As Iâve often said, itâs wise to keep an eye on your Facebook ad preferencesâ page. Even if youâve opted out of Facebook targeting, Facebook will still keep compiling information on you. I see no other purpose for this other than to target you with advertising, contrary to what you expect.
Facebook also tells you which companies have uploaded their marketing lists to them, and this has been very interesting reading. A load of US politicians whom I have never heard of somehow have this information, and todayâs crop is no different.
Iâve written to Old Mout Cider, which I was surprised to find is part of the Dutch conglomerate Heineken NV, and await an answer, but the biggie here has to be Ăber.
Many years ago, I tried the app but could never get it to work. Neither could my partner. Then we started hearing from Susan Fowler and Pando Daily, and that helped confirm that we would never support the company.
Basically, Ăber would never let me log in, saying I had exhausted my password attempts after the grand total of one, despite sending a password reset link. My partner could log in but we could never figure anything out beyond that (it had credit card details she had never entered and said we lived next door).
Concerned about this, I went to Ăberâs website to request deletion of my personal details, but this was the screen I got.
Now, either Big Tech One is lying or Big Tech Two is lying.
To its credit, Ăber New Zealand responded very quickly on Twitter (on Good Friday, no less) and said it would look into it. Within minutes it was able to confirm that I do not have an account there (presumably it was deleted with a lack of use, or maybe I went and did it back when they wouldnât let me log in?) and my email address doesnât appear anywhere.
Therefore, we can likely again conclude that Facebook lies and we have to bring into question its advertising preferencesâ management page.
We already know Facebook has lied to advertisers about the number of people it can reach (namely that it exceeds the number of people alive in certain demographics), that there is a discrepancy between what it reports in the preferences and what a full download of personal data reveals, so I have to wonder what the deception is here.
Is it allowing these advertisers to reach us even when (as Ăber claims) they have no information on us? (Heinekenâs response will seal the deal when they get back to me after Easter.) In that case, it will be very hard for Facebook to argue that we have given them consent to do this.
Heineken, incidentally, is a major advertiser on Instagram, as I see their advertisements even after opting out of all alcohol advertising on the Facebook ad preferencesâ page (as instructed by Instagram). When we establish contact next week, I will be more than happy to tell them this. Who knows? While I doubt they will cease advertising on the platforms on my say-so, sometimes you have to plant the seed so that they are aware their ads are not being filtered out from those people who do not want to see booze promoted in their feeds.
Weâve been here countless times before since last decade. Funny how many of these âerrorsâ Google has, and funny how they only admit to these âerrorsâ after they get busted. How many more âerrorsâ are there?
If you have a Nest Secure, please be advised that there's a microphone in the system whose presence WAS NEVER PREVIOUSLY DISCLOSED BY @google until now.
The link that Grady features is here.
Just how many times do I need to remind people that this is “business as usual” for Google?
If I lied to you this often, and spied on you through different gadgets, wouldn’t you stop trusting me? So why trust Google?
I like apples. So youâre anti pears then. No, I just prefer apples. So you hate pears. I never said that. Fucking pear hater. I donât hate pears! Yes you do. You make me sick. Scum.
Then, within days, it played out pretty much exactly like this when Frank Oz Tweeted that he did not conceive of Bert and Ernie as gay. Or how Wil Wheaton can never seem to escape false accusations that he is anti-trans or anti-LGBQ, to the point where he left Mastodon. In his words (the link is mine):
I see this in the online space all the time now: mobs of people, acting in bad faith, can make people they donât know and will likely never meet miserable, or even try to ruin their lives and careers (look at what they did to James Gunn). And those mobsâ bad behaviors are continually rewarded, because itâs honestly easier to just give them what they want. We are ceding the social space to bad people, because they have the most time, the least morals and ethics, and are skilled at relentlessly attacking and harassing their targets. It only takes few seconds for one person to type âfuck offâ and hit send. That person probably doesnât care and doesnât think about how their one grain of sand quickly becomes a dune, with another person buried beneath it.
Oh goodness, what fun twitter was in the early days, a secret bathing-pool in a magical glade in an enchanted forest ⊠But now the pool is stagnant âŠ
To leave that metaphor, let us grieve at what twitter has become. A stalking ground for the sanctimoniously self-righteous who love to second-guess, to leap to conclusions and be offended â worse, to be offended on behalf of others they do not even know ⊠It makes sensible people want to take an absolutely opposite point of view.
Not that long ago I was blocked by a claimed anti-Zionist Tweeter who exhibited these very traits, and I had to wonder whether he was a troll who was on Twitter precisely to stir hatred of Palestinians. With bots and fake accounts all over social media (I now report dozens of bots daily on Instagram, which usually responds with about five messages a day saying they had done something, leaving thousands going back years untouched), you have to wonder.
Years ago, too, a Facebook post I made about someone in Auckland adopting an American retail phrase (I forget what it was, as I don’t use it, but it was ‘Black’ with a weekday appended to it) had the daughter of two friends who own a well known fashion label immediately jump to ‘Why are you so against New Zealand retailers?’ I was “unfriended” (shock, horror) over this, but because I’m not Wil Wheaton, this didn’t get to the Retailers’ Association mobilizing all its members to have me kicked off Facebook. It’s a leap to say that a concern about the creeping use of US English means I hate retailers, and all but the most up-tight would have understood the context.
This indignant and often false offence that people take either shows that they have no desire to engage and learn something, and that they are in reality pretty nasty, or that they have one personality in real life and another on social media, the latter being the one where the dark side gets released. Reminds me of a churchgoer I know: nice for a period on Sundays to his fellow parishioners but hating humanity the rest of the decade.
Some decent people I know on Twitter say they are staying, because to depart would let the bastards win, and I admire that in them. For now, Mastodon is a friendly place for me to be, even if I’m now somewhat wary after the way Wheaton was treated, but the way social media, in general, are is hardly pleasing. Those of us who were on the web early had an ideal in mind, of a more united, knowledgeable planet. We saw email become crappier because of spammers, YouTube become crappier because of commenters (and Google ownership), and Wikipedia become crappier because it has been gamed at its highest levels, so it seems it’s inevitable, given the record of the human race, that social media would also descend with the same pattern. Like in General Election voting, too many are self-interested, and will act against their own interests, limiting any chance they might have for growth in a fairer society. To borrow Stephen’s analogy, we can only enjoy the swimming pool if we don’t all pee in it.
Facebookâs woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even after users have opted out, as I have proved on more than one occasion on this blog. They donât care what your preferences are, and for a long time changed them quietly when you werenât looking.
And itâs nothing new: in October 2010, Emily Steel wrote, in The Wall Street Journal, about a data firm called Rapleaf that harvested Facebook information to target political advertisements (hat tip here to Jack Martin Leith).
Facebook knew of a data breach years ago and failed to report it as required under law. The firm never acts, as we have seen, when everyday people complain. It only acts when it faces potential bad press, such as finally ceasing, after nearly five years, its forced malware downloads after I tipped off Wiredâs Louise Matsakis about them earlier this year. Soon after Louiseâs article went live, the malware downloads ceased.
Like all these problems, if the stick isnât big enough, Facebook will just hope things go away, or complain, as it did today, that itâs the victim. Sorry, youâre not. Youâve been complicit more than once, and violating user privacy, as I have charged on this blog many times, is part of your business practice.
In this environment, I am also not surprised that US$37,000 million has been wiped off Facebookâs value and CEO Mark Zuckerberg saw his net worth decline by US$5,000 million.
Those who kept buying Facebook shares, I would argue, were unreasonably optimistic. The writing surely was on the wall in January at the very latest (though I would have said it was much earlier myself), when I wrote, âAll these things should have been sending signals to the investor community a long time ago, and as weâve discussed at Medinge Group for many years, companies would be more accurately valued if we examined their contribution to humanity, and measuring the ingredients of branding and relationships with people. Sooner or later, the truth will out, and finance will follow what brand already knew. Facebookâs record on this front, especially when you consider how we at Medinge value brands and a companyâs promise-keeping, has been astonishingly poor. People do not trust Facebook, and in my book: no trust means poor brand equity.â
This sounds like my going back to my very first Medinge meeting in 2002, when we concluded, at the end of the conference, three simple words: âFinance is broken.â Itâs not a useful measure of a company, certainly not the human relationships that exist within. But brand has been giving us this heads-up for a long time: if you canât trust a company, then it follows that its brand equity is reduced. That means its overall value is reduced. And time after time, finance follows what brand already knew. Even those who tolerate dishonestyâand millions doâwill find it easy to depart from a product or service along with the rest of the mob. Thereâs less and less for them to justify staying with it. The reasons get worn down one by one: Iâm here because of my kidsâtill the kids depart; Iâm here because of my friendsâtill the friends depart. If you don’t create transparency, you risk someone knocking back the wall.
We always knew Facebookâs user numbers were bogus, considering how many bots there are on the system. It would be more when people wanted to buy advertising, and it would be less when US government panels charged with investigating Facebook were asking awkward questions. I would love to know how many people are really on there, and the truth probably lies between the two extremes. Facebook probably should revise its claimed numbers down by 50 per cent.
Itâs a very simplified analysisâof course brand equity is made up of far more than trustâand doubters will point to the fact Facebookâs stock had been rising through 2017.
But, as I said, finance follows brand, and Facebook is fairly under assault from many quarters. It has ignored many problems for over a decade, its culture borne of arrogance, and you can only do this for so long before people wise up. In the Trump era, with the US ever more divided, there were political forces that even Facebook could not ignore. Zuckerberg wonât be poor, and Facebook, Inc. has plenty of assets, so theyâre not going away. But Facebook, as we know it, isnât the darling that it was a decade ago, and what we are seeing, and what I have been talking about for years, are just the tip of the iceberg.
It’s fast becoming apparent that Windows 10âs fall Creators update is a lemon, just like the original Windows 10.
As those of you who have followed my posts know, my PC began BSODing multiple times daily, on average. There were brief interludes (it went for three days without a BSOD once, and yesterday it only BSODed once) but these (now) anomalies don’t really diminish my ‘three to six per day’ claim I made earlier by much.
And it’s all to do with drivers. I won’t repeat earlier posts but the result was that drivers that came with Mozy, McAfee, Malwarebytes and Oracle Virtualbox caused these. In Mozy’s case, it was an old one. Same with McAfee, the remnants of a program that even their removal tool could not take out. Malwarebytes didn’t even show up in the installed programs’ list, and required another program. In Virtualbox’s case, there were both old and new drivers. They all had to be removed, in most cases manually, because removal procedures don’t seem to take them out. This is a failing, I believe.
But with all these drivers gone, I still had a BSOD this morning. Four before lunch. The culprit this time was a CLVirtualDrive.sys driver that came with Cyberlink Power2Go, which came bundled when I replaced by DVD burner last year.
And Cyberlink knows something is wrong with this driver. On December 13, two days after I began getting BSODs, it issued a patch for its latest version. Of course, it leaves those of us with older versions in the lurch, and I was surprised to find that the one it had issued for mine (years old) wouldn’t even run because I was on a bundled OEM edition.
I’m crying foul. If your program is causing BSODs, then I feel it’s your responsibility to help us out. It shouldn’t matter if it’s a trial version, because this is a window into your business. This signals that Cyberlink doesn’t really want to offer a simple download to prevent users from losing hours each day to fixing their computers, even when they’re partly to blame for the problems.
Let me say this publicly now: if any of our fonts cause system crashes like this, contact me and I will provide you with fresh copies with which you can upgrade your computer.
I’m removing Power2Go as I write. It’s superfluous anyway: I only use it because it came as part of the bundle. Windows’ default burning works well enough for me.
But there’s one thing that Cyberlink’s pages have confirmed: the fall Creators update has problems and it seems to me that it is incompatible with many earlier Windows drivers. We can lay a lot of these problems at Microsoft’s feet. Indeed, based on my experience, you could go far as to say that Windows 10 is now incompatible with many Windows programs.
That’s all well and good if you have a new computer and the latest software, but what of those of us with older ones who will, invariably, have older drivers or upgraded from older systems?
Are we now reaching an era where computing is divided between the haves and have-nots? It’s not as though decent new computers at the shops have got any cheaper of late.
Mark Zuckerbergâs promise to fix Facebook in 2018 is, in my opinion, too little, too late.
However, since I ceased updating my Facebook profile last month, Iâve come across many people who tell me the only reason they stay on it is to keep in touch with family and friends, so Zuckerbergâs intention to refocus his site on that is the right thing to do. Heâs also right to admit that Facebook has made âerrors enforcing our policies and preventing misuse of our tools.â
Interestingly, Facebookâs stock has fallen since his announcement, wiping milliards off Zuckerbergâs own fortune. Investors are likely nervous that this refocusing will hurt brands who pay to advertise on the platform, who might now reconsider using it. Itâs a decidedly short-term outlook based on short-term memory, but thatâs Wall Street for you. Come to think of it, thatâs humanity for you.
But letâs look at this a bit more dispassionately. Despite my no longer updating Facebook, Iâm continuing to get a lot of friend requests. And those requests are coming from bots. Facebook hasnât fixed its bot problemâfar from it. This reached epidemic levels in 2014, and itâs continued in 2018âfour years and one US presidential election later. As discussed earlier on this blog, Facebook has been found to have lied about user numbers: it claims more people in certain demographics than there are people. If its stock was to fall, that should have done it. But nothing happened: investors are keen to maintain delusions if it helps their interests. But it needs to be fixed.
If Zuckerberg is sincere, Facebook also needs to fix its endless databasing issues and to come clean on its bogus malware warnings, forcing people to download âscannersâ that are hidden on their computers. This should have hit the tech media but no one seems to have the guts to report on it. Thatâs not a huge deal, I suppose, since it has meant tens of thousands have come to my blog instead, but again, that was a big red flag that, if reported, should have had investors worried. And that needs to be fixed.
Others Iâve discussed this with inform me that Facebook needs to do a far better job of removing porn, including kiddie porn, and if it werenât for a lot of pressure, it tends to leave bullying and sexist comments up as well.
All these things should have been sending signals to the investor community a long time ago, and as weâve discussed at Medinge Group for many years, companies would be more accurately valued if we examined their contribution to humanity, and measuring the ingredients of branding and relationships with people. Sooner or later, the truth will out, and finance will follow what brand already knew. Facebookâs record on this front, especially when you consider how we at Medinge value brands and a companyâs promise-keeping, has been astonishingly poor. People do not trust Facebook, and in my book: no trust means poor brand equity.
But the notion that businesses will suddenly desert Facebook is an interesting one to me, because, frankly, Facebook has been a lousy referrer of traffic, and has been for years. We have little financial incentive to remain on the site for some of our ventures.
Those of us with functioning memories will remember when Facebook killed the sharing from our fan pages by 90 per cent overnight some years ago. The aim was to get us to pay for sharing, and for many businesses, that worked.
But it meant users who wanted to hear from these brands no longer did, and I believe thatâs where the one of the first declines began.
People support brands for many reasons but Iâm willing to bet that their respective advertising budgets isnât one of them. They follow them for their values and what they represent. Or they follow them for their products and services. Those who couldnât afford to advertise, or opted to spend outside social media, lost a link with those users. And I believe users lost one of their reasons for remaining on Facebook, because their favourite brands were no longer showing up in their news feeds.
(Instagram, incidentally, has the opposite problem: thanks to Facebookâs suspect profiling, users are being bombarded with promotions from companies they are not fans of; Instagramâs claim that they rely on Facebookâs ad preferences, and Facebookâs claim that you can opt out of these, are also highly questionable. I get that people should be shown ads from companies they could become fans of; but why annoy them to this extent? Instagram also tracks the IP where you are surfing from, and ignores the geographical location you freely give either Instagram or Facebook for advertising purposes.)
What then surfaced in news feeds? Since Facebook became Digg, namely a repository of links (something I also said many years ago, long before the term âfake newsâ was coined), feeds became littered with news articles (real and bogus) and people began to be âbubbledâ, seeing things that supported their own world-views, because Facebookâs profiling sent those things to them. As T. S. Eliot once wrote, âNothing pleases people more than to go on thinking what they have always thought, and at the same time imagine that they are thinking something new and daring: it combines the advantage of security and the delight of adventure.â
This, as Facebook has discovered, was dangerous to democracy and entire groupsâpeople have died because of itâand thinking people questioned whether there was much value staying on the site.
From memory, and speaking for myself, Facebook probably had the balance of personal, brand and news right in 2010.
But I doubt that even if Facebook were to go back to something like the turn of the decade, it will entice me back. Itâs a thing of the past, something that might have been fun once, like Myspace. It didnât take long to wean me off that.
Even Zuckerberg notes that technology should decentralize and democratize, and that big tech has failed people on this front. I can foresee an attempt to decentralize Facebook, but with a caveat: theyâll want to continue gathering data on us as part of the deal. Itâll be an interesting gamble to take, unless it’s willing to give up its biggest asset: its claim to understanding individual profiles, even if many of its accounts aren’t human.
To me, the brand is tarnished. Every measure we have at Medinge Group suggests to me Facebook is a poor corporate citizen, and itâs going to take not just a turnaround in database stability or the enforcement of T&Cs, but a whole reconsideration of its raison dâĂȘtreto serve the masses. Honesty and transparency can save itâtwo things that I havenât seen Facebook exhibit much of in the 10-plus years I have used it.
The following status update was posted on my Facebook wall to some of my friends earlier tonight, though of course the links have been added here.
I realize thereâs some irony in posting this on Facebook.
Some of you will have noticed that I havenât been updating as frequently. Thatâs in line with global trends: personal sharing was down 25 per cent year on year between 2015 and 2016, and 29 per cent between 2016 and 2017. After 10 years on Facebook, sometimes I feel Iâve shared enough.
Even on my own blog, I havenât done as much in-depth on branding, because my theories and beliefs havenât markedly changed.
None of ours do too much. I may have changed a handful of minds through discussions Iâve had here, and on occasion youâve changed my mind. Iâve seen how some of you have terrible arguments, and how brilliant others are. But overall, has the past decade of exchanges really been worth that much? Some of you here are on the left of politics, and some of you on the right. I hope through dialogue you all wound up with a mutual understanding of one another. I have seen some of you come to a very healthy respect on this wall, and that was worth it. But I wonder if it is my job to be âhosting debatesâ. Those debates simply serve to underline that all my friends are decent people, and Iâve made good choices over the last decade on who gets to read this wall in full. None of it has changed what I thought of you, unless in those very rare examples youâve shown yourself to be totally incapable of rational thought (and youâve probably left in a huff anyway). It shows Iâm open-minded enough to have friends from all over the world of all political persuasions, faiths, beliefs, sexual orientations, gender identities, educational levels, and socioeconomic grouping, because none of that ultimately says whether you are a decent human being or not. At the end of the day, that is the only real measure.
If youâre reading this, then we know each other personally, and you know where this is heading. Youâll find me increasingly more at Mastodon, Hubzilla, Blogcozy, Instagram (I know, itâs owned by Facebook) and my own blog. We donât exactly need this forum to be messaging and debating. I will continue to frequent some groups and look after some pages, including my public page here on Facebook.
And of course Iâll continue writing, but not on a site that feeds malware to people (Facebook has bragged about this officially), tracks your preferences after opting out, tolerates sexual harassment,keeps kiddie porn and pornography online even after reports are filed, and has an absolutely appalling record of removing bots and spammers. These are all a matter of record.
If I mess up, I trust you, as my friends, to contact me through other means and to tell me Iâve been a dick. If you agree or disagree with viewpoints, there are blog comments or other means of voicing that, or, as some of you have done on Facebook (because you, too, have probably realized the futility of engaging in comments), you can send me a message. Heck, you could even pick up the phone. And if you want to congratulate me, well, that should be easy.
Of course itâs not a complete farewell. As long as this account stays openâand Facebook wonât let you manage pages without oneâthen the odd update will still wind up on this wall. I may feel strongly enough about something that it demands sharing. But, 10 years later, there are better places to be having conversations, especially as social media democratizes and users demand that they have control over their identities and how to use them.
Holly Jahangiri shared this link with me on Twitter yesterday: Facebook is asking people to upload photos of themselves to prove they’re human.
Good luck with that, because most of the bot accounts do have profile photographs, so this won’t solve a thing.
Of the many bots and fakes that Holly and I have reported recently, Facebook took down one of hers. They took down none of mine. Basically: Facebook isn’t too bothered by bots, or is too stupid to recognize them even when people alert them.
Even though Facebook says, ‘Please upload a photo of yourself which clearly shows your face. It can be an older photo, and it doesn’t have to just be you on your ownâso long as you’re in it. When you send us a photo, we’ll check it and then permanently delete it from our servers,’ don’t they claim that they don’t ever delete anything?
As Design Taxi points out, this isn’t the first time Facebook has asked for our photographs as a means of identification: last month, they reported that Facebook wanted people to send nudes of themselves: ‘The system it is trying would prevent specific photos [e.g. revenge porn] ever being uploaded to Facebook, Instagram or Messengerâbut you do have to privately share them with Facebook first.’ My response below, (Links added to the following) sums up Facebook as it stands in 2017, not including these developments. I honestly can’t see why anyone would join now. If you are joining, there’s a pretty good chance you are a running bots anyway, there to join other bots, or you work for a click farm.
As mentioned, if not for certain businesses, I’d be gone from the siteâand I’m not even that bothered by all the photos I’d lose. I haven’t uploaded many for two years, and all the rest I have archived away. I have twice as many connections on Twitter; on Linkedin, around two-thirds what I have on Facebook; and about a third on Instagram. I have a small group of friends on Blogcozy. It’s not as though I’ll suddenly find myself away from social networking.
The Murdoch Press has rightly kept its pressure up on Google, with a cover story in The Times, ‘Adverts fund paedophile habits’ on November 24 (the online version, behind a paywall, is here).
Say what you will about its proprietor, but Murdochs have been happy to go after the misdeeds of Google: the earlier one I’ve cited on this blog was when Google was found to have hacked Iphones in 2012.
This time, YouTube is under fire for videos of children that were attracting comments from pĂŠdophiles, forcing the company to switch off comments, but it’s already lost advertising from Mars, Cadbury, Adidas, Deutsche Bank, Diageo, HP, and Lidl. Buzzfeed has discovered even more disturbing content involving children, including from accounts that have earned YouTube’s verified symbol. Be prepared if you choose to click through: even the descriptions of the images are deeply unsettling. Buzzfeed noted:
On Tuesday afternoon, BuzzFeed News contacted YouTube regarding a number of verified accounts â each with millions of subscribers â with hundreds of disturbing videos showing children in distress. As of Wednesday morning, all the videos provided by BuzzFeed News, as well as the accounts, were suspended for violating YouTube’s rules âŠ
Many of the offending channels were even verified by YouTube â a process that the company says was done automatically as recently as 2016 âŠ
Before YouTube removed them, these live-action child exploitation videos were rampant and easy to find. What’s more, they were allegedly on YouTube’s radar: Matan Uziel â a producer and activist who leads Real Women, Real Stories (a platform for women to recount personal stories of trauma, including rape, sexual assault, and sex trafficking) and who provided BuzzFeed News with more than 20 examples of such videos â told BuzzFeed News that he tried multiple times to bring the videos to YouTube’s attention and that no substantive action was taken.
On September 22, Uziel sent an email to YouTube CEO Susan Wojcicki and three other Google employees (as well as FBI agents) expressing his concern about “tens of thousands of videos available on YouTube that we know are crafted to serve as eye candy for perverted, creepy adults, online predators to indulge in their child fantasies.” According to the email, which was reviewed by BuzzFeed News, Uziel included multiple screenshots of disturbing videos. Uziel also told BuzzFeed News he addressed the concerns about the videos early this fall in a Google Hangout with two Google communications staffers from the United Kingdom, and that Google expressed desire to address the situation. A YouTube spokesperson said that the company has no record of the September 22nd email but told BuzzFeed News that Uziel did email on September 13th with screenshots of offending videos. The company says it removed every video escalated by Uziel.
I’m believe Uziel more, and I even believe that the 20 examples he provided to Buzzfeed were among the ones he escalated to Google. Unless he discovered them since, why would he show them to Buzzfeed while claiming that Google had been ineffective? Both The Times and Buzzfeed claim some of these abusive videos have each netted millions of viewsâand substantial sums for their creators.
And people wonder why we don’t continue to operate a video channel there, instead opting for Vimeo (for my personal account) and Dailymotion (for Lucire).
I don’t claim either is immune from this, but they seem to want to deal with harmful content more readily, principally because they’re not subject to the culture at Google and at Facebook, which appears to be: do nothing till you get into trouble publicly.
LaQuisha St Redfern shared this link with me from The New York Times from a former Facebook employee, Sandy Parakilos, which can be summarized:
Facebookâs chief operating officer, Sheryl Sandberg, mentioned in an October interview with Axios that one of the ways the company uncovered Russian propaganda ads was by identifying that they had been purchased in rubles. Given how easy this was, it seems clear the discovery could have come much sooner than it did â a year after the election. But apparently Facebook took the same approach to this investigation as the one I observed during my tenure: react only when the press or regulators make something an issue, and avoid any changes that would hurt the business of collecting and selling data.
This behaviour is completely in line with my own experience with the two firms. Google, long-time readers may recall, libelled our websites for a week in 2013 by claiming they had malware. It was alleged that there were only two people overseeing the malware warnings, something which has since been disproved by a colleague of mine who was in Google’s employ at the time.
However, The Times alleges that YouTube monitoring of reported videos is in the hands of ‘just three unpaid volunteers’, hence they remained online.
I have some sympathy for YouTube given the volume of video that’s uploaded every second, making the site impossible to police by humans.
However, given how much the company earns off peopleâtheir advertising arm rakes in tens of thousands of millions a yearâthree unpaid volunteers is grossly negligent. If certain states’ attorneys-general had more balls, like the EU does, this could be something to investigate.
There’s also not much excuse that a company with Google’s resources didn’t put more people on the job to create algorithms to get rid of this content.
Once rid, Google needs to ensure that owners who are caught up with false positives have a real appeals’ processânot the dismal, ineffective one they had in place for Blogger in the late 2000s that, again, was only remedied on a case-by-case basis after a Reuter journalist had his blog removed. That can be done with human employees who can take an impartial look at thingsânot ones who are brainwashed into thinking that Google’s bots can never err, which is a viewpoint that many of Google’s forum volunteers possess, and are consequently blinded. Facebook’s inability to shut down fake accountsâI have alerted them to an ‘epidemic’ in 2014âhas been dealt with elsewhere, and now it’s biting them in the wake of President Trump’s election.
These businesses, which pay little tax, are clearly abusing their privilege. Since the mid-2000s, Google hasn’t been what I would consider a responsible corporate citizen, and I don’t think Facebook has ever been.
