Posts tagged ‘icon’


The advertising career of Audrey Hepburn

17.01.2010

I can’t explain why I like the Steve McQueen Ford Puma ad and dislike this one with Audrey Hepburn, even though I think the world of both actors. In terms of tacky, I reckon this one takes the cake as a celebrity endorsement:

Come to think of it, this is worse. I believe the original was Japanese (I saw stills of this campaign many years ago), but this is in Mandarin:

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Posted in TV, marketing | 3 Comments »


Steve McQueen, advertising spokesman, 1980 to date

16.01.2010

Found on Pete’s Tumblr today. Can you believe it’s been 30 years since the man died? A few weeks later, John Lennon was murdered.

Very enjoyable, though I still like the old Ford Puma ad from a decade ago:

My American friends prefer a later Steve McQueen ad promoting the Mustang:

   I still think the Ford Puma Bullitt one was the coolest. It has the quietness associated with McQueen. The Le Mans ad tells me: Lew, stick to your day job (great driver, not much of an actor). And the final one doesn’t do it for me, though I imagine it depends largely on which you saw first.

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Posted in TV, UK, USA, culture, marketing | 6 Comments »