that it will stand up to a few knocks, even if I do look after it in a nice case. It doesn’t have the red lines on the case (which might appeal to younger gamers, but not to a middle-aged man).
   Annoyingly, though you can’t have everything, there is no optical drive, something which had once been a non-negotiable. But when I saw the specs and the deal Des was willing to do, that seemed secondary. I could always pick up a separate DVD drive which my partner and I could share, since she found herself sans drive in 2017 when she bought her Asus. If I have to be honest with myself, I only needed that drive a couple of times a year.
   Asus also put every port on the left apart from a Kensington lock on the right: not necessarily the decision I would have made if I were designing, since it would make sense to me to have some things plugged in to the right as well. Once I add, say, a Vodafone USB stick when I’m somewhere without readily available internet, having all the USB ports on a single side could get old really quickly.
   It didn’t take long to install the software that I had licences for, and, importantly, the fonts now match my desktop computer’s. The exercise that did take long tonight was taking everything off the Lenovo, since it didn’t come with installation discs (neither did this Asus, incidentally, which could be problematic five or six years down the line as I had to reinstall the OS on the previous one). I make so many changes to my computers that undoing them, and returning the font menu to stock, don’t bring me much joy. It’s the customizing that’s fun, not taking off the alloys and leather seats.
   Come February there’ll be two laptops for sale as the old Asus and Lenovo will head on to Trade Me. The latter is still acceptable as a workhorse thanks to its SSD, though you may need to be a masochist to buy the former. I feel I’ve future-proofed for a few years now, with a laptop that should suit my working needs.

Tags: , , , , , , , , , , , ,
Posted in China, design, New Zealand, technology | 3 Comments »


Why paywalls are getting more prevalent; and The Guardian Weekly rethought

10.11.2018

Megan McArdle’s excellent op–ed in The Washington Post, ‘A farewell to free journalism’, has been bookmarked on my phone for months. It’s a very good summary of where things are for digital media, and how the advent of Google and Facebook along with the democratization of the internet have reduced online advertising income to a pittance. There’s native advertising, of course, which Lucire and Lucire Men indulged in for a few years in the 2010s, and I remain a fan of it in terms of what it paid, but McArdle’s piece is a stark reminder of the real world: there ain’t enough of it to keep every newsroom funded.
   I’ll also say that I have been very tempted over the last year or two to start locking away some of Lucire’s 21 years of content behind a paywall, but part of me has a romantic notion (and you can see it in McArdle’s own writing) that information deserves to be free.
   Everyone should get a slice of the pie if they are putting up free content along with slots for Doubleclick ads, for instance, and those advertising networks operate on merit: get enough qualified visitors (and they do know who they are, since very few people opt out; in Facebook’s case opting out actually does nothing and they continue to track your preferences) and they’ll feed the ads through accordingly, whether you own a “real” publication or not.
   It wasn’t that long ago, however, when more premium ad networks worked with premium media, leaving Google’s Adsense to operate among amateurs. It felt like a two-tier ad market. Those days are long gone, since plenty of people were quite happy to pay the cheap rates for the latter.
   It’s why my loyal Desktop readers who took in my typography column every month between 1996 and 2010 do not see me there any more: we columnists were let go when the business model changed.
   All of this can exacerbate an already tricky situation, as the worse funded independent media get, the less likely we can afford to offer decent journalism, biasing the playing field in favour of corporate media that have deeper pockets. Google, as we have seen, no longer ranks media on merit, either: since they and Facebook control half of all online advertising revenue, and over 60 per cent in the US, it’s not in their interests to send readers to the most meritorious. It’s in their interests to send readers to the media with the deeper pockets and scalable servers that can handle large amounts of traffic with a lot of Google ads, so they make more money.
   It’s yet another reason to look at alternatives to Google if you wish to seek out decent independent media and support non-corporate voices. However, even my favoured search engine, Duck Duck Go, doesn’t have a specific news service, though it’s still a start.
   In our case, if we didn’t have a print edition as well as a web one, then online-only mightn’t be worthwhile sans paywall.

Tonight I was interested to see The Guardian Weekly in magazine format, a switch that happened on October 10.
   It’s a move that I predicted over a decade ago, when I said that magazines should occupy a ‘soft-cover coffee-table book’ niche (which is what the local edition of Lucire aims to do) and traditional newspapers could take the area occupied by the likes of Time and Newsweek.
   With the improvement in printing presses and the price of lightweight gloss paper it seemed a logical move. Add to changing reader habits—the same ones that drove the death of the broadsheet format in the UK—and the evolution of editorial and graphic design, I couldn’t see it heading any other way. Consequently, I think The Guardian will do rather well.

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in business, culture, internet, marketing, media, New Zealand, publishing, UK, USA | No Comments »


Life inside Google—an ex-Googler airs the dirty laundry

19.10.2018

In amongst all the political fallout of the National Party this week—what I’m dubbing (and hashtagging) ‘caught in the Rossfire’—was a series (well, over 100) Tweets from Morgan Knutson, a designer who once worked for Google. Unlike most Googlers, especially the cult-like ones who refuse to help when you point out a fault with Google, Knutson decided he would be candid and talk about his experience. And it isn’t pretty. Start here:

Or, if you prefer, head to the Twitter page itself, or this Threader thread.
   As anyone who follows this blog knows, I’ve long suspected things to be pretty unhealthy within Google, and it turns out that it’s even worse than I expected.
   A few take-outs: (a) some of the people who work there have no technical or design experience (explains a lot); (b) there’s a load of internal politics; (c) the culture is horrible but money buys a lot of silence.
   Knutson claims to have received a lot of positive feedback, some in private messaging. His Tweets on the aftermath:

   This, I thought, summed it up better than I could, even though I’ve had a lot more space to do it:

Tags: , , , , , , , , , , ,
Posted in business, culture, internet, leadership, USA | No Comments »


The path of least resistance: we humans aren’t discerning enough sometimes

04.02.2018

I came across a thread at Tedium where Christopher Marlow mentions Pandora Mail as an email client that took Eudora as a starting-point, and moved the game forward (e.g. building in Unicode support).
   As some of you know, I’ve been searching for an email client to use instead of Eudora (here’s something I wrote six years ago, almost to the day), but worked with the demands of the 2010s. I had feared that Eudora would be totally obsolete by now, in 2018, but for the most part it’s held up; I remember having to upgrade in 2008 from a 1999 version and wondering if I only had about nine years with the new one. Fortunately, it’s survived longer than that.
   Brana Bujenović’s Pandora Mail easily imported everything from Eudora, including the labels I had for the tables of contents, and the personalities I had, but it’s not 100 per cent perfect, e.g. I can’t resize type in my signature file. However, finally I’ve found an email client that does one thing that no other client does: I can resize the inbox and outbox to my liking, and have them next to each other. In the mid-1990s, this was one of Eudora’s default layouts, and it amazed me that this very efficient way of displaying emails never caught on. I was also heartened to learn from Tedium that Eudora was Apple co-founder Steve Wozniak’s email client of choice (‘The most important thing I use is Eudora, and that’s discontinued’). I’m in good company.
   However, this got me thinking how most users tolerate things, without regard, in my opinion, to what’s best for them. It’s the path of least resistance, except going down this path makes life harder for them.
   The three-panel layout is de rigueur for email clients today—all the ones I’ve downloaded and even paid good money for have followed this. Thunderbird, Mailbird, the oddly capitalized eM. All have had wonderful reviews and praise, but none allow you to configure the in- and outbox sizes. Hiri’s CEO says that’s something they’re looking at but right now, they’re not there, either. Twenty-plus years since I began using Eudora and no one has thought of doing this, and putting the power of customization with the user.
   But when did this three-panel layout become the standard? I can trace this back to Outlook Express, bundled with Windows in the late 1990s, and, if I’m not mistaken, with Macs as well. I remember working with Macs and Outlook was standard. I found the layout limiting because you could only see a few emails in the table of contents at any given time, and I usually have hundreds of messages come in. I didn’t want to scroll, and in the pre-mouse-wheel environment of the 1990s, neither would you. Yet most people put up with this, and everyone seems to have followed Outlook Express’s layout since. It’s a standard, but only one foisted on people who couldn’t be bothered thinking about their real requirements. It wasn’t efficient, but it was free (or, I should say, the licence fee was included in the purchase of the OS or the computer).
   ‘It was free’ is also the reason Microsoft Word overtook WordPerfect as the standard word processor of the 1990s, and rivals that followed, such as Libre Office and Open Office, had to make sure that they included Word converters. I could never understand Word and again, my (basic) needs were simple. I wanted a word processor where the fonts and margins would stay as they were set till I told it otherwise. Word could never handle that, and, from what I can tell, still can’t. Yet people tolerated Word’s quirks, its random decisions to change font and margins on you. I shudder to think how many hours were wasted on people editing their documents—Word can’t even handle columns very easily (the trick was usually to type things in a single column, then reformat—so much for a WYSIWYG environment then). I remember using WordPerfect as a layout programme, using its Reveal Codes feature—it was that powerful, even in DOS. Footnoting remains a breeze with WordPerfect. But Word overtook WordPerfect, which went from number one to a tiny, niche player, supported by a few diehards like myself who care about ease of use and efficiency. Computers, to me, are tools that should be practical, and of course the UI should look good, because that aids practicality. Neither Outlook nor Word are efficient. On a similar note I always found Quattro Pro superior to Excel.
   With Mac OS X going to 64-bit programs and ending support for 32-bit there isn’t much choice out there; I’ve encountered Mac Eudora users who are running out of options; and WordPerfect hasn’t been updated for Mac users for years. To a large degree this answers why the Windows environment remains my choice for office work, with Mac and Linux supporting OSs. Someone who comes up with a Unicode-supporting word processor that has the ease of use of WordPerfect could be on to something.
   Then you begin thinking what else we put up with. I find people readily forget or forgive the bugs on Facebook, for example. I remember one Twitter conversation where a netizen claimed I encountered more Facebook bugs than anyone else. I highly doubt that, because her statement is down to short or unreliable memories. I seem to recall she claimed she had never experienced an outage—when in fact everyone on the planet did, and it was widely reported in the media at the time. My regular complaints about Facebook are to do with how the website fails to get the basics right after so many years. Few, I’m willing to bet, will remember that no one’s wall updated on January 1, 2012 if you lived east of the US Pacific time zone, because the staff at Facebook hadn’t figured out that different time zones existed. So we already know people put up with websites commonly that fail them; and we also know that privacy invasions don’t concern hundreds of millions, maybe even thousands of millions, of people, and the default settings are “good enough”.
   Keyboards wider than 40 cm are bad for you as you reach unnecessarily far for the mouse, yet most people tolerate 46 cm unless they’re using their laptops. Does this also explain the prevalence of Toyota Camrys, which one friend suggested was the car you bought if you wanted to ‘tell everyone you had given up on life’? It probably does explain the prevalence of automatic-transmission vehicles out there: when I polled my friends, the automatic–manual divide was 50–50, with many in the manual camp saying, ‘But I own an automatic, because I had no choice.’ If I didn’t have the luxury of a “spare car”, then I may well have wound up with something less than satisfactory—but I wasn’t going to part with tens of thousands of dollars and be pissed off each time I got behind the wheel. We don’t demand, or we don’t make our voices heard, so we get what vendors decide we want.
   Equally, you can ask why many media buyers always buy with the same magazines, not because it did their clients any good, but because they were safe bets that wouldn’t get them into trouble with conservative bosses. Maybe the path of least resistance might also explain why in many democracies, we wind up with two main parties that attract the most voters—spurred by convention which even some media buy into. (This also plays into mayoral elections!)
   Often we have ourselves to blame when we put up with inferior products, because we haven’t demanded anything better, or we don’t know anything better exists, or simply told people what we’d be happiest with. Or that the search for that product costs us in time and effort. Pandora has had, as far as I can fathom, no press coverage (partly, Brana tells me, by design, as they don’t want to deal with the traffic just yet; it’s understandable since there are hosting costs involved, and he’d have to pay for it should it get very popular).
   About the only place where we have been discerning seems to be television consumption. So many people subscribe to cable, satellite, Amazon Prime, or Netflix, and in so doing, support some excellent programming. Perhaps that is ultimately our priority as a species. We’re happy to be entertained—and that explains those of us who invest time in social networking, too. Anything for that hit of positivity, or that escapism as we let our minds drift.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in business, cars, culture, design, internet, politics, publishing, technology, USA | 2 Comments »


Flyme to the moon

12.08.2016

I’m really impressed with Meizu’s latest Flyme OS upgrades. I didn’t know that they were there, but then I have a lot of my notifications turned off. After discovering there was one, I went from my existing 4.5 (I had already upgraded once since I bought the phone) to 5.1, and everything worked fine. There was another sub-version upgrade the same night. US software vendors could learn a lot from this Chinese company.
   It wasn’t perfect (I made some notes on my Tumblr) but it was a darn sight better than some of the upgrades I’ve had on Mac and Windows. I accept there is less to go wrong with cellphones, but I’ve heard many a complaint from IOS users about their upgrades. The phone feels faster, and after a bit of exploring through the menus, I’ve turned off resource-hogging notifications and data-sucking settings. I stand by my earlier review of my Meizu M2 Note—if they keep up this level of reliability, and can remain Google-free, I’d happily buy from them again.

Tags: , , , , , ,
Posted in China, design, technology | 1 Comment »


My first day with Windows 10

17.11.2015

I never expected that the Windows 10 download would ever begin. I had registered for it, but the Windows 10 notification window kept coming up with various excuses, talking about my drivers being out of date, then claiming that because of the automatic log-in, the download would not start. Clicking ‘Tell me more’ never did a thing: that took you to Microsoft’s home page. This went on for months.
   But on a day when I upgraded a new office Mac to El Capitán (and migrated the old data on to it), and reinstalled Lubuntu on another PC which threw a wobbly after being asked to adopt the Cinnamon desktop (which took many hours), Windows 10 decided it was ready after all on my main Windows 7 machine, via Windows Update.
   First signs were promising, with the 2½ Gbyte download coming in five minutes, although the computer stayed on ‘Preparing for the upgrade’ overnight. I had heard that the upgrade process would take an hour or so, not overnight, so something was wrong. Typically I had this trouble with one of the Macs on OS upgrades—one took 18 hours while another took 30 minutes once—but this was new territory for Windows.
   One thing I will say for Windows is that when things go wrong, there is help. One piece of advice, which proved right, was to crash out of the process (using the process manager), and to start it all over again.
   Windows just need a second stab at it, and recommenced the download. This time the ‘Preparing’ window flashed up and was gone, and the hard yards then began. It did wind up taking just over an hour. Getting it on a second attempt isn’t bad, considering I’ve had Mac OS upgrades fail far more times than that.
   First impressions are pretty good though most Windows 7 initiés will tell you that things are a bit harder to find. Don’t believe a soul when they tell you it’s faster to boot up: it isn’t. I’m sure it takes an extra minute compared to 7. Doing some basic things in the File Manager takes more movements of the mouse, to open menus and to click, and the menus aren’t as streamlined once you open the panel to find the functions you used to see at a glance. Little annoying things included Windows 10 forgetting that I had set Cyberfox as my default browser—it really loves Edge, and admittedly, it is a nice, fast program—and the time zone changing without you noticing (I prefer GMT, but Windows kept altering it to NZDT). You have to dig a bit deeper into the menus to make these things stick, such as going through the default programs’ dialogue box, and turning off Windows’ ability to check the time. Having opted for UK English, Cortana refused to work—curiously, it claimed that the installed US English pack was an unsupported language, until I downloaded the same for UK English.


Cortana gives completely the wrong address for me. I wonder if the resident of 39A Aparima Avenue is getting identified as the home of a lot of Windows 10 users.

   There’s not an awful lot that Cortana can tell you. Most enquiries wind up on Bing, and she’s only really good for the weather and exchange rates (as I have discovered so far). There are a few fun questions you can throw at her, asking if she’s better than Siri, or whether if she’s met Bill Gates, but generally, but we’re far from Knight Rider or replicant technology here. A New Zealand accent presents no problems. One thing she gets very wrong is my location, which is allegedly 39A Aparima Avenue in Miramar. I’m not sure how she arrived at that address, as I don’t live there and I don’t believe I know the person who does.
   It’s not too unpleasant to look at although the mobile-specific features can get a bit annoying. The menus feel too large overall, because it’s all designed from a mobile-first standpoint, while the biggest gripe from me comes with the typography.
   Microsoft has ruined ClearType here in its attempt to make something for mobile first, and most type looks very poor on screen. Fortunately, a Japanese website still hosts the MacType plug-in, which brings the font display closer to what we experience on Mac OS X. It even goes beyond what we were used to in Windows 7, which had been Microsoft’s best use of its ClearType technology to date.


After installing MacType, ITC Legacy Serif looks far more like it does in print.

   You can alter the fonts through the Registry Editor, and I set about getting rid of Arial as always. Windows 10 doesn’t like you removing a system font, so the trick is to replace it with something else called Arial, then remove the original from HKLM\Software\Microsoft\Windows NT\CurrentVersion\Fonts.
   Windows 10 removes your ability to change the icon and menu fonts, and they now have to be changed in the registry, too, at HKCU\Control Panel\Desktop\WindowMetrics, and very carefully.
   After tinkering with those, the display began looking like what I was familiar with, otherwise there was a bit too much Segoe on screen.
   There have so far been no program incompatibilities. As upgrades go, it hasn’t been too bad, and I haven’t been stuck here forever downloading updates. Apple still gets higher marks for its OS upgrade processes (when they work) but given how much data I have on my main Windows machine, and how different each PC is, Microsoft has done a good job. I’m glad the system waited till now, and delivered me a relatively bug-free transition. Software upgrading is one area where I don’t mind not being first.

Tags: , , , , , , , , , , , ,
Posted in design, technology, typography, USA, Wellington | No Comments »


The best mouse to buy might be a dead-stock one made in 2005

09.10.2015

With the mouse being the culprit on my main computer causing mouse and keyboard to be unresponsive in Windows 7 (I’ve still no idea when Windows 10 arrives and Microsoft has been no help at all), I decided to shop for a new one again.
   The failed mouse was one I bought in 2012, which also made it the most short-lived. Made by Logitech, I had expected better. It replaced a 2002 Microsoft mouse which was my daily unit, and that had failed around 2013.
   Another Logitech, a few years older, was already giving up the ghost when plugged into the office Mac, and I transferred that to an old Windows machine that we use very irregularly for testing. It was fine there, but the fact it only works on Windows (and Linux, as I later found out) meant that it’s faulty in some way.
   One thing I did know, although mice fail in my care less easily than keyboards, is that quality was important. Some months ago, Corporate Consumables advertised old-style Microsoft mice for NZ$12. Considering that type isn’t made today, I assume it was old stock they were trying to get rid of. It was the most comfortable I had used last decade, but it appeared that the NZ$12 sale was successful: there were none left.

   I headed again to Atech Computers on Wakefield Street, as Matthew had always looked after me and knew I could be fussy. He sold me a Lenovo mouse (above), which he believed would have better quality than the Logitechs, and let me try it out. It was fine at the shop—it was more sizeable than the Logitech—but after prolonged use I discovered it wasn’t wide enough. My ring and little fingers were dragging on the mouse pad, but since there was nothing technically wrong with it, it wouldn’t be right to return it. Lesson learned for NZ$30: it’s not just the length, width is important, too. That Lenovo is now plugged into the Linux PC and the older Logitech put aside for now. I might wind up giving it away knowing that it’s not in the best condition, having given away quite a few recycled PCs of late from both myself and a friend when she got new gear for her office.
   Corporate Consumables had let me see a dead-stock Microsoft Laser Mouse 6000 on my earlier visit and I decided I would give that a go. Armed with the Lenovo, I went to the Wellington office to compare the two and the width was, indeed, right. It was a bit closer to the 2002 model I had. It was narrower, but the sculpted design meant I had somewhere to rest my ring finger, within the body of the mouse. Although manufactured in 2005, it was still in its packaging and Corporate sold it to me at a very low price.

   I don’t mind that it left the factory a decade ago, if, roughly, the newer the mouse, the shorter the life. A 10-year-old mouse might last me another decade or so. A few years back, I bought a Microtek Scanmaker 5800 to replace a faulty 5700: although it was obsolete and I bought dead stock, it was at about a third of the price of what it was when brand-new last decade, and it plugged into my system without any software alteration. As long as a gadget delivers the quality I want—and the 5800 gave better results than a newer scanner with a plastic lens, for example—then I don’t really mind that that particular model isn’t the latest thing. Even the office printer was in a box for about five or six years before it replaced something we bought in 2003 that had gone kaput.
   Have mice changed that much between 2005 and 2015? Not really: they do the same thing, more or less, and the old ones might be better made. I’m perfectly happy with bringing something forth into October 2015 that isn’t a De Lorean DMC-12 with a Mr Fusion on the back.

Tags: , , , , , , , , , , , , , , , ,
Posted in China, design, technology, USA | No Comments »


There can be only one, unless you forget to register your design: the Range Rover Evoque and the copycat Landwind X7

21.04.2015


The stunning original: the Range Rover Evoque.

There has been a lot of ongoing press about Landwind’s copy of the Range Rover Evoque (a road test of the Evoque comes next week in Lucire, incidentally), one of my favourite Sloane Ranger SUVs. There’s no way Landwind would have come up with the design independently, and, if put before most occidental courts, there would be a finding in favour of the Indian firm.
   People are right to be upset, even in China, which has plenty of firms these days that spend millions on developing a new car and hiring the right talent. The days of SEAT Ibiza and Daihatsu Charade rip-offs are not completely gone, but if you read the Chinese motoring press, the journalists there are as condemning of copies as their colleagues everywhere else.
   The impression one gets in the west is that this is par for the course in China in 2015, even though it isn’t. While there have been firms that have gone from legitimate licensing to copying (I’m looking at you, Zotye and Yema), the reverse has tended to be the case in the Middle Kingdom.
   The latest article on the Landwind X7 appears in Haymarket’s Autocar, a magazine I’ve taken since 1980. I even think Autocar is being overly cautious by putting copy in quotation marks in its headline. It’s a copy, and that’s that.
   Landwind has maintained that it’s had no complaints from Jaguar Land Rover, while JLR CEO Ralf Speth says he will complain. Considering it’s been five years since the Evoque was launched, and news of the copy, and Landwind’s patent grant from 2014, has been around for a while, then saying you will complain in 2015 seems a little late.
   In fact, it’s very late. What surprises me is that this is something already known in China. I’m not the most literate when it comes to reading my first language, but as I understand it, a firm that shows a product in China at a government-sponsored show, if it wishes to maintain its “novelty” and prevent this sort of piracy from taking place, must register it within six months, under article 24 of China’s patent law:

Within six months before the date of application, an invention for which an application is filed for a patent does not lose its novelty under any of the following circumstances:
(1) It is exhibited for the first time at an international exhibition sponsored or recognized by the Chinese Government;
(2) It is published for the first time at a specified academic or technological conference; and
(3) Its contents are divulged by others without the consent of the applicant.

   The Evoque was shown at Guangzhou at a state-sanctioned motor show in December 2010, which meant that Jaguar Land Rover had until June 2011, at the outside, to file this registration. JLR reportedly missed the deadline [edit: with the patent office receiving the application on November 24, 2011].
   The consequence of missing the period is that an original design becomes an “existing design”. While it’s not entirely the end of the road for Jaguar Land Rover in terms of legal remedies, it is one of the quirks of Chinese intellectual property law, which, sadly, is not as geared to protecting authors as it is in the west.
   The approach one would have in, say, a common law jurisdiction, to prove objective similarity in the cases of copyright (and, as I understand it, a similar approach under patent), does not apply there. (Incidentally, this approach is one reason BMW could not have won against Shuanghuan for its CEO, which is usually mentioned by Top Gear watchers as an X5 copy. Look more closely and the front is far closer to a Toyota Land Cruiser Prado’s, and there’s neither a kidney grille nor a Hofmeister-Knick. It’s a mess, but Shuanghuan could easily argue that it picks up on period SUV trends, like the triangular sixth light found on an Opel Astra is part of a 2000s æsthetic for hatchbacks.)
   If you go back to November 2014, the South China Morning Post reported on this matter, again quoting Dr Speth in Autocar.
   He’s found it ‘disappointing’ for a while, it seems, but back in 2014 there was no mention of going after Landwind. An A. T. Kearney expert backs him up, saying, ‘… copying by Chinese original equipment manufacturers is still possible and accepted in China.’ It’s increasingly unacceptable, but, there are loopholes.
   I’m not arguing that this is right, nor do I condone the X7, but you do wonder why JLR hasn’t taken action. The above may be why JLR has stayed silent on the whole affair.
   This is why I read nothing on any action being taken by JLR when the Landwind was first shown, when a patent was granted (a year ago this month), or when the X7 was last displayed at a Chinese motor show.
   The SCMP piece is a much fairer article, noting that Chinese car makers have become more sophisticated and invested in original designs. It also notes that consumers are divided: while some would love to have the copy, another felt ‘ashamed about Landwind,’ points usually ignored in the occidental media.
   Land Rover has traditionally been swift in taking on copycats, and it had fought Landwind’s EU trade mark registration in 2006. This firm is known to them.
   Landwind, meanwhile, has a connection to previous Land Rover owner Ford, through Jiangling, which has a substantial Ford shareholding. Could some pressure be brought through Ford?
   For now, Jaguar Land Rover’s trouble with its patent registration has yet to make it into the western media. It’s doubtful that state media have ganged up on Jaguar Land Rover, considering it has a partnership with Chery, and invested in a new plant in Changshu. It really needs to be asking its lawyers some serious questions.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in business, cars, China, design, general, India, media, UK | 2 Comments »


The flyover: every option now heard

23.07.2014

Embarcadero_Waterfront_s

Embarcadero Waterfront, photographed by Ricardo Martins/CC BY 2.0.

 

I was consistent about the Basin Reserve flyover in my campaign. Yes, I agreed we needed improvements to the area. But no, spending millions on it—it did not matter whether it was from taxes or rates at the end of the day, because that still meant you and me, as citizens—seemed foolish if there were better-value options out there. What I said in 2013 was: it’s not one flyover, it’s actually two, if you studied the wording in the plans. And by the time you add up the totals, it was looking like $500 million—and for what benefit? The more roads you create, the more congestion there would be.
   What if we could get the traffic improved there without the blight of a flyover—the sort of thing some cities were removing anyway, making them as liveable as Wellington—and save the country hundreds of millions?
   In San Francisco, when the highway around Embarcadero Drive (now just ‘The Embarcadero’) was removed (you can see it outside the dodgy hotel room in Bullitt), that area became far more lively and pleasant, where there are now parks, where property values rose, and where there are new transit routes. The 1989 Loma Preita ’quake hurried the demolition along, but there’s no denying that it’s been a massive improvement for the City. Younger readers won’t believe how unpleasant that area used to be.
   Admittedly, I get ideas from San Francisco, Stockholm, and other centres, but why not? If they are good ones, then we need to believe we deserve the best. And we can generate still more from Wellington and show them off. Making one city great helps not just our own citizens, but potentially introduces new best practices for many other cities.
   The Richard Reid proposal for the Basin was my favoured one given the traffic benefits could be delivered at considerably less cost and would not be a blight on our city, yet it was getting frustrated at every turn—the media (other than Scoop) had precious little coverage of it.
   A Board of Inquiry was set up and I am glad to receive this word from Richard yesterday.
   ‘Our practice is very pleased with the Board of Inquiry’s decision to decline NZTA’s Basin Bridge Project. We are equally pleased that the Board has accepted the evidence we submitted against NZTA’s project on behalf of the Mt Victoria Residents Association and ourselves. Of particular note is the Board’s recognition of our alternative at-grade enhancement of the roundabout (BRREO) which we prepared as part of an integrated and holistic solution for the city.
   ‘The Board notes: “We are satisfied the BRREO Option, particularly having regard to the adverse effects we have identified with regard to the Project, is not so suppositional that it is not worthy of consideration as an option to be evaluated” [para 1483]. The Board also stated that “We found that it [BRREO] may nonetheless deliver measurable transport benefits at considerably less cost and considerably less adverse effects on the environment. We bear in mind that BRREO is still at a provisional or indicative stage and could be subject to further adjustment by further analysis.”
   ‘Given the Board’s comprehensive dismissal of NZTA’s application, it makes sense that we are given the opportunity to continue to develop BRREO. We look forward to working with NZTA, the Regional and City Councils.’
   Regardless of which option you favoured, I think you will agree with me that all proposals deserved a fair hearing. The Reid one did not prior to 2014, and that was mightily disappointing. I said to Mr Reid that if elected, every proposal would be judged fairly. Let every one be heard and be judged on its merits—and I am glad the Board of Inquiry has done just that.

Tags: , , , , , , , , , , , , , , , , , , , , ,
Posted in design, New Zealand, politics, Wellington | No Comments »