Posts tagged ‘Holly Jahangiri’


Saving the internet from itself—Sir Tim Berners-Lee sees the same dangers

18.11.2017


Above: The Intercept is well respected, yet Google cozying up to corporate media meant its traffic has suffered, according to Alternet.

There’s a select group of countries where media outlets are losing traffic, all because Facebook is experimenting with moving all news items out of the news feed and on to a separate page.
   Facebook knows that personal sharing is down 25 and 29 per cent year-on-year for the last two years, and wants to encourage people to stay by highlighting the personal updates. (It probably helped back in the day when everything you entered into Facebook had to begin with your name, followed by ‘is’.) In Slovakia, Serbia, Sri Lanka and three other countries, media have reported a 60 to 80 per cent fall in user engagement via Facebook, leading to a drop in traffic.
   We’ve never been big on Facebook as a commercial tool for our publications, and if this is the way of the future, then it’s just as well that our traffic hasn’t been reliant on them.
   A 60–80 per cent drop in engagement is nothing: earlier this decade, we saw a 90 per cent drop in reach with Lucire’s Facebook page. One day we were doing thousands, the next day we were doing hundreds. It never got back up to that level unless we had something go viral (which, thankfully, happens often enough for us to keep posting).
   Facebook purposely broke the algorithm for pages because page owners would then be forced to pay for shares, and as Facebook is full of fake accounts, many of whom go liking pages, then the more you pay, the less real engagement your page is going to get.
   We felt that if a company could be this dishonest, it really wasn’t worth putting money into it.
   It’s a dangerous platform for any publisher to depend on, and I’m feeling like we made the right decision.
   Also, we had a Facebook group for Lucire long before Facebook pages were invented, and as any of you know, when the latter emerged there was hardly any difference between the two. We felt it highly disloyal to ask our group members to decamp to a page, so we didn’t. Eventually we ceased updating the group.
   We all know that sites like Facebook have propagated “fake news”, including fictional news items designed as click-bait conceived by people who have no interest in, say, the outcome of the US presidential election. Macedonian teenagers created headlines to dupe Trump supporters, with one claiming that his friend can earn thousands per month from them when they click through to his website, full of Google Doubleclick ads.
   The Guardian reports that paid items haven’t suffered the drop, which tells me that if you’re in the fake-news business, you could do quite well from Facebook in certain places. In fact, we know in 2016 they were paying Facebook for ads.
   Conversely, if you are credible media, then maybe you really shouldn’t be seen on that platform if you want to protect your brand.
   Facebook says it has no plans to roll out the “split feed” globally, but then Facebook says a lot of things, while it does the exact opposite.
   Both Facebook and Google claim they are shutting down these accounts, but I know from first-hand experience that Facebook is lousy at identifying fakes, even when they have been reported by people like me and Holly Jahangiri. Each of us can probably find you a dozen fakes in about two minutes, fakes that we’ve reported to Facebook and which they have done nothing about. I’ve already said that in one night in 2014, I found 277 fake accounts—and that wasn’t an outlier. I suspect Facebook has similar problems identifying fake-news fan pages.
   Everyday people are losing out: independent media are suffering—except for the golden opportunity Facebook has presented the fake-news business.

This leads me on to Sir Tim Berners-Lee’s latest, where he is no longer as optimistic about his invention, the World Wide Web.
   ‘I’m still an optimist, but an optimist standing at the top of the hill with a nasty storm blowing in my face, hanging on to a fence,’ he told The Guardian.
   The newspaper notes, ‘The spread of misinformation and propaganda online has exploded partly because of the way the advertising systems of large digital platforms such as Google or Facebook have been designed to hold people’s attention.’
   Sir Tim continued, ‘The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned.’
   He’s also concerned with the US government’s moves to roll back ’net neutrality, which means big companies will have a greater say online and independent, diverse voices won’t. The ISPs will throttle websites that they don’t like, and we know this is going to favour the big players: AT&T already blocked Skype on the Iphone so it could make more money from phone calls.
   We’ve seen Google’s ad code manipulated first-hand where malware was served, leading to Google making false accusations against us and hurting our publications’ traffic for over a year afterwards.
   The ad industry is finding ways to combat this problem, but with Google the biggest player in this space, can we trust them?
   We also know that Google has been siding with corporate media for years—and to heck with the independent media who may have either broken the news or created something far more in-depth. I’ve seen this first-hand, where something like Stuff is favoured over us. That wasn’t the case at Google, say, six or seven years ago: if you have merit, they’ll send the traffic your way.
   Again, this doesn’t benefit everyday people if low-quality sites—even one-person blogs—have been permitted into Google News.
   Google claims it is fighting “fake news”, but it seems like it’s an excuse to shut down more independent media in favour of the corporates.

We spotted this a long time ago, but it’s finally hit Alternet, which some of my friends read. If your politics aren’t in line with theirs, then you might think this was a good thing. ‘Good on Google to shut down the fake news,’ you might say. However, it’s just as likely to shut down a site that does support your politics, for exactly the same reasons.
   I’m not going to make a judgement about Alternet’s validity here, but I will quote Don Hazen, Alternet’s executive editor: ‘We were getting slammed by Google’s new algorithm intended to fight “fake news.” We were losing millions of monthly visitors, and so was much of the progressive news media. Lost readership goes directly to the bottom line.’
   Millions. Now, we aren’t in the million-per-month club ourselves, but you’d think that if you were netting yourselves that many readers, you must have some credibility.
   Hazen notes that The Nation, Media Matters, The Intercept, and Salon—all respected media names—have been caught.
   Finally, someone at a much bigger website than the ones we run has written, ‘The more we dig, the more we learn about Google’s cozy relationship with corporate media and traditional forms of journalism. It appears that Google has pushed popular, high-traffic progressive websites to the margins and embraced corporate media, a move that seriously questions its fairness. Some speculate Google is trying to protect itself from critics of fake news at the expense of the valid independent outlets.’
   It’s not news, since we’ve had this happen to us for years, but it shows that Google is expanding its programme more and more, and some big names are being dragged down. I may feel vindicated on not relying on Facebook, but the fact is Google is a gatekeeper for our publication, and it’s in our interests to see it serve news fairly. Right now, it doesn’t.
   The danger is we are going to have an internet where corporate and fake-news agenda, both driven by profit, prevail.
   And that’s a big, big reason for us, as netizens, to be finding solutions to step away from large, Silicon Valley websites that yield far too much power. We might also support those government agencies who are investigating them and their use of our private information. And we should support those websites that are mapping news or offer an alternative search engine.
   As to social networking, we’ve long passed peak Facebook, and one friend suggests that since everything democratizes, maybe social networking sites will, too? In line with Doc Searls’s thoughts, we might be the ones who have a say on how our private information is to be used.
   There are opportunities out there for ethical players whose brands need a real nudge from us when they’re ready for prime-time. Medinge Group has been saying this since the turn of the century: that consumers will want to frequent businesses that have ethical principles, in part to reflect their own values. Millennials, we think, will particularly demand this. An advertising system that’s better than Google’s, a search engine that deals with news in a meritorious fashion, and social networking that’s better than Facebook’s, all driven by merit and quality, would be a massive draw for me right now—and they could even save the internet from itself.

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Posted in branding, culture, internet, media, New Zealand, politics, social responsibility, technology, USA | 1 Comment »


The Sunshine Blogger Award’s 11 questions

11.02.2016

Holly Jahangiri kindly nominated me for the Sunshine Blogger Award. I doubt I’d win, as I don’t follow the rules. I’m not even entirely sure what I’d win. But the questions seem a fun thing to do, especially now that I’ve decided to minimize my time on Facebook in favour of the blogosphere again (roll on 2006, but without the arseholes!). These are:

Thank the person who nominated you.
Answer the 11 questions you’ve been asked.
Nominate 11 other bloggers, making sure to let each one know that they are nominated.
Ask the nominees 11 questions.

Thank you, Holly, I’ll do the first two. I don’t believe in asking others to do these Q&As, but if you’re reading this and would like to join in, please feel free to.
   In the spirit of blogging goodwill, and helping out someone who has bravely given up Facebook (and its subsidiaries) for Lent, the 11 questions, and my answers, follow.

What is your favourite drink?
I’ve become more teetotal as I get older. I’d have to say a mango nectar.

Where is your hometown?
I hail from Kowloon, Hong Kong, but Wellington, New Zealand is my home.

Do you prefer sweet, sour, bitter or savoury flavours?
We can discount savoury from the get-go and this might apply to a lot of people of Chinese descent. I don’t mind something slightly bitter.

What is your favourite song?
Depends on the mood I am trying to get in to. There’s not a single one. That’s like asking someone what their favourite typeface is.

Where do you find inspiration for your blog posts?
Anywhere. Just whatever takes my fancy at any given point.

Are you a minimalist or a collector?
A collector.

What colour is your suitcase?
Boring: it’s black.

Which trees do you like the best?
Pōhutukawa (metrosideros excelsa) always bring a smile to my face.

Do you have a day job as well as blogging?
Yes. Surely there can’t be many full-time bloggers left? I’d expect they’ve all become “social media experts” by now.

What is your favourite smell or scent?
This is like that song question, isn’t it? I can’t limit myself to one.

Do you prefer to eat meat or vegetables?
I prefer fruit to both.

   I don’t know if that’s revealed anything. A Voigt-Kampff test might have been more insightful.

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Posted in general | 2 Comments »


Google and Facebook should not head “top brands” lists when consumers do not trust them

10.02.2016

I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither be loyal to something you don’t trust, nor can you have positive brand associations toward it, nor perceive an untrustworthy thing to possess quality. According to a survey from a consultancy, Prophet, which looked at over 400 brands across 27 industries, polling nearly 10,000 customers, we don’t trust either Google or Facebook. Neither makes it into the top 50; those that make it into the top 10 are Apple, Samsung, Microsoft, Netflix, Nike, Chick-fil-A, Amazon, Spotify, Lego, and Sephora. Google slots in at 55th, and Facebook at 98th.
   To me, the Prophet approach makes far more sense, as for years—long before Edward Snowden revealed the extent of us surveillance under PRISM—I had been blogging about privacy gaffes and other serious issues behind both companies.
   People may find Google and Facebook to have utility and enjoyment, yet we willingly volunteer plenty of private information to these sites. We do not trust what they do with this information. Adweek notes that in a separate survey, Facebook was the least trusted brand when it came to personal information, making it worse than the US federal government. There have been so many occasions where users have found certain privacy settings on Facebook altered without their own intervention; and I’ve constantly maintained that, with the bots and spammers I encounter daily on the social network, its claims of user numbers are difficult to accept. In fact, if you have Facebook’s advertising preferences set to reject tracking, the site will not stop doing so, compiling a massive and sometimes inaccurate picture of who you are. What it does with that, given that you have told the site that it should not use that information, is anyone’s guess. It makes you wonder why that data collection continues. At least Google (now) stops tracking advertising pref­erences when you ask it to.
   These surveys indicate that consumers are wising up, and it opens both Google and Face­book up to challenge.
   Google dethroned the biggest website and search engine in the world when it was released, so no one’s position is guaranteed. Duck Duck Go, a search engine far better at privacy, has chipped away at Google’s share; and I find so much Facebook fatigue out there that it could follow Myspace into irrelevance. When I hear those speak of these two companies’ positions as being unassailable, I take it with a grain of salt.
   We already have seen peak Facebook (and Twitter, for that matter), for when it came to Super Bowl stats this year, there was a massive 25 per cent drop in activity. Interestingly, despite the trending #RIPTwitter hashtag last week, I don’t agree with those who think Twitter is heading into oblivion, for the simple fact that the site is less invasive and seemingly more honest than Google and Facebook. Those same experts, after all, said that Google Plus would be the Facebook-killer, while I consistently disagreed from day one.
   The Medinge Group predicted correctly in the early 2000s when it was stated that consumers would desire greater integrity and transparency from all their brands, something reflected in our book, Beyond Branding. I don’t believe that we are so different when it comes to dealing with online brands.
   This is, then, a welcome challenge for all businesses, to ensure that they demonstrate transparency to their audiences. We have remained very constant in our treatment of private information: for the most part, unless you’ve agreed to it, we don’t store it at our company. There is some information that goes to our advertising networks through cookies. We admit we could have a clearer privacy policy. But for us, we don’t want to lose your trust, because in bad times, it’s the one thing we can hang on to. It’s not something Google or Facebook seem to be aware of as they tend to ignore users’ demands and queries.
   In the last 24 hours, author Holly Jahangiri found an illustration depicting child pornography on Facebook that had been reported by many of her friends—only for Facebook to deem it constantly acceptable, despite what it states in its own terms and conditions. It was only when she Tweeted about it that Facebook finally responded publicly; and only when she involved a US government agency did the page disappear. The pressure of accountability like that against dishonest companies tells me Twitter will be around for a while yet.

   The trend this year, I believe, is the ongoing rise of challengers to these two brands. When the tipping-point against them occurs, I do not yet know. But now, I sense that it’s closer than ever.

This blog post is an adaptation of the editorial in issue 35 of Lucire.

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Posted in branding, business, internet, marketing, technology, USA | 5 Comments »


Facebook forced me to download their anti-malware, and my own antivirus gets knocked out

02.01.2016

When Facebook says it cares about security, I laugh. Every day I see bots, spammers and click-farm workers plague the site, and despite reporting them, Facebook lets them stay. It will make a statement saying it would no longer kick off drag queens and kings, then proceed to kick off drag queens and kings. So when I was blocked last night from using Facebook on my Windows 10 computer, after using a website with a Facebook messaging plug-in, with the claim that there was malware on the system, I knew something was fishy.
   Like Google’s false malware accusationsso serious that people have lost websites over them—I knew to take this one with a massive grain of salt. However, I didn’t have a choice: in order to get in to the site, I had to download a Kaspersky malware program, and let it run. The program never appeared in my installed list in Windows. I let it run overnight, for seven hours, whereupon it was frozen at 62 per cent. Restarting the computer, I was back to square one.




Above: Doing things the Facebook way. Listening to them was bound to end in tears.


Above: There’s no sign of Kaspersky in Windows’ installed programs’ list.

   Here’s where things started getting very strange. Windows 10 began saying I had no antivirus, anti-malware, or firewall up. Normally I would use McAfee. However, no matter how many times I tried to choose it, the warnings kept coming, thick and fast. In one case, it chose Windows Defender for me—only because I decided to let it run—and would not permit me to change it back through the settings. The timing of these events was all too suspicious.
   There was a rumour, denied by Kaspersky, that it was creating malware to throw off its competitors. The jury’s still out, but it’s just odd that while Kaspersky is running its Facebook scan, of what I knew to be non-existent malware, that McAfee would be inaccessible. I went to the McAfee website to file this.



Above: While the Kaspersky scan proceeded, McAfee was knocked out and could not be switched on. Coincidence?

   Unlike most people, I have options open to me, so I began to go on to Facebook using several different methods. A VirtualBox containing XP on the same computer was fine, if incredibly slow while Kaspersky was doing its thing. (Think about Windows XP on a 386.) Lubuntu was fine as well, as was Mac OS X. I Tweeted the McAfee community link, and thought it odd that it did not appear in Facebook (I have my Twitter set up to post there). I then tried to paste the link into Facebook manually, whereupon, in Lubuntu and Mac OS, I was told that my computer was now infected with either a virus or malware. Unlike Windows, I had the option of telling them they were in error, and I was able to continue using the machines.
   This really sounds like Facebook and Kaspersky have it in for McAfee and, possibly, rival products, if the scan knocks out your choice of antivirus and anti-malware program, and if the mere mention of mcafee.com inside Facebook results in a warning box saying your computer is infected.


Above: On a Mac, I couldn’t even tell people about the post on mcafee.com. The second I did, Facebook said my computer was infected. The same thing happened on Lubuntu. Facebook accuses you of infection on the mere mention of mcafee.com.

   Eventually, the entire system froze, and while I could still move the mouse about, I couldn’t access the task bar or go to other programs.
   I was forced to do a hard reboot.
   But you’re asking now: was I ever infected? No. It’s Google all over again.
   Peter, the very knowledgeable McAfee support tech who came to my aid many years ago, was present again and put me on to two other programs after this restart. Getsusp analysed my system for malware, and, you guessed it, found nothing. Malware Bytes did the same, and found some PUPs (potentially unwanted programs), all of which I knew about, and I had intentionally installed. They’ve been present for years. In other words, two other malware scanners told me my system was clean. Malware Bytes did, however, restore McAfee as the correct antivirus program, exactly as Peter had predicted.
   He also suggested a system restore, which sadly failed, with Windows giving the reason that an antivirus program was running. Having restored this system once before (after some bad advice from Microsoft), I knew it couldn’t be McAfee. The only difference on this computer: I had had Kaspersky doing its Facebook scan. It appears that Facebook and Kaspersky don’t want you restoring your system.
   I had fixed the newer issues, but the original one remained: I couldn’t get on to Facebook. The Kaspersky scan never finishes, incidentally—you’re stuck on 62, 73 or 98 per cent—and while not having a personal Facebook is no great loss, I have businesses that have presences there.
   I stumbled across a Reddit thread where others had been forced to download antivirus programs by Facebook, and, fortunately, a woman there had found where hers resided. In my case, it was at C:\Users\USERNAME\AppData\Local\Temp\FBScanner_331840299. Deleting this, and all cookies mentioning Facebook and Kaspersky, restored my access.
   What to do if you ever come across this? My advice is to, first, run Malware Bytes, but ensure you run the free version, and do not opt for the trials. Once you’re satisfied your computer is clean, head into your cookies and delete all the Facebook ones, and any from the antivirus provider it recommends. This second Reddit thread may be helpful, too. I don’t know if this will work completely, but anything is preferable to following Facebook’s instructions and wasting your time. I really need to stop following instructions from these big firms—you’d think after all these years, I’d know better.

PS.: I found this video from last July which suggests the malware accusations have nothing to do with your computer set-up:

In addition, I cannot paste any links in Facebook. The situation began deteriorating after I regained access. Initially, I could paste and like a few things, but that facility eventually disappeared. Regardless of platform, I get the same error I did on the Mac yesterday (see screen shot above). Liking things results in the below error, and the wisdom there is to wait it out till Facebook staff get back to work on Monday.

P.PS.: Holly Jahangiri confronted the same issue as I did a few days later. She was smarter than me: she didn’t download the anti-malware malware. Have a read of her post here: other than that one difference, it’s almost play for play what happened to me for four days. She’s also rightly frustrated, as I am, by Facebook’s inaction when it’s legitimately needed.

P.P.PS.: Not only does Kaspersky delete your comment when you ask on its blog how to remove the malware scanner, they also clam up when you ask them on Twitter.

P.P.P.PS.: I’m beginning to hear that deleting cookies will not work (April 26). Facebook seems intent on having you download their suspicious junk. In those cases, people have switched to another browser.

P.P.P.P.PS.: Andrew McPherson was hit with this more recently, with Facebook blocking the cookie-deleting method in some cases, and advises, ‘If you get this, you will need to change your Facebook password to something very long (a phrase will do), delete and clear your browsers cache and history, then delete your browser, then renew your IP address to a different number and then reinstall your browsers.’ If you cannot change your IP address but are using a router, then he suggests refreshing the address on that. Basically, Facebook is making it harder and harder for us to work around their bug. Once again, if you sign on using a different account using the same “infected” computer, there are no problems—which means the finger of blame should remain squarely pointed at Facebook.

P.P.P.P.P.PS.: June 17: for those who might find Andrew’s method too technical, the current wisdom is to wait it out. It does appear to take days, however. Reminds me of the time Facebook stopped working for me for 69 hours in 2014.

P.P.P.P.P.P.PS.: January 28, 2017: David has come up with a great solution in the comments (no. 103). You can fool Facebook into thinking you are using a Mac by changing the user-agent. He suggests a Chrome Extension. I have Modify Headers for Firefox, which might work, too.

P.P.P.P.P.P.P.PS.: May 9: Stephan, on my other thread on this topic (comment no. 66), confirms that David’s solution worked and has posted a few more details, including extensions for Firefox, Safari and Chrome.

P.P.P.P.P.P.P.P.PS.: October 24: Don Dalton found that he was able to replace his Chrome profile with an older one to bypass Facebook’s block. Have a read of his comment here.

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Posted in internet, technology, USA | 171 Comments »