Posts tagged ‘email’


Replacing Po.st with Addtoany, outside of Wordpress

17.01.2020

Some of you will have noticed that Po.st went out of business, so all the Po.st sharing links disappeared from our websites.
   The replacement: addtoany.com offers a similar service without the hassle of header codes. Just customize at their website, grab the code, and insert it where you want it. It’s now on the main Lucire website, Autocade (at least on the desktop version), and this blog (desktop as well). Strangely, the plug-in for Wordpress didn’t work for us, and the HTML code with Javascript is far more practical.
   There are fewer customization options but it’s a remarkably quick and handy way to replace the old code.

Despite providing a sharing gadget, I wonder how much I’ll use one. It’s been seven days since I last Instagrammed and I don’t miss it. Granted, something major happened in my life but organic sharing had been dwindling through 2019, and if their algorithms aren’t providing you with the dopamine hit that you seek, and you’re unlikely to pay for it like a junkie (which is what Facebook wants you to do), then you have to wonder what the point is. It might, like Facebook, just become one of those things one uses for work—and that’s not something I could have predicted even a year ago.
   I see Twitter is introducing features where responses can be limited by the user. The logical outcome of this is Tweets that are directed at limited audience members only, maybe even one-to-one. That looks remarkably like email. And these days I seem to be more productive there than I am on any social network.

With a fresh browser to kick off the year, I surfed to the popular page listing at Autocade. Unsurprisingly, there is some grandfathering going on: the first pages added in 2008 have had more views than the latest pages. That much is logical.
   But if there’s a model line page in the top 10 that wasn’t first authored in 2008, that would be, at least to me, interesting. That honour goes to the 2010-authored page on the Opel Astra J, at over 21,000 views.
   Once upon a time, the Nissan Bluebird (910) page was top among the individual model lines, thanks to a link from Wikipedia. It’s since slipped to third, after the Ford Fiesta Mk VII and Nissan Sunny (B14). The Toyota Corolla (E100) page, once in second place, is now fourth, followed by the E120. The Ford Taunus TC, Taunus 80 and Cortina Mk III are sixth, seventh and ninth respectively—all 2008 pages. The Opel Astra J, coming in at eighth, is an anomaly among the top 10. (The Renault Mégane II finishes the top 10.)
   Something’s driving interest in this model, and I’m very happy it is.

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Posted in cars, design, internet, media, publishing | No Comments »


Warning about Facebook “copyright” phishing scam—which Facebook itself covers for

13.12.2019

Yesterday, I received an email purporting to be from Facebook, with the body reading:

Hi,

We are obliged to inform you that your page has been flagged because of unusual and illegal activity, therefore your page might be permanently deleted.

In order to avoid such actions from our side, you need to fill the forms following the link below.

https://www.facebook.com/notes/page-copyright/appeal-a-page-policy-violation/110429970444163/

If you decide not to act accordingly, we will immediately delete your page.

Yours,
Facebook Security Team

   The ‘from’ address is secure@facebook.com01259.com, which should already scream ‘Fake!’ but my eyes weren’t drawn to that. Nor was it drawn to the fact the email came from AWS, not Facebook. I clicked on the link, because it was hosted at Facebook.
   I arrived at this page:

   Yes, it’s on Facebook, but it’s actually a Facebook page, which anyone can set up. This is the ‘about’ section from that page. If you click on their link, that’s when you get suckered in, as you have to fill out information about your own page. Beyond this, you have to log in again, and that’s when their fun starts.
   After I learned of the scam, I sent out warnings on Twitter and on my public page at Facebook. I then reported the page to Facebook (it’s still there, as it has been since September). There’s also a second one along the same lines, also from September.
   Here’s the real kicker: my Facebook post has actually disappeared. Facebook has deleted a warning to other Facebook users about parties using their platform illegally for phishing and identity theft. I’d call this an implicit endorsement of criminal activity.
   It’s not unlike Google Plus, which used to delete my posts critical of Google itself—even though these are real warnings.
   Please do not be taken in by this identity theft scam—and I’m very surprised that Facebook would actually allow it to happen.
   Then again, remember Facebook used to force “malware scanner” downloads on us, so it seems to adopt the same tactics dodgy hackers do.

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Posted in internet | No Comments »


No longer a customer, Lumino still gives me reason to be wary about how they handle my private data

03.06.2019

An email sent by me on March 27 to the head office of Lumino (the dentists). Link added for readers’ reference. I’ll let you make up your own minds.

Hi Josephine:

How are you?
   I hate to bother you once more, as you had done everything you could to resolve the privacy issues I had with Goody’s subcontractor, Global Payments, last year. I was very happy with your professionalism and your actions. I am pleased to see Lumino has since gone with another provider for its loyalty programme.
   I regret having to lean on you again.
   As you know, I found it very uneasy that I allowed Lumino to have my private cellphone number and last year I made repeated requests to the Terrace branch to not contact me through it any more. I was given assurances that it would not happen again.
   I had a hygienist appointment on November 16, which I cancelled via email due to the ‘flu. I was advised that there would be an opening in March 2019, but by this point I already had in mind I would switch dentists, as each Lumino dentist I was assigned to wound up leaving the practice. Therefore, I never replied.
   On November 29, I was sent a reminder that I could book in if I clicked a link in the email. I never did.
   Imagine my surprise when this week I received an SMS from Lumino accusing me of missing an appointment (that I had never made) and that there I could be charged for it.
   This was the first I had ever heard of a March appointment. Back in November, Lumino would send email reminders (for the real appointments) so I really doubt there was anything booked.
   It was rudely worded, in my opinion, presuming the customer to be wrong.
   Call me intolerant, overly sensitive, or out of touch with modern communication techniques, but it seems the Terrace branch is incapable of following a basic request and now, it has concocted a missed appointment out of thin air.
   Besides, I was not even in Wellington on the date concerned, so there was no way I would have made an appointment for it.
   After hours spent on the 2018 privacy breach, fielding those scam calls that came [redacted as it’s something I believe to be true but cannot fully back it up without a few affidavits], receiving cellphone calls from Lumino waking me after four hours’ sleep, and getting tired of making the same request at branch level, I have to draw my relationship with Lumino to a close.
   Going to the dentist or the hygienist shouldn’t be this hard, but with Lumino on the Terrace, it’s continually stressful.
   I wonder if you could arrange to have my records transferred to Real Dentistry, 62 Rongotai Road, Kilbirnie, Wellington, then delete my details from your database. I have asked Real Dentistry to request my records from Lumino on the Terrace.

Thank you,

Yours truly,

Jack

   I never got a reply this time, but I think we know what Lumino thinks of all of this as of today. Note: I contacted Josephine from a different email address, so they do have that to counter me with. Still, I thought I was pretty clear above.

   I’ve also not received a reply from Heineken. Might have to get the Privacy Commissioner involved in this one, too.
   I know most of you won’t care, since people haven’t abandoned Facebook en masse, and Google remains the most frequented site on the web. But I honestly thought New Zealand firms were better than this.

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Posted in business, New Zealand, Wellington | No Comments »


Work as if it’s 2001

06.04.2019


Asus

One beauty to having new tech, even if it stretched my budget, is how my use of the desktop and laptop computers is more efficient. I don’t just mean the speed and stability (since the previous computers were both Windows 7 machines that had been upgraded to 10) but the way I use the programs on them.
   Some things are constant: I’ll happily edit fonts or magazines on both since they’re both equipped with the same software. It’s now a breeze to copy everything from one machine on to a portable hard drive running USB 3 and putting it all on the other machine. While I can copy them on to a network, this hardware-based method is still faster.
   But where things have really changed are with email. I’ve never seen the benefits of having email on the cloud, especially with how a company can unilaterally take everything away from you. Google is notorious for this—last week I saw many complaints about a service they have removed—so I’ve never seen the problem about having an email client, into which you download your messages.
   Since the end of the last century, I archive old emails on to an optical disc, initially CD-ROMs, later DVD-ROMs. I keep roughly a year on a computer at any given time. It’s sufficient for over 99 per cent of cases.
   When I first started travelling with a laptop in 2001, at a time when I would be the only passenger at the airport gate looking at a device (the reverse is now true: everyone but me is on one), I used to take my email with me. All the email folders from my desktop machine would be duplicated, and I would use Eudora on the laptop for the next weeks. I could queue up replies and connect via AT&T Global, dialling up using a local phone number. When I got back to Wellington, I would copy the email folders back on to the desktop. There would be some conflicts with filenames and embedded files, but overall this was how I lived, as a business person, for a long time.
   A few years ago, with VNC software getting reasonably good and with wifi (or ethernet) fairly prevalent in the places I travelled to, I began skipping this step. I would simply use VNC to link back home and email would stay on the desktop. This would save considerable time copying the email folders each way. Oftentimes, with the fast internet at the office, it would actually be quicker doing things using a remote desktop.
   But in 2019, it turns out that going back to my 2001 method is very reliable. USB 3 is that much faster so copying files is a breeze. On a recent trip I put everything on to my laptop—now big enough to carry it all, with a 1 Tbyte hard drive next to its 240 Gbyte SSD—and only used VNC to grab files I didn’t have with me. Copying it all back upon my return took very little time. Because the copying is so comprehensive, I don’t wind up with filename conflicts. I happily queue up emails till I’m around an internet signal or connection again, just as I did nearly two decades ago. It’s proved really productive and on Saturdays I have been known to pop in to Sierra Café in town and tap away some personal messages.
   It would be highly unfortunate if the laptop was stolen, and I haven’t got into the practice of backing everything up while travelling just yet. Obviously I’ll have to work this in as part of the routine on longer trips, and it could eat up more time than I think. At least with the VNC way, the desktop computer was set up to make back-ups, and I haven’t done that with the laptop since it’s not always connected.

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Posted in business, internet, New Zealand, technology, Wellington | No Comments »


The porn blackmail scam—ignore it if you receive it

24.07.2018

I’m not saying I can’t be conned—because by my own admission, I have been—but sometimes when you’re very sure of your position, scammers’ lies don’t work.
   Here’s a fascinating one that came in today, a lot more aggressive than the usual request for helping someone move millions of dollars of bullion out of the country. I can imagine people getting sucked in to this, because I have a friend who really was filmed without his knowledge and then (unsuccessfully) blackmailed. I’m posting it in case others have received something similar.

From: Klemens Munger
To: [Redacted]
Subject: jack.yan – [redacted]
Date: Tue, 24 Jul 2018 04:27:08 +0000

I am well aware [redacted] one of your passphrase. Lets get straight to the purpose. You may not know me and you’re probably thinking why you are getting this e mail? No one has paid me to investigate you. In fact, I setup a software on the X videos (pornography) website and guess what, you visited this website to have fun (you know what I mean). When you were watching video clips, your web browser initiated functioning as a Remote Desktop having a keylogger which gave me access to your display screen and also web camera. after that, my software program gathered every one of your contacts from your Messenger, FB, and email . And then I created a double-screen video. 1st part displays the video you were viewing (you’ve got a good taste haha . . .), and second part displays the view of your webcam, and its u. You have got a pair of choices. Lets analyze these solutions in details: Very first choice is to dismiss this e-mail. In such a case, I will send out your actual video to all of your contacts and visualize regarding the awkwardness that you receive. Keep in mind if you are in an affair, exactly how it will affect? Other alternative will be to pay me $7000. Let us describe it as a donation. In such a case, I most certainly will right away remove your video. You will keep daily life like this never happened and you will not hear back again from me. You’ll make the payment by Bitcoin (if you don’t know this, search for “how to buy bitcoin” in Google search engine). BTC Address to send to: 1AarwsrgvhQ5CNuhWGMjmv34yPQTXWEaxh [case SENSITIVE, copy and paste it] Should you are wondering about going to the cop, surely, this message cannot be traced back to me. I have covered my moves. I am not trying to ask you for a huge amount, I would like to be paid for. I have a unique pixel within this e-mail, and at this moment I know that you have read this email message. You have one day in order to make the payment. If I don’t get the BitCoins, I will certainly send your video recording to all of your contacts including close relatives, coworkers, etc. Nonetheless, if I receive the payment, I will erase the video immediately. If you want proof, reply with Yea and I will send out your video to your 13 contacts. It is a non-negotiable offer, that being said please don’t waste my personal time & yours by replying to this message.

   There’s plenty of evidence this is automated.
   Think carefully: if he knows this much about you, then why isn’t he addressing you by name?
   And I haven’t used that particular password for nearly 20 years, so there’s a chance he came across this through the hacking of a defunct website. I also seldom use the same password for different websites (there are a handful of exceptions).
   It’s also helpful that I haven’t ever committed a sex act in front of my computer, but I have a feeling that others might think this was a real threat given how many people visit porn sites daily.
   If this was genuine, as it was for a friend of mine, it would come with a screen shot of the video that he claims to have (and that was a two-part image as he claims, so it’s based on scams that have taken place).
   I won’t go into depth on why else I know this is bogus, although most of you who follow me regularly will be able to spot the scammer’s pretty obvious mistakes.
   And do you really think I only have 13 contacts? (Why is the number usually so low with these scams?)
   Finally, out of curiosity, since I take my privacy seriously, I checked to see if there was a tracking pixel. There wasn’t, at least not in the software I use.
   It’s a good idea to turn your images off when it comes to webmail (as they are on Zoho for me) in case future ones come with one. My email client filtered this as junk, as it surely is.

After I wrote the above post, I came across this page, where the scam is discussed. They only wanted $360–$600 a few months ago. The price has gone up, which suggests that it has worked. It appears that the defunct-password technique only surfaced this month.

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Posted in culture, internet, technology | 2 Comments »


Facebook’s ‘clear history’ option: why should I begin believing them now?

04.05.2018


Maurizio Pesce/Creative Commons

At the F8 conference, Mark Zuckerberg says that Facebook will offer a ‘clear history’ option.
   Considering that opting out of Facebook ad tracking does nothing, individually deleting the ad preferences that Facebook claims it would not collect only sees them repopulated, and hiding categories of ads does nothing, why would I believe Zuckerberg now?
   What he probably means is a page that fools you into thinking your history has been cleared, but Facebook itself will still know, and you’ll be targeted as you always were.
   Here’s a parallel: your interface might say your password is secure, but Facebook knows, and the boss can still use your failed password attempts to hack your email account.
   At Facebook, it appears the deceptions are always the same, just the areas they deal with differ.

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Posted in business, internet, marketing, technology, USA | No Comments »


The path of least resistance: we humans aren’t discerning enough sometimes

04.02.2018

I came across a thread at Tedium where Christopher Marlow mentions Pandora Mail as an email client that took Eudora as a starting-point, and moved the game forward (e.g. building in Unicode support).
   As some of you know, I’ve been searching for an email client to use instead of Eudora (here’s something I wrote six years ago, almost to the day), but worked with the demands of the 2010s. I had feared that Eudora would be totally obsolete by now, in 2018, but for the most part it’s held up; I remember having to upgrade in 2008 from a 1999 version and wondering if I only had about nine years with the new one. Fortunately, it’s survived longer than that.
   Brana Bujenović’s Pandora Mail easily imported everything from Eudora, including the labels I had for the tables of contents, and the personalities I had, but it’s not 100 per cent perfect, e.g. I can’t resize type in my signature file. However, finally I’ve found an email client that does one thing that no other client does: I can resize the inbox and outbox to my liking, and have them next to each other. In the mid-1990s, this was one of Eudora’s default layouts, and it amazed me that this very efficient way of displaying emails never caught on. I was also heartened to learn from Tedium that Eudora was Apple co-founder Steve Wozniak’s email client of choice (‘The most important thing I use is Eudora, and that’s discontinued’). I’m in good company.
   However, this got me thinking how most users tolerate things, without regard, in my opinion, to what’s best for them. It’s the path of least resistance, except going down this path makes life harder for them.
   The three-panel layout is de rigueur for email clients today—all the ones I’ve downloaded and even paid good money for have followed this. Thunderbird, Mailbird, the oddly capitalized eM. All have had wonderful reviews and praise, but none allow you to configure the in- and outbox sizes. Hiri’s CEO says that’s something they’re looking at but right now, they’re not there, either. Twenty-plus years since I began using Eudora and no one has thought of doing this, and putting the power of customization with the user.
   But when did this three-panel layout become the standard? I can trace this back to Outlook Express, bundled with Windows in the late 1990s, and, if I’m not mistaken, with Macs as well. I remember working with Macs and Outlook was standard. I found the layout limiting because you could only see a few emails in the table of contents at any given time, and I usually have hundreds of messages come in. I didn’t want to scroll, and in the pre-mouse-wheel environment of the 1990s, neither would you. Yet most people put up with this, and everyone seems to have followed Outlook Express’s layout since. It’s a standard, but only one foisted on people who couldn’t be bothered thinking about their real requirements. It wasn’t efficient, but it was free (or, I should say, the licence fee was included in the purchase of the OS or the computer).
   ‘It was free’ is also the reason Microsoft Word overtook WordPerfect as the standard word processor of the 1990s, and rivals that followed, such as Libre Office and Open Office, had to make sure that they included Word converters. I could never understand Word and again, my (basic) needs were simple. I wanted a word processor where the fonts and margins would stay as they were set till I told it otherwise. Word could never handle that, and, from what I can tell, still can’t. Yet people tolerated Word’s quirks, its random decisions to change font and margins on you. I shudder to think how many hours were wasted on people editing their documents—Word can’t even handle columns very easily (the trick was usually to type things in a single column, then reformat—so much for a WYSIWYG environment then). I remember using WordPerfect as a layout programme, using its Reveal Codes feature—it was that powerful, even in DOS. Footnoting remains a breeze with WordPerfect. But Word overtook WordPerfect, which went from number one to a tiny, niche player, supported by a few diehards like myself who care about ease of use and efficiency. Computers, to me, are tools that should be practical, and of course the UI should look good, because that aids practicality. Neither Outlook nor Word are efficient. On a similar note I always found Quattro Pro superior to Excel.
   With Mac OS X going to 64-bit programs and ending support for 32-bit there isn’t much choice out there; I’ve encountered Mac Eudora users who are running out of options; and WordPerfect hasn’t been updated for Mac users for years. To a large degree this answers why the Windows environment remains my choice for office work, with Mac and Linux supporting OSs. Someone who comes up with a Unicode-supporting word processor that has the ease of use of WordPerfect could be on to something.
   Then you begin thinking what else we put up with. I find people readily forget or forgive the bugs on Facebook, for example. I remember one Twitter conversation where a netizen claimed I encountered more Facebook bugs than anyone else. I highly doubt that, because her statement is down to short or unreliable memories. I seem to recall she claimed she had never experienced an outage—when in fact everyone on the planet did, and it was widely reported in the media at the time. My regular complaints about Facebook are to do with how the website fails to get the basics right after so many years. Few, I’m willing to bet, will remember that no one’s wall updated on January 1, 2012 if you lived east of the US Pacific time zone, because the staff at Facebook hadn’t figured out that different time zones existed. So we already know people put up with websites commonly that fail them; and we also know that privacy invasions don’t concern hundreds of millions, maybe even thousands of millions, of people, and the default settings are “good enough”.
   Keyboards wider than 40 cm are bad for you as you reach unnecessarily far for the mouse, yet most people tolerate 46 cm unless they’re using their laptops. Does this also explain the prevalence of Toyota Camrys, which one friend suggested was the car you bought if you wanted to ‘tell everyone you had given up on life’? It probably does explain the prevalence of automatic-transmission vehicles out there: when I polled my friends, the automatic–manual divide was 50–50, with many in the manual camp saying, ‘But I own an automatic, because I had no choice.’ If I didn’t have the luxury of a “spare car”, then I may well have wound up with something less than satisfactory—but I wasn’t going to part with tens of thousands of dollars and be pissed off each time I got behind the wheel. We don’t demand, or we don’t make our voices heard, so we get what vendors decide we want.
   Equally, you can ask why many media buyers always buy with the same magazines, not because it did their clients any good, but because they were safe bets that wouldn’t get them into trouble with conservative bosses. Maybe the path of least resistance might also explain why in many democracies, we wind up with two main parties that attract the most voters—spurred by convention which even some media buy into. (This also plays into mayoral elections!)
   Often we have ourselves to blame when we put up with inferior products, because we haven’t demanded anything better, or we don’t know anything better exists, or simply told people what we’d be happiest with. Or that the search for that product costs us in time and effort. Pandora has had, as far as I can fathom, no press coverage (partly, Brana tells me, by design, as they don’t want to deal with the traffic just yet; it’s understandable since there are hosting costs involved, and he’d have to pay for it should it get very popular).
   About the only place where we have been discerning seems to be television consumption. So many people subscribe to cable, satellite, Amazon Prime, or Netflix, and in so doing, support some excellent programming. Perhaps that is ultimately our priority as a species. We’re happy to be entertained—and that explains those of us who invest time in social networking, too. Anything for that hit of positivity, or that escapism as we let our minds drift.

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Posted in business, cars, culture, design, internet, politics, publishing, technology, USA | 2 Comments »


Social media: not the evolution you might have expected

01.02.2018

I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) Facebook, as many of you know, is a thing of the past for me (as far as my personal wall is concerned), though that was helped along by Facebook itself. However, I’m still a pretty heavy Instagram user, and I continue to Tweet—though with Twitter’s analytics telling you how much you’re up or down over the previous month, it might be a challenge to see if I can get that down by 100 per cent next. (It won’t happen any time soon, but if Twitter continues on its current path over its policies, it might come sooner rather than later.)
   I’m wondering if the next badge of honour is how much you can de-socialize yourself, and for those of us with web presences (such as this blog), bringing traffic to your own spaces. Why? It’s all about credibility and authenticity. And I’m not sure if the fleeting nature of social media provides them, at least not for me.
   Now in an age where so many are trying to be an “influencer”, then wouldn’t we expect the tide to turn against the shallow, fleeting posters in favour of something deeper and more considered? After all, marketing seeks authenticity—it has for a long time. What is authentic about a social media influencer who changes clothes multiple times a day out of obligation to sponsors? Even if they reach millions, did it really connect with audiences on a deeper level or did it simply seem forced?
   I can understand how, initially, social media were real connectors, allowing people to connect one on one and have a conversation. It seemed logical that marketing would head that way, going from one-to-many, to something more personalized, then (as Stefan Engeseth has posited for a long time) to one where brand and audience were on the same side, trying to find shared values (let’s call it ‘oneness’). At a time social media looked like it would help things along. But has it really? Influencers are less interested in being on the same side than being on the other side, in an adaptation of the one-to-many model. It’s just that that model itself has become democratized, so a single person has the means of reaching millions without a traditional intermediary (e.g. the media). There’s nothing really wrong with that, as long as we see it for what it is: a communications’ channel. Nothing new there.
   Some are doing it right in pursuing oneness with their audiences by posting just on a single topic, updating honestly about their everyday lives—my good friend Summer Rayne Oakes comes to mind with her Homestead Brooklyn account, and has stayed on-message with what she stands for and her message for over a decade. Within the world of Instagram, this is a “deeper” level, sharing values in an effort to connect and be on the same side as her audience. However, she isn’t solely using Instagram; other media back her up. Hers is a fantastic example of how to market and influence in the context I’m describing, so there is still a point to these social media services. But for every Summer Rayne there are many, many who are gathering attention for no values that I can fathom—it has all been about the numbers of followers and looking attractive.
   I haven’t a problem with their choice—it is their space, after all—but we shouldn’t pretend that these are media that have allowed more authentic conversations to take place. Marketers should know this. These messages aren’t customized or personalized. Algorithms will rank them so audiences get a positive hit that their own preferences are being validated, just like any internet medium that places us in bubbles. The authenticity is relative: because no party has come between the communicator and the audience, then it’s unfiltered, and in that respect it’s first-hand versus second-hand. But how many times was that message rehearsed? How many photos were taken before that one was selected? It’s “unreality”.
   There are so many such social media presences now, and crowded media are not places where people can have a decent connection with audiences. Some with millions of users—I’m thinking of young models—might not even be reaching the target audience that companies expected of them. Is what they wear really going to be relevant to someone of the opposite sex browsing for eye candy? That isn’t a genuine conversation.
   Don’t look to my Instagram for any clues, either—I use it for leisure and not for marketing. I don’t have the ambition of being a social media influencer: I’m happy with what I do have to get my viewpoints across.
   And I don’t know what’s next. I see social media decentralizing and people taking charge of their privacy more, even if most people are happy to have the authorities snoop on their conversations. Mastodon has been pretty good so far, because it hasn’t attracted everyone. The few who are there are having respectful conversations, even if posts aren’t reaching the numbers they might on Twitter, and mutual respect can lead to authenticity. If, as a marketer, that’s not what you seek, that’s fine: there are plenty of accounts operating on audience numbers but not genuine conversations—as long as you know what you’re getting into. But I believe marketing, and in particular branding, should form real relationships and dialogue. Not every life is the fantasy shown in social media—we know that that’s not possible. One politician has coined the term ‘fake news’; and social media have “fake lives”, in amongst all the bots.
   If these media become known for shallow connections “by the numbers”, then even those doing it right, forming those genuine conversations, may be compelled to move on, or at least value the social media services less because of what their brands stand for. Email is a great medium still, and you can still have great conversations on it, but email marketing isn’t as “sexy” as it was in the mid-1990s, because there’s more spam than legit messages. It takes skill to use it well and to build up a proper, consented email list. Social media are getting to a point where some big-number accounts are associated with shallowness, and the companies themselves (e.g. Facebook and Twitter) have policies and conduct that have the potential to taint our own brands.
   In 2018, as at any other time, doing something well takes hard work. There is no magic medium.

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Posted in branding, business, culture, internet, marketing, media, technology, USA | No Comments »


I don’t do paid blog posts here (so don’t ask)

11.12.2017

I know we all get these emails from time to time, but they still annoy me.
   If ‘Peter’ had visited this blog, he would know that every single post since 2006 has been my own, unpaid, unsponsored thoughts. Why would I change that now?
   You may say it’s a fair question, and maybe in his case it is, if I had to be generous. Peter mightn’t have had the time to analyse every entry I’ve made.
   But it’s not just this one. Medinge gets these requests, too: again, it’s not something you would have asked if you had actually visited the site, when everything on the blog has been members-only, and when the philosophy of the organization would probably tell you that we couldn’t be bought or endorse any products.
   The most ridiculous would be Beyond Branding’s blog getting these requests—when that blog hasn’t been updated since 2006. We were still receiving requests in 2017.
   I know, some of these people found us through blog directories, and there was probably an email address tied to each entry.
   However, if they haven’t the courtesy to check us out, can I really trust that they would even pay up? And if Peter were legit, these unsolicited approaches have been coloured by the ridiculous ones we receive for a blog that hasn’t been updated in 11 (and almost 12) years.

Incidentally, our commercial publications do carry paid content, and advertorials (‘native advertising’), by law, are clearly marked as such.

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Posted in business, internet, marketing | 2 Comments »


Could the fight against phishing be shifted?

08.04.2017

I wasn’t able to find anything about this online, and I wonder if anyone was already doing it. If not, maybe someone should.
   Could the big players, e.g. Amazon and Apple, not provide the public with a fake email address and password (or a series of them) that we can feed in to phishing sites? When the crooks then use the same to enter Amazon, they could be reported with their IP address and caught. Is anyone doing this?
   In other words: make fake accounts to fight fake emails.
   It seems regular people like us can spot phishing long before the big sites and web hosts do, and this could act as a deterrent against this sort of criminal activity. Like a lot of things, we’d democratize scam-busting, instead of reporting them to the authorities.
   Of course we can still report the phishing site to APWG, Spamcop et al, but it’ll take hosts some time before they shut down the site, by which time the crooks will have made off with a lot of usernames and passwords.
   I imagine some of these people will have built in safeguards, e.g. they keep a record of the emails they send phishing messages out to, and if the one you provide doesn’t marry up, they’d know. But then, do all of us use the same email on these sites? If their aim is to cast their nets widely, then they would want those extra email addresses. I don’t necessarily use the same email address on all websites. Greed might trump the fear of getting caught, since the average scam nets the criminal US$4,500.
   I know they’d also get suspicious if a whole bunch of us entered the same address and password, so these might need to be automatically generated regularly to bait the scammers. The oldest ones would be deleted.
   Comments are welcome. It seems such a simple idea that it must already be out there after so many years, but maybe the pitfalls of generating so many would present difficulties, or maybe such an idea has already been tried and discarded.

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Posted in internet, technology | No Comments »