Above: The 4,243th model entered into Autocade, now on 20,008,500 page views: the Maxus G50.
Autocade’s passed the 20,000,000 page-view mark, sitting on just over 20,008,000 at the time of writing, on 4,243 models entered (the Maxus G50 is the newest), an increase of 101 models over the last million views.
As it’s the end of July, then it’s taken just under four months for the site to gain another million page views. It’s not as fast as the million it took to get to 18,000,000or the previous million milestone.
To be frank, the last few months have been a little on the dull side for updating Autocade. No Salon de Genève meant that while there were new models, they weren’t all appearing during the same week at one of the world’s biggest car shows. And it’s not all that interesting talking about another SUV or crossover: they’re all rather boxy, tall, and unnecessary. If COVID-19 has taught us anything, it’s that we have certain behaviours that aren’t really helping our planet, and surely selfish SUVs are a sign of those?
I don’t begrudge those who really use theirs off-road, but as a statement of wank, I’m not so sure.
So many of them seem like the same vehicle but cut to different lengths, like making cake slices and seeing what remains.
During the lockdown, I put on a bunch of older models, too, which made the encyclopædia more complete, but I imagine those who come to the site wanting data on the latest stuff might have been slightly disappointed.
It does mean that we didn’t see much of an increase in traffic during lockdown here, but the opposite.
As is the tradition on this blog, here was how the growth looked.
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million, from first week of October to December 27)
April 2020: 19,000,000 (just over three months for 19th million, from December 27 to April 9)
July 2020: 20,000,000 (just over three-and-a-half months, from April 9 to July 26)
Unlike the last entry on this subject, the Alexa ranking stats have been improving, despite the slow-down in traffic.
For a while, we’ve been thinking about how best to facelift the Lucire website templates, to bring them into the 2020s. The current look is many years old (I’ve a feeling it was 2016 when we last looked at it), which in internet terms puts this once-cutting edge site into old-school territory.
But what’s the next step? When I surf the web these days, so many websites seem to be run off one of several templates, and there aren’t many others out there. After you scroll down past the header, everything more or less looks the same: a big single-column layout with large type.
I know we have to make things responsive, and we haven’t done this properly, by any means. The CSS will have to be reprogrammed to suit 2020s requirements. But I am reminded of when we adopted many of the practices online publishers do today, except we did them nearly two decades ago.
Those of you who have been with us a long time, and those who might want to venture into the Wayback Machine, might know that we provided “apps” for hand-held devices even then. We offered those using Palm Pilots and the like a small, downloadable version of the Lucire news pages. We had barely any takers.
Then Bitstream (if I recall correctly) came out with tech that could reduce pages to a lower resolution and narrower pixel width so those browsing on smaller devices could do so, and those of us publishing for larger monitors no longer needed to do a special version.
So that was the scene 20 years ago. Did apps, no one cared; and eventually tech came out that rendered it all unnecessary. It’s why I resisted making apps today, because I keep expecting history to repeat itself. I can’t be the only one with a memory of the first half of the 2000s. As a non-technical person, I expect there’d be something like that Bitstream technology today. Maybe there is. I guess some browsers have a reader mode, and that’s a great idea. And if we want to offer that to our readers, it can’t be too hard to find a service that we can point modern smartphone users to, and they can browse all sites to their hearts’ content.
Except I know, as with so many tech things, that it isn’t that easy, that in fact it’s all so much harder. Server management hasn’t become easier in 2020 compared with 2005, all as the computing industry loses touch with everyday people like me who once really believed in the democratization of technology and bridging the digital divide.
Back to the templates. I wrote on NewTumbl yesterday, ‘Remember when we could surf the web pretty easily and find amazing new sites, and creative web designs, as people figured out how best to exploit this medium? These days a lot of websites all look the same and there’s far less innovation. Have we settled into what this medium’s about and there’s no need for the same creativity? I’m no programmer, so I can’t answer that, but it wasn’t that long ago we could marvel at a lot of fresh web designs, rather than see yet another site driven by the same CMS with the same single-column responsive template. Or people just treat a Facebook page or an Instagram feed as their “website”, and to heck with making sure it’s hosted on something they have control over.’
And that’s the thing: I haven’t visited any sites that really jumped out at me, that inspires me to go, ‘What a great layout idea. I must see if I can do something similar here.’ My very limited programming and CSS design skills aren’t being challenged. This is a medium that was supposed to be so creative, and when I surf, after finding a page via a search engine, those fun moments of accidental discovery don’t come any more. The web seems like a giant utilitarian information system, which I suppose is how its inventor conceived it, but I feel it could be so much more. Maybe the whole world could even get on board a fair, unbiased search engine, and a news spidering service that was current and didn’t prioritize corporate media, recognizing that stories can be broken by independents. Because such a thing doesn’t really exist in 2020, even though we had it in the early 2000s. It was called Google, and it actually worked fairly. No search engine with that brand name strikes me as fair today.
I am, therefore, unsure if we can claim to have advanced this medium.
Again, proof that each 100th vehicle on Autocade isn’t planned: the 4,200th is the second-generation Mazda Premacy, or Mazda 5 in some markets, a compact MPV that débuted 15 years ago. If it were planned, something more significant would have appeared.
I know MPVs aren’t sexy but they remain one of the most practical ways to ferry people around when it comes to the motor car. In terms of space efficiency and the percentage of the car’s length dedicated to passenger accommodation, they remain one of the best. And with the old Premacy, they handled really well, too.
It must be the times we live in that people demand inefficient crossovers and SUVs instead, and that is a shame. Maybe with the pandemic people will re-evaluate what’s important, and signalling that you have some inadequacy with a large vehicle might fall down the pecking order. MPVs were usually cleverly designed, and the Premacy was no exception—what a shame Mazda, and so many others, are no longer in this market as buyer tastes shifted.
Out of curiosity, why do people visit Autocade? We haven’t had a big jump in visits with COVID-19 (contrary to some other motoring sites), as I imagine encyclopædias aren’t as fun as, say, AROnline, where at least you can reminisce about the British motor industry that was, back in the day when Britain had a functioning government that seemed terrible at the time when no one could imagine how much worse it could get. Obviously we haven’t had as many new models to record, but are they the reason people pop by? Or are the old models the reason? Or the coverage of the Chinese market, which few Anglophone sites seem to do? If you are an Autocade fan reading this, please feel free to let us know why in the comments.
One moan about Facebook. Go on.
Sometimes when I pop in—and that remains rarely—and look at the Lucire fan page, I’ll spot an automated Tweet that has appeared courtesy of IFTTT. It’s had, say, no views, or one view. I think, ‘Since there have been no real interactions with this bot entry, maybe I should delete it and feed it in manually, because surely Facebook would give something that has been entered directly on to its platform better organic reach than something that a bot has done?’
With that thought process, I delete it and enter the same thing in manually.
Except now, as has happened so many times before, the page preview is corrupted—Facebook adds letters to the end of the URL, corrupting it, so that the preview results in a 404. This is an old bug that goes back years—I spotted it when I used Facebook regularly, and that was before 2017. It’s not every link but over the last few weeks there have been two. You then have to go and edit the text to ask people, ‘Please don’t click on the site preview because Facebook is incapable of providing the correct link.’ Now you’re down some views because people think you’ve linked a 404. Not everyone’s going to read your explanation about Facebook’s incompetence. (Once again, this reminds me why some people say I encounter more bugs there than others—I don’t, but not everyone is observant.)
This series of events is entirely counterintuitive because it means that bot activity is prioritized over actual activity on Facebook. Bot activity is more accurate and links correctly. And so we come back to the old, old story I have told many times about Facebook and bots and how the platform is bot city. In 2014, I rang the alarm bells; and I was astonished that in 2019 Facebook claims it had to delete over 5,400 million bot accounts. You should have listened to me then, folks—unless, of course, bots are part of the growth strategy, and of course they are.
So, when feeding in links, remember this. Facebook: friendly to bots, not to humans. It’s probably not a bad way to approach their site anyway.
I’ve looked at my May blogging stats going back a decade (left sidebar, for those on the desktop skin) and it’s always quieter. I blog less. I wonder why this is. The beginning of hibernation? The fact that less interesting stuff’s happening in late autumn as the seasons change?
A 1950s German microcar (the Champion 400) is a nice change from the massive modern SUV
It’s a cinch that Autocade will hit 19 million page views this week. At the time of writing, there are fewer than 15,000 views to go. The last millionth milestone was expected on December 26, but I believe I was ultimately a day out (i.e. December 27). Conservatively, Autocade will get to 19 million on April 9, which means we got this latest million in a shade over three months. I’ll update these details if things change. I wanted to mark it early since I have a busy week ahead (plus for a lot of the other milestones, I was late!).
Despite this fairly constant page view count, Autocade’s Alexa ranking has plummeted like mad after a healthy rise over the last half of 2019. In all these years I’m still not certain how it’s all calculated, and they do say the lower your ranking, the less accurate it gets. Therefore, as it falls, you know it’s also getting less accurate!
The site is on 4,142 entries.
March 2008: launch
April 2011: 1,000,000 (three years for first million) March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million) January 2014: 4,000,000 (eight months for fourth million) September 2014: 5,000,000 (eight months for fifth million) May 2015: 6,000,000 (eight months for sixth million) October 2015: 7,000,000 (five months for seventh million) March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million) February 2017: 10,000,000 (six months for 10th million) June 2017: 11,000,000 (four months for 11th million) January 2018: 12,000,000 (seven months for 12th million) May 2018: 13,000,000 (four months for 13th million) September 2018: 14,000,000 (four months for 14th million) February 2019: 15,000,000 (five months for 15th million) June 2019: 16,000,000 (four months for 16th million) October 2019: 17,000,000 (four months for 17th million) December 2019: 18,000,000 (just under three months for 18th million, from first week of October to December 27)
April 2020: 19,000,000 (just over three months for 19th million, from December 27 to April 9)
It’s not a record increase—that was the 18th million—but it’s still reasonably healthy and shows that traffic is continuing on an upward curve overall, even if Alexa doesn’t think so.
Autocade turns 12 today, as it’s now March 8 here in New Zealand. From zero models to 4,093 (the Hyundai Avante XD is the latest); and as I write this sentence, it’s netted 18,683,611 page views. Just four years ago this month, it had only managed eight million.
Just this week, I added two public notes of thanks to Carfolio, with whom we’ve done a bit of an information swap, on the site. Admittedly that swap has been in our favour. The first fruits of that were four Toyota models. It shows that we motorheads have been able to find each other and work on a spirit of cooperation, to make the web more informative and useful.
It’s a far cry from those early days when the site got its first few models; it took four months to get to 500. The timing wasn’t great, considering the Global Financial Crisis was beginning to happen around us, and more people were being sucked in to Facebook. As a hobby, I carried on, because it was a satisfying use of my time.
I’ll leave a stats’ breakdown when we get to 19 million views, and no doubt I’ll do another post when we get to 4,100 models.
Stuart Cowley, who shot the first Autocade video with me fronting it, has a few more up his sleeve that he’ll edit in due course. I’m open to seeing what the future will bring for the brand.
Having one independent web publication that’s survived 22 years and counting, and another that’s now 12, is perhaps quite rare these days.
Since I began writing this post, Autocade has gained another 73 page views.
I’m grateful for all the support out there—thank you for all your views, feedback, generosity, information, and your shared love of cars.
Some of you will have noticed that Po.st went out of business, so all the Po.st sharing links disappeared from our websites.
The replacement: addtoany.com offers a similar service without the hassle of header codes. Just customize at their website, grab the code, and insert it where you want it. It’s now on the main Lucire website, Autocade (at least on the desktop version), and this blog (desktop as well). Strangely, the plug-in for Wordpress didn’t work for us, and the HTML code with Javascript is far more practical.
There are fewer customization options but it’s a remarkably quick and handy way to replace the old code.
Despite providing a sharing gadget, I wonder how much I’ll use one. It’s been seven days since I last Instagrammed and I don’t miss it. Granted, something major happened in my life but organic sharing had been dwindling through 2019, and if their algorithms aren’t providing you with the dopamine hit that you seek, and you’re unlikely to pay for it like a junkie (which is what Facebook wants you to do), then you have to wonder what the point is. It might, like Facebook, just become one of those things one uses for work—and that’s not something I could have predicted even a year ago.
I see Twitter is introducing features where responses can be limited by the user. The logical outcome of this is Tweets that are directed at limited audience members only, maybe even one-to-one. That looks remarkably like email. And these days I seem to be more productive there than I am on any social network.
With a fresh browser to kick off the year, I surfed to the popular page listing at Autocade. Unsurprisingly, there is some grandfathering going on: the first pages added in 2008 have had more views than the latest pages. That much is logical.
But if there’s a model line page in the top 10 that wasn’t first authored in 2008, that would be, at least to me, interesting. That honour goes to the 2010-authored page on the Opel Astra J, at over 21,000 views.
Once upon a time, the Nissan Bluebird (910) page was top among the individual model lines, thanks to a link from Wikipedia. It’s since slipped to third, after the Ford Fiesta Mk VII and Nissan Sunny (B14). The Toyota Corolla (E100) page, once in second place, is now fourth, followed by the E120. The Ford Taunus TC, Taunus 80 and Cortina Mk III are sixth, seventh and ninth respectively—all 2008 pages. The Opel Astra J, coming in at eighth, is an anomaly among the top 10. (The Renault Mégane II finishes the top 10.)
Something’s driving interest in this model, and I’m very happy it is.
The Chinese-market Buick Enclave became Autocade’s 4,000th model today. It wasn’t planned: in fact, I had readied a photograph of the Hyundai Tiburon (RD), expecting that would be the 4,000th. But, as happens with this site, you spot something, and you want that clarified. I haven’t been methodical about Autocade, ever—it has always been about what took my fancy and whether my reference books on the topic were around. (After the move, a few still aren’t, so fans of smog-era US cars may have some waiting before they see those increase in numbers again.)
Just as I do with each millionth page view, I thought I’d see how the entry numbers had progressed:
December 2009: 1,000 models (21 months to first 1,000)
December 2012: 2,000 models (three years to second 1,000)
December 2014: 3,000 models (two years to third 1,000)
January 2020: 4,000 models (six years and one month to fourth 1,000)
In other words, these last 1,000 took ages, and I suspect it’s a mixture of busy-ness on other ventures and the fact that a lot of modern cars that get entered aren’t that inspiring.
When many entries of new models into Autocade are of SUVs, especially Chinese ones that have little to distinguish themselves, then it’s not as fun as adding those models that you’ve had some connection with from your youth. The first 1,000 were easy: I remembered many of the details (cubic capacities and prices, for instance—I am that much of an anorak when it came to stuff from my childhood) and while I still checked with books, they didn’t take that long to write. But how many of us care about the difference between the Honda Pilot and Passport, or the links between the Beijing X3, Changhe Q35, BAIC X35 and Senova Zhixing anyway?
I imagine that there’s more editing that goes on today, too. When a current model gets entered, you just put the start of production and ‘to date’. But there’s no guarantee we’ll revisit that page when the car ends production; and often there’s no announcement of the cessation anyway. Naturally with more pages on the database, the more time you’ll spend editing and correcting existing content than creating brand-new stuff. China’s massive boom in the late 2000s and most of the 2010s meant a plethora of models got entered, and with the market the way it is there, cannibalization of your own model lines hasn’t struck some car makers as an issue yet.
There’s also the issue of translation: you want to go to a Chinese resource when writing about Chinese cars, and my literacy hasn’t really kept up with my age.
A middle-aged man uses, in part, nostalgia to make sense of the car world—I buy Octane and Classic and Sportscar more than Autocar and Car these days—and while it’s easy to understand Kas, Fiestas, Focuses and Mondeos, it’s not as second-nature to utter EcoSport, Puma, Escape and Mustang Mach-E. It is no surprise to see Mercedes-Benz stick with its A, B, C, E and S pecking order, even for its SUVs (prepend GL). The next generation of motorhead will have no such issue: they’re used to these big line-ups and where everything sits.
I’ll keep building, and there is plenty of exotica that hasn’t been entered. Perhaps between those and the Chinese crossovers, it can remain interesting.
It’s Boxing Day here, but Christmas Day in a lot of places. And Autocade is about to hit 18,000,000 page views, in record time (under 7,000 to go at the time of writing, which it will comfortably hit within hours). Not a bad Christmas present in terms of the business.
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million, from first week of October to December 26)
We’re sitting on 3,981 entries. We might crack 4,000 in January, or, if the mood takes us, we could see the milestone before 2019’s out (it wouldn’t be unprecedented to have a big updating session in the last week of December).
There was some sort of a surge during December, as detailed in my blog post on Christmas Eve, although generally traffic had been up over the last three months.
Some interesting traffic patterns at Autocade. At the time of writing, two models have been added: the Audi A2 and the Daimler DE36. They’ve netted 5 and 2 views respectively, which is what you’d expect for new pages.
The last significant updates, when models were added, took place on December 13. The last model added was the Toyota Corona Mark II (X10), which has amassed an incredible 1,409 views. I would expect around 100–200 for a page of its age. Here are the views of the latest 20:
Not that I’m complaining one little bit, but the figures for the third to ninth entries are anomalous; the subsequent ones are where I’d expect things to be. The Lancia Lybra link has had some social activity and the Opel Rekord C page is quite well linked on Autocade, so potentially people (or spiders) have hit it, but that doesn’t explain the 690 for the Morgan Plus Six. The Toyopet remedied an old 404, but again I’m surprised at the figure.
To whomever has been visiting this much, I do thank you. We may crack the 18 million mark before 2019 is out, and we’ve netted a million page views on Autocade in record time. More on that after we get the next 14,000 page views.
Incidentally, the Po.st sharing gadgets across all our sites are down. Anyone else?
Usually, all our publications use Hart’s Rules. It’s well understood, enough compositors know it, and it’s a credible enough style guide for us to point at and use as a defence. There are some departures, which so far few have complained to me about.
1. Citation style. The OUP publishes The British Year Book of International Law, which doesn’t follow Hart’s on citations; and we follow a version that can be found in older examples of the Year Book (you can tell it has to be an older one, for at some stage it was renamed The British Yearbook of International Law). It also happens to be the style I learned when I was starting out, from a book by Jost Hochuli, and I understand some use it on the Continent. Brexiteers will not approve.
2. Diphthongs. Man, I love diphthongs. How can you not? Typographically, these look great, and their abandonment, I believe, only came when typesetters using computers found it too hard. Today’s computers make it easy again, so I see no reason to not have them present again. Hart’s is silent on ligatures, so I’m quite happy to manœuvre Cæsar’s minutiæ.
3. I am not a fan of the American short scale, because at some point, the numbers are going to get ridiculously large and it’s going to be inconvenient to use it. Plus the Chinese language adopts long scales for names of numbers, so the British long scale makes more sense to my native culture. Ten to the power of nine is a thousand million or a milliard, not a billion, which traditionally (I believe till 1974, so within my lifetime) was ten to the power of twelve, or what the Americans call a trillion. So far our publications do not require massive numbers, so we still say three thousand million, but I suspect when we get into bigger figures, we may have to bring back milliard, which is still in the dictionary, albeit as a defunct term. On this, Jacob Rees-Mogg might be quite happy to agree as part of his mission to take the Commons back to the 19th century, before all this metric system nonsense, other than using milliard, which is just too French. Maybe when we get to citing American authorities, we may have to relent, and certainly in the Middle East, American English tends to be more greatly accepted.
4. Other than where requested, I go for the “road sign” approach to citing place names: Milano over Milan, Lyon over Lyons. On this, Chris Patten and I disagree. When doing transliterations and romanizations, I would actually write Beijing because that’s what a Beijinger would call their home town.
I probably won’t win the third one, as most of the two thousand million Anglophones disagree with me, and the ratio of one holdout versus a milliard plus aren’t great odds.
Usually, all our publications use Hart’s Rules. It’s well understood, enough compositors know it, and it’s a credible enough style guide for us to point at and use as a defence. There are some departures, which so far few have complained to me about.