Posts tagged ‘internet’


Deciphering geo-targeting on OpenX; and why Mediaplex is a cheeky sod

21.07.2010

Between a few of us here and my friend Pete in the UK, we’ve spent nearly two weeks trying to get OpenX to work. We’re finally getting ad-serving technology put in in-house, after years of relying on the US ad networks we primarily work with. It’s also walking the talk: since I have advocated that Wellington moves to open source if I am elected mayor, then it makes sense that our Linux servers are running ads off an open-source ad-management program.
   The first problem might have been caused by me personally: OpenX wouldn’t install. Pete re-uploaded the files, we chmoded the directories, and away we went.
   Autocade has been the first domain to host the ads that we are sending along, and it’s been so far, so good.
   However, today we decided to give the home page of the Lucire web edition a go, and encountered a problem.
   All was well for the first few hours, but then I noticed something strange: two different computers at this office were behaving differently with the geo-targeting.
   We had fed in banners from two of our US networks. Let’s call them network A and network B. They were set, for New Zealand, to display at these percentages (roughly):

Network A: 98 per cent
Network B: 2 per cent

On computer one running Windows XP, the above was working.
   On computer two running Windows Vista:

Network A: 0 per cent
Network B: 100 per cent

   I’ve a fair idea of how geo-targeting works and two computers on the same network going through the same router with the same (outward) IP address do not, in theory, behave differently.
   But, as Homer Simpson once retorted, ‘In theory, communism works.’
   I hope the boffins can explain this one, because usually I have gone against expert advice to get computer hardware working. (The network was hooked up many years ago by yours truly, doing the exact opposite of what the instructions said—after, I might add, the instructions failed. My personal laptop and its Bluetooth connection were hooked up by finding the most illogical method possible.)
   Surfing to the OpenX forums (Pete had been on the chat earlier, but no one was around), I tried to log in. Unfortunately, this proved impossible and errors followed:

OpenX forum bug

No one was there at all, presumably due to the database error shown at the bottom of the page:

OpenX forum bug

   So, if any OpenX experts are out there and can answer our geo-targeting question, please give us a shout in the comments.

Despite fiddling around with all these online ads, there’s one company I know I will never deal with. And it’s not as though the online ad industry has come to us with clean hands, either, so this sullies them further.
   After surfing on July 10, I found I could no longer get on to Facebook. Every time I typed www.facebook.com, I got the screen below (excerpted):

Mediaplex redirection

Which led me to here:

Mediaplex redirection

   Somewhere along the line, I must have got to a web page that hijacked my web browser. It didn’t alter the hosts’ file, and I was eventually able to correct this by deleting all cookies and clearing the browser cache, but it left me with one clear message: I will never deal with Mediaplex.
   Based on the above, this conduct is highly unethical and is nearly as bad as planting a trojan or a virus on to a user’s computer. And Googling the incident, I found that many others had encountered the same, sometimes when typing in other sites.
   I was saddened to find out that Mediaplex is part of Valueclick, a company I dealt with for years. We eventually ended our contract with Valueclick. I don’t recall the reason exactly, but I suspect it was down to the low advertising rates the company delivered. There were no concerns over its behaviour.
   When I was on the Mediaplex site, I noticed that Commission Junction was part of the same group. We have been asked to join CJ many times during the 1990s and 2000s but always read the terms and conditions. It had something similar to this clause (which is in its current agreement):

Dormant Accounts. If Publisher’s Account has not been credited with a valid, compensable Transaction that has not been Charged-back during any rolling, six consecutive calendar month period (“Dormant Account”), a dormant account fee at CJ’s then-current rate shall be applied to Publisher’s Account each calendar month that Publisher’s Account remains an open yet Dormant Account or until Your Account balance reaches a zero balance, at which time the Account shall become deactivated. Transactions will not be counted if the Transaction subsequently becomes a Charge-back.

In English: if you don’t make a sale over six months, they have the right to charge you. When you pay it all back, they kill off your account.
   There’s nothing illegal about that, but considering every other affiliate programme we have seen does not do that, then I bet a few people who were less careful about reading their agreements would have been taken by surprise. I found it questionable, and refused to deal with the company. (It seems, if you believe some of the links on Google, that we got off lucky.)
   This latest stunt tarnishes the entire group: Commission Junction, Mediaplex and Valueclick. Caveat proponor.

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Posted in business, internet, marketing, publishing | 7 Comments »


My strange Google Dashboard entries

19.07.2010

Google Dashboard continues to show some strange entries, months after I cancelled all my blogs and Adsense accounts, and severed my ties with many other Google products.
   I’d advise others to take a look at theirs and make sure they aren’t on services that they never signed up for. This went well beyond Google Wave and the privacy dĂ©bĂącles of early 2010.
   Here’s a relatively new entry on my Google Dashboard (left). After confirming that my Adsense account was shut, it insists I still have an account to one of the most poorly conceived ad programmes I have ever encountered. In fact, it says I have two products with it, which is news to me. I never applied more than once and that was for this blog, back in March 2009.
   On January 14, 2010, Google wrote to me in an email: ‘Thank you for taking the time to write to us. As per your request, we have permanently closed your AdSense account.’
   According to this new entry on the Dashboard, you haven’t—and Adsense remains among my Google products in ‘My Account’. I thought something was fishy when I first noticed that it did not drop back to ‘Try something new’ in January.
   Giving Google the benefit of the doubt, I signed in to my non-existent Adsense account and received this message:

I’d love to know what that application is and under what address I used, but, as I said, I believe this is a complete work of fiction, like Google claiming to support free speech or the presumption of innocence. I know for a fact that that’s bogus.
   At left is the other one, which probably turned me more anti-Google than anything else. Blogger. I no longer have any blogs on the service, and logging in to my old Blogger Dashboard confirms this. Well, they aren’t too good at mathematics down in Mountain View, because 0 equals 4 there. Surely it doesn’t take months for the Blogger count on the Google Dashboard to catch up? They are owned by the same company, after all.
   Finally, in the ‘No s***, Sherlock’ file is this one at left. There had better be no contacts in Talk, considering I never signed up to this service (oh, it appears in ‘My Products’, too).
   Do pop in to your Google account if you have one, and just cast a cursory glance down the page. Head in to your Dashboard to see what data Google holds. Hopefully you won’t have as many weird entries as I do.

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Posted in USA, business, internet | No Comments »


Getting Wellington out of debt—by growing the right businesses

01.07.2010

Back Jack Yan for Mayor In plain English, when a city is hundreds of millions of dollars in debt—depending on who you believe, the figure is between $200 million and $400 million—how do you get out of the hole?
   1. You can sell the family jewels, and there’s water left. We tried this in the 1980s, and now so many foreigners own New Zealand companies that the profits go offshore and we lose a source of tax revenue. Not good, doesn’t work.
   2. You can put up the rates for residents to the tune of 5·58 per cent and hope they cover some of this. (The figure was 5·5, then 5·75—so much for transparency.)
   3. You can keep praying that the Rugby World Cup will give a temporary boost and hope no one notices that the other years aren’t as prosperous.
   4. You can look at what the city has in terms of creativity and intellectual capital, and build on that, especially if the world values the innovative thinking of New Zealanders.
   Of the four, I prefer (4). This present mayor and council favour (2) and locked in that rise for us a wee while ago.
   I know in some circles my name has become associated with the free wifi for the central city promise, but it goes a bit deeper than that.
   Free wifi is like having roads in a city in the 21st century, and right now, what we have is like paying tolls on every single road we drive on.
   Compare this to Finland, who enshrined in law the right to broadband, which became effective yesterday (July 1). This means every citizen in Finland has a legal right to having broadband at a minimum speed of 1 Mbit/sec. With netbooks and cloud computing on the rise, this seems to be the logical thing to do. The old ways of having programs on your computer are disappearing.
   Get the infrastructure right—after all, Singapore and numerous US cities have done it, and Wellington has to play catch-up with Dunedin and Whanganui—and we can get other things right.
   The sectors that have the greatest potential in the 2010s, and in my mind are the biggest earners for New Zealand companies, are the tech and creative sectors. Both rely on the ’net and a more visionary direction for Wellington in a huge way.
   Clustering, mentoring and financing are the things we need to do, and they have to be driven from the top. Some are done through lobbying by a business-minded, pro-Kiwi mayor and council (rather than a pro-foreigner one). Others can be driven through council itself. But we need a shake-up in order to do this.
   They are all possible solutions, and some are happening now at an ad hoc level.
   I’d want to help those companies that are Kiwi-owned or will remain majority Kiwi-owned—this helps with job creation, with the city’s rates and with the country’s tax take. And if Wellington becomes a centre for this activity in the 2010s and demonstrates that we are an advanced economy, who knows what else we can inspire around the nation?
   It’s not an overnight solution. But I know we have businesses out there that can generate millions for the New Zealand economy. Thanks to our social consciousness, many are sustainable. We already have examples in businesses I’ve cited many times before: the Sidhes, Wetas, Silverstripes, Catalysts of this world are creating jobs for Wellington. We just need to expand on that and stimulate innovation.
   Equally important are the need for transparency and changing the culture within the Wellington City Council, topics for other posts.

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Posted in New Zealand, Wellington, business, culture, internet, leadership, politics, technology | 5 Comments »


Autocade grows to 1,100 models: slowly but surely

22.06.2010

Some weeks ago, as we neared this milestone, I planned to write a small blog post on reaching 1,100 cars at the Autocade site. And to show that these milestones are not rigged, we wound up with a fairly ghastly motor at that 1,100 mark.

Image:Nissan_Cherry_GL.jpg

Nissan Cherry (E10/KPE10). 1970–4 (prod. unknown). 2- and 4-door sedan, 3-door coupĂ©, 3-door wagon. F/F, 988, 1171 cmÂł (4 cyl. OHV). Small, front-wheel-drive range from Nissan, slotting beneath Sunny. First Nissan-designed car with front drive. Short front doors on all variants. Sporting model X-1 featured twin carburettors and 80 bhp. Unusually styled coupĂ© (KPE10) from 1971, wagon from 1972. Mid-cycle update 1973. Exported usually as Datsun 100A and 120A. Usual Japanese virtues of quality, hitting Europe and American markets when they faced crises, and establishing Datsun as a leading player.

Yes, the old Cherry. Remember the horrible coupĂ© model that looked like a mix of a regular Nissan Cherry, a SHADO Mobile from UFO, and a potato? It even looked bigger than the sedan—not what you’d usually expect when you consider the etymology of the word coupĂ©.
   Although Autocade hasn’t become a car reference site that slips off the tongue of most enthusiasts, 1,100-plus entries are nothing to be sneezed at. I have even noticed that Wikipedia sometimes references it—supporting my theory that if it exists online, Wikipedia will believe it. Never mind that something might be totally legitimate and be covered in the international print press: if it can’t be found by the editors on Google, it doesn’t exist. So much for meritocratic coverage—because even Google will refuse to list certain things. (On this note, the current Yahoo! Search is more comprehensive.)
   But even then Wikipedia will get the occasional thing wrong. I noticed that its reference to the Camina, produced by Saehan of Korea, comes from Autocade. Yet it’s cited in Wikipedia as the Saehan Camina. Sorry, chaps: the vehicle was the Camina, with no reference to the company, although its successor was the Saehan Gemini.
   I’m not saying Autocade is perfect—I found a few errors myself today—but I spot so many errors on Wikipedia that could be avoided if all netizens—and I include myself—were more responsible. Like email, blogs and YouTube comments, many things on the ’net go into a form of decline once the original purpose is lost. Of course Wikipedia editors need to rely on search engines, because there are probably too many people abusing the site, creating a culture of suspicion. The initial wave of contributors who came on board, hoping to beat the encyclopĂŠdias, has gone. Senior editors need to find a final arbiter that is impartial, and a search engine’s robot is freer from bias than a human being.
   Perhaps I am being protective and even slightly hypocritical when I say I prefer the slow growth of Autocade, and its limited number of sysops, to the rapid development of Wikipedia. Of course information should be free, but the limited scope of Autocade helps ensure just a little more accuracy. The main problems I have with Wikipedia reflect less how many of its editors work (though I have cited at least one exception), and more how many of us choose to interact online, especially with the cloak of anonymity.
   You can’t change that without changing the way people work online and take pride in what they do—and that’s just not going to happen when certain governments are quite content to divide us into the information-rich and the information-poor. But that is a point for another discussion.

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Posted in cars, culture, internet, publishing, technology | No Comments »


Norman Macrae, RIP

17.06.2010

I learned the sad news that Norman Macrae, CBE, æ—­æ—„ç« , passed away on June 11, just shy of his 87th birthday.
   Norman was one of the great visionaries and forecasters of the 20th century, and served as deputy chief editor of The Economist till his retirement in 1988.
   Among his forecasts was the fall of the Berlin Wall, the advent of the internet, the move toward teleworking, and the pressing concerns of sustainability and the global income gap.
   His work included a series of “retrospectives” written from a future date, which continued Norman’s trade-mark analysis on current and emerging trends in the global economy. With his son, and my friend, Chris, Norman authored The 2024 Report, whose predictions of broadband internet and its implications, made in 1984, only began coming true over the last decade. At the time, critics said Macrae and son were too optimistic—although history has proved them right.
   I sent my condolences to Chris earlier today. The world has lost one of its foremost business editors, a great socioeconomic expert, and visionary.
   Without Chris I would not have joined the Medinge Group, and it was through him that I realized so many of the Economist forecasts that I had read over the years were the work of his father.
   I understand The Economist will publish an obit this week.

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Posted in UK, business, culture, internet, media, politics, publishing, technology | No Comments »


It’s time to consider open source

14.06.2010

Certain media are reporting the city’s [debt] in the $200 million–$300 million mark but our outside-council research reveals this is a very conservative estimate. It’s likely to be more.
   Regardless of whether it’s $200 million or half an (American) billion (scary just saying it), any deficit that’s nine digits long can’t be good for a relatively small city.
   One of my plans after I get into office will be to balance the budget, which is why I have been going on about growing jobs and businesses in such a big way. In a very shortcut way of explaining it: more new businesses, more ratepayers, fewer reasons to increase the rates. Which, I might add, this current administration has already locked in for us over the next few years, letting the next mayor get the blame.
   I object to any cuts in library services, even if there is a strong denial that that is happening. In a knowledge economy, we cannot afford to create a class system of the knowledge-rich and the knowledge-poor.
   On this note, recently I asked Don Christie of the New Zealand Open Source Society to examine an open-source strategy for Wellington City. For starters, we discussed how the library software is a proprietary system that costs this city a considerable amount—when there is a New Zealand-developed open-source program that many other cities have implemented.
   While it would be nice to keep believing we can afford expensive software to run city services, I don’t like debt, and I certainly don’t like owing people any money.
   And I’m not prepared to sell off our water to technocrats or any profitable part of the family jewels to see the hundred-million figure reduced.
   There are good examples of open source working for cities and creating significant savings. Zaragoza, Spain, has been moving to a complete open-source desktop. And it’s not the only one.
   Furthermore, open source will mean jobs in Wellington. This will mean new jobs. I have already gone on about the tech clusters being a vital part of this city’s economy. Open-source skills are in high demand, and if overseas trends are anything to go by, we can attract these skilled people to our city. Already Wellington is a centre of excellence in many IT-related fields. I’m talking about extending this and making a real claim to open-source. Let the world know that Wellington is the home of not just the most advanced software and visual effects’ companies, but logically extend that to open source as well.
   It’s projected that by 2020, 40 per cent of jobs in IT will be open-source-related, so if we don’t do it, another New Zealand city will. I’m not about to give up one of our most important advantages, one which has been emerging in the capital since the 1990s.
   Such moves can be done with the city and Wellington’s private enterprises working together—but this will need to come from the top, and be put in motion by a mayor who’s passionate about job creation. It’s one of the biggest challenges we face, and I seem to be a lone voice on focusing on this for our city.

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Posted in New Zealand, Wellington, business, internet, leadership, media, politics, technology | 9 Comments »


Chatting to TV, radio and internet journalists for the mayoral campaign

11.06.2010

There have been a few times in the history of this blog where I stepped away from writing regularly. At the end of 2006, I had a pretty good excuse: I was in France. This time, my reasons for stepping away for a few weeks do not include: (a) I was spending too much time with the Miss Universe New Zealand contestants; (b) laziness; (c) being trapped in 1983 and discovering that DCI Gene Hunt controls the Lost island.
   I was, however, chatting to a few more of the parties that we needed to realize some of my election promises. And doing a few media interviews. And looking at more ways Wellington could get nearer balancing its budget, as our deficit has ballooned over the last decade.
   On May 15, I joined my opponent, Councillor Celia Wade-Brown, on Access Radio’s Espace Français, in what was my first political interview in French. I expected a nice-natured chat till our hosts said they wanted a political debate. So the Councillor and I gave the audience one, coming from very different angles. I believe we are the only two Francophone candidates. And I don’t think Access does a Cantonese programme.
   You can listen to the interview here, though they only store the programmes for six weeks. You can also download from this link.
   I kept Leauna Zheng waiting for weeks while I prepared my emailed responses to her interview for Skykiwi, the leading Chinese expats’ site in New Zealand. Despite her wait, she wrote a marvellous article (in Chinese, here), and for those of you relying on Google Translate, please note that the term Chinese expatriate is not translated correctly. (I believe this is the first Chinese-language interview to include my name in Chinese ideographs.)
   And, finally, my interview with Bharat Jamnadas on Asia Down Under aired last Sunday. He’s very kindly put it on YouTube, though the aspect ratio is a tad off and I look thinner than usual. There are very nice comments from two members of the Wellington business community, Laurie Foon of Starfish and Brent Wong of Soi, to whom I am extremely grateful.

   The conversation at the end about Wellington v. Auckland was a good laugh, but there were some serious bits.
   And this Tuesday just gone, it was a pleasure to play a “dragon” in a Dragon’s Den-style setting analysing some of New Zealand’s entrepreneurs for New Zealand Trade & Enterprise.
   My thanks to Bharat, Leauna, Kenneth Leong, Laura Daly at Access Radio, Jean-Louis Durand and Arlette Bilounga, and Maria Gray and David Powell.

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Posted in China, New Zealand, TV, Wellington, business, culture, humour, internet, leadership, media, politics, technology | 1 Comment »


On Wellywood, Murdoch and English accents

31.03.2010

The good news today is that Wellington Airport is officially in two minds about what type of sign it will put up on the Miramar cutting, which means that the ‘Wellywood’ sign protest has had a victory of sorts.
   I’m thrilled at the news because it shows people power—especially people like Anthony Lander who set up the largest of the anti-sign Facebook groups, and the 15,000-plus who joined there—came through.
   The issue was always, and still is, transparency: how the council was prepared to say, ‘This is not our problem. It’s on airport land,’ without giving a toss about how the rest of us felt.
   The speed with which resource consent was granted was also questionable.
   But the people of Wellington showed that we still have what it takes to make politicians back down, even if it is to cement their own power base.
   This year, we’re discovering our own power and that we can keep politicians honest.
   Hopefully in the election this year Wellingtonians will decide that it should not be “politics as usual”. The important thing is that we vote, so we don’t have the usually pathetic 30-something per cent turnout. And let’s start talking about even bigger issues.

Of some interest this week is the media giving a tad more coverage to the Murdoch Press’s desire to charge for access in the UK. Websites for The Times, The Sun and News of the World will charge from June, something which was raised today on Radio New Zealand National.
   This is not new: I spoke out against it back in November during an address I gave at CPIT, because I could not see how it could be workable.
   According to the discussion on Afternoons with Jim Mora, the Murdoch Press is banking on its UK newspaper competitors following suit.
   No one doubts that a lot of the work being done by the press is valuable and deserves compensation. But this doesn’t ring true to me as a workable model.
   What it will initially do is drive people to non-Murdoch websites for UK news.
   Assuming other qualities and national tabloids follow suit, then we can watch the UK’s influence on global dialogue disappear. No one will care what the British people think on any issue, if their media are inaccessible.
   It won’t get that bad, because I believe The Daily Telegraph will always be around in a free format, since it was one of the internet pioneers—it celebrated its 15th anniversary online last year. Thanks to the website, its international influence has grown.
   The Murdoch plan also provides a wonderful opportunity for regional newspapers to become the national digital media of record if they are willing to provide their information freely.
   I am quite happy to pay for some news services. But it does not come from charging for the raw articles. It might come from a value-added service: who will be the first to lay out a PDFed newspaper that is automatically generated from international sources that I can read, whether on screen or on an Ipad? In 2010, there has to be something beyond the words and a low-res pic, because a lot of news has, predictably, become commodified. (An internal newsletter we had here in the early 1990s predicted as much; meanwhile, this is a good academic paper on the issues.)
   Some American publishers are getting the idea, and I have heard from an Australian company that is planning to do something similarly innovative. Therefore, I think Murdochs may have misread this one (as it has on climate change, according to one group): it is not akin to the BSkyB set-top box or other media it has encountered in the past.

Speaking of Brits, I have had three people this week say I have an English accent. One of them is Irish. Feel free to take a look at this old clip on Sunrise. I can’t hear it. I sound nothing like Leslie Grantham or Michael Parkinson.

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Posted in New Zealand, UK, Wellington, business, internet, media, politics, publishing, technology | 1 Comment »


Didn’t take long to find Sonico’s limits

21.03.2010

I seem to be on a lot of social networks (Facebook, Bebo, MySpace, Vkontakte), so I thought I’d look in to Sonico. I can see why it’s not as big as the others.
   For a start, there seems to be insufficient globalization of its features. Try entering a Chinese film in to the favourite movies, and it’s a no-go:

Sonico

   And while you select New Zealand as your country, it’s too bad if you’re from Wellington:

Sonico

   Maybe these jokers hate the Wellywood sign as much as we do?

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Posted in New Zealand, Wellington, humour, internet | 2 Comments »


Google Docs doesn’t want bad news

18.03.2010

Google survey

This is a bit odd. I was asked to fill out a survey regarding Google Docs, which I promptly did. I didn’t give it very high marks, and after clicking submit, the response was ‘You have indicated that you do not use Google Docs.’
   I beg your pardon?
   I indicated that I had used Google Docs, because Google defines the service as follows: ‘Consider Google Docs products including Google Documents, Spreadsheets, Presentations, Forms, and its homepage.’ I have indeed opened Google documents and I have been to the home page. I have outputted documents from there—I know that because I did that tonight.
   However, it seems Google does not want to hear bad news from its survey respondents, so those of us who give it a low score are classed as people who have not used the service. Otherwise, the logic must go, why on earth would you rank it so poorly? Everyone here, from Eric Schmidt downwards, knows that Google Docs deserves a high rating! You are obviously inexperienced!
   This prompted me to do a bit of surfing about the survey. I was interested, in my “I have it in for Google” (thanks, Nigel!) mode, that deleting a Google Docs file does not mean that associated images are also wiped. Those who use the service might wish to take heed.
   In 2007, Ralf Scharnetzki created a private, unpublished Google Docs document, with an image. He deleted the document. However, three years on, you can still access the image here (at a docs.google.com link).
   I realize that in 99 per cent of cases, the image will be secure. No one other than the author—and not every author, either—will know the location of an image. But on the internet, stranger things have happened. Obviously those with confidential data would not use Google Docs to assemble their work—but we are only human: you never know when you might let your guard down.
   Just be careful out there. ‘Deleted’ does not mean, well, deleted.

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Posted in business, internet | 2 Comments »