How to lose readers: accuse them of something they don’t or wouldn’t do

Here’s a sure-fire way to lose readers and cost you ad revenue.    It seems Haymarket’s Autocar (which I have been reading in print since 1980) wasn’t pleased about people using online ad blockers, so it created a warning.    The trouble is I don’t use ad blockers. In fact, you can see a massive […]

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Business etiquette 101: don’t threaten lawsuits against a customer proposing an idea which you later adopt

Interesting to spot this link. When I started Autocade in 2008, I approached Haymarket, letting them know I was a Classic and Sportscar reader since it began in the 1980s, and I was inspired by the Sedgwick guides that it ran then. Autocade was to be an online cyclopædia that would use a brief format, […]

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