Posts tagged ‘Jeb Bush’


Trump a creation of the media, not of ad spends

11.12.2015

This is by no means a blog post in favour of the Republican poll front-runner, although this graphic from Vox (not the old Vox that I used to be on) was very interesting:

   When I ran for office in 2010 and 2013, I tried to mount campaigns that were the most effective per dollar spent. If you can’t practise it in your own campaign, you sure as heck can’t practise it when in office. J. E. Bush’s massive spend is exactly what you don’t want to see for the numbers he’s getting.
   And unlike the “polls” here in those two local body elections, which had no resemblance to the voters’ reality (got to love sextupling your poll numbers), I trust the Vox one is more accurate, being an aggregate of many US polls with large samples.
   The sad thing we can take from the numbers above is that celebrity seems to trump (pun unintended) all else. For those complaining about where all the moderate Muslim voices are when extremists speak out, have a look at this. Where are the moderate Republican voices? Outside the US, we don’t hear any in the mainstream media: the US political coverage has been Trump, Trump and more Trump. Extremism gets sensationalist headlines, and sensationalism sells in a headline culture, whether you’re Stateside or here. Similarly, peaceful Muslims just don’t fit the narrative, as this article in The Independent highlights. American legal experts who say that Trump’s proposal to bar Muslims from entering the country is unconstitutional because it violates their First and Fifth Amendments have parallels with Muslim leaders who say their faith is one of peace, practised peacefully by thousands of millions. They reflect the majority view, but rationality doesn’t sell the nightly news.
   No wonder some have called for the media not to give terrorists coverage, and their argument must similarly apply to all forms of extremism.
   I don’t know in which media the million-dollar club is spending in, but these numbers might also show that conventional above-the-line advertising can’t work without complementary below-the-line activity. Trump engagement—for and against—must be pretty good on Twitter, if my own Tweetstream is anything to go by, and that gets his name out more. The man has five million followers on Twitter and, for all the predictions about doom and gloom for the social network, it seems there’s life in it yet.
   At least it stays up an awful lot more than Facebook.
   At this point in 2007, Clinton had a 20-point lead over Obama, and four years before that, when his campaign was trying to buy advertising on our sites, the likely Democratic candidate was a pre-‘I have a scream’ Howard Dean. We really don’t know how this is all going to pan out, because on the other hand, Ronald Reagan and George W. Bush were leading at this point in 1979 and 1999 respectively.
   MSNBC has done the only poll I’ve seen where they’ve put the likely Democratic candidate this time—which appears to be Clinton, who has spent large—against potential Republican ones. Interestingly, only Carson comes closest to her if he became the Republican nominee; but the question among moderate conservatives and liberals must be how Trump still manages 41 against her 52 (below). Either these numbers will not be borne out at the polls should these two face off against each other, or the answer is simpler than we think: the US political media will talk up a creation of the US political media. They don’t want to be proven wrong, because otherwise they risk losing their perceived authority.

   What we do know, unless Sanders gets up there through his populist campaign, is that regardless of the outcome, the United States will swear in another right-wing president on January 20, 2017.

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Posted in culture, internet, marketing, media, politics, USA | 1 Comment »