Posts tagged ‘law’


Saving the internet from itself—Sir Tim Berners-Lee sees the same dangers

18.11.2017


Above: The Intercept is well respected, yet Google cozying up to corporate media meant its traffic has suffered, according to Alternet.

There’s a select group of countries where media outlets are losing traffic, all because Facebook is experimenting with moving all news items out of the news feed and on to a separate page.
   Facebook knows that personal sharing is down 25 and 29 per cent year-on-year for the last two years, and wants to encourage people to stay by highlighting the personal updates. (It probably helped back in the day when everything you entered into Facebook had to begin with your name, followed by ‘is’.) In Slovakia, Serbia, Sri Lanka and three other countries, media have reported a 60 to 80 per cent fall in user engagement via Facebook, leading to a drop in traffic.
   We’ve never been big on Facebook as a commercial tool for our publications, and if this is the way of the future, then it’s just as well that our traffic hasn’t been reliant on them.
   A 60–80 per cent drop in engagement is nothing: earlier this decade, we saw a 90 per cent drop in reach with Lucire’s Facebook page. One day we were doing thousands, the next day we were doing hundreds. It never got back up to that level unless we had something go viral (which, thankfully, happens often enough for us to keep posting).
   Facebook purposely broke the algorithm for pages because page owners would then be forced to pay for shares, and as Facebook is full of fake accounts, many of whom go liking pages, then the more you pay, the less real engagement your page is going to get.
   We felt that if a company could be this dishonest, it really wasn’t worth putting money into it.
   It’s a dangerous platform for any publisher to depend on, and I’m feeling like we made the right decision.
   Also, we had a Facebook group for Lucire long before Facebook pages were invented, and as any of you know, when the latter emerged there was hardly any difference between the two. We felt it highly disloyal to ask our group members to decamp to a page, so we didn’t. Eventually we ceased updating the group.
   We all know that sites like Facebook have propagated “fake news”, including fictional news items designed as click-bait conceived by people who have no interest in, say, the outcome of the US presidential election. Macedonian teenagers created headlines to dupe Trump supporters, with one claiming that his friend can earn thousands per month from them when they click through to his website, full of Google Doubleclick ads.
   The Guardian reports that paid items haven’t suffered the drop, which tells me that if you’re in the fake-news business, you could do quite well from Facebook in certain places. In fact, we know in 2016 they were paying Facebook for ads.
   Conversely, if you are credible media, then maybe you really shouldn’t be seen on that platform if you want to protect your brand.
   Facebook says it has no plans to roll out the “split feed” globally, but then Facebook says a lot of things, while it does the exact opposite.
   Both Facebook and Google claim they are shutting down these accounts, but I know from first-hand experience that Facebook is lousy at identifying fakes, even when they have been reported by people like me and Holly Jahangiri. Each of us can probably find you a dozen fakes in about two minutes, fakes that we’ve reported to Facebook and which they have done nothing about. I’ve already said that in one night in 2014, I found 277 fake accounts—and that wasn’t an outlier. I suspect Facebook has similar problems identifying fake-news fan pages.
   Everyday people are losing out: independent media are suffering—except for the golden opportunity Facebook has presented the fake-news business.

This leads me on to Sir Tim Berners-Lee’s latest, where he is no longer as optimistic about his invention, the World Wide Web.
   ‘I’m still an optimist, but an optimist standing at the top of the hill with a nasty storm blowing in my face, hanging on to a fence,’ he told The Guardian.
   The newspaper notes, ‘The spread of misinformation and propaganda online has exploded partly because of the way the advertising systems of large digital platforms such as Google or Facebook have been designed to hold people’s attention.’
   Sir Tim continued, ‘The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned.’
   He’s also concerned with the US government’s moves to roll back ’net neutrality, which means big companies will have a greater say online and independent, diverse voices won’t. The ISPs will throttle websites that they don’t like, and we know this is going to favour the big players: AT&T already blocked Skype on the Iphone so it could make more money from phone calls.
   We’ve seen Google’s ad code manipulated first-hand where malware was served, leading to Google making false accusations against us and hurting our publications’ traffic for over a year afterwards.
   The ad industry is finding ways to combat this problem, but with Google the biggest player in this space, can we trust them?
   We also know that Google has been siding with corporate media for years—and to heck with the independent media who may have either broken the news or created something far more in-depth. I’ve seen this first-hand, where something like Stuff is favoured over us. That wasn’t the case at Google, say, six or seven years ago: if you have merit, they’ll send the traffic your way.
   Again, this doesn’t benefit everyday people if low-quality sites—even one-person blogs—have been permitted into Google News.
   Google claims it is fighting “fake news”, but it seems like it’s an excuse to shut down more independent media in favour of the corporates.

We spotted this a long time ago, but it’s finally hit Alternet, which some of my friends read. If your politics aren’t in line with theirs, then you might think this was a good thing. ‘Good on Google to shut down the fake news,’ you might say. However, it’s just as likely to shut down a site that does support your politics, for exactly the same reasons.
   I’m not going to make a judgement about Alternet’s validity here, but I will quote Don Hazen, Alternet’s executive editor: ‘We were getting slammed by Google’s new algorithm intended to fight “fake news.” We were losing millions of monthly visitors, and so was much of the progressive news media. Lost readership goes directly to the bottom line.’
   Millions. Now, we aren’t in the million-per-month club ourselves, but you’d think that if you were netting yourselves that many readers, you must have some credibility.
   Hazen notes that The Nation, Media Matters, The Intercept, and Salon—all respected media names—have been caught.
   Finally, someone at a much bigger website than the ones we run has written, ‘The more we dig, the more we learn about Google’s cozy relationship with corporate media and traditional forms of journalism. It appears that Google has pushed popular, high-traffic progressive websites to the margins and embraced corporate media, a move that seriously questions its fairness. Some speculate Google is trying to protect itself from critics of fake news at the expense of the valid independent outlets.’
   It’s not news, since we’ve had this happen to us for years, but it shows that Google is expanding its programme more and more, and some big names are being dragged down. I may feel vindicated on not relying on Facebook, but the fact is Google is a gatekeeper for our publication, and it’s in our interests to see it serve news fairly. Right now, it doesn’t.
   The danger is we are going to have an internet where corporate and fake-news agenda, both driven by profit, prevail.
   And that’s a big, big reason for us, as netizens, to be finding solutions to step away from large, Silicon Valley websites that yield far too much power. We might also support those government agencies who are investigating them and their use of our private information. And we should support those websites that are mapping news or offer an alternative search engine.
   As to social networking, we’ve long passed peak Facebook, and one friend suggests that since everything democratizes, maybe social networking sites will, too? In line with Doc Searls’s thoughts, we might be the ones who have a say on how our private information is to be used.
   There are opportunities out there for ethical players whose brands need a real nudge from us when they’re ready for prime-time. Medinge Group has been saying this since the turn of the century: that consumers will want to frequent businesses that have ethical principles, in part to reflect their own values. Millennials, we think, will particularly demand this. An advertising system that’s better than Google’s, a search engine that deals with news in a meritorious fashion, and social networking that’s better than Facebook’s, all driven by merit and quality, would be a massive draw for me right now—and they could even save the internet from itself.

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Posted in branding, culture, internet, media, New Zealand, politics, social responsibility, technology, USA | 1 Comment »


Google collects more enemies—we haven’t been critical enough of it

05.09.2017

My complaints about Google over the years—and the battles I’ve had with them between 2009 and 2014—are a matter of record on this blog. It appears that Google has been making enemies who are much more important than me, and in this blog post I don’t mean the European Union, who found that the big G had been abusing its monopoly powers by giving its own properties priority placement in its own search results. (The EU, incidentally, had the balls to fine Google €2,420 million, or 2·5 per cent of Google’s revenues, unlike various US states’ attorneys-general a few years ago, who hit them with a $17 million bill, or four hours’ income for Google.)
   It’s Jon von Tetzchner, the co-founder and CEO of Vivaldi, who blogged on Monday how Google hasn’t been able to ‘resist the misuse of power.’
   Von Tetzchner was formerly at Opera, so he has had a lot of time in the tech world. Opera has been around longer than Google, and it was the first browser to incorporate Google search.
   As you’ve read over the years, I’ve reported on Google’s privacy breaches, its false accusations of malware on our sites, its favouring big sites over little ones in News, and (second-hand) the hacking of Iphones to gather user data. Google tax-dodging, meanwhile, has been reported elsewhere.
   It appears Google suspended Vivaldi’s Adwords campaigns without warning, and the timing is very suspicious.
   Right after von Tetzchner’s thoughts on Google’s data-gathering were published in Wired, all of Vivaldi’s Google Adwords campaigns were suspended, and Google’s explanations were vague, unreasonable and contradictory.
   Recently there were also revelations that Google had pressured a think-tank to fire someone critical of the company, according to The New York Times. Barry Lynn, ousted from the New America Foundation for praising the EU’s fine, accused the Foundation for placing Google’s money (it donates millions) ahead of its own integrity. Google denies the charge. He’s since set up Citizens Against Monopoly.
   It’s taken over half a decade for certain quarters to wake up to some of the things I’ve been warning people about. Not that long ago, the press was still praising Google Plus as a Facebook-killer, something I noted from the beginning would be a bad idea. It seems the EU’s courage in fining Google has been the turning point in forcing some to open their eyes. Until then, people were all too willing to drink the Google Kool-Aid.
   And we should be aware of what powerful companies like Google are doing.
   Two decades ago, my colleague Wally Olins wrote Trading Identities: Why Countries and Companies Are Taking on Each Other’s Roles. There, he noted that corporations were adopting behaviours of nations and vice versa. Companies needed to get more involved in social responsibility as they became more powerful. We are in an era where there are powerful companies that exert massive influences over our lives, yet they are so dominant that they don’t really care whether they are seen as a caring player or not. Google clearly doesn’t in its pettiness over allegedly targeting Vivaldi, and Facebook doesn’t as it gathers data and falsely accuses its own users of having malware on their machines.
   On September 1, my colleague Euan Semple wrote, ‘As tools and services provided by companies such as Facebook, Google, Apple and Amazon become key parts of the infrastructure of our lives they, and their respective Chief Executives, exert increasing influence on society.
   ‘How we see ourselves individually and collectively is shaped by their products. Our ability to do things is in our hands but their control. How we educate ourselves and understand the world is steered by them. How we stay healthy, get from one place to another, and even feed and clothe ourselves is each day more dependent on them.
   ‘We used to rely on our governments to ensure the provision of these critical aspects of our lives. Our governments are out of their depth and floundering.
   ‘Are we transitioning from the nation state to some other way of maintaining and supporting our societies? How do we feel about this? Is it inevitable? Could we stop it even if we wanted?’
   The last paragraph takes us beyond the scope of this blog post, but we should be as critical of these companies as we are of our (and others’) governments, and, the European Commission excepting, I don’t think we’re taking their actions quite seriously enough.

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Posted in branding, business, culture, internet, marketing, media, social responsibility, technology, USA | 1 Comment »


How I answered Facebook Business’s survey

29.08.2017

Facebook sent me a survey as one of our businesses has bought advertising with them. I’ve detailed my responses below, with a few notes. I’ve included Instagram in this, since their own advertising platform allows us to reach that.

What is the most important thing that Facebook can do to improve your advertising experience?
Some years ago, Facebook intentionally wrecked the sharing, so post sharing dropped 90 per cent. We all know why: the profit motive. Allowing a slight return to the higher levels would be useful because we know those shares were genuine. I’d be happy to supplement those with a buy; right now I dislike having to fork out so much. You made plenty off us, it’s time to give regular customers a bit of a break.

What do you most value about advertising on Facebook relative to advertising with other digital platforms?
Nothing much, actually. You claim to have all these stats on people but I know from my own ad preferences that you are wrong on a lot of things (probably 40 per cent) about me. Even though I have opted out, you continue to collect preferences. How do I know I am advertising to people who want it? Also, I cannot change my location on Instagram (apparently you guys don’t know where New York is) through any platform, so all the ads there are irrelevant to me. I see complete disadvantages about your platforms. We only buy with you in the hope that some of the advertising is targeted but we know full well that we’ll be annoying part of the group you reach.

   I tried feeding in New York only after Auckland (where I had travelled to earlier this month) wasn’t recognized by the app and I kept getting Wellington ads. It’s probably not that big a surprise since some years ago, Facebook had no idea where Paris (I specifically mean the French one, as I’m sure most of you know) was. And Google didn’t know where the White House was last decade, so American companies not knowing the location of American cities and landmarks shouldn’t be a surprise, either. Remember, Facebook once thought all of its hundreds of millions of users lived on the US west coast in 2011 and the site would stop working for people outside their own time zone on the 1st of each month. They really are quite insular, and it’s a surprise they even cared about getting the opinion of a customer in New Zealand, since I doubt they know where we are.

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Posted in business, internet, marketing, technology, USA | No Comments »


Paging Dr Libby

10.04.2017

Update: scroll down for a happy ending to this!

Even famous people can slip up. Two posts on Instagram, one of them mine, the other an hour later on Dr Libby Weaver’s account.


   If you’d like a closer inspection, here’s my photo cropped roughly where hers is.


The clouds are the giveaway, and trust me, no one was standing in exactly the same position I was when I took the original.
   I have called Dr Weaver out on Twitter and in a message via her website, with a proposal: how about giving me a set of the notes from the seminar my photo helped her sell, and we’d call this a win–win? Attendees paid NZ$40 to attend her do, and I reckon NZ$40 is a fair price for a photo licence. I hope she’ll bite—seems an amicable way to get round this.

Update: Dr Weaver’s team were really punctual at getting back to me. The following morning, I received a reply from Felicity on her staff, who added my credit on the photograph caption. There were no notes from her seminar, however—note-taking is the attendee’s choice. However, they were happy to send me a book, and I notice this morning (Wednesday, two days after) they have asked for my address. Well done to their team on a swift response, and look out for the book appearing on my Instagram when it arrives. If it’s the sort of thing our readers like, we might even put it on Lucire.
   The lesson: both sides wanted to turn something negative into something positive—wins all round.

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Posted in business, internet, marketing, New Zealand | 2 Comments »


Facebook’s ad targeting: evidence now filed with the Better Business Bureau

04.12.2016


As of today, I’ve sent off my evidence to the US Better Business Bureau so they can continue their investigation of Facebook. The DAA was too gutless to investigate but the BBB, by contrast, gives a damn.
   Let me note here that I have nothing against Facebook making a buck. I just ask that it do so honestly, that it does what it says.
   Facebook claims that you can opt out of targeted advertising, and that you can edit your preferences for that targeting, the same was what Google did in 2011. It was revealed then that Google lied, and the Network Advertising Initiative was able to follow up my findings and assured me it would work with them to sort their procedures out.
   If you opt out of targeting, Facebook continues to gather information on you. The BBB noted to me in April that if I could show that Facebook was targeting based on personal information I did not provide (e.g. if you fed in a fake location as your home in Facebook and it serves you ads based on your real location), then it could be a violation of their principles. This is pretty easy to prove: just go to any ad in your feed, click on the arrow in the right-hand corner, and click ‘Why was I shown this ad?’ In most cases, your actual location will have something to do with it.
   Secondly, there is a potential link between the preferences Facebook has stored on you—the ones they say they would not use—and the ads you are shown. Facebook claims you can edit those preferences but as I showed last week, this is not true. Facebook will, in fact, repopulate all deleted preferences (and even add to them), but thanks to the company itself providing me with the smoking gun, I was able to connect those shown preferences with ads displayed between March and December 2016. It casts doubt on whether Facebook is actually targeting me based on freely given information, especially since, for example, I am being served ads for Oh Baby! when I don’t have kids. (Oh Baby!, meanwhile, is one of the preferences in its settings.)
   My Google investigation took three months; this took between eight and nine.
   We’ll see if the BBB will take quite as long—they might, because they say they tend to be inundated with complaints about Facebook, but find that most cases do not violate their principles. But I’ve shown them not only examples along the lines of what they suggested, but a few that go even further.

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The lies and myths of Facebook, and what the tech press is too scared to investigate

29.11.2016

Lie no. 1: ‘We want to show you ads that you’ll find relevant. That’s why we have ad preferences, a tool that lets you view, add and remove preferences we created for you based on things like your profile information, actions you take on Facebook and websites and apps you use off Facebook.’ ‘Choose an interest to preview examples of ads you might see on Facebook or remove it from your ad preferences.’

This is BS. You can remove all you like (mine has tended to be completely blank for most of 2016) but in the last few days, Facebook has been repopulating this page. This is despite my having Facebook interest-based ads switched off. There’s actually no need, then, for Facebook to keep these, and many of them are inaccurate anyway. Yet various advertising bodies, of which Facebook is a member, are too scared to investigate.


Here’s my ads’ preferences’ page on June 14. I had been keeping an eye on this, and keeping it clear since March 2016.


Even as late as October 25, 2016, there were very few things in there. While Facebook shouldn’t be collecting this data, at least it allowed me to delete it—as it claims you can. And no, I’ve never heard of Mandy Capristo.


Regularly since November 27, 2016, Facebook has repopulated this page, putting all deleted preferences back. This was how it looked on November 28. Within hours Facebook would repopulate it, so any deleting is useless.


Not only has Facebook repopulated the page, by today it’s added even more preferences. I’ve been through five rounds of repopulation now.


A check of my Facebook ad preferences shows that interest-based advertising is switched off. This is as bad as Google in 2011.
 

Lie no. 2: ‘We’ve worked with F-Secure and Trend Micro to incorporate free anti-malware software downloads directly into our existing abuse detection and prevention systems. These are the same systems that help us block malicious links and bad sites from among the trillions of clicks that take place every day on Facebook.’

More BS (links and a lot of comments here and here). There’s plenty of evidence to show that Facebook’s so-called detection systems target certain accounts. A computer identified as having malware, necessitating a user to download their so-called anti-malware products, still works for other users, who aren’t confronted with the same prompts. Companies like Kaspersky clam up and even delete comments when you begin asking them about the programs Facebook gets you to download. Once downloaded, they can’t even be found in your installed programs’ list: they are hidden. No one in the tech press wants to cover this. Scared? We’ve our theory about why they want to slow down some users, and there’s some suggestion that you can ignore the warnings and log into Facebook several days later—the same thing that has happened to users in the past whose Facebook accounts have become faulty due to their database issues. Coincidence?
 

‘We’re also testing a new tool that will let people provide more information about their circumstances if they are asked to verify their name. People can let us know they have a special circumstance, and then give us more information about their unique situation.’

There have been instances of the drag community, for instance, whose accounts have simply vanished with no means of defending themselves and giving Facebook those circumstances. Facebook claimed that the above applied to the US only in December 2015. However, in 2014, Chris Cox of Facebook wrote, ‘Our policy has never been to require everyone on Facebook to use their legal name.’ Try telling that to the people who have lost their accounts and never given a chance to give their side of the story.
 

Facebook has 1·79 billion monthly active users.

While I can’t counter this myself, there’s plenty of evidence to show that the site has problems with spammers and bots. If you run a large enough group, there’s a good chance that the majority of new members in your queue are not human. Therefore, you might not actually be reaching the number of people you want in Facebook’s calculations. Since the ad preferences have some very strange information on users, I’m not that convinced about the accuracy of targeting anyway. Facebook is complicit in spam by supporting click farms, according to Veritasium.

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No surprises as Facebook slips to third in Alexa, but tech press misses it

17.04.2016


Above: Facebook’s latest move: ensuring that notifications for messages go to its own app. If you choose not to install it, tough. (Actually, you can reach your messages if you had bookmarked your old message index, and through some digging you can still get there. However, your old habit of clicking on the number won’t work any more.)

I notice that Facebook has dropped to third in Alexa this week, but none of the tech press has covered it.
   I know the usual arguments: Alexa isn’t the best way of measuring audience stats; everyone (including us) has dropped because of the way Firefox has changed its status bar, thereby omitting a lot of users from its sample; Facebook itself will have recorded no real drop in user numbers (though we also know a lot of these so-called active users are bots and spammers, as we see heaps each day); and that Alexa doesn’t capture mobile data, where people are spending far more time these days.
   It does seem rather hypocritical, however, given that the same tech press applauded and wrote heaps of articles when Facebook overtook Google in Alexa. Some hailed it as the rise and rise of Facebook. There were tones of how unassailable it had become.
   However, its number-one position was remarkably fleeting and it quickly dropped back to second, where it has been for years, apart from that one blip.
   Facebook’s position has been usurped by Google’s YouTube. I make no predictions on whether this is fleeting or not, but it doesn’t look good for Facebook. I just don’t see any YouTube hate out there. If you dislike reading the comments from the world’s keyboard warriors sitting in their underwear at home, a few cookie settings will render them invisible. YouTube becomes a remarkably tolerable site.
   Earlier this month, a report found by my friend William Shepherd showed that personal sharing on Facebook had dipped by 21 per cent.
   I have said for years that ‘Facebook is the new Digg,’ a place where news is shared, not personal updates, though it appears it has taken a while for the company to realize this. Looking at some of the bugs on the site over the years, I’m not surprised Facebook missed it: for months it acted as though its entire user base was in California, with the website stuck at the end of each month till it got to the 1st in its home state. Now it is kicking users off over fake malware accusations when it’s more likely, and this is my guess based on how the site has behaved over the years, that its databases are dying. Liking, sharing and commenting fail from time to time.
   Given this, and its many other problems—including the breach of policies outlined by some of the groups it participates in, impacting on user privacy—no wonder it’s experiencing this drop.
   I see personal updates again that I saw a day before, because relatively few of my 2,300 friends write them any more. The trend has shifted, and a lot of users must have noticed what I did many years ago.
   At Medinge Group we have long advocated transparency in brands, and Facebook’s actions run counter to a lot of what we have proposed.
   We believe that sooner or later, people wise up—something we said about Enron at one of the first meetings I attended in 2002.
   In fact, the way Facebook behaves tends to be combative, and for a 21st-century firm, its attitudes toward its user base is very 20th-century, a “them and us” model. It’s not alone in this: I’ve levelled similar accusations against Google and I stand by them. Since my own battle with them over malware, and a more recent one over intellectual property (where I was talking to a Facebook employee who eventually gave up when things got into the “too hard” basket), I’ve found dozens of other users via Twitter who have been kicked off the service, yet are running clean, malware-free machines. The blog post I wrote on the subject has been the most-read of the pieces I have authored in 2016, and certainly the most commented, as others face the same issue.
   While both giants will claim that they could not possibly have the sort of one-to-one relationship with their user bases in the same way as a small business can, it’s clear to me that big issues aren’t being flagged and dealt with at Facebook. When I read the link Bill sent me, my first reaction was, ‘Why did it take so long for someone there to realize this?’
   Let’s not even get started on the way both companies treat paying their fair share of tax.
   It’s not about the number of people experiencing any given issue, it’s about the severity of the issue that a small number of people experience. By the time a larger vocal minority experiences it, the damage has gone a lot further.
   Facebook does listen to some of these cases: I remember when it limited bot reports to 40–50 a day, at a time when it was not uncommon to find hundreds a day on the site. I complained, and after a few months, Facebook did indeed remove this limit.
   But I regard that as an exception.
   Its forced downloads of so-called malware scans that even its supplier refuses to answer for (could they have nefarious purposes?), and now the latest last week—ensuring that all message notifications in a mobile browser link to its Messenger app, resulting in a 404 for anyone who does not have it installed—are rendering the website less and less useful. In my case, I just use it less. We’re not going to download privacy-invading apps on our phone—we’re busy enough. We want to manage our time and if that means we only get to Facebook messages when we are at our desks, then so be it. Some might abandon it altogether.
   Its other move is ceasing the forwarding from www.facebook.com to m.facebook.com on mobile devices, so if you had the former bookmarked, you’re not going to see anything any more. Some browsers (like Dolphin) came with the former bookmarked. Result: a few more legit users, who might not know the difference, gone.
   If there’s no trust, then regardless of the money you have, you’re not a top brand, nor one that people really wish to associate with.
   Facebook, of course, knows some of this, which is why it has bought so many other firms where there’s still personal sharing, such as Instagram and Whatsapp.
   It knows if there’s another site that comes along that gets public support, as it did when it first started, people will abandon Facebook en masse.
   Curiously, even this past week alone, it seems intent to hurry them along. There must be some sort of corporate goal to see if it can reach fourth, just like Flight of the Conchords.

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Posted in branding, culture, internet, USA | 1 Comment »


Your preferences mean nothing: Facebook still profiles you, even after you switch off interest-based ads

15.02.2016

A few years ago, I discovered that Google was monitoring and gathering user preferences even after one had opted out. Google would initially put an opt-out cookie that went with your browser when you first opt out, which is exactly what every other ad network does—but, then, within 24 hours, it would replace it with its standard cookie and begin tracking you again. It counted on people not returning to their ad preferences page, and the ploy may have worked for some two years before I discovered it, and reported it to the Network Advertising Initiative, who confirmed the error.
   The NAI says that Google has remedied that, and I trust that it has. It didn’t stop Google from hacking Iphone users the following year, circumventing the ‘Do not track’ feature on the Safari browser, till they got busted by the Murdoch Press.
   It seems these big Silicon Valley firms think they are a law unto themselves, as is evidenced by their approach to taxation, for instance, and it appears Facebook is now doing the same thing as Google when it comes to getting advertising preferences on you. In their world, user preferences are something to be spat on, not observed.
   Facebook has often switched things on in its user preferences that you had switched off earlier, but I don’t remember them having touched those settings for a few years. But a leopard doesn’t change its spots. Recently, I discovered that Facebook had indeed turned on my advertising preference tracking, under ‘Ads based on my use of websites and apps’. I had it set to ‘No’; a month ago, I discovered this was set to ‘Yes’.
   I promptly switched it off, but had discovered that Facebook had compiled quite the dossier on me on January 20. Had I agreed to it, this would have been fine; and I use Facebook’s targeting myself from time to time marketing to users that I believe have agreed to be tracked and marketed to.


Above: Facebook compiled a big dossier on my preferences for its ad targeting, though when you open it up, there are entries that bear no resemblance to what I like.

   However, there are two worrying points here. The obvious one is Facebook disrespecting user preferences and collecting data on us—and there has been plenty of debate on just where those data go thanks to Mr Snowden. Secondly, for marketers, the data that Facebook has gathered are, to some degree, laughable.
   As I reviewed and deleted I discovered things in there that I had no interest in whatsoever. In the time that Facebook had gathered data on me, it had supposedly built up a profile on me that was made up of over 1,000 points (above is the summary, though I have expanded this out to have a good read). I found, in my profile, that I was supposedly into search engine marketing, Westpac, dentistry, NASSCOM (not sure what this is), radar, cosmetology, unmanned aerial vehicles, ClickZ, Marabou (chocolate), miniskirts, high-heeled footwear (yes, I can understand that publishing a fashion magazine might have added these), National Basketball Association, the Houston Astres (who?), Leicester City FC, TNA Knockout, the Australia national rugby union team (fortunately, the All Blacks were accurately recorded), World Tag Team Championship (WWE), and the Authority (professional wrestling); I discovered that Facebook thinks Occupy Wall Street is a ‘Religious Center’. Now, some of these will have come from websites I may have browsed at, but that doesn’t necessarily equate to my liking these things: what if you had browsed an article about the arrest of a child molester? Don’t ask me where the Aussie rugby and wrestling come from, as I don’t visit their sites or even news articles about either.
   I spent considerable time deleting all of them, doing myself and Facebook a favour. Naturally, I switched off the tracking.


Above: My ad preference tracking is switched off. End of story? Unfortunately, not: Facebook doesn’t care what you’ve put in here.

   I do think it is positive that Facebook reveals this, as it could have kept our preferences hidden, as it has done for years. It is only right that consumers are given a choice.
   However, where are the ethics to continue doing it after a user has switched it off?
   Because that’s exactly what Facebook does, and, like Google, you can’t pretend to me that these are all accidents. These are companies that believe they can do whatever they like, and intentionally have created systems to do so.
   Interestingly, when I approached the US DMA about this data-gathering on January 22, I received no response, unlike the NAI, which got back to me after I furnished proof of Google’s activities. At that point I had not told them who was doing it, I simply asked them what its position was, with its code of conduct, if a member were to gather data on a person even after that person had opted out.
   Within two days, Facebook had built up a new profile about me, of just over 100 items. I checked with the DAA, which has a website where you can see if the opt-out cookies are present, and it confirmed that Facebook’s was. It seems, then, that Facebook does not honour its own opt-out cookie, exactly the same as Google. Whether it uses this data or not is immaterial: it shouldn’t be gathering them for the duration of the time I choose to be opted out. I haven’t approached the DAA yet, but I will do after I get everything together.
   The items, incidentally, were still laughable; even more so, because of the smaller number. By the 24th, I was apparently a fan of Bandcamp and the company Excite (remember them?), but to my recollection I had not visited any site about either. And the next day there were a few dozen data points, where apparently I liked B movies, Berlin (the band), the immune system, the MG ZR, Frank de Boer, Gracia Baur, sandals, Presbyterianism, the Mandarin language, and Trinidad and Tobago. Again, where this all came from, I have little clue.



Top: Within two days, Facebook had a number of points about me, despite my having chosen to have its advertising-preference tracking switched off. It’s Google all over again. Above: The DAA confirms that Facebook’s opt-out cookie is present, although as I’ve discovered, it makes no difference.

   And so on. Every few days I’d go in there, have a peek, and have a laugh, and noted that my tracking preference was still set to ‘Off’.
   I have accused Facebook of arrogance and this is yet another example. I’ve also accused them of incompetence.
   You’ll have got to this point wondering why I still use it if I dislike the tracking. For a start, I shouldn’t have to put up with user preferences being ignored, if the setting has been provided, and if Facebook itself has been notified (I have contacted them). And as long as I have an account, which, unfortunately I need to administer business pages and groups, the tracking will continue, even if I do not use any features for my personal Timeline. (In fact, I hardly do any more; to the point where Facebook always has, in my feed, a top post showing me what I did x years ago when I log in; reminding me, ‘Gosh, didn’t we have it good together?’ liked a jilted lover.) By my own choice, I use Facebook’s messaging a lot (but not its app) and some very close friends contact me exclusively through that, and I’m going to have to continue there, too, because there is some utility. I also realize the irony of having a “like” button on this blog.

   In other words, I’ve minimized my activity with the site where I realistically can, and right now I don’t care if I can no longer like, post, share or comment, which was becoming a very, very regular bug with Facebook anyway. (It’s now getting more commonplace, as other friends begin getting the same symptoms with increasing frequency; it seems I hit the point before they did.)
   Like with Google, whose privacy gaffes saw me minimize my contact with them, I’ve de-Facebooked where I can; and I accept I can go further (e.g. regular logging out and cookie-blocking). I’ll see where things go after I contact the DAA.

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Google and Facebook should not head “top brands” lists when consumers do not trust them

10.02.2016

I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither be loyal to something you don’t trust, nor can you have positive brand associations toward it, nor perceive an untrustworthy thing to possess quality. According to a survey from a consultancy, Prophet, which looked at over 400 brands across 27 industries, polling nearly 10,000 customers, we don’t trust either Google or Facebook. Neither makes it into the top 50; those that make it into the top 10 are Apple, Samsung, Microsoft, Netflix, Nike, Chick-fil-A, Amazon, Spotify, Lego, and Sephora. Google slots in at 55th, and Facebook at 98th.
   To me, the Prophet approach makes far more sense, as for years—long before Edward Snowden revealed the extent of us surveillance under PRISM—I had been blogging about privacy gaffes and other serious issues behind both companies.
   People may find Google and Facebook to have utility and enjoyment, yet we willingly volunteer plenty of private information to these sites. We do not trust what they do with this information. Adweek notes that in a separate survey, Facebook was the least trusted brand when it came to personal information, making it worse than the US federal government. There have been so many occasions where users have found certain privacy settings on Facebook altered without their own intervention; and I’ve constantly maintained that, with the bots and spammers I encounter daily on the social network, its claims of user numbers are difficult to accept. In fact, if you have Facebook’s advertising preferences set to reject tracking, the site will not stop doing so, compiling a massive and sometimes inaccurate picture of who you are. What it does with that, given that you have told the site that it should not use that information, is anyone’s guess. It makes you wonder why that data collection continues. At least Google (now) stops tracking advertising pref­erences when you ask it to.
   These surveys indicate that consumers are wising up, and it opens both Google and Face­book up to challenge.
   Google dethroned the biggest website and search engine in the world when it was released, so no one’s position is guaranteed. Duck Duck Go, a search engine far better at privacy, has chipped away at Google’s share; and I find so much Facebook fatigue out there that it could follow Myspace into irrelevance. When I hear those speak of these two companies’ positions as being unassailable, I take it with a grain of salt.
   We already have seen peak Facebook (and Twitter, for that matter), for when it came to Super Bowl stats this year, there was a massive 25 per cent drop in activity. Interestingly, despite the trending #RIPTwitter hashtag last week, I don’t agree with those who think Twitter is heading into oblivion, for the simple fact that the site is less invasive and seemingly more honest than Google and Facebook. Those same experts, after all, said that Google Plus would be the Facebook-killer, while I consistently disagreed from day one.
   The Medinge Group predicted correctly in the early 2000s when it was stated that consumers would desire greater integrity and transparency from all their brands, something reflected in our book, Beyond Branding. I don’t believe that we are so different when it comes to dealing with online brands.
   This is, then, a welcome challenge for all businesses, to ensure that they demonstrate transparency to their audiences. We have remained very constant in our treatment of private information: for the most part, unless you’ve agreed to it, we don’t store it at our company. There is some information that goes to our advertising networks through cookies. We admit we could have a clearer privacy policy. But for us, we don’t want to lose your trust, because in bad times, it’s the one thing we can hang on to. It’s not something Google or Facebook seem to be aware of as they tend to ignore users’ demands and queries.
   In the last 24 hours, author Holly Jahangiri found an illustration depicting child pornography on Facebook that had been reported by many of her friends—only for Facebook to deem it constantly acceptable, despite what it states in its own terms and conditions. It was only when she Tweeted about it that Facebook finally responded publicly; and only when she involved a US government agency did the page disappear. The pressure of accountability like that against dishonest companies tells me Twitter will be around for a while yet.

   The trend this year, I believe, is the ongoing rise of challengers to these two brands. When the tipping-point against them occurs, I do not yet know. But now, I sense that it’s closer than ever.

This blog post is an adaptation of the editorial in issue 35 of Lucire.

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It’s all going fines at Volkswagen

05.01.2016

Volkswagen Golf VIIGeneral Motors’ fine in 1995 for 470,000 cars using defeat devices against EPA testing: US$11 million. Volkswagen’s fine in 2016 for 580,000 cars using defeat devices against EPA testing: potentially US$40,000 million (or $40 billion, as the Americans say). The local companies get off far easier in the US. In fact, GM can even get a US$49,500 million bail-out from Uncle Sam. I realize there’s a difference between a settlement and a claim, but I wonder if Volkswagen’s going get away with paying less than a figure in the milliards.

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