It’s bittersweet to get news of the Chevrolet Corvette from what’s left of GM here in New Zealand, now a specialist importer of cars that are unlikely to sell in any great number. And we’re not unique, as the Sino-American firm pulls out of entire regions, and manufactures basically in China, North America, and South America. Peter Hanenberger’s prediction that there won’t be a GM in the near future appears to be coming true. What’s the bet that the South American ranges will eventually be superseded by Chinese product? Ford is already heading that way.
Inconceivable? If we go back to 1960, BMC was in the top 10 manufacturers in the world.
Out of interest, I decided to take four years—1990, 2000, 2010, and 2020—to see who the top 10 car manufacturers were. I haven’t confirmed 1990’s numbers with printed sources (they’re off YouTube) and I don’t know exactly what their measurement criteria are. Auto Katalog 1991–2 only gives country, not world manufacturer, totals and that was my most ready source.
Tables for 2000 and 2010 come from OICA, when they could be bothered compiling them. The last is from Daily Kanban and the very reliable Bertel Schmitt, though he concedes these are based on units sold, not units produced, due to the lack of data on the latter.
2000
1 GM
2 Ford
3 Toyota
4 Volkswagen
5 DaimlerChrysler
6 PSA
7 Fiat
8 Nissan
9 Renault
10 Honda
2010
1 Toyota
2 GM
3 Volkswagen (7,341,065)
4 Hyundai (5,764,918)
5 Ford
6 Nissan (3,982,162)
7 Honda
8 PSA
9 Suzuki
10 Renault (2,716,286)
If Renault’s and Nissan’s numbers were combined, and they probably should be at this point, then they would form the fourth largest grouping.
2020
1 Toyota
2 Volkswagen
3 Renault Nissan Mitsubishi
4 GM
5 Hyundai
6 Stellantis
7 Honda
8 Ford
9 Daimler
10 Suzuki
For years we could predict the GM–Ford–Toyota ordering but I still remember the headlines when Toyota edged GM out. GM disputed the figures because it wanted to be seen as the world’s number one. But by 2010 Toyota is firmly in number one and GM makes do with second place. Ford has plummeted to fifth as Volkswagen and Hyundai—by this point having made its own designs for just three and a half decades—overtake it.
Come 2020, with the American firms’ expertise lying in segment-quitting ahead of competing, they’ve sunk even further: GM in fourth and Ford in eighth.
It’s quite remarkable to me that Hyundai (presumably including Kia and Genesis) and Honda (including Acura) are in these tables with only a few brands, ditto with Daimler AG. Suzuki has its one brand, and that’s it (if you want to split hairs, of course there’s Maruti).
Toyota has Lexus and Daihatsu and a holding in Subaru, but given its broad range and international sales’ strength, it didn’t surprise me that it has managed to have podium finishes for the last three decades. It’s primarily used its own brand to do all its work, and that’s no mean feat.
I’m surprised we don’t see the Chinese groups in these tables but many are being included in the others’ totals. For instance, SAIC managed to shift 5,600,482 units sold in 2020 but some of those would have been counted in the Volkswagen and GM totals.
I won’t go into the reasons for the US manufacturers’ decline here, but things will need to change if they don’t want to keep falling down these tables. Right now, it seems they will continue to decline.
Notes
Chrysler’s finest? The 300M rates as one of my favourites.
The original cast of Hustle, one of my favourite 2000s series.
Boris Johnson ‘wage growth’ quotation—what matters to a eugenicist isn’t human life, after all. Reposted from Twitter.
For our wonderful niece Esme, a Lego airport set. It is an uncle and aunt’s duty to get decent Lego. My parents got me a great set (Lego 40) when I was six, so getting one at four is a real treat!
Publicity still of Barbara Bach in The Spy Who Loved Me. Reposted from Twitter.
Koala reposted from Twitter.
Photostat of an advertisement in a 1989 issue of the London Review of Books, which my friend Philip’s father lent me. I copied a bunch of pages for some homework. I have since reused a lot of the backs of those pages, but for some reason this 1989 layout intrigued me. It’s very period.
Fiat brochure for Belgium, 1970, with the 128 taking pride of place, and looking far more modern than lesser models in the range.
John Lewis Christmas 2016 parody ad still, reposted from Twitter.
More on the Triumph Mk II at Autocade. Reposted from Car Brochure Addict on Twitter.
The origins of the Lucire trade mark, as told to Amanda’s cousin in an email.
More on the Kenmeri Nissan Skyline at Autocade. Renault Talisman interior and exterior for the facelifted model.
The original 1971 Lamborghini Countach LP500 by Bertone show car. Read more in Lucire.
More on the Audi A2 in Autocade.
It does seem the sun is setting, after 25 years, on Alarm für Cobra 11: die Autobahnpolizei on RTL.
Last week, the network released three episodes from 8.15 p.m., and to heck with the low ratings of the last episode which would be far too late for younger viewers. They’re doing the same this week, and finishing up the season next week with the two last ones made.
It’s no secret that the viewer numbers have been falling year after year, especially after the departure of Tom Beck, and the long-running actioner costs a lot to make—too much for a show that now nets around the 2 million mark each week, with increased competition from other networks and forms of entertainment.
Last year, the show was revamped again, but unlike previous efforts, this was a very bumpy and massive reset. Shows don’t always do well after this, especially a revamp that was bigger than Martial Law abandoning most of its original cast in season 2 as well as not resolving the season 1 cliffhanger. Or each of the incarnations of Blackadder. Cobra 11 survived most earlier revamps, such as the seasons with Vinzenz Kiefer, because it maintained some continuity. We didn’t mind the anachronisms and the inconsistencies as long as the heart of the show was there. Over the first two decades, there was a humanity to the show, regardless of how much haters think it was a shallow actioner, and by that I refer to the home life of the main character, Semir Gerkhan, portrayed by Erdoğan Atalay.
Viewers invested a lot into Semir and Andrea, and even with the 2014–15 seasons, we could count on that behind the emotional core of the series. It didn’t matter that the bright, cheerful years of Beck had become a sombre-keyed drama, with the happy couple’s marriage on the rocks, Semir sporting a full beard and not his goatee, and a major story arc. It was a return to the action–comedy tradition in 2016 with Daniel Roesner taking over from Kiefer, who I was surprised to see later in Bulletproof.
Semir and Andrea: the emotional heart of Alarm für Cobra 11.
With Roesner’s departure, producers sought to get rid of everyone else on the show, wrapping up their storylines, so that 2020 would begin with only Atalay and Gizem Emre, who joined the cast in 2014, reprising their roles. We can deal with Semir pairing up with a female partner for the first time in 24 years (Vicky Reisinger, played by Pia Stutzenstein), having a new boss (a disabled character played by an able-bodied actor, Patrick Kalupa; and since we never had an episode about how the character became disabled, it seems a slap in the face to not cast a disabled actor), and an irritatingly dark set. But Andrea and the kids have been written out, not mentioned again; enter Semir’s estranged mother, who only became estranged a couple of seasons ago, since the character said previously that he called her every Christmas. To all intents and purposes, this was a new show with little connection to the old. And I think they may have gone one step too far in their efforts to present something new to viewers.
There is a slight return to the structures of the older scripts in this second block of season 25, with an emphasis on the stories over the action (as there had been at the start). There are moments where you even recognize the show. But if the first half of the season had put you off, you never would have found out, especially since RTL hasn’t even bothered to show the action scenes in many of the press photos.
The scheduling is exactly what you’d expect a network to do in order to kill a show, to say that the average viewer numbers had dropped again, too far to be viable. It’s the sort of show that might have a TV movie or two later on, but for now, I’m not that surprised there are statements that this 25th season (28th, if you believe the network) is the last ‘sein wird’ (for now). Another retooling for the 26th so it could return? Or time to wrap it all up?
I don’t think it bodes well for us fans, unless they can tap into the Zeitgeist again for something that modern viewers are going to love.
Here are April 2021’s images. I append to this gallery through the month.
Sources
Tania Dawson promotes Somèrfield Hair Care, sourced from Instagram.
Austrian model Katharina Mazepa for Dreamstate Muse magazine, shared on her Instagram. This was an image that was removed from a PG blog at NewTumbl last year—apparently this was considered ‘nudity’ and rated M.
AMC promotes the Gremlin, the US’s first subcompact car. More on the Gremlin at Autocade; 1970 advertisement via Twitter. Volkswagen 1302S photographed in June 2018, one of the images I’ve submitted to Unsplash for downloading. I did have the owner’s permission to shoot his car.
St Gerard’s Church and Monastery atop Mt Victoria in Wellington, New Zealand, photographed by me and also submitted to Unsplash.
Facebook group bots: someone else was so used to seeing bot activity on Facebook, they made a meme about it.
Holden Commodore Evoke Ute, an example of ‘base model brilliance’. More at Autocade. Morris Marina ad via the Car Factoids on Twitter. Innocenti Mini 90 and 120 via the Car Factoids on Twitter.
The aerial shot of Rongotai in 1943 is from the Air New Zealand collection. This is a scan of a photostat Dad made for me in the 1980s. The piece of paper was getting a bit old so I thought it was time to make it digital-only. The ‘1929’ marks the site of the original Rongotai Aerodrome, I believe.
Instafraud, from Bob Hoffman’s The Ad Contrarian newsletter.
Alisia Ludwig, from her Instagram, photographer unnamed. Fiat X1/9 brochure, from the Car Factoids on Twitter. More on the Peugeot 508 (R23) at Autocade.
Model Skyler Simpson at Seminole Hard Rock Hotel & Casino, Tampa, photographer unknown, via Instagram.
All galleries can be seen through the ‘Gallery’ link in the header, or click here (especially if you’re on a mobile device). I append to this entry through the month.
The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade?
This is something that might have to come out in the wash, and it might take years.
I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never mind that there’s currently a basic Korando, the Korando Sports (a pick-up truck) and a Korando Turismo (a people mover), none of which really have much connection with the other, name aside. We are as comfortable with this as we once were with the Chevrolet Lumina and Lumina APV, the Ford Taurus and Taurus X, and the Toyota Mark X and Mark X Zio. So far so good.
But when do these drift into being sub-brands? BMW calls i a sub-brand, but as far as cataloguing in Autocade goes, it doesn’t matter, as the model names are i3 or i8 (or a number of ix models now coming out). Audi’s E-Tron is its parallel at Ingolstadt, and here we do have a problem, with a number of E-Tron models unrelated technically. It’s not like Quattro, where there was the (ur-) Quattro, then Quattro as a designation, and everyone accepted that.
Similarly, the Chinese situation can be far from clear.
Many years ago, GAC launched a single model based on the Alfa Romeo 166 called the Trumpchi. So far so good: we have a marque and model. But it then decided to launch a whole bunch of other cars also called Trumpchi (the original became the Trumpchi GA5, to distinguish it from at least eight others). Some sources say Trumpchi is a sub-brand, others a brand in its own right, but we continue to reference it as a model, since the cars have a GAC logo on the grille, just as the GAC Aion EVs have a GAC logo on the grille. (The latter is also not helped with Chinese indices tending to separate out EVs into ‘New Energy Vehicle’ listings, even when their manufacturers don’t.)
I feel that we only need to make the shift into calling a previous model or sub-brand a brand when it’s obvious on the cars themselves. That’s the case with Haval, when it was very clear when it departed from Changcheng (Great Wall). Senia is another marque that spun off from FAW: it began life with the FAW symbol on the grille, before Senia’s own script appeared on the cars.
The one that confounds me is Dongfeng Aeolus, which was make-and-model for a long time, but recently Aeolus has displaced the Dongfeng whirlwind on the grille of several models. We have them currently listed in Autocade with Dongfeng Aeolus as a new marque, since there’s still a small badge resembling the whirlwind on the bonnet. The Dongfeng Aeolus AX7 retains the whirlwind, but has the Aeolus letters prominently across the back, but to muddle it up, the AX7 Pro has the new Aeolus script up front. These can’t be two different marques but the visual cues say they are.
Maybe we’ll just have to relegate Aeolus back to model status, and do what Ssangyong does with the Korando (or Changcheng with the Tengyi). These are the things that make life interesting, but also a little confusing when it comes to indexing an encyclopædia.
