This is particularly good stuff, especially in these times when companies want to hang on to their employees and foster a better internal culture. Insight Creative’s Staff Engagement Masterclass video tutorial has some excellent advice, in line with a lot of what I’ve preached over the years. Their model is excellent and really breaks down […]
Read More… from Engaging your team: an excellent video tutorial from Insight Creative
One of my supporters Tweeted to say I was the only candidate at Vote.co.nz who has bothered to reply to citizens’ questions. It’s good for me, but sad to see my opponents so disengaged. I was also surprised to see that only three of us have bothered to register for the website this time, despite […]
The tipping-point has been reached: on some of my photos, fake Instagram account likers outnumber human beings. In terms of comments, spam outnumbers real ones. Of my last ten likers, nine were fake accounts. And we know that when some sites get to this point, they begin dying. Yet it’s frightfully easy to spot […]
I’d been meaning to refer readers to this for a few weeks (it has appeared on my Facebook pages, including the “fan” page—a good place to go if you prefer my musings filtered, without the minutiæ and without clogging up your feeds). My friend and colleague, Dr Nicholas Ind, has been writing about leadership and […]
Read More… from Leaders need to be humble if co-creation is to be effective
I remember when Michael Wolff was very bullish about the internet in the 1990s, so when he starts sounding warning bells, we had better take heed. The way Michael paints Facebook—and a belief that its advertising model will eventually collapse for being so limited—is not unfamiliar to anyone who ever wondered, during the dot-com […]
Read More… from The fall of Facebook advertising and the rise of something else
Two of my friends have books coming out. I’ll discuss one for now, as it’s been a long long weekend. The first is my Medinge Group colleague Nicholas Ind’s Meaning at Work, which has now made it on to Amazon, and is getting wider distribution. You can get an idea of what Meaning […]
Read More… from Nicholas Ind’s Meaning at Work: finding fulfilment in the early 2010s
This was a nice souvenir of the campaign: Brenda Wallace’s summary on how well we engaged on Twitter. I hate to think where I would have been without social media. Although it won’t make the slightest bit of difference to my placing, I would be interested to know where the special votes will finally […]
[Cross-posted at Lucire] New Zealand readers will be seeing a few advertisements around this site relating to the local body election in Wellington. And perhaps, thanks to programming not always being precise, a few more readers outside New Zealand will notice them, too, although we have targeted them for this country alone. I think it’s […]
Read More… from Explaining to Lucire readers about my political ads
I’m getting fussier about whom I follow back these days on Twitter, and have noticed myself removing some people I followed. Initially, my rule on Twitter was to follow back only people I knew in the real world. Eventually, I opened that up and even went back among the following to include people I […]
Read More… from The 10 types of Twitter account I am unlikely to follow back
I’m thoroughly enjoying Eric Karjaluoto’s Speak Human, which could well be a marketing handbook for the 2010s. Current (the references are up to date as of October 2009), Eric looks at how small businesses can do better than the big firms for numerous reasons: (a) fewer layers of decision-making; (b) the ability to engage and […]