Posts tagged ‘licensing’


Z cars

11.03.2020

I did say I’d blog when Autocade hit 4,100 models, which it did yesterday. Proof that the hundredth milestones aren’t planned: the model was the Changan Zhixiang (長安志翔 or 长安志翔, depending on which script system you prefer) of 2008, a.k.a. Changan Z-Shine. A less than stellar car with a disappointingly assembled interior, but it did have one thing many period mainland Chinese cars lacked: a self-developed engine.
   It shows the nation’s quick progress. The Zhixiang was Changan’s (back then, we’d have written Chang’an) first effort in the C-segment, after making microvans, then A-, then B-segment cars, with quick progress between each. The Changan Eado, the company’s current C-segment sedan, might still be rather derivative, but the pace of improvement is still impressive.
   After 1949 through to the late 1970s, Chinese cars in the PRC were few in number, with mass production not really considered. The first post-revolution cars had panels that were hand-beaten to the right shape in labour-intensive methods. Some of those cars borrowed heavily from western ones. Then came licensed manufacture (Jeep Cherokee, Peugeot 504, the Daihatsu Charade at Tianjin) as well as clones (Citroën Visa, SEAT Ibiza). By the 1990s some of these licensed vehicles had been adapted and facelifted locally. The PRC started the new century with a mixture of all of the above, but by the dawn of the 2010s, most Chinese press frowned upon clones and praised originality, and the next decade was spent measuring how quickly the local manufacturers were closing the gap with foreign cars. It’s even regarded that some models have surpassed the foreign competition and joint-venture partners’ offerings now. Style-wise, the Landwind Rongyao succeeds the company’s (and Ford affiliate’s) Range Rover Evoque clone, the X7, with a body designed by GFG Style (that’s Giorgetto and Fabrizio Giugiaro, the first production car credited to the father-and-son team’s new firm) and chassis tuned at MIRA. The Roewe RX5 Max is, in terms of quality, technology, and even dynamics, more than a match for the Honda CR-V—a sign of things to come, once we get past viral outbreaks. Styling-wise, it lacks the flair of the Rongyao, but everything else measures up.
   But the Zhixiang was over a decade before these. Changan did the right thing by having an original, contemporary body, and it was shedding Chinese manufacturers’ reliance on Mitsubishi’s and others’ engines. To think that was merely 12 years ago, the same year Autocade started.

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Posted in business, cars, China, design, interests | No Comments »


Time to fight the Wellywood sign—again

21.05.2011

Wellywood sign: see blog posts from last year (like this).
   You’d think Wellington Airport would know that the majority of residents are against this awful idea. An intelligent person would think: floating an idea in 2011 that was nearly universally rejected in Wellington in 2010 isn’t smart.
   Yet that’s exactly what they’ve done.
   As I said last year: copying someone does not celebrate our originality.
   The sign runs counter to any notion of Wellington’s creativity and civic pride.
   Let’s go through the motions again. Time to dig out last year’s emails to the Hollywood Sign Trust, the Hollywood Chamber of Commerce and the licensing company with a new link to the Fairfax Press article.
   Yeah, I’m a narc when it comes to protecting originality, more so when it’s going to make our city look like a global laughing-stock. I would similarly act for any Kiwi firm that gets ripped off by someone else. Even in non-election years.

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Posted in branding, culture, marketing, New Zealand, Wellington | 2 Comments »