Of my friends, about eight or nine voted for President Trump. Two voted for Brexit. These are my friends, who I vouch for, who I like. Other than a difference of opinion on these topics, we remain friends. I still think incredibly highly of them.
Since I know them well, I know a little bit about why they voted their way.
Of the Americans, some wanted an end to the neoliberal order and hoped Trump would deliver. Others saw Clinton as corrupt and that Trump would actually be better. Of the Brits, their reasons were more complex, but among them were the thought of an unwieldly EU bureaucracy, and the belief that a customsâ union would be sufficient to keep trade going with the Continent.
None of these people are racists or xenophobesâthe opposite, in fact. None of them are hillbillies or gun-loving, NRA-donating hicks, or whatever narrative the mainstream media would like to spin. Most of them would be regarded by any measure in society as decent, intelligent and compassionate.
I have found little reason to dislike someone, or not vote for someone, over one relatively minor disagreement. If their hearts are in the right place, it is not for me to condemn them for their choices. Indeed, when it comes to these issues, I find that while our actions differ (hypothetically, in my case, since I cannot vote in countries other than my own), our core views are actually quite similar.
In the US, strip away the hatred that vocal fringe elements stoke, and youâll find that most people have common enemies in big business, tax evaders, and censorship. In 2018 we have seen Big Tech silence people on both the left and the right for voicing opinions outside the mainstream. My two Brexit-voting friends share some concerns with Remainers.
Therefore, in August, when one of these American friends wrote a Tweet in support of her president, it was horrible to watch Tweeters, total strangers, pile on her.
Iâm not saying I like Trump (quite the contrary, actually), but I will give him props when he does things that I happened to agree with. If Iâve Tweeted for years that I disagreed with US military involvement in Syria, for instance, which at least one US veteran friend says lacks an objective, then Iâm not going to attack the man when he pulls his countryâs troops out. However, it was interesting to see some viewpoints suddenly change on the day. Those who opposed the war suddenly supported it.
I canât say that I praise him very often, but I like to think Iâm consistent. I was also complimentary about his withdrawal of the US from TPPA, something I have marched against.
And this friend is consistent, too.
In fact, her Tweet wasnât even one of actual support. Someone called Trump a âloonâ and she simply said, âYou don’t have to like my president,â and added a few other points in response.
The piling began.
It seems almost fashionable to adopt one prevailing view peddled by the mainstream (media or otherwise) but there was no attempt to dissect these opposing views. My friend was measured and calm. What came afterwards did not reciprocate her courtesy.
Since I was included in the Tweet, I saw plenty of attacks on her that day. I was included in one, by a black South African Tweeting something racist to me.
When the mob goes this unruly, and itâs “liked” or deemed OK by so many, then something is very wrong. These people did not know my friend. They didnât know why she supported Trump. They were just happy to group her in to what they had been told about Trump supporters being ill-educated hicks, and attacked accordingly.
Call me naïve, but social media were meant to be platforms where we could exchange views and get a better understanding of someone else, and make the world a little better than how we found it. The reverse is now true, with Google, Facebook et al âbubblingâ data so people only see what they want to see, to reinforce their prejudices, and having been convinced of their “rightness”, those espousing a contrary view must be inhuman.
I donât like dominant viewpoints unless it’s something like ‘Intolerance is bad’ or a scientific fact that is entirely provable, though you could probably take issue with where I draw the line. Generally, I like a bit of debate. No position is perfect and we need to respect those with whom we disagree. That day, Twitter was a medium where there was no such respect, that it was OK to pile on someone who fell outside the standard narrative. To me, thatâs as unhealthy was a socialist being piled upon by conservatives if the latter groupâs view happened to prevail. It doesnât take much imagination to extend this scenario to being a Chinese republican in the early 20th century in the face of the Ching Dynasty. Iâm always mindful of how things like this look if the shoe were on the other foot, hence I was equally upset when Facebook and Twitter shut down political websitesâ presences on both the left and the right wings. We should advance by expanding our knowledge and experiences.
It encouraged me to head more to Mastodon in 2018, where you can still have conversations with human beings with some degree of civility.
And, frankly, if you disagree with someone over something relatively trivial, then there is such a feature as scrolling.
Twitter became less savoury in 2018, and it has well and truly jumped the shark.
Given the topic of this post, some of you will know exactly why this still, from the 1978 Steve McQueen movie An Enemy of the People, is relevant. If you don’t know, head here.
Admittedly, I was getting far more hits on this blog when I was exposing Facebook and Google for their misdeeds. Of course I have less to report given I use neither to any degree: Facebook for helping clients and messaging the odd person whoâs still on it (but not via Messenger on a cellphone), and Google as a last resort. I shall have to leave all this to mainstream journalists since, after a decade on this blog, itâs all finally piqued their interest.
It also seems that my idea about pedestrianizing central Wellington, which appeared in my 2010 mayoral campaign manifesto (which I published in 2009) has finally reached the minds of our elected mayors. Auckland has a plan to do this thatâs hit the mainstream media. I notice that this idea that I floatedâalong with how we could do it in stages, giving time to study traffic dataânever made it into The Dominion Post and its sister tabloid The Wellingtonian back in 2009â10. Either they were too biased to run an idea from a candidate they âpredictedâ would get a sixth of the vote one actually got, or that foreign-owned newspapers suppress good ideas till the establishment catches up and finds some way to capitalize on it. Remember when their only coverage about the internet was negative, on scammers and credit card fraud? Even the ânet took years to be considered a relevant subjectâno wonder old media are no longer influential, being long out of touch with the public by decades.
To be frank, my idea wasnât even that original.
If you are on to something, it can take a long time for conventional minds to come round.
Above: I must report and block dozens of Instagram accounts a day, not unlike getting over the 200-a-day mark on Facebook in 2014.
For the last few days, I made my Twitter private. It was the only time in 11 years of being on the service where I felt I needed that level of privacy; I only made things public again when I realized that I couldnât actually contact people who werenât already following me.
However, it was relatively blissful. Accounts with automated following scripts were blocked as I had to approve them manually. I had far fewer notifications. And I only heard directly back from people I liked.
It actually reminded me of the âold daysâ. Itâs why Mastodon appeals: since there were only a million people on there at the end of last year, it felt like Twitter of old (even if it has already descended far enough for actor Wil Wheaton to get abused, compelling him to leave).
The quieter few days also got me thinking: I had far more business success prior to social media. I was blogging at Beyond Branding, and that was a pretty good outlet. I emailed friends and corresponded like pen pals. Those werenât fleeting friendships where the other party could just âlikeâ what you said. If I really think about it, social media have done very little in terms of my business.
Iâm not saying that social media donât have a purposeâa viral Tweet that might get quoted in the press could be useful, I supposeâbut I really didnât need them to be happy in my work and my everyday life.
Since giving up updating my Facebook wall in 2017, I havenât missed telling everyone about what Iâm up to, because I figured that the people who needed to know would know. Twitter remained a useful outlet because there are some people on there whose interactions I truly value, but as you can surmise from what I said above, the number of notifications didnât matter to me. I donât need the same dopamine hit that others do when someone likes or re-Tweets something of theirs.
Interestingly, during this time, I logged into Whatsapp, an app I load once every three months or so since I have a few friends on it. I saw a video sent to me by Stefan Engeseth:
When I look at my Instagram stats, theyâre back to around 2015 levels, and with these current trends, my usage will drop even further as we head into 2019.
And I really donât mind. The video shows just why social media arenât what theyâre cracked up to be, and why they arenât ultimately healthy for us.
I can add the following, that many of you who read this blog know: Facebook is full of bots, with false claims about their audience, and engages in actual distribution of questionable invasive software, charges Iâve levelled at the company for many years, long before the world even heard of Christopher Wylie. Twitter is also full of bots but actually disapproves of services that help them identify them; they have double standards when it comes to what you can and canât say; and, perhaps most sadly, those people who have viewpoints that are contrary to the mainstream or the majority are shat on by disorganized gangs of Tweeters. Thatâs not liberty. Instagram is also full of botsâlike when I was on Facebook, when I reported dozens to hundreds of bots a dayâand there seems to be no end to them; it also lies when it talks about how its advertising works. Given all of these problems, why would I provide these services with my precious time?
I engage with these social media in more and more limited fashion and I wouldnât be surprised if Iâm completely away from these big tech names in due course.
Itâs not as though young people are active on them, so the idea that they are services where you can get the next generation of customers is bogus. If you say youâre on Facebook, you might be considered an old-timer now. I asked a Year 11 student here on work experience what he used. Facebook wasnât one of them. He said most of his friends Snapchatted, while he was in to Reddit. He didnât like Facebook because it wasnât real, and we have a generation who can spot the BS and the conceit behind it.
It does make the need for services such as Duck Duck Go even greater, for us to get unbiased information not filtered by Googleâs love of big corporations, in its quest to rid the web of its once meritorious nature. Google is all about being evil.
As we near the 2020s, a decade which we hope will be more caring and just than the ones before, itâs my hope that we can restore merit to the system and that we find more ethical alternatives to the big names. I canât see as great a need to show off fake lives on social media when itâs much more gratifying, for me at least, to return to what I did at the beginning of the century and let the work speak for itself.
Via Adeline Chua: I see Elon Musk has apologized to Vernon Unsworth. But it smacks of the apology a child would give after being compelled by his teacher to do so.
Translation: âI wouldn’t have said anything if the Vern didn’t push me. It’s all Vern’s fault.’ Or, ‘Vern made me do it.’ I stand by my earlier blog post.
I also take issue that there were mistruths, having watched the interview. As far as I could tell, Unsworth gave his opinion: I never took his statements for anything but that. And he drew a conclusionâthat it was all a publicity stuntâthat he wasn’t alone in drawing. Musk seems very easily offended by an opinion.
Even if Musk was sincere, and there is no denying that he devoted resources to his rescue submarine idea, how the whole thing played out did feel like a publicity stunt. It wouldn’t hurt to review just how that perception went out, and how communications could have been better.
If he hadn’t burned the bridge with Unsworth, maybe he could have had one extra person to ask.
I find it hard to believe that a South African, someone who described himself as an alpha male once, would actually consider ‘can stick his submarine where it hurts’ to be an actual suggestion he commit a sexual act rather than an insult.
If we really want to pick hairs on mistruths, Musk inferred that Unsworth wasn’t even there because he didn’t see him. That was exactly what he wanted people to think.
I admire Musk for a lot of what he has accomplished, and Lucire was an early supporter of Tesla, but this week’s news has prompted me, and others, to look back at how he has conducted himself.
It’s the record of a privileged man who hasn’t endeared himself to others, as this blogger notes. One might add this link, about a Twitter-based cult that will attack those who go after him (especially if you’re a woman, it seems).
Just another day on the playground we call Twitter, then.
Thatâs it for ânet neutrality in the US. The FCC has changed the rules, so their ISPs can throttle certain sitesâ traffic. They can conceivably charge more for Americans visiting certain websites, too. Itâs not a most pessimistic scenario: ISPs have attempted this behaviour before.
Itâs another step in the corporations controlling the internet there. We already have Google biasing itself toward corporate players when it comes to news: never mind that youâre a plucky independent who broke the story, Google News will send that traffic to corporate media.
The changes in the US will allow ISPs to act like cable providers. I reckon it could give them licence to monitor Americansâ traffic as well, including websites that they mightnât want others to know theyâre watching. As Sir Tim Berners-Lee, the inventor of the web, puts it: ‘We’re talking about it being just a human right that my ability to communicate with people on the web, to go to websites I want without being spied on is really, really crucial.’
Of course I have a vested interest in a fair and open internet. But everyone should. Without ânet neutrality, innovators will find it harder to get their creations into the public eye. Small businesses, in particular, will be hurt, because we canât pay to be in the âfast laneâ that ISPs will inevitably create for their favoured corporate partners. In the States, minority and rural communities will likely be hurt.
And while some might delight that certain websites pushing political viewpoints at odds with their own could be throttled, they also have to remember that this can happen to websites that share their own views. If it’s an independent site, it’s likely that it will face limits.
The companies that can afford to be in that âfast laneâ have benefited from ânet neutrality themselves, but are now pulling the ladder up so others canât climb it.
Itâs worth remembering that 80 per cent of Americans support ânet neutralityâthey are, like us, a largely fair-minded people. However, the FCC is comprised of unelected officials. Their ârepresentativesâ in the House and Senate are unlikely, according to articles Iâve read, to support their citizensâ will. Hereâs more on the subject, at Vox.
Since China censors its internet, we now have two of the biggest countries online giving their residents a limited form of access to online resources.
However, China might censor based on politics but its âGreat Wallâ wonât be as quick to block new websites that do some good in the world. Who knew? China might be better for small businesses trying to get a leg up than the United States.
This means that real innovation, creations that can gain some prominence online, could take place outside the US where, hopefully, we wonât be subjected to similar corporate agenda. (Nevertheless, our own history, where left and right backed the controversial s. 92A of the Copyright Act, suggests our lawmakers can be malleable when money talks.)
These innovations mightnât catch the publicâs imagination in quite the same wayâthe US has historically been important for getting them out there. Today, it got harder for those wonderful start-ups that I got to know over the years. Mix that with the USâs determination to put up trade barriers based on false beliefs about trade balances, weâre in for a less progressive (and I mean that in the vernacular, and not the political sense) ride. âThe rest of the worldâ needs to pull together in this new reality and ensure their subjects still have a fair crack at doing well, breaking through certain partiesâ desire to stunt human progress. Let Sir Tim have the last word, as he makes the case far more succinctly than I did above: ‘When I invented the web, I didnât have to ask anyone for permission, and neither did Americaâs successful internet entrepreneurs when they started their businesses. To reach its full potential, the internet must remain a permissionless space for creativity, innovation and free expression. In todayâs world, companies canât operate without internet, and access to it is controlled by just a few providers. The FCCâs announcements today [in April 2017] suggest they want to step back and allow concentrated market players to pick winners and losers online. Their talk is all about getting more people connected, but what is the point if your ISP only lets you watch the movies they choose, just like the old days of cable?’
Welcome to another of my âI told you they were dodgyâ posts. This time, itâs not about Facebook or Google (which, finally, are receiving the coverage that should have been metered out years ago), but Wikipedia.
The latest is on a Wikipedia editor called âPhilip Crossâ, a story which Craig Murray has been following on his blog.
Start with this one, where Murray notes that Cross has not had a single day off from editing Wikipedia between August 29, 2013 and May 14, 2018, including Christmas Days.
And this one.
Both note that Cross edits Wikipedia entries on antiwar and antiestablishment figures, making them more negative and stripping away the positive, and concerns raised by other Wikipedia editors amount to naught. Cross is known to be against the UK Labour Party leader Jeremy Corbyn, and has devoted a lot of time to George Galloway’s page. However, he likes right-wing Times columnists Oliver Kamm and Melanie Phillips.
Matt Kennard Tweeted on May 12:
My wikipedia page is full of irrelevant and erroneous info but it is interesting that on the day I tweeted this https://t.co/fKTP7UYgft
'Phillip Cross' decided it was time to spend an hour editing my page https://t.co/OAUGGMfVfD
In other words, suggesting that someone play by the rules on Wikipedia will get you threatened with a ban from Wikipedia.
Now you get the idea, you can check out Murrayâs subsequent blog posts on the subject:
Whether you believe Philip Cross is one person or not, it highlights what Iâve said on this blog and formerly on Vox in the 2000s: that certain editors can scam their way to the top and not be questioned. I know first-hand that publicly criticizing Wikipedia could get me hate mail, as had happened last decade when I was subjected to days of email abuse from one senior editor based in Canada. That time I merely linked to a piece which talked about the dangers of Wikipedia and how some editors had scammed itâall that editor unwittingly did with her emails was confirm that position (no one says that all scammers are smart) and since then, observing Wikipedia has cemented it. Interestingly, both the Wikimedia Foundation and Wikipediaâs remaining co-founder Jimmy Wales are quick to defend Cross, even in the face of overwhelming evidence that âheâ is biased. Facebookâs idea of using Wikipedia to combat âfake newsâ is about as moronic a decision one can make.
Now that there are voices adding to my own, and on far more serious matters than non-existent cars, I can only hope people will, at the least, treat Wikipedia with caution. If you choose to stop donating to them, I wouldnât blame you.
Either Mark Zuckerberg is woefully ignorant of what happens at his company or he lied during his testimony to US lawmakers last week. As reported by Chris Griffith in the Murdoch Press, Zuckerberg said, âAnyone can turn off and opt out of any data collection for ads, whether they use our services or not.â
Actually, you canât. As proven many times on this blog.
If youâd like to read that earlier post, here it is. This is still going on in 2018, and confirmed by others.
I canât speak for shadow profiles because I am a Facebook user.
Summary: Facebook will ignore opt-outs done on its own site and at industry sites, and compile ad preferences on you. Been saying it, and proving it, for years.
You have to wonder if the online census this year has been intentionally bad so that the powers that be can call it a flop and use it as an excuse to delay online voting, thereby disenfranchising younger voters.
Itâs the Sunday before the census and I await my access code: none was delivered, and I have three addresses at which this could be received (two entries to one dwelling, and a PO box). If itâs not at any of these, then thatâs pretty poor. I have been giving them a chance on the expectation it would arrive, but now this is highly unlikely.
And when you go to the website, they claim my browserâs incompatible. I disagree, since Iâm within the parameters they state.
This screen shot was taken after I filled out a request for the access code yesterday. Statistics NZ tells me the code will now take a week to arrive, four days after census night. Frankly, thatâs not good enough.
While Iâve seen some TV commercials for the census, Iâve seen no online advertising for it, and nothing in social media. My other half has seen no TVCs for it.
Going up to the census people at the Newtown Fair today, I was handed a card with their telephone number and asked to call them tomorrow.
Youâd think theyâd have people there at the weekend when weâre thinking about these things. Letâs hope I remember tomorrow.
And I’m someone who cares about my civic duty here. What about all those who don’t? Are we going to see a record population drop?
I’m not alone in this.
Same friends feeling disenfranchised for not having a computer. I understand reasons for online census but I think organisation and comms around it leave somewhat to be desired.
So how many people on NZ Twitter have or haven't received their letter yet for Tuesday's Census?
— Sarah Hendrica Bickerton 👩🏻💻 (@sarahhbickerton) March 3, 2018
and there are a lot of people among her circles, myself included, who donât have the access code. Kat’s story is particularly interesting (edited for brevity):
Third call to Census NZ about getting a form for another dwelling on the property. This is specifically a question they talk about on the letter we got with our code, but operators are unable to issue extra codes. The request goes up to the supervisor.
When a field officer called around to give you a form, they sorted out issues like a second dwelling at the time, right there. They had authority to do so. They answered questions, and made sure you knew what you needed to do.
And I can't help but surmise that low socioeconomic communities are going to be the ones who: a) most likely won't have the time or inclination to fill in another bloody form for the government, let alone proactively pursue it b) need to be represented in the stats for funding
Online systems are robust and can be successful.
Itâs just that they need to be backed up by people with a will to make things succeed, not people who are so intent on making them fail.
The following status update was posted on my Facebook wall to some of my friends earlier tonight, though of course the links have been added here.
I realize thereâs some irony in posting this on Facebook.
Some of you will have noticed that I havenât been updating as frequently. Thatâs in line with global trends: personal sharing was down 25 per cent year on year between 2015 and 2016, and 29 per cent between 2016 and 2017. After 10 years on Facebook, sometimes I feel Iâve shared enough.
Even on my own blog, I havenât done as much in-depth on branding, because my theories and beliefs havenât markedly changed.
None of ours do too much. I may have changed a handful of minds through discussions Iâve had here, and on occasion youâve changed my mind. Iâve seen how some of you have terrible arguments, and how brilliant others are. But overall, has the past decade of exchanges really been worth that much? Some of you here are on the left of politics, and some of you on the right. I hope through dialogue you all wound up with a mutual understanding of one another. I have seen some of you come to a very healthy respect on this wall, and that was worth it. But I wonder if it is my job to be âhosting debatesâ. Those debates simply serve to underline that all my friends are decent people, and Iâve made good choices over the last decade on who gets to read this wall in full. None of it has changed what I thought of you, unless in those very rare examples youâve shown yourself to be totally incapable of rational thought (and youâve probably left in a huff anyway). It shows Iâm open-minded enough to have friends from all over the world of all political persuasions, faiths, beliefs, sexual orientations, gender identities, educational levels, and socioeconomic grouping, because none of that ultimately says whether you are a decent human being or not. At the end of the day, that is the only real measure.
If youâre reading this, then we know each other personally, and you know where this is heading. Youâll find me increasingly more at Mastodon, Hubzilla, Blogcozy, Instagram (I know, itâs owned by Facebook) and my own blog. We donât exactly need this forum to be messaging and debating. I will continue to frequent some groups and look after some pages, including my public page here on Facebook.
And of course Iâll continue writing, but not on a site that feeds malware to people (Facebook has bragged about this officially), tracks your preferences after opting out, tolerates sexual harassment,keeps kiddie porn and pornography online even after reports are filed, and has an absolutely appalling record of removing bots and spammers. These are all a matter of record.
If I mess up, I trust you, as my friends, to contact me through other means and to tell me Iâve been a dick. If you agree or disagree with viewpoints, there are blog comments or other means of voicing that, or, as some of you have done on Facebook (because you, too, have probably realized the futility of engaging in comments), you can send me a message. Heck, you could even pick up the phone. And if you want to congratulate me, well, that should be easy.
Of course itâs not a complete farewell. As long as this account stays openâand Facebook wonât let you manage pages without oneâthen the odd update will still wind up on this wall. I may feel strongly enough about something that it demands sharing. But, 10 years later, there are better places to be having conversations, especially as social media democratizes and users demand that they have control over their identities and how to use them.
Above:The Intercept is well respected, yet Google cozying up to corporate media meant its traffic has suffered, according to Alternet.
Thereâs a select group of countries where media outlets are losing traffic, all because Facebook is experimenting with moving all news items out of the news feed and on to a separate page.
Facebook knows that personal sharing is down 25 and 29 per cent year-on-year for the last two years, and wants to encourage people to stay by highlighting the personal updates. (It probably helped back in the day when everything you entered into Facebook had to begin with your name, followed by âisâ.) In Slovakia, Serbia, Sri Lanka and three other countries, media have reported a 60 to 80 per cent fall in user engagement via Facebook, leading to a drop in traffic.
Weâve never been big on Facebook as a commercial tool for our publications, and if this is the way of the future, then itâs just as well that our traffic hasnât been reliant on them.
A 60â80 per cent drop in engagement is nothing: earlier this decade, we saw a 90 per cent drop in reach with Lucireâs Facebook page. One day we were doing thousands, the next day we were doing hundreds. It never got back up to that level unless we had something go viral (which, thankfully, happens often enough for us to keep posting).
Facebook purposely broke the algorithm for pages because page owners would then be forced to pay for shares, and as Facebook is full of fake accounts, many of whom go liking pages, then the more you pay, the less real engagement your page is going to get.
We felt that if a company could be this dishonest, it really wasnât worth putting money into it.
Itâs a dangerous platform for any publisher to depend on, and Iâm feeling like we made the right decision.
Also, we had a Facebook group for Lucire long before Facebook pages were invented, and as any of you know, when the latter emerged there was hardly any difference between the two. We felt it highly disloyal to ask our group members to decamp to a page, so we didnât. Eventually we ceased updating the group.
We all know that sites like Facebook have propagated “fake news”, including fictional news items designed as click-bait conceived by people who have no interest in, say, the outcome of the US presidential election. Macedonian teenagers created headlines to dupe Trump supporters, with one claiming that his friend can earn thousands per month from them when they click through to his website, full of Google Doubleclick ads. The Guardian reports that paid items havenât suffered the drop, which tells me that if youâre in the fake-news business, you could do quite well from Facebook in certain places. In fact, we know in 2016 they were paying Facebook for ads.
Conversely, if you are credible media, then maybe you really shouldnât be seen on that platform if you want to protect your brand.
Facebook says it has no plans to roll out the “split feed” globally, but then Facebook says a lot of things, while it does the exact opposite.
Both Facebook and Google claim they are shutting down these accounts, but I know from first-hand experience that Facebook is lousy at identifying fakes, even when they have been reported by people like me and Holly Jahangiri. Each of us can probably find you a dozen fakes in about two minutes, fakes that weâve reported to Facebook and which they have done nothing about. Iâve already said that in one night in 2014, I found 277 fake accountsâand that wasnât an outlier. I suspect Facebook has similar problems identifying fake-news fan pages.
Everyday people are losing out: independent media are sufferingâexcept for the golden opportunity Facebook has presented the fake-news business.
This leads me on to Sir Tim Berners-Leeâs latest, where he is no longer as optimistic about his invention, the World Wide Web.
âIâm still an optimist, but an optimist standing at the top of the hill with a nasty storm blowing in my face, hanging on to a fence,â he told The Guardian.
The newspaper notes, âThe spread of misinformation and propaganda online has exploded partly because of the way the advertising systems of large digital platforms such as Google or Facebook have been designed to hold peopleâs attention.â
Sir Tim continued, âThe system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned.â
Heâs also concerned with the US governmentâs moves to roll back ânet neutrality, which means big companies will have a greater say online and independent, diverse voices wonât. The ISPs will throttle websites that they donât like, and we know this is going to favour the big players: AT&T already blocked Skype on the Iphone so it could make more money from phone calls. Weâve seen Googleâs ad code manipulated first-hand where malware was served, leading to Google making false accusations against us and hurting our publicationsâ traffic for over a year afterwards.
The ad industry is finding ways to combat this problem, but with Google the biggest player in this space, can we trust them?
We also know that Google has been siding with corporate media for yearsâand to heck with the independent media who may have either broken the news or created something far more in-depth. Iâve seen this first-hand, where something like Stuff is favoured over us. That wasnât the case at Google, say, six or seven years ago: if you have merit, theyâll send the traffic your way.
Again, this doesnât benefit everyday people if low-quality sitesâeven one-person blogsâhave been permitted into Google News.
Google claims it is fighting “fake news”, but it seems like itâs an excuse to shut down more independent media in favour of the corporates.
We spotted this a long time ago, but itâs finally hit Alternet, which some of my friends read. If your politics arenât in line with theirs, then you might think this was a good thing. âGood on Google to shut down the fake news,â you might say. However, itâs just as likely to shut down a site that does support your politics, for exactly the same reasons.
Iâm not going to make a judgement about Alternetâs validity here, but I will quote Don Hazen, Alternetâs executive editor: âWe were getting slammed by Googleâs new algorithm intended to fight “fake news.” We were losing millions of monthly visitors, and so was much of the progressive news media. Lost readership goes directly to the bottom line.â Millions. Now, we arenât in the million-per-month club ourselves, but youâd think that if you were netting yourselves that many readers, you must have some credibility.
Hazen notes that The Nation, Media Matters, The Intercept, and Salonâall respected media namesâhave been caught.
Finally, someone at a much bigger website than the ones we run has written, âThe more we dig, the more we learn about Googleâs cozy relationship with corporate media and traditional forms of journalism. It appears that Google has pushed popular, high-traffic progressive websites to the margins and embraced corporate media, a move that seriously questions its fairness. Some speculate Google is trying to protect itself from critics of fake news at the expense of the valid independent outlets.â
Itâs not news, since weâve had this happen to us for years, but it shows that Google is expanding its programme more and more, and some big names are being dragged down. I may feel vindicated on not relying on Facebook, but the fact is Google is a gatekeeper for our publication, and itâs in our interests to see it serve news fairly. Right now, it doesnât.
The danger is we are going to have an internet where corporate and fake-news agenda, both driven by profit, prevail.
And thatâs a big, big reason for us, as netizens, to be finding solutions to step away from large, Silicon Valley websites that yield far too much power. We might also support those government agencies who are investigating them and their use of our private information. And we should support those websites that are mapping news or offer an alternative search engine.
As to social networking, weâve long passed peak Facebook, and one friend suggests that since everything democratizes, maybe social networking sites will, too? In line with Doc Searlsâs thoughts, we might be the ones who have a say on how our private information is to be used.
There are opportunities out there for ethical players whose brands need a real nudge from us when theyâre ready for prime-time. Medinge Group has been saying this since the turn of the century: that consumers will want to frequent businesses that have ethical principles, in part to reflect their own values. Millennials, we think, will particularly demand this. An advertising system thatâs better than Googleâs, a search engine that deals with news in a meritorious fashion, and social networking thatâs better than Facebookâs, all driven by merit and quality, would be a massive draw for me right nowâand they could even save the internet from itself.
