How can we help those fooled into believing what their local brands are?

06.01.2016/09.18

How interesting to see a silly Tweet of mine make the Murdoch Press and lead an opinion column—I’m told it even hit the news.com.au home page. It’s a very old joke that I’ve told since 2002, when I walked along Bay Road in Kilbirnie and saw a locksmith sign in Futura. Back then, Dick […]

The rise of the city brand

17.03.2010/12.51

I don’t have the other writers’ permission to show their side of this Facebook dialogue, but we had been chatting about growing the creative clusters here in Wellington as one of my mayoral policies. I wrote: Mostly by focusing on growing creative clusters and taking a bigger slice of the cake. So it is […]