Posts tagged ‘Digg’


Remember back when we wrote status updates on Facebook?

01.03.2015

I said things along these lines for a while: there’s Facebook fatigue, Facebook is the new Digg, etc. Based on who I am seeing leave Facebook lately, there’s increasingly more truth to this. I scrolled down my own wall earlier today to find a bunch of links to other stuff. If you’re wanting to know what I am up to, you’re better off messaging me and asking: ‘What are you up to?’ It’s refreshingly old-fashioned, kind of like when we had pen pals, carefully selecting the right stamps to go with personal correspondence.
   I don’t think there’s any one cause to this. I was writing about Facebook fatigue long before Edward Snowden made us all worry about NSA snooping. (Interestingly, a caption of mine on Instagram changed yesterday: a chunk from the middle of the sentence vanished along with my hashtags. It makes you wonder: even though I don’t suspect spooks, I do think Google Android and the apps are dodgy, and we all know the former sends plenty of data to the authorities.) But the fact is telling all your friends about what you are doing is tiresome. It’s not even that necessary.
   It’s not that you’ve become a less fascinating person, but it’s very much like my experience with blogging. Why haven’t I blogged about the nitty-gritty of branding and its theories lately? Largely because my viewpoints on how it all works haven’t changed a great deal in the last decade. Yes, we are applying those principles to a different world, and social media have altered the considerations behind them, but the underlying premise remains the same. This blog isn’t like your television where you have been able to watch, over the years, La femme Nikita, The Point of No Return, Nikita and Nikita. I haven’t been recast, you see, so there’s not that much point for me to retell some of the ideas I haven’t changed my mind on.
   And while every now and then I will waste your time by treading over the same ground (e.g. there is a very high probability I will have another whinge about Google), it’s my contrarian side creeping up, as if to say, ‘Wake up! Why is this brand, proven to be so dodgy, still doing so damned well in the surveys each year? What are you seeing that I am not in the face of all this evidence?’ And it’s only healthy that some of us play the contrarian.
   But when it comes to your real life, just what exactly changes? It’s not income-dependent, either. If you were Sir Richard Branson, for instance, I bet there are only so many times you want to tell people you are vacationing with celebrities on your own personal island. Now, if I suddenly had a personal island, that might just appear as my next status update. But not Sir Richard.
   As I type this on a Sunday during which I’ve had to work (deadlines loom) there wasn’t that much about the last 24 hours that was that interesting. Some relatives came by, and that doesn’t really seem to merit a status update. My work was very interesting, but confidential, so that doesn’t merit a status update. What does? Links about Leonard Nimoy do, of course, as well as that realization that all this time he had been wearing a gold and white outfit on the original series of Star Trek.
   As with my first days on Twitter, nearly a decade ago, I question whether anyone wishes to read about my culinary skills and the fact I made chicken drumsticks tonight; and while I did Instagram the roast chicken I made for New Year’s Eve I really didn’t think it was an æsthetically pleasing roast chicken, as far as roast chickens go. Our own lives are just that: they might well be good and at this point, my friends already know about mine. Write any more about it and it becomes a rerun.
   Facebook became Facebook really with the start of the recession. Many of us were on it before, especially if you were at Harvard during its nascent stage, but for me, recessions meant looking for new opportunities. One might as well explore this new website and this whole “social networking” lark to see where it would take us. Other than a brief pick-up with the release of Timeline, I wonder if we have now explored every nook and cranny of this same-again site, just as we have done with various Google properties. The only thing that would now make either more interesting is being able to see the nightly transmissions of personal data to the NSA writ large on the welcome page.
   If Facebook becomes a thing of the past, and of course it will, just as Altavista has, it will be due to the freedom we have on the internet. We might just have grown tired of retelling our stories. Which, to me, means the next big thing online will even be more exciting. We might just stop selling ourselves, becoming the fodder of Facebook and Google. We might even make some cool stuff of our own. Or we might even find a little bit of joy writing about our thoughts long-form, just as I have done.

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Posted in business, internet, publishing, USA | 2 Comments »


This is not your Granddad’s Myspace

26.09.2012

The new Myspace from Myspace on Vimeo

Justin Timberlake may have played Sean Parker in The Social Network, but he’s had a real-life social networking role to play as an investor as Myspace (sans intercapitalized S) showed off its new look yesterday.
   And I like it.
   After being frustrated with another attempt at ordering photos in a Facebook album (viz. it doesn’t work any more), seeing that fan page views had gone way down (as Facebook forces us to pay for promoted statuses), and noticing that I was largely using Facebook as a glorified version of Digg, it dawned on me: there must be a better way. As I told Facebook in a survey tonight:

These are actually reasons to leave Facebook or to find an alternative—and right now, the MySpace reboot is looking way better. Facebook is little more to me than a glorified Digg now where I share some bookmarks, but not where I share my real statuses. And we all know what happened to Digg.

It’s a slight exaggeration as some of my closer friends get some status updates, but the majority come via Twitter, and that’s plugged in to my Facebook.
   Twitter, too, no longer has the effectiveness it once had in itself, unless you are directly contacting someone.
   About the only newer (2007 and on) platform I get any pleasure out of is Tumblr, but that’s not what I call a social network.
   It’s funny, because one year ago, I was raving about Facebook Timeline. How Facebook gave me instant gratification through “likes” and how it looked so clever. But then, as with the Oldsmobile Toronado, designers tinkered with it. They added unnecessary features, such as the second friends’ box. Anything that was ingenious about the original Timeline, such as the way it could guess your most significant past moments, disappeared or was pushed down—or rendered useless. The fact that fan pages still don’t update on the 1st of each month—a bug that existed when Facebook first created Timeline—suggests to me that the company doesn’t really care any more about the user experience. It’s all about the money, and when that happens, the lovin’ feeling’s gone—just as it had with Google, which I also used to rave about.
   While the pundits are saying that Myspace is great because it focuses on music, they are missing the other angle. Based on the preview, it’s a visual delight. It makes updating your social network look good, and you have a fleeting moment of pride as you see the next status go live. We’re so spoiled with technology now that we like those experiences—and the new Myspace user interface, created by Australian firm Josephmark, captures that part of us. I can dig updating in News Gothic.
   Freed from the clutches of the Murdoch Press, Myspace might come good again—at the perfect time as Facebook fatigue—and even a bit of Twitter fatigue—sets in. I never thought I would say that.
   I just hope the new management keep the website clean: don’t do a Facebook.
   And I still have more friends on Myspace than I do on Google Plus, so I am starting from a bigger number than I did on Facebook all those years ago.

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Posted in business, design, interests, internet, media, technology, USA | 4 Comments »


Facebook’s profile change benefits Digg

08.01.2011

Earlier today, while sorting out revisions to a piece I’m submitting to the Journal of Brand Management, I discovered that the new Facebook profile layout no longer has my collection of links.
   Once upon a time, you could save your links to Facebook and they’d all be there, in a list, shown just below your most recent notes.
   If you want to dig up an old link today, you have one choice: go through all your old Facebook posts. That meant going through a lot of stuff—in my case, it took around half an hour’s reading to get back to mid-November, looking for a link I thought I saved around then.
   After all that, I came up empty.
   This, in my book, is the biggest gift to Digg and Delicious ever since Facebook has been around. Pity, then, that Yahoo! is killing Delicious, leaving Digg as the principal bookmarking service on the internet.
   With Digg, I can save and search through my favourite links—never mind that Digg has ceased to work with Friendfeed, which used to share my Diggs with my Facebook friends. If I really need my Facebook friends’ nods, I’ll post the link twice. Often, I’m linking for my own purposes, of articles that I find interesting and that I want to go back to.
   It was predicted that because people can now link-share on Facebook, Digg would no longer serve a purpose. After today’s experience, I beg to differ. Delicious might disappear soon (and that is a shame, because I used it for my branding bookmarks), but if Facebook continues to take useful features away, these other sites might come back into their own again. In November, we stopped sharing the Lucire RSS feed on its Facebook fan page. It might only be two changes, but 2011 could be the year of un-Facebooking.

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Posted in business, internet, marketing, technology, USA | 2 Comments »