Zain Ali
The EU gets it when it comes to fines. Rather than the paltry US$17 million certain US statesā attorneys-general stung Google with some years ago for hacking Iphones, theyāve now fined the search engine giant ā¬4,340 million, on top of its earlier fine of ā¬2,420 million over anticompetitive behaviour.
That US$17 million, I mentioned at the time, amounted to a few hoursā income at Google.
As the EUās competition commissioner Margrethe Vestager noted on Twitter, āFine of ā¬4,34 bn to @Google for 3 types of illegal restrictions on the use of Android. In this way it has cemented the dominance of its search engine. Denying rivals a chance to innovate and compete on the merits. Itās illegal under EU antitrust rules. @Google now has to stop itā.
Google forces manufacturers to preinstall Chrome if they want to install Google Play. The EU also notes that virtually all Android devices have Google Search preinstalled, and most users never download competing apps, furthering Googleās dominance of search. Google pays manufacturers and cellphone networks to preinstall the Google search app on their phones, and prevented manufacturers from installing Google apps if their versions of Android were not approved by Google.
DuckDuckGo, my search engine of choice, welcomed the decision. It noted:
Up until just last year, it was impossible to add DuckDuckGo to Chrome on Android, and it is still impossible on Chrome on iOS. We are also not included in the default list of search options like we are in Safari, even though we are among the top search engines in many countries.
— DuckDuckGo (@DuckDuckGo) July 18, 2018
Their anti-competitive search behavior isn't limited to Android. Every time we update our Chrome browser extension, all of our users are faced with an official-looking dialogue asking them if they'd like to revert their search settings and disable the entire extension.
— DuckDuckGo (@DuckDuckGo) July 18, 2018
This last Tweet is particularly damning about Googleās deceptive practices (or, as I call them, ābusiness as usualā for Google):
Google also owns https://t.co/ud1YyoqbZ5 and points it directly at Google search, which consistently confuses DuckDuckGo users.
— DuckDuckGo (@DuckDuckGo) July 18, 2018
Thatās consumer confusion on top of restrictive contracts that promote market dominance and anti-competitive behaviour.
This is a very petty company, one that shut down Vivaldiās Adwords account after its CEO gave some interviews about privacy.
Of course Iām biased, and I make no apology for itāand anyone who has followed my journey on this blog from being a Google fan to a Google-sceptic over the last decade and a half will know just how Googleās own misleading and deceptive conduct helped changed my mind.
Googleās argument, that many Android manufacturers installed rival apps, clearly fell on deaf ears, and understandably so. While Iām sure Android experts can think up examples, as a regular person who occasionally looks at phones, even those ones with rival apps still ship with the Google ones. In other words, thereās simply more bloat. Iāve yet to see one in this country ship without a Chrome default and Google Play installed, often in such a way that you canāt delete it, and Google Services, without getting your phone rooted.
I did read this in the Murdoch Press and thought it was a bit of a laugh, but then maybe my own experience isnāt typical:
The impact of any changes mandated by the EU decision on Googleās ability to target ads to usersāand to its profitabilityāis an open question. The two apps targeted in the EU decision, Googleās search and its Chrome browser, are extremely popular in their own right. Consumers are likely to seek them out from an app store even if they werenāt preinstalled on the phone, said Tarun Pathak, an analyst at research firm Counterpoint.
I just donāt believe they would, and I made it a point to get a phone that would, happily, have neither. By buying a Chinese Android phone, I escape Googleās tracking; by seeking out the Firefox browser, I get to surf the way I want. That choice is going to create competition, something that Google is worried about.
The Wall Street Journal also states that despite the earlier fine, Googleās shopping rivals said little or nothing has actually happened.
With all of Googleās misdeeds uncovered on this blog over the years, Iām really not surprised.
The EU is, at the very least, forcing some to examine just how intrusive Google is. It might soon discover how uncooperative Google can be.