Poor Vinzenz Kiefer. The co-star of Alarm fĂŒr Cobra 11: die Autobahnpolizei, which commemorates its 20th anniversary next year, will be written out of the show, and not by his choice.
Since the departure of Tom Beck as Ben JĂ€ger a few years ago, the producers of the long-running German action series decided to take a darker turn. Cobra 11 has always been able to reinvent itself with the times, hence the long run, and the light comedy that crept in to such awful episodes as âBabyalarmâ or the predictable âbad guys with automatic weaponsâ plots of âCodename Tigerâ (which even had a homage to Michael Bay) was deemed to be at odds with what viewers wanted. Out with Beck. In with Kiefer, a grittier looking young actor who had had a single guest outing in Cobra 11 some years earlier in another role, as a troubled young offender called Dennis Kortmann out to avenge the death of his younger brother.
The new character of Alex Brandt (incredibly close in name to Kommissar Rexâs Alex Brandtner, played by another short-lived Cobra 11 co-star, Gedeon Burkhard) seemed tailor-made for Kiefer, now 37, a deep, highly talented actor. Brandt had a back-story, caught amongst corrupt police officers which saw him go to prison, something that Cobra 11 producers tried to inject in the mid-2000s when Gedeon Burkhard replaced the ever-popular RĂ©nĂ© Steinke. The writers and story editors introduced story threads that spanned the whole season. It was all in keeping with the Zeitgeist, but, ratings dropped, despite a spectacular season finalĂ© inspired by Vantage Point but much more cleverly executed within the 45-minute running time. We finally saw some acting chops from the entire cast: star ErdoÄan Atalay got to exercise his not inconsiderable talent as family man and cop Semir Gerkhan, and there was even a hint of “will they or won’t they?” between Brandt and Katrin HeĂ’s Jenny Dornâwho had previously been in a relationship with Niels Kurvin’s Hartmut Freund character. Yet on occasion, Alarm fĂŒr Cobra 11 was even beaten by Germanyâs Next Top Model, a show which it usually trumped. And Kiefer is the fall guy.
Burkhard, too, presided over what was considered a darker, moodier season of Cobra 11 in 2007â8, yet ratings fell, and he was given the axe.
Itâs a given that the reinventions help the series, but the obsession with ratings has meant Cobra 11 returning to a level of humour and escapism each time the network, RTL, panics. In a Facebook poll this author set up with 786 respondents, fans regard Tom Beck as the best co-star (565 votes), with Kiefer a distant second (116). Old stars such as Steinke still hold up (67) despite their departure nearly a decade ago.
Why âpoor Vinzenz Kieferâ? Today, his successor, Daniel Roesner (top) was announced, which means Kiefer has to complete and, later, promote his work knowing that Alex Brandt may well be killed off (the fate of less popular co-stars) and that heâs on his way out. Alex Brandt may be the gloomy, moody DCI, but behind-the-scenes photos shared by Atalay and HeĂ show that there are plenty of hijinks, with everyone getting on well. HeĂ posted her sadness at the announcement her colleague would be given the boot on Instagram and Facebook, and Atalay ceased posting to his social media altogether (although whether that was the reason is unknown).
Roesner has the ingredients for the escapist audience: he excels in light comedy, he has a friendlier face, and he is already known to Cobra 11 audiences for playing Tacho, whom we first met in 2010 while at the police academy. His character, along with Axel Steinâs Turbo, was so popular that he was brought back for a second guest spot in 2011, and Action Concept, the makers of the series, attempted a TV pilot called Turbo und Tacho, where it is revealed that his full name is Andreas Tachinski.
Roesner wonât be playing Tachinski this time; instead, after a haircut and a new wardrobe, heâll be playing a cop called Paul Renner, and whether he designed Futura or not while working at the Bauhaus has not yet been explained. His presence will likely see a return to the escapist, self-contained scripts, with the characters turning more two-dimensional again.
Beckâs years proved that the show can rebound, but the past two with Kiefer gained him a loyal following, too. The core may well want escapism but Kiefer probably brought viewers who could leave; assuming they knew Cobra 11 had transformed to begin with. Do we want our TV heroes to be light while things are tough; or do we want them to reflect the hard times we have today? Whether RTL has calculated correctly or not will be seen when Roesnerâs episodes start with the 20th anniversary of the series; but it will be looking to reclaim the Thursday night prime-time slot more regularly than Cobra 11 has been doing in the last year. Expect huge promotions for the 20thâand to establish Roesner in the new role as RTL attempts to get its audience back.
Posts tagged ‘history’
With Autocade hitting 6,000,000 page views earlier this week, hereâs a quick anorakâs run-down on the rate of growth. In short: itâs about the same in terms of page views, one million every eight months.
March 2008: launch
July 2008: 500 encyclopĂŠdia entries (four months for first 500)
December 2009: 1,000 (17 months for second 500)
May 2011: 1,500 (17 months for third 500)
December 2012: 2,000 (19 months for fourth 500)
June 2014: 2,500 (18 months for fifth 500)
December 2014: 3,000 (six months for sixth 500)
March 2008: launch
April 2011: 1,000,000 page views (three years for first million)
March 2012: 2,000,000 page views (11 months for second million)
May 2013: 3,000,000 page views (14 months for third million)
January 2014: 4,000,000 page views (eight months for fourth million)
September 2014: 5,000,000 page views (eight months for fifth million)
May 2015: 6,000,000 page views (eight months for sixth million)
Iâm happy that itâs become a useful resource for so many people. Another blog update when we hit another milestone, but if cars are your thing, pop by to the website or the Facebook page (where there are more auto-trivia).
The latest entries are from the Dongfeng range (the Fengshen AX7 SUV has just gone up as the 3,170th model lineâor, as I cheekily put it, a Renault with a Peugeot engine): one model line short of having all the current ones up. With the growth of the Chinese market, it is important for one site, at least, to chronicle the changes there. We’ve steadily been filling some of the gaps at the old US Oldsmobile brand, too, with all the Toronados now in Autocade.
Thatâs another British General Election done and dusted. I havenât followed one this closely since the 1997 campaign, where I was backing John Major.
Shock, horror! Hang on, Jack. Havenât the media all said you are a leftie? Didnât you stand for a left-wing party?
Therein lies a fallacy about left- and right wings. Iâve never completely understood the need to pigeonhole someone into a particular camp, when I would say most people on this planet hold a mix of views from both sides. Now that politicians are not unlike caricaturesâthere has been a ârightwardâ shift where the policies being adopted by some are so outside economic orthodoxy that they look like what their Spitting Image counterparts would have uttered back in the dayâthis holds more true than ever. We know what subscribing to certain partiesâ views fully and completely is like: we risk looking loony, and, if taken too far, we risk becoming loony.
But the spin doctors and advisers arenât in to transparency. They are into their talking heads conveying what they feel the public responds to, hence Mitt Romney, once an advocate of universal health care in his own state, becoming an opponent of it when he ran for president; or, for that matter, Ed Milibandâs insistence on the âbudget responsibility lockâ, to demonstrate that he had a handle on the economy, when Economics 101 told us that austerity isnât a good way to help the economy along and Miliband began sounding like Cameron lite.
My support of Major in the 1997 General Election, which went against the prevailing view at the time, was down to several reasons. Unlike Cameron, Major didnât practise austerity, but he did practise conventional economics with the government going more into deficit through increasing spending during the early 1990sâ recession, knowing the stimulus to be affordable, and knowing it had to be paid back once the economy was healthy again. It is interesting to note Sir Johnâs own goal while campaigning for the Tories in this General Election, when he said at the Tory Reform Group annual dinner, âWe need to acknowledge the fact we have a pretty substantial underclass and there are parts of our country where we have people who have not worked for two generations and whose children do not expect to work.
âHow can it be that in a nation that is the fifth richest nation in the world, that in the United Kingdom we have four of the poorest areas in Europe? I include eastern Europe in that question.â
How indeed. The John Major who was prime minister will have answered that easily, and his own record illustrates just why he avoided such consequences in the 1990s that Cameron was unable to.
The second reason was that I really believed the âclassless societyâ speech, and if you have read his memoirs, or even biographies written about him, then there was a real personal experience woven into that. Critics will point at the fact the speech was written by Antony Jay (Yes, Minister) or the fact that Britain invented To the Manor Born and such sitcoms, but, generally, why should only certain classes have the ability to excel and do their best? Everyone should have that opportunity, and the measures implemented under the Major premiership, while not as far to the left as traditional socialists would have wanted, struck a good balance in my view in an immediate post-Thatcher period. We should always be wary of sudden shifts, whether theyâre swings from the left to the right, or vice versa. A pragmatic approach seemed sensible.
Third, it was precisely that Major was not a Thatcherite, even if Margaret Thatcher might have believed him to be when she made him Chancellor of the Exchequer, a job that he wanted most of his political life. But what we had in his very shrewd opponent in 1997 was Thatcherism, or at least monetarism. As we know from Tony Blairâs and Gordon Brownâs early move in allowing the Bank of England to be free of political control, their belief that this would avoid boom-and-bust cycles was not realized. However, the evidence does show that the freedom has coincided with a period of low interest rates and stable inflation, but equally one can credit the work of the Tories in handing New Labour a booming economy in May of that year. As Major noted at the time, it was rare for a government to lose while the economy was improving, but the Labour campaign, ably assisted by biased media at the time, and the easy pass Blair got from the British establishment despite being very, very vague about his policies, was hard to beat. All he had to do was utter âChangeâ and âItâs about New Labour, new Britain.â It hid, to those of us watching the General Election and the year before it, New Labourâs Thatcherite aims. I am not even that sure what Blair, Brown and Peter Mandelson were doing in the party to begin with.
This might be contrasted with a Tory party weakened through allegations of sleaze (and we know now that no party is any less sleazy than the other, but it depends on when you are caught out) leading Major to fight a campaign largely alone with the occasional publicity boost from the Spice Girls. No matter how specific the PM got, it didnât matter. (Or, as I had told many of my design classes at the time when I was teaching, the Conservativesâ Arial was no match for Labourâs Franklin Gothic, a typeface family that, incidentally, was used by Thatcher in her 1983 election campaign, and by Labour in New Zealand in 1999 and 2002.) It was frustrating to try to discern what Labourâs specific policies were from Down Under, watching the General Election campaign with keen interest. And those lack of specifics worried me from the start, which explains why when I ran for office, I issued a manifesto early in the game. I liked being first, even if the electorate didn’t put me there.
Whether you agreed with Labour or not, and many would argue that the Blair and Brown years were not stellar, the divisions in their partyâwhich I imagine we will see reemerge in the next few daysâindicate that even within there is a great deal of polarization. The Thatcherites are in there, except they are called Blairites. And while Sir John put his weight behind his party out of loyalty, and from his earlier political years witnessing how âLabour isnât workingâ (the WilsonâCallaghan years must have been formative for him given his age), his comments at the dinner are telling on just where modern Conservative economic policies under George Osborne differed to his own and those of Norman Lamont. If people are suffering, if they arenât getting their shot at the âclassless societyâ, then is the place any good? If the class divide has grown, contrary to Sir Johnâs own views, and weakened Britain as a result of the contraction of economic players in it, then even the ârightâ canât support that. To me, I thought conservatism was letting everyone have a shot, and about solid, national enterprise, and this century hasnât given me much faith that that applies very widely.
Labour might have campaigned on that and on preserving the NHS although having listened to Miliband, I was never totally convinced. Perhaps, I, too, had concerns about Labour vagueness, and until this General Election I had not followed the Shadow Cabinet closely enough to know the thinking and histories behind the players. That area, I will leave to others to comment. In some respects, the caricature comment I made above applies to Labour, too.
Contrasting the Tories this time with the party I knew a bit better through observationâthe two terms of John MajorâI feel they are very different. And, sadly, I draw parallels with the National Party here at home, where people attempt to compare incumbent John Key with Sir Robert Muldoon (1975â84), and I simply cannot see the parallels other than the colour of the branding.
Sir Robert resolutely believed in full employment, the rights of the unemployed, the state ownership of assets, energy independence, and his ability to fight his own battles. Had attack blogs been around then, he wouldnât have needed them. I do not agree with everything about his premiership, and his miscalculation of public opinion over the Gleneagles Agreement and the environment is now part of history. However, his terms are still being misjudged today, with an entire generation happily brainwashed by both the monetarist orthodoxy of the 1980s and a prime-time documentary (The Grim Face of Power) aired after his death (probably to avoid a defamation suit) to belittle his legacy. (The contrasting documentary made many years later, Someone Else’s Country, was buried on a weekend afternoon.) We did not have to wait months for a telephone, nor did we not have cars to buy; yet the belief that the electorate has a collective memory of only five years means we havenât a hope of comprehending fully what happened thirty years ago. But to those of us who pride ourselves on a decent memory, and I believe if we seek public office we must have one, then things were never as bleak as people believe. He was sexist, yet I do not believe him to want to preside over a divided New Zealand, and his own books reveal a desire for unity. Unfortunately, looking at a man born in 1921 through the prism of 2015, plenty of his sayings look anachronistic and passĂ©, but once context is added, the New Zealand we look at today looks more divided.
We, too, have an underclass that has emerged (those begging for change werenât there two decades ago, nor were so many food banks), through economic policies that have weakened our businesses. Both major parties deserve criticism over this. For a country where experts have said we must head toward technology to end our reliance on primary products, other than software patents, we have had a strange record over intellectual property with a prime minister who was against certain copyright amendments before he was for them (and voted accordingly). A New Zealand resident who adopted the same rules over copyrighted materials as Google and Dropbox has been indicted by the US Governmentâthatâs right, I am talking about Kim Dotcom. It’s a reminder that we haven’t done enough for our tech sector, the one which governments have said we should aid, which can help our overall economy.
We are hopelessly behind in how much technology contributes to our economy, and we have done little to support the small- to medium-sized businesses that form the backbone of our economy. Instead, we have been selling them short, welcoming ever-larger multinationals (who usually pay tax in their home country, not ours) and giving them more advantages than our own. Since when has allegiance to these foreign players ever been part of politics on the left or on the right? If we are to support businesses, for instance, we should be negotiating for our own milliard-dollar enterprises to make headway into new markets. Xero et al will thank us for it. Globalization is as much about getting our lot out there so they can pay tax back here. Politicians should be patriotic, but toward our own interests, not someone else’s.
Therein lie my many posts about the Trans-Pacific Partnership Agreement on my Facebook. It is precisely because I support business that I am against a good part of what has been leaked so far. (I am aware that many trade agreements are negotiated in secret, so there is nothing new there.) It is precisely because I believe in a level playing field for Kiwis that we should be careful at how we liberalize and in what sectors and at what pace we should do it. The curious thing there is that the substantial arguments (obviously against it) have come from the âleftâ, or friends who identify as being left-wing, while some who have identified as being right-wing have bid me an indignant exit from the discussion by attacking the players and not their utterances, and yet somehow the lefties are branded the woolly, emotional wrecks?
As I wrote last year, âAll I want are facts, not emotional, ideological arguments. On the evidence for me, things are leaning toward the anti side. I come from the standpoint of the market being a man-made construct and people are not numbers.
ââŠ [T]here are cases going on with tobacco companies where they are using IP to argue that plain packs are contrary to trade agreements. So where do you draw the line with public health versus a foreign enterprise profiting? Iâd like to see healthy people not taxing the system, and plain packs were a foreseeable development IMO for a tobacco manufacturer. [I know this is an argument that is typically trotted out, but I use it since there is at least one case out there.] A wise tobacco company would have acquired businesses in other fields (as some have done), just as Coca-Cola, seeing the tide turn against sodas, have bought up water, energy drink and juice businesses. Itâs wise investing, and itâs progress.
âThere is nothing wrong with the notion of a trade tribunal but what has been emerging from the leaks are ones where corporations can be compensated for loss of profits based on, say, plain packaging. If a government is democratically elected to implement such a policy, and corporations have always understood investments to be subject to the laws of the land (including the risk of divestment in some), then should their rights trump that of the citizens? This is the danger here, and this is the heart of the sovereignty argument.
âAnother example is with software patents, which our country has voted to do away with. Itâs been shown that that would spur innovation.
âThe tendency is that TPPA is against these moves, although given the secrecy we do not know for sure. But reading other IP provisions it does not take a big leap of the imagination.
ââŠ Do I believe in global free trade? Absolutely. But I also believe in making sure that people have the means the buy the stuff I sell, and to me this treaty (based on what has been leaked) does not ensure that. I also believe in social responsibility and that citizens have their basics looked after so they can participate in commerce. I am pro-innovation, especially in smaller enterprises where some great stuff is taking place, and we have reasonably robust IP laws already and conventions that govern them. Iâm not saying I have a complete alternative that replaces it, but some of the work we have done at the Medinge Group touches on these issues.â
One argument in favour is: if we are not party to this, then does this mean we will get shut out of it? Iâm not entirely sure we will in that we are already one of the freest markets in the world, although I welcome arguments and past examples. In the areas I know well, the absence of a free-trade agreement with the US, for instance, have never hampered our firm exporting there, but I realize for our primary producers there have been obstacles. But do such agreements mean unimpeded access when itâs so easy, even under WTO, to erect non-tariff barriers? And why should corporationsâ rights trump citizensâ, as opponents are quick to point out?
âAt the end of the day,â to borrow a phrase, all human systems are imperfect. And the market is just as human as any other. My belief is that your own citizens, and their welfare, must be placed first, and we should support our own people and our own businesses. The political caricatures that certain parties have now rendered into human form donât necessarily appear to understand this, certainly not by their actions. This is at the crux of the arguments that I saw from Labour supporters in the UK General Election, and to some extent from those who opposed National and ACT in our one last year. Labour’s loss here, too, in my view, can be placed on a leader who himself came across as unsubstantial on TV as his opponents; and his refusal to resign can be contrasted to the behaviour of Miliband and Nick Clegg yesterday. He could have always pulled a Nigel Farage.
The sooner we get away from notions of âleftâ and ârightâ and work out for ourselves where weâd like our country and our world to head, we will start working together without these false divisions. I might add that âbeing Asianâ in this country is yet another false division. No wonder most people are sick of politics, politicians and âpolitics as usualâ, because most of us cannot be bothered pigeonholing ourselves. We just want to do whatâs decent and honourable and have the chance to get on with it.
If thereâs one constant in fashion, itâs change. The other one, which we notice thanks to a number of our team being well schooled on fashion history, is that trends always return, albeit in modified form. Both have come into play with Style.com, which announced earlier this week that it would become an ecommerce site.
When Lucire started, we linked to style.com, but it wasnât in our fashion magazinesâ directory. It was, instead, in our shopping guide.
In 2000, that all changed, and it began appearing under our fashion magazine links, where it was until today. An attempt to log in to the home page was met by a virus warning, preventing us from going further. We figured that this was part of the transformation of the website as it readied itself for the next era, discouraging people from peering. However, having had these warnings splashed across our own pages two years ago courtesy of Googleâs faulty bot, when our site was in fact clean, there was a part of us taking it with a grain of salt. In either case, given the impending change, it was probably the right time to remove the link.
This evening, Style.com is back and virus-free, with an overlay graphic announcing that the website will be changing. Plenty of our media colleagues have analysed the closure over the past week: the Murdoch Press has gossiped about how the layoffs were announced, WWD suggests editor-in-chief Dirk Standen didnât know it was coming, based on rumours, while Fashionista puts it all into context by analysing just where ecommerce is within the fashion sector, and that content should be the answer over clothing sales.
What is interesting is no one that weâve spotted has mentioned how the style.com domain name (weâve carefully noted it in lowercase there) has effectively come full circle. Perhaps we really are in the age of Wikipedia-based research, as this fact is not mentioned there at all.
When Lucire launched in 1997, style.com was the website for Express Style, later more prominently, and simply, branded Express, a US fashion retailer. Itâs not hard to imagine that had Express remained at the URL, it would have become an e-tailer; it has, after all, made the move into ecommerce at its present home, express.com. Like a fashion trend that comes back two decades later, style.com has gone back to its roots: by the autumn itâll be e-tailing.
The omission from the above paragraph is the sale of the style.com domain name by Express to CondĂ© Nast in the late 1990s. We never completely understood the need to start a new brand to be the US home of Vogue and W; for many years, typing vogue.com into the browser in the US would take one automatically to Style.com. Then, somewhere along the line, CondĂ© Nast decided that vogue.com should be the online home of Vogue after all.
But having made the decision to forge ahead with Style.com, CondĂ© Nast did it with a lot of resources, and took its site to number one among print fashion magazine web presences in a remarkably short space of time. It devoted plenty of resources to it, and itâs thanks to Style.com that certain things that were once frowned uponâe.g. showing off catwalk collections after the showâbecame acceptable. Designers used to enjoy the fact that we and Elle US delayed online coverage, the belief being that the delay ensured that pirates could not copy their designs and beat them to the high street.
To get itself known, CondĂ© Nast bought advertising at fashion websites that were better known, including this one (yes, in 2000 that really was the case), at a time when online advertising cost considerably more than it does today.
The muscle from the best known name in fashion publishing changed the way the media interacted with readers. Designers figured that if they wanted coverage, they would have to accept that their work would be shown nearly instantly. We became used to that idea, so much so that we now have to show the catwalk videos live in the 2010s.
In some ways, the change makes sense: weâre talking about an Alexa rank in the 4,000s, which translates to plenty of traffic. The name is known, and most shoppers will make some association with Vogue. The official word is that Franck Zayan, formerly head of ecommerce for Galeries Lafayette, will helm the revised website, and heâs reporting that brands are coming on board rapidly.
One shouldnât mourn the loss of Style.com as a fashion news portal, since the content weâre all used to is bound to appear at Vogue. And in all the years we had it in our magazinesâ directory, it was listed under our Vogue entry anyway. We await the new site to see what CondĂ© Nast will do with it, and it may yet return to the spot where it once was in the 20th century, in the shopping guide.
I see Google has messaged me in Webmaster Tools about some sites of ours that arenât mobile-friendly.
No surprises there, since some of our sites were hard-coded in HTML a long time ago, before people thought about using cellphones for internet access.
The theory is that those that donât comply will be downgraded in their search results.
After my battle with them over malware in 2013, I know Googleâs bot can fetch stale data, so for these guys to make a judgement about what is mobile-optimized and what is not is quite comical. Actually, I take any claim from Google these days with a grain of salt, since I have done since 2009 when I spent half a year fighting them to get a mateâs blog back. (The official line is that it takes two days. That blog would never have come back if a Google product manager did not personally intervene.)
When youâre told one thing and the opposite happens, over and over again, you get a bit wary.
To test my theory, I fed in some of our Wordpress-driven pages, and had varying results, some green-lighted, and some notâeven though they should all be green-lighted. Unless, of course, the makers of Wordpress Mobile Pack and Jetpack arenât that good.
Caching could affect this outcome, as do the headers sent by each device, but it’s a worry either for Google or for Wordpress that there is an inconsistency.
I admit we can do better on some of our company pages, as well as this very site, and thatâs something weâll work on. Itâs fair enough, especially if Google has a policy of prioritizing mobile-friendly sites ahead of others. The reality is more people are accessing the ânet on them, so I get that.
But I wonder if, long-term, this is that wise an idea.
Every time weâve done something friendly for smaller devices, either (a) the technology catches up, rendering the adaptation obsolete; or (b) a new technology is developed that can strip unwanted data to make the pages readable on a small device.
Our Newton-optimized news pages in the late 1990s were useless ultimately, and a few years later, I remember a distributor of ours developed a pretty clever technology that could automatically shrink the pages.
I realize responsive design now avoids both scenarios and a clean-sheet design should build in mobile-friendliness quite easily. Google evidently thinks that neither (a) nor (b) will recur, and that this is the way itâs going to be. Maybe theyâre right this time (they ignored all the earlier times), and there isnât any harm in making sure a single design works on different sizes.
I have to admit as much as those old pages of ours look ugly on a modern screen, I prefer to keep them that way as a sort of online archive. The irony is that the way they were designed, they would actually suit a lot of cellphones, because they were designed for a 640-pixel-wide monitor and the columns are suitably narrow and the images well reduced in size. Google, of course, doesnât see it that way, since the actual design isnât responsive.
Also, expecting these modern design techniques to be rolled out to older web pages is a tall order for a smaller company. And thatâs a bit of a shame.
Itâs already hard finding historical data online now. Therefore, historical pages will be ranked more lowly if they are on an old-style web design. Again, if thatâs how people are browsing the web, itâs fair: most of the time, we arenât after historical information. We want the new stuff. But for those few times we want the old stuff, this policy decision does seem to say: never mind the quality, itâs going to get buried.
I realize Google and its fans will argue that mobile-friendliness is only going to be one factor in their decision on search-engine ranking. That makes sense, too, as Google will be shooting itself in the foot if the quality of the results wasnât up to snuff. At the end of the day, content should always rule the roost. As much as I use Duck Duck Go, I know more people are still finding us through Google.
What will be fascinating, however, is whether this winds up prioritizing the well resourced, large company ahead of the smaller one. If it does, then those established voices are going to be louder. The rich melting pot that is the internet might start looking a bit dull, a bit more reflective of the same-again names, and a little less novel.
Nevertheless, weâre up for the challenge, and weâll do what we can to get some of our pages ship-shape. I just don’t want to see a repeat of that time we tailored our pages for Newtons and the early PDAs.
Not that I blogged it at the time, but Geelyâs multi-brand strategy in 2009 felt doomed. Earlier this year, the company retreated, and brought everything from Englon, Gleagle and Emgrand back under its parent brand again.
It wasnât unlike Mazdaâs attempt to do the same in the early 1990s, when it began selling cars under marques such as Efini, Autozam and Eunos, as well as its own brand. The bursting of Japanâs bubble economy didnât help things, but the problems went deeper than that. Those who were used to buying a Mazda Capella from a certain outlet were surprised to find that it had become one of these new channels, and there was no Capella or equivalent to be seen. In fact, for those years, there was no Capellaâa nameplate Japanese buyers had become accustomed to for decadesâas Mazda decided to offer cars such as the Cronos, which went over the 1,700 mm width that landed it in a higher tax bracket.
We never noticed much of these issues outside Japan, as these cars were simply sold as Mazda 626, and there were fewer signs of the companyâs ambitious plans that landed it in such trouble then-shareholder Ford installed a Scot in charge. It was the first time a Caucasian wound up running a car maker there. Mazda felt embarrassed it wasn’t one of their own.
Geely might not have had the Chinese economy collapse on it, and it may have been buoyed through the 2000s as it went from being a manufacturer of recycled Daihatsus to a major Chinese automotive force, but there was the obvious problem of increasing its marketing costs dramatically. Could it also develop lines for four marques all of a sudden? Remember, too, it would swallow Volvo around this time, giving it a fifth marque.
The answer was no: Geely wound up shifting various models to different marques, badge-engineering others, and generally confusing the state of affairs for Chinese consumers. Thereâs a solid argument to be made for Geely at the time though: the automotive market was clearly segmenting, and there was a need to have budget and luxury brands. But it didnât seem organic, but dramatically forced. I take my hat off to Geely for carrying it out, nevertheless, even if some of the models were lacking: the Emgrand EC7, for instance, had rear torsion beam suspension, and it was supposedly a premium product for the well-to-do upper-middle-class Chinese buyer.
It all came crashing down earlier this year, when Geely realized that it lost economies of scale in marketing, and the most important player in all of thisâthe consumerâreally couldnât follow what was what. To top it off, these new brands had no goodwill, just as Mazdaâs didnât 20 years before. Unless youâre willing to push these brands like crazy, itâs a hard battle to win, especially in the most competitive market on earth. China, too, has had a downturn in car sales this year, and the heady days of thinking one can adopt multi-brand strategies without the numbers to support them are over.
Why has it come up? Today, Autocade has successfully recorded the entire current line of Geelys, and there are quite a few historical models in there, too. It was incredibly confusing, too, tracking the new identities of a lot of the modelsâdid the Englon SC5 get renamed? Which lines were dropped because there was a badge-engineered equivalent? And, as is particularly common among Chinese models we put on Autocade, how on earth shall we translate some of these model names? (The practice is to use the Chinese companyâs own translations, where available, and not succumb to using the export names to index them.)
While some pages had the new Geely names appended to the old Englon, Emgrand and Gleagle model pages, there were new entries for the Geely New Emgrand, the old King Kong line along with the Englon SC5-based King Kong hatchback, the two generations of Geely Vision, and the historical Geely Haoqing (an old car based around a 1980s Daihatsu Charade: to think, at the turn of the century, this described pretty much every car in the Geely range) as well as the new flagship SUV that now bears the name.
The reason for being a bit obsessive over the Geelys, as well as some other models (we added nearly all the current Cadillacs and a few more Changâans), is that with the demise of Auto Katalog, I believe more will go online. If we can present a credible new-car siteâalthough we have a long way to go before we get every current model line upâwe may go some way to filling the void with Autocade.
My friend Lou, who I enjoy winding up, just arrived in Belfast on holiday with her ïŹancĂ©. I wrote on her Facebook the following slice of forgotten Irish television and ïŹlm history.
If I was in Belfast, I would be rapping.
I pulled up to the house about seven or eight,
And I yelled to the cabby, âYo mucker, smell you later!â
Looked at my kingdom, I was there at last
To sit on my throne as the prince of Bel Fast.
This is from the famous Irish sitcom, The Fresh Prince of Bel Fast. Itâs set during the Troubles, about an Irish lad growing up in Bogside, a predominantly Catholic part of Derry City, being touted by gang elements. After getting into trouble playing football outside his school, his mother decides to send him to his uncle and aunt in a wealthy Protestant enclave in north Belfast. It was bittersweet, but entertaining nonetheless, and was later remade by the Americans as a vehicle for Will Smith.
The Irish came up with the best television series over the years. There was, of course, the RUC detective who was partial to OatïŹeldâs toffee, and drove around in a gold Vauxhall Victor, solving crimes on both sides of the divide, OâJack (later remade by the Americans as a vehicle for Telly Savalas). South of the border, in Ăire, the film industry was best known for the political romantic comedy, Taoiseachâs Pet, where a journalism student goes undercover in the highest ofïŹce in the land, initially to get a scoop, but winds up falling in love (later remade by the Americans as a vehicle for Doris Day and Clark Gable).
I’m waiting for her to tell her fiancĂ©’s family all about these.
The French came up with some good ones, too, over the years, and I believe these have appeared on this blog in a similar vein (they are for Stella Artois).
Apparently this is a reader survey but I agree with Antony: how on earth can a car that is not even produced, the Yamaha Motiv, wind up in the top 10? There are 100 in the full listâin other words, there are many more likely candidates of cars that readers have, well, seen and heard about. How strange that something previewed once at last year’s Tokyo Show can make it.
On Twitter, Autocar deputy digital editor Lewis Kingston tells me, ‘We’ve run a few big stories on it before’.
While I don’t know the methodology, I still find the odds of the Yamaha getting there very, very slim.
Incidentally, the Austin Metro didn’t make it.
I have to admit I get a bit bored of those crying foul now that MG will launch an SUV, one which seems to have some parallels with the Ssangyong Korando C (left).
They say that MG should have made sports cars as part of its revival, and that the brand should not adorn a bunch of Chinese-made saloons and an upcoming SUV.
Letâs look at a few hard facts.
MG did make a sports car when NAC, and later SAIC, took over. It was the British TF design. And they sold fewer than 100 cars per year in the 2007â11 period, despite it being the cheapest roadster on the market in China. It wasnât just Chinese buyers who ignored them: the TF was the first model revived at Longbridge, with very keen pricing, and hardly any Britons touched them, either.
So if you were a business and you were confronted with decent sales of your saloon cars and dismal sales of your sports car (after building a whole new factory for them), where do you place your efforts?
You give the people what they want.
Whatâs surprising is that this is hardly unprecedented in MG history. There have been MG saloons for a good part of its existence, but right now, there are parallels with the 1980s. Then, the MGB had died in 1980, and Austin Rover decided it would launch a range of sporting saloons based on the humble Metro, Maestro and Montego. Thatâs no different to todayâs MG range of the 3, 5 and 6âthereâs even a 7, based on the old MG ZT.
And globally, but more importantly, in MGâs domestic and key export markets, SUVs are selling strongly.
Again: you give the people what they want.
I was one of the very few people who wrote that I believed the Porsche Cayenne would be a huge hit at the turn of the century, and that the Porsche brand could survive such an extension. I was right.
MGâs brand can easily be extended, given that it has had a less focused history than Porsche. At two points during its British ownership, it sold estates, for goodnessâ sakeâonce in New Zealand, with the Montego-based MG 2Â·0 SL, and toward the end of the Phoenix Four era, with the MG ZT-T.
A good deal of estate buyers now eye up SUVs, and that is simply a trend that SAIC is following.
A sports car may follow in time. There will be a fastback based on the Auris-like MG 5, and not a moment too soon. A âproperâ sports car could come if the rest of the range does well. SAIC isnât run by mugs, and they know the heritage of the MG brand.
MG sister brand Roewe has been voted the best in service and customer satisfaction among car dealerships, beating even the foreign-branded competition in China, while the Roewe 350 topped its class for customer satisfaction, according to the China Quality Association. The MG 3 came second in its segment.
Weâre talking about the most competitive car market on earth, and the Chinese equivalent (as far as I can make out) of the J. D. Power survey.
Those accolades are things that BMC, BL, Austin Rover, Rover Group and MG Rover could only dream about, especially through the 1970s.
Iâd rather people give SAIC the acclaim it deserves for giving MG a decent go where the British and the Germans had failedâand for putting money where its mouth is.