Posts tagged ‘IAB’


Contextual targeting worked, so why abandon it?

27.09.2021

Didn’t I already say this?

   Contextual targeting worked for so long on the web, although for some time I’ve noticed ads not displaying on sites where I’ve blocked trackers or had third-party cookies turned off. That means there are ad networks that would rather do their clients, publishers and themselves out of income when they can’t track. Where’s the wisdom in that?
   I can’t believe it took Apple’s change in favour of privacy for the online advertising mob to take notice.
   This is how I expect it to work (and it’s a real screenshot from Autocade).

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