Posts tagged ‘FAW’

Brand, sub-brand or model? China’s getting into a confusing phase


The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade?

This is something that might have to come out in the wash, and it might take years.
   I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never mind that there’s currently a basic Korando, the Korando Sports (a pick-up truck) and a Korando Turismo (a people mover), none of which really have much connection with the other, name aside. We are as comfortable with this as we once were with the Chevrolet Lumina and Lumina APV, the Ford Taurus and Taurus X, and the Toyota Mark X and Mark X Zio. So far so good.
   But when do these drift into being sub-brands? BMW calls i a sub-brand, but as far as cataloguing in Autocade goes, it doesn’t matter, as the model names are i3 or i8 (or a number of ix models now coming out). Audi’s E-Tron is its parallel at Ingolstadt, and here we do have a problem, with a number of E-Tron models unrelated technically. It’s not like Quattro, where there was the (ur-) Quattro, then Quattro as a designation, and everyone accepted that.
   Similarly, the Chinese situation can be far from clear.
   Many years ago, GAC launched a single model based on the Alfa Romeo 166 called the Trumpchi. So far so good: we have a marque and model. But it then decided to launch a whole bunch of other cars also called Trumpchi (the original became the Trumpchi GA5, to distinguish it from at least eight others). Some sources say Trumpchi is a sub-brand, others a brand in its own right, but we continue to reference it as a model, since the cars have a GAC logo on the grille, just as the GAC Aion EVs have a GAC logo on the grille. (The latter is also not helped with Chinese indices tending to separate out EVs into ‘New Energy Vehicle’ listings, even when their manufacturers don’t.)
   I feel that we only need to make the shift into calling a previous model or sub-brand a brand when it’s obvious on the cars themselves. That’s the case with Haval, when it was very clear when it departed from Changcheng (Great Wall). Senia is another marque that spun off from FAW: it began life with the FAW symbol on the grille, before Senia’s own script appeared on the cars.
   The one that confounds me is Dongfeng Aeolus, which was make-and-model for a long time, but recently Aeolus has displaced the Dongfeng whirlwind on the grille of several models. We have them currently listed in Autocade with Dongfeng Aeolus as a new marque, since there’s still a small badge resembling the whirlwind on the bonnet. The Dongfeng Aeolus AX7 retains the whirlwind, but has the Aeolus letters prominently across the back, but to muddle it up, the AX7 Pro has the new Aeolus script up front. These can’t be two different marques but the visual cues say they are.
   Maybe we’ll just have to relegate Aeolus back to model status, and do what Ssangyong does with the Korando (or Changcheng with the Tengyi). These are the things that make life interesting, but also a little confusing when it comes to indexing an encyclopædia.

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Autocade reaches 22 million, while Rachel Hunter appears in Lucire


As I begin this blog post, Autocade has just crossed the 22 million page-view barrier, at 22,000,040. I had estimated we would get there on Sunday, and as it’s just ticked over here in New Zealand, I was right.
   We have 4,379 models in the database, with the Bestune B70, in its third generation, the most recent model added. I’m grateful it’s a regular car—not yet another crossover, which has been the usual story of 2020 whenever I added new models to the site.
   As crossovers and SUVs were once regarded as niche models, historical ones weren’t put up in any great haste, so I can’t always escape them just by putting up models from the past. However, there are countless sports and supercars to go up, so maybe I’ll need to add them in amongst the SUVs to maintain my sanity and happiness. These high-riding two-box vehicles are incredibly boring subjects stylistically.
   It’s a stroke of luck, then, to have the B70: Bestune’s sole saloon offering now in amongst an entire range of crossovers. The saloons are the niche vehicles of 2020–1. It’s a stylish motor, too: Cadillac looks for a middle-class price. Admittedly, such close inspirations haven’t deserted China altogether, but this is, in my mind, no worse than Ford pretending its 1975 US Granada was a Mercedes-Benz for the masses. It’s not going to get GM’s lawyers upset. And unlike the Granada, the B70 is actually a fairly advanced car, with refinement now on par with a lot of joint-venture models coming out of China.
   You know the drill to track Autocade’s growth:

March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million)
April 2020: 19,000,000 (just over three months for 19th million)
July 2020: 20,000,000 (just over three-and-a-half months for 20th million)
October 2020: 21,000,000 (three months for 21st million)
January 2021: 22,000,000 (three months for 22nd million)

   Not a huge change in the rate, then: for the past year we can expect roughly a million page views every three months. The database has increased by 96 model entries, versus 40 when I last posted about the million milestones.

In other publishing news, Jody Miller has managed to get an interview with Rachel Hunter. Her story is on Lucire today, and I’m expecting a more in-depth one will appear in print later in 2021. It’s taken us 23 years (not that we were actively pursuing): it’s just one of those things where it took that long for our paths to cross. Both Rachel and Lucire are Kiwi names that are arguably more noticed abroad than in our countries of birth, and I suppose it’s like two compatriots who travel to different countries. You don’t always bump into one another.

I end this blog post with Autocade’s views at 22,000,302.

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Posted in cars, China, design, New Zealand, publishing, USA | 2 Comments »

January 2021 gallery


Let’s kick off January’s images right here!

   Click here for all months (or hit ‘Gallery’ at the top of the screen, if you’re on the desktop), here for December, and here for November. This post explains why I wound up doing the gallery here.
   I append to this entry through the month.

Changan Uni-T, more at Autocade.
   Cartoon from Textile Cartoons on NewTumbl.
   Twenty seventeen newspaper clipping with Donald Trump from The Herald.
   BMW image from Kolbenkopp on Twitter (more at this post).
   Bestune B70 Mk III, more at Autocade.
   Bridal gown by Luna Novias, and featured in Lucire.
   Citroën AX-330 advertisement from 1970 sourced from here.
   Chilean Peugeot 404 advertisement sourced from here.
   Ford US full line from 1972 from Consumer Guide.
   Xpeng P7, more at Autocade.
   More on the Lancia Beta Monte-Carlo in Autocade.
   Clarins model from the Lucire archives.
   Ford Cortina Mk III by Hyundai advertisement from the Car Factoids on Twitter.

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Autocade reaches 7,000,000 page views, growing at its quickest rate


I was surprised to see that Autocade managed its 7,000,000th viewer some time this month, five months after the 6,000,000th. Considering it took three years to get to the first million, this means people are willing to use Autocade more regularly as a resource on the web. As something that started on the side, this is very heartening news, especially as there have been relatively few updates since the 6,000,000th due to general busy-ness.
   Here’s how the numbers stack up:

March 2008: launch
April 2011: 1,000,000 page views (three years for first million)
March 2012: 2,000,000 page views (11 months for second million)
May 2013: 3,000,000 page views (14 months for third million)
January 2014: 4,000,000 page views (eight months for fourth million)
September 2014: 5,000,000 page views (eight months for fifth million)
May 2015: 6,000,000 page views (eight months for sixth million)
October 2015: 7,000,000 page views (five months for seventh million)

There are presently 3,258 individual model line entries on the website, so at this rate it’ll be some time in 2016 before Autocade gets to 3,500. Number 3,250 was a Chinese car, the Besturn B90 (above left), although with the economy there slowing, it’s likely there will be fewer new models. It had been very hard keeping up with the pace of change there, although many significant new models made it on to the site during the boom years.
   The Frankfurt show saw many débutantes, which will begin appearing over the summer break when I get a few moments to oversee their addition.
   In 10 days’ time, meanwhile, Lucire will celebrate its 18th anniversary, proving many naysayers wrong.

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Posted in business, cars, China, media, New Zealand, publishing | 3 Comments »