Posts tagged ‘Facebook’


Facebook: Kiwi lives don’t matter

10.04.2019

As someone who read Confucius as a young man, and was largely raised on his ideas, free speech with self-regulation is my default position—though when it becomes apparent that people simply aren’t civilized enough to use it, then you have to consider other solutions.
   We have Facebook making statements saying they are ‘Standing Against Hate’, yet when friends report white nationalist and separatist groups, they are told that nothing will be done because it is ‘counter-speech’. We know that Facebook has told the Privacy Commissioner, John Edwards, that it has done absolutely nothing despite its statements. This is the same company that shut off its ‘View as’ feature (which allowed people to check how their walls would look from someone else’s point-of-view) after share price-affecting bad press, yet when it comes to actual humans getting killed and their murders streamed live via their platform, Facebook, through its founder, Mark Zuckerberg, essentially tells us, ‘There are no problems, nothing to see here.’


   We may differ on where we draw the line on what is permitted speech and what isn’t, but where we can agree is that Facebook, once again, has said one thing and done another, leading Edwards to say on Twitter, ‘Facebook cannot be trusted. They are morally bankrupt pathological liars.’
   He is right. Just as Facebook said it would support the drag community while kicking off its members, just as Facebook forced highly suspicious downloads on people after false claims of malware detection, just as Facebook says you can opt-out of its ad targeting while collecting more data on you, its latest feel-good announcement was a blatant lie, to make unquestioning sheeple believe it was a good corporate citizen. More people will have seen the Facebook announcement than Edwards’ Tweet, so it would have weighed up the consequences of doing nothing or getting bad press.
   Basically, as far as Facebook is concerned, Kiwi lives don’t matter, because it believes it can ride the negative press. Apparently, however, getting accused by Wired for questionable downloads does matter, hence they stopped doing them after getting exposed. The priorities are massively screwed up.
   I would actually respect Facebook and Zuckerberg more if their pronouncements were in line with their real intent:

We’re just a platform
We take no responsibility at all for what gets shared through us. You can say what you like, but we think we can weather this storm, just as we weathered the last one, and just as we’ll weather the next.

Kiwi lives don’t matter
White nationalist groups make for great sharing. And sharing is caring. So we won’t shut them down as we did with Muslim groups. The engagement is just too good, especially when we’re only going to upset fewer than five million New Zealanders.

Hate is great
Hate gets shared and people spend more time on Facebook as a result. Whether it’s about New Zealanders or the Rohingya Muslims in Myanmar, we’ll be there to help distribute it. Genocide’s fine when it doesn’t affect our share price.

Facebook users are ‘dumb fucks’
Our founder said it, and this is still our ongoing policy at Facebook. We’ll continue to lie because we know you’re addicted to our platform. And no matter which country summons our founder, we know you won’t have the guts to issue a warrant of arrest.

   Actions speak more loudly than words, and in Facebook’s case, their words are a form of Newspeak, where they mean the opposite to what everyone else understands.

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Posted in business, culture, internet, marketing, media, New Zealand, technology, USA | No Comments »


The end of the long Instagram video

27.03.2019

After the last 11 months, only two Instagram users—myself and an Indonesian user called TryAink—uploaded videos of over a minute (his were up to four). It looks like he and I were experimenting to see how much Instagram would really allow. I guess we were the guinea pigs before IGTV was launched, though unlike those using that service, our videos were all landscape.
   You’ve seen plenty of mine, so here’s one of his.

   It does seem that all good things come to an end, and neither TryAink nor I have access to the longer video uploads any more. I can try, but Instagram refuses to make the video live.

   Mind you, we were the first to get long Instagram videos, then the public got them. Maybe Instagram is going to phase out videos, as we’re the first to suffer an inability to upload them? (I jest for the most part—as stranger things have happened with Facebook-owned properties.)
   What is interesting is that with life being so busy, and with the massive increase in ads, Instagram has not been holding my attention. I also became very spoiled with the longer videos, so much so that 60 seconds feels bizarrely short. Then there’s the problem of Instagram videos being incompatible with Android 7, so all my videos had to be Bluetoothed to my old, damaged phone for uploading.
   The result of the above is that I have reduced my time on the platform considerably, because why am I jumping through hoops created by the incompetence of boffins when it is technology that should be serving me?
   The loss of Instagram maps all those years ago was an inconvenience, but the loss of a feature that I regarded as the norm, plus advertisements that are irrelevant—not to mention undesirable—are turning my cellphone into a cellphone, rather than a portable leisure device where I shared and enjoyed photos.

Speaking of Facebook incompetence, I caught a few minutes (while cooking) of a documentary called Inside Facebook, airing on Aljazeera English. An undercover reporter secretly films a moderators’ training session on what Facebook’s standards are.
   Did you wonder why so many of the Christchurch terrorist attacks’ videos remained online? Turns out Facebook’s policy is that screened deaths are OK. The default position is that they’re marked with a warning, not removed. As to child abuse, none of those videos are removed as a rule.
   This is a sick company that appears to prey on the inhuman impulses some have, for the sake of monetizing them. I cannot be high and mighty about this, because I haven’t deleted my account, and keep saying that I’m on there for a few clients who ask me to look after their social media. When I think more deeply about this, it ain’t good enough. I need to find a way out, including for my clients who receive DMs for their businesses on there.

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Posted in internet, media, New Zealand, technology, USA | 2 Comments »


In the wake of terrorism in your own country

20.03.2019


Above: Flowers at the Islamic Centre in Kilbirnie, Wellington on Monday.

On 9-11, I wrote an editorial in Lucire immediately. It was clear to me what I needed to write, and the editorial got quite a few readers at the time.
   Today is March 20, five days after a terrorist attack on our country, and it’s only now I’ve had some idea of how to put my thoughts into a longer-form fashion, rather than a lot of Tweets, some of which have had a lot of support.
   I guess it’s different when the attack happens to your own people in your own country.
   One of the earliest points I made, when the death toll hit 49, was that this was “our 9-11”, at least when you consider the per capita loss of life. When it hit 50, it actually exceeded the number of lives lost per capita in 9-11. This helps put the matter into some context.
   While the terrorist is a foreign national, who was most likely radicalized by foreign ideas, it has generated a great deal of soul-searching among New Zealanders. Even the right-wing talking heads have suddenly changed their tune, although, if a friend and colleague’s experience as a waiter in New York City in September 2001 is anything to go by, they will return to their regularly scheduled programming in two weeks’ time. Certain media bosses, especially among foreign-owned companies, would have it no other way, since they are not here to benefit New Zealanders, only their foreign shareholders and their own pockets. Stoking division is their business and I do not believe leopards change their spots.
   Therefore, the majority of right-thinking New Zealanders are not complicit, but a minority of us harbour bigoted thoughts, and enough of that minority infect the comments’ sections of mainstream media websites and social networks to make it seem as though they are more numerous in number. The outpouring of support for our Muslim community highlights that the good far outnumber the rotten eggs in our society. And I think more of us are now prepared to call out racism and bigotry knowing that, in fact, public opinion is behind us.
   So many Kiwis, myself included, say that hatred toward Muslims is not in our national character. But it is sufficiently in our national character when Muslim groups have pleaded with government agencies to step up, to be met with endless bureaucratic roadblocks; and many political parties have stains on their records in appealing to Islamophobia, something which indeed was foreign to this nation for all of my childhood.
   I grew up with a Muslim boy and we remain friends to this day, but I never thought of him by his creed. If I was forced to “label” him I would have called him a Pakistani New Zealander. I am willing to bet many Kiwis were in the same boat: we probably knew Muslims but never thought once about their religion.
   It takes certain people to make changes in mainstream thinking. I thought I might be labelled a ‘Chinese New Zealander’ till Winston Peters, now our deputy PM, droned on about ‘Asians’ out of some fear about the weakness of New Zealand culture; and we might have only become aware of Islam to any degree after 9-11. But these are, in fact, foreign ideas, adopted here by those who lack imagination or a willingness to do some hard work. They have been imported here through the sharing of culture. While I support the exchange of ideas, in some misguided utopian belief that dialogue is good for us all, I certainly did not anticipate, during the first heady days of the web, that we would have so much of the bad come with the good. I believed in some level of natural selection, that educated people would refrain and filter, and present their country’s or community’s best face. But as each medium boganfied (yes, I am making up words), the infection came. Newspapers changed thanks to Rupert Murdoch cheapening them, eventually morphing into publications that sensationalized division, especially against Muslims after 9-11. Television went downhill as well largely thanks to the same bloke and his lieutenant, Roger Ailes. The web was fine till each medium became infected with negativity, but Google, Facebook and Twitter were all too happy for it to continue because it increased engagement on their properties. Each fuelled it more with algorithms that showed only supporting views, deepening each user’s belief in the rightness of their ideas, to the exclusion of everyone else’s.
   Most Americans I know believe in civility. I’ve spoken often enough in their country to know this. They don’t believe their freedom of speech is absolute, and personally draw the line at hate speech, but their big websites act as though this is absolute, and allow the negative to fester. It seems it is for profit: we see Twitter remove Will Connolly’s (‘Egg Boy’) account but not racist Australian politician Sen. Fraser Anning. It is tempting to believe that Twitter is following the dollars here without regard to their stated policy. We have, after all, seen all Big Tech players lie constantly, and, for the most part, they get away with it. We let them, because we keep using them. Mark Zuckerberg doesn’t need to say anything about Christchurch, because we’ll keep using his websites (Facebook, Instagram, Whatsapp) and he’ll keep finding ways of monetizing us, dehumanizing us. He won’t show up to the UK when summoned, and Facebook will continue to lie about removing videos and offensive content when we know many reports go unheeded.
   Umair Haque wrote in the wake of the Christchurch terrorist attacks: ‘Facebook and Twitter and YouTube etcetera really just bring the American ideal to life that there should be extreme, absolute freedom of speech, with zero consequences whatsoever, even for expressing hate and violence of the most vile and repellent kinds.’
   As people become dehumanized through words and campaigns, it makes it easier for people to commit violence against them. They no longer see them as deserving of respect or protection. In the foulest version, they no longer see them as having a right to life.
   Now, I don’t believe that this absolute approach can be branded American. And I do believe Big Tech has very different values to Americans. Their newsmedia have, too. When regular people are censored, when big money talks more loudly than their laws, then there is something very wrong with their companies—and this is the common enemy of both Republicans and Democrats, not each other. And this wrongness is being exported here, too. I’ve said it for years: we are a sovereign nation, and we have no need to copy their failed idea of a health system or even their vernacular (on this note: retailers, please cease using Black Friday to describe your end-of-year sales, especially this year). We do not need to import the political playbooks, whether you are a political party, a blogger, or a local newspaper. There are Kiwis who actually talked about their ‘First Amendment rights’ because they may have watched too much US television and are unaware we have our own Bill of Rights Act. Even the raid on Kim Dotcom’s home seemed to be down to some warped idea of apeing their cop shows, about impressing the FBI more than following our own laws on surveillance and our own beliefs on decency.
   I honestly don’t see the attraction of turning us into some vassal state or a mutant clone of other nations, yet foreign-owned media continue to peddle this nonsense by undermining the Kiwi character and everyday Kiwi unity.
   Did the terrorist see any of this? I have no idea. I equally have no idea if the people he came into contact with here cemented his hate. However, I think he would have come across sufficient international influences here to validate his imagined fears of non-whites and women. By all means, we should call out bad behaviour, but when we do, we shouldn’t restrict it to individual cases we see in our daily lives. There are entire institutions that are doing this, strings pulled from faraway lands, and to them we must also say: enough is enough. The way you do business isn’t in line with who we are. We need to be aware of who the non-Kiwi players are, often masquerading under locally grown brand names (such as ‘Newstalk ZB’—a quick peek of shareholders suggest the majority are as Kiwi as Ned Kelly), and, if need be, vote with our time and money to support those who really understand us. Be alert to who’s really trying to influence us.

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Autocade turns 11 as the web turns 30

12.03.2019


The latest model to appear on Autocade today: the Mazda CX-30.

It’s March, which means Autocade has had another birthday. Eleven years ago, I started a car encyclopædia using Mediawiki software, and it’s since grown to 3,600 model entries. The story has been told elsewhere on this blog. What I hadn’t realized till today was that Autocade’s birthday and the World Wide Web’s take place within days of each other.
   The inventor of the web, Sir Tim Berners-Lee, still believes that it can be used as a force for good, which is what many of us hoped for when we began surfing in the 1990s. I still remember using Netscape 1·2 (actually, I even remember using 1·1 on computers that hadn’t updated to the newer browser) and thinking that here was a global communications’ network that could bring us all together.
   Autocade, and, of course, Lucire, were both set up to do good, and be a useful information resource to the public. Neither sought to divide in the way Facebook has; Google, which had so much promise in the late 1990s, has become a bias-confirmation machine that also pits ideologies against each other.
   The web, which turns 30 this week, still has the capacity to do great things, and I can only hope that those of us still prepared to serve the many rather than the few in a positive way begin getting recognized for our efforts again.
   For so many years I have championed transparency and integrity. People tell us that these are qualities they want. Yet people also tell surveys that Google is their second-favourite brand in the world, despite its endless betrayals of our trust, only apologizing after each privacy gaffe is exposed by the fourth estate.
   Like Sir Tim, I hope we make it our business to seek out those who unite rather than divide, and give them some of our attention. At the very least I hope we do this out of our own self-preservation, understanding that we have more to gain by allowing information to flow and people to connect. When we shut ourselves off to opposing viewpoints, we are poorer for it. As I wrote before, American conservatives and liberals have common enemies in Big Tech censorship and big corporations practising tax avoidance, yet social networks highlight the squabbles between one right-wing philosophy and another right-wing philosophy. We New Zealanders cannot be smug with our largest two parties both eager to plunge forward into TPPA, and our present government having us bicker over capital gains’ tax while leaving the big multinationals, who profit off New Zealanders greatly, paying little or no tax.
   A more understanding dialogue, which the web actually affords us, is the first step in identifying what we have in common, and once you strip away the arguments that mainstream media and others drive, our differences are far fewer than we think.
   Social media should be social rather than antisocial, and it’s almost Orwellian that they have this Newspeak name, doing the opposite to what their appellation suggests. The cat is out of the bag as far as Big Tech is concerned, but there are opportunities for smaller players to be places where people can chat. Shame it’s not Gab, which has taken a US-conservative bent at the expense of everything else, though they at least should be applauded for taking a stance against censorship. And my fear is that we will take what we have already learned on social media—to divide and to pile on those who disagree—into any new service. As I mentioned, Mastodon is presently fine, for the most part, because educated people are chatting among themselves. The less educated we are, the more likely we will take firm sides and shut our minds off to alternatives.
   The answer is education: to make sure that we use this wonderful invention that Sir Tim has given us for free for some collective good. Perhaps this should form part of our children’s education in the 2010s and 2020s. That global dialogue can only be a good thing because we learn and grow together. And that there are pitfalls behind the biggest brands kids are already exposed to—we know Google has school suites but they really need to know how the big G operates, as it actively finds ways to undermine their privacy.
   The better armed our kids are, the more quickly they’ll see through the fog. The young people I know aren’t even on Facebook other than its Messenger service. It brings me hope; but ideally I’d like to see them make a conscious effort to choose their own services. Practise what we preach about favouring brands with authenticity, even if so many of us fail to seek them out ourselves.

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Why paywalls are getting more prevalent; and The Guardian Weekly rethought

10.11.2018

Megan McArdle’s excellent op–ed in The Washington Post, ‘A farewell to free journalism’, has been bookmarked on my phone for months. It’s a very good summary of where things are for digital media, and how the advent of Google and Facebook along with the democratization of the internet have reduced online advertising income to a pittance. There’s native advertising, of course, which Lucire and Lucire Men indulged in for a few years in the 2010s, and I remain a fan of it in terms of what it paid, but McArdle’s piece is a stark reminder of the real world: there ain’t enough of it to keep every newsroom funded.
   I’ll also say that I have been very tempted over the last year or two to start locking away some of Lucire’s 21 years of content behind a paywall, but part of me has a romantic notion (and you can see it in McArdle’s own writing) that information deserves to be free.
   Everyone should get a slice of the pie if they are putting up free content along with slots for Doubleclick ads, for instance, and those advertising networks operate on merit: get enough qualified visitors (and they do know who they are, since very few people opt out; in Facebook’s case opting out actually does nothing and they continue to track your preferences) and they’ll feed the ads through accordingly, whether you own a “real” publication or not.
   It wasn’t that long ago, however, when more premium ad networks worked with premium media, leaving Google’s Adsense to operate among amateurs. It felt like a two-tier ad market. Those days are long gone, since plenty of people were quite happy to pay the cheap rates for the latter.
   It’s why my loyal Desktop readers who took in my typography column every month between 1996 and 2010 do not see me there any more: we columnists were let go when the business model changed.
   All of this can exacerbate an already tricky situation, as the worse funded independent media get, the less likely we can afford to offer decent journalism, biasing the playing field in favour of corporate media that have deeper pockets. Google, as we have seen, no longer ranks media on merit, either: since they and Facebook control half of all online advertising revenue, and over 60 per cent in the US, it’s not in their interests to send readers to the most meritorious. It’s in their interests to send readers to the media with the deeper pockets and scalable servers that can handle large amounts of traffic with a lot of Google ads, so they make more money.
   It’s yet another reason to look at alternatives to Google if you wish to seek out decent independent media and support non-corporate voices. However, even my favoured search engine, Duck Duck Go, doesn’t have a specific news service, though it’s still a start.
   In our case, if we didn’t have a print edition as well as a web one, then online-only mightn’t be worthwhile sans paywall.

Tonight I was interested to see The Guardian Weekly in magazine format, a switch that happened on October 10.
   It’s a move that I predicted over a decade ago, when I said that magazines should occupy a ‘soft-cover coffee-table book’ niche (which is what the local edition of Lucire aims to do) and traditional newspapers could take the area occupied by the likes of Time and Newsweek.
   With the improvement in printing presses and the price of lightweight gloss paper it seemed a logical move. Add to changing reader habits—the same ones that drove the death of the broadsheet format in the UK—and the evolution of editorial and graphic design, I couldn’t see it heading any other way. Consequently, I think The Guardian will do rather well.

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A more honest computing glossary

26.10.2018

Since (mostly) leaving Facebook, and cutting down on Twitter, I’ve come to realize the extent of how outdated traditional computing definitions have become. To help those who need to get up to speed, I’ve compiled a few technobabble words and translated them into normal English.

app: in many cases, an extremely limited web browser for your cellphone that only works with one site, as opposed to a proper web browser that works with many sites.

bots: fake, computer-driven profiles masquerading as real humans on, predominantly, Facebook, Twitter and Instagram.

clean install: something entirely unnecessary, but suggested by tech support people who want to cover up buggy operating systems (q.v. Windows 10).

cloud: hackable online repository of naughty photos of celebrities.

comments’ section: when you see this while surfing, it’s a reminder to leave the web page you are on and make up your own mind.

Facebook: a website where bots live, where post-sharing is intentionally broken to ensure you need to pay for attention. Once paid, your posts are shared with bots, so even fewer humans actually see them.

Facebook friend: (a) a friend; (b) a total stranger; (c) a bot.

Google: (a) a virtual hole into which you dump all your private information, to be sold on to corporations, but feel good doing it because you gave it up to a private company to use against you rather than have the state take it to use against you; (b) a cult that supports (a), whose members will think you have a degenerative brain disease if you dare question the perfection of their god.

malware scanner: malware (especially when offered by Facebook, q.v.).

messenger app: an inefficient messaging program where typing takes 10 times as long as on a desktop or laptop computer. Designed to dissuade you from actually calling the person.

phone: portable computing device, not used to make calls.

remote desktop: when your operating system fails, and the odds of you seeing your familiar screen are remote.

social media: media where people are antisocial.

Twitter: (a) social media with no discernible rules on who gets kicked off and why; (b) where the US president gets angry.

white balance: when racists attack people of colour but pretend they are noble and against racism.

Weibo: a website monitored by the Chinese Communist Party, where users have more freedom than on Facebook and Twitter.

Windows 10: a buggy operating system that requires 10 goes at any updates or patches, hence the name.

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The Facebook and Twitter purge: you can violate policies by doing nothing

16.10.2018

I’m not familiar with The Anti-Media, but New Zealand-based lawyer Darius Shahtahmasebi, who contributed to the site, notes that it was caught up in the Facebook and Twitter purge last week.
   The Anti-Media, he notes, had 2·17 million Facebook followers. ‘Supposedly, Facebook wants you to believe that 2.17 million people voluntarily signed up to our page just to receive all the spam content that we put out there (sounds realistic),’ he wrote in RT.
   After Facebook removed the page, Twitter followed suit and suspended their account.
   Not only that, Shahtahmasebi notes that Anti-Media team members had their Twitter accounts purged as well. Its editor in chief received this message: ‘CareyWedler has been suspended for violating the Twitter Rules. Specifically, for:’. That was it. She’s none the wiser on what violation had been committed.
   But here are the real kickers: their social manager had access to 30 accounts, and Twitter was able to coordinate the suspension of 29 of them, while their chief creative officer had his removed, including accounts he had never used. The Anti-Media Radio account suffered a similar fate, Twitter claiming it was due to ‘multiple or repeat violations of the Twitter rules’—and it had no Tweets.
   Shahtahmasebi has his theories on what was behind all of this. It does give my theories over the years a lot of weight: namely that Facebook targets individuals and its “rules” are applied with no reference to actual stated policies. Essentially, the company lies. Twitter has been digging itself more deeply into a hole of late, and it’s very evident now, even if you didn’t want to admit it earlier, that it operates on the same lines. Google I have covered before, some might think ad nauseam.
   One of his conclusions: ‘There is nothing much that can be done unless enough people take a principled stand against such a severe level of censorship.’ In some cases, including one Tweeter I followed, it has been to vote with one’s feet, and leave these spaces to continue their descent without us.

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Facebook’s censorship purge is a joke

13.10.2018

Facebook has continued its purge of pages and individual accounts, and proudly proclaimed, ‘Today, we’re removing 559 Pages and 251 accounts that have consistently broken our rules against spam and coordinated inauthentic behavior’.
   Long-time readers of this blog will know why I think this is a massive joke.
   If I can find 277 bots and fake accounts in one evening in 2014 (and that wasn’t an outlier) and Facebook says they had to take action in a public statement on a grand total of 251, then Facebook doesn’t have any clue of how bad its problem is.
   Even though I barely use Facebook, I found around 50 fakes yesterday, and I’m just one person. How many of those fakes are still up, I have no idea, but I can bet you they weren’t part of the 251 purge.
   Let’s face it, Facebook loves the fakes. They count them as they help exaggerate their claims of user numbers, and those have been proven to be BS last year. They even use them when people pay for likes via Facebook itself, again a long proven fact.
   Those 277 bots in 2014 were coordinated, and the most recent ones I found (largely based in Asia, especially Myanmar) were also coordinated.
   We know Facebook targets accounts, including to plant software on users’ computers, and the reasons given have no foundation in fact.
   Those 251 were political, given the theme of the purges this week, as Facebook, along with Google, play censor. They’ve no time for independent voices, while big corporations survive. So much for the web being the leveller, which we once hoped in the 1990s, as the big players work among themselves to do whatever they can to cement their view of the world.

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Twitter stutters and other Big Tech misadventures

07.10.2018

I think the signs of a departure from Twitter are all there. Certainly on a cellphone there’s little point to it any more. As of last week, this began happening.

   That last sentence refers only to the fact that Twitter is the only website on the planet where the keyboard is incompatible. (Thanks to Andrew McPherson for troubleshooting this with me.) Other sites are buggy, too: earlier today I couldn’t delete something from Instagram (being owned by Facebook means all the usual Facebook databasing problems are creeping in), and one video required four upload attempts before it would be visible to others:

I couldn’t reply on the Facebook website to a direct message (clicking in the usual typing field does nothing, and typing does nothing) except in image form, so I sent my friend this:

   Earlier this year, many friends began experiencing trouble with their Facebook comments: the cursor would jump back to the beginning of text fields, pushing the first few characters they typed to the end. Others are complaining of bugs more and more often—reminds me of where I was four or five years ago. And we all now know about Facebook bots, four years after I warned of an ‘epidemic’.
   It’s as I always expected: those of us who use these sites more heavily encounter the bugs sooner. Vox was the same: I left a year before Six Apart closed it down, and the bugs I encountered could never be fixed. I’m actually going through a similar battle with Amazon presently, blog post to come.
   Now, since Mastodon and others work perfectly fine, and there’s no end of trouble to Big Tech, it’s inevitable that we jump ship, isn’t it?

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Social media mean less and less

16.09.2018


Above: I must report and block dozens of Instagram accounts a day, not unlike getting over the 200-a-day mark on Facebook in 2014.

For the last few days, I made my Twitter private. It was the only time in 11 years of being on the service where I felt I needed that level of privacy; I only made things public again when I realized that I couldn’t actually contact people who weren’t already following me.
   However, it was relatively blissful. Accounts with automated following scripts were blocked as I had to approve them manually. I had far fewer notifications. And I only heard directly back from people I liked.
   It actually reminded me of the “old days”. It’s why Mastodon appeals: since there were only a million people on there at the end of last year, it felt like Twitter of old (even if it has already descended far enough for actor Wil Wheaton to get abused, compelling him to leave).
   The quieter few days also got me thinking: I had far more business success prior to social media. I was blogging at Beyond Branding, and that was a pretty good outlet. I emailed friends and corresponded like pen pals. Those weren’t fleeting friendships where the other party could just “like” what you said. If I really think about it, social media have done very little in terms of my business.
   I’m not saying that social media don’t have a purpose—a viral Tweet that might get quoted in the press could be useful, I suppose—but I really didn’t need them to be happy in my work and my everyday life.
   Since giving up updating my Facebook wall in 2017, I haven’t missed telling everyone about what I’m up to, because I figured that the people who needed to know would know. Twitter remained a useful outlet because there are some people on there whose interactions I truly value, but as you can surmise from what I said above, the number of notifications didn’t matter to me. I don’t need the same dopamine hit that others do when someone likes or re-Tweets something of theirs.
   Interestingly, during this time, I logged into Whatsapp, an app I load once every three months or so since I have a few friends on it. I saw a video sent to me by Stefan Engeseth:

   When I look at my Instagram stats, they’re back to around 2015 levels, and with these current trends, my usage will drop even further as we head into 2019.
   And I really don’t mind. The video shows just why social media aren’t what they’re cracked up to be, and why they aren’t ultimately healthy for us.
   I can add the following, that many of you who read this blog know: Facebook is full of bots, with false claims about their audience, and engages in actual distribution of questionable invasive software, charges I’ve levelled at the company for many years, long before the world even heard of Christopher Wylie. Twitter is also full of bots but actually disapproves of services that help them identify them; they have double standards when it comes to what you can and can’t say; and, perhaps most sadly, those people who have viewpoints that are contrary to the mainstream or the majority are shat on by disorganized gangs of Tweeters. That’s not liberty. Instagram is also full of bots—like when I was on Facebook, when I reported dozens to hundreds of bots a day—and there seems to be no end to them; it also lies when it talks about how its advertising works. Given all of these problems, why would I provide these services with my precious time?
   I engage with these social media in more and more limited fashion and I wouldn’t be surprised if I’m completely away from these big tech names in due course.
   It’s not as though young people are active on them, so the idea that they are services where you can get the next generation of customers is bogus. If you say you’re on Facebook, you might be considered an old-timer now. I asked a Year 11 student here on work experience what he used. Facebook wasn’t one of them. He said most of his friends Snapchatted, while he was in to Reddit. He didn’t like Facebook because it wasn’t real, and we have a generation who can spot the BS and the conceit behind it.
   It does make the need for services such as Duck Duck Go even greater, for us to get unbiased information not filtered by Google’s love of big corporations, in its quest to rid the web of its once meritorious nature. Google is all about being evil.
   As we near the 2020s, a decade which we hope will be more caring and just than the ones before, it’s my hope that we can restore merit to the system and that we find more ethical alternatives to the big names. I can’t see as great a need to show off fake lives on social media when it’s much more gratifying, for me at least, to return to what I did at the beginning of the century and let the work speak for itself.

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