Posts tagged ‘Detective Marketing’


Stefan Engeseth hits 1,000 posts on Detective Marketing blog

21.04.2011

Stefan Engeseth and Jack Yan
Martin Lindeskog

Congratulations to my good friend Stefan Engeseth on reaching 1,000 posts on his blog today!
   It’s even more of a milestone when you realize Stefan is not blogging in his native tongue. Add to that the fact that he suffers from dyslexia.
   But we follow his blog because we admire several qualities about him: his willingness to examine new ideas; his open-mindedness; and his love of learning, and sharing that knowledge with us all.
   You can add one more in my case: because he’s one of my closest friends and one of the most decent and generous human beings I have ever met.

Happy Easter, everyone!

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Posted in branding, business, internet, leadership, marketing, publishing, Sweden | 4 Comments »


Stutterheim marks the Swedish mood

21.11.2010

Stutterheim Raincoats

Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’
   With emotive photographs and a very Swedish soundtrack, it helps create an atmosphere as well as differentiation for the brand.
   The website also stresses the made-in-Sweden aspect of the Stutterheim range, as well as its home in the town of Borås, well known for fashion design, textiles, and fashion manufacture.
   The country-of-origin aspect is important not just to the export markets (to whom the site must partly be aimed, given its use of English—although 90 per cent of Swedes speak the language) but to the domestic one. With the reforms of Moderaterna (conservatives) over the last half-decade, there has inevitably been more imports into the country. I wouldn’t be surprised if an increasing number of Swedes will now, specifically, seek out locally manufactured goods today as a reaction to the market-driven theories of Fredrik Reinfeldt and co.

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Posted in branding, business, culture, marketing, politics, Sweden | 1 Comment »


Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches

21.03.2010

This is rather heartening to see, from the Metro freebie in Stockholm (the below is copied from the online edition):

Metro

   What’s in: Stefan Engeseth’s Unplugged Speeches series at the Regina Stockholms Operamathus (where yours truly gave the first edition).
   What’s out: the growing mounds of paper (rather appropriate in an eco-conscious nation).
   I hear his second edition, with Dr Farida Rasulzada, was a huge success as well. My wholehearted congratulations to Stefan for an excellent concept.

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Posted in business, culture, leadership, marketing, media, Sweden | 1 Comment »