Companies worth millions engaging in fraud, and Google is their weapon

Yesterday morning, we received a second notice with two more URLs—one with wholly our own content—from Hearst SL and its contractor, Red Points Solution SL. I’ve done a bit more digging and it’s usually fraudsters who engage in this behaviour. You can read more about them in Techdirt, Mashable and Search Engine Land. With their […]

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False accusations from Red Points Solution SL

Yesterday, I returned to find a DMCA claim filed against us by Red Points Solution SL, purporting to act for Harper’s Bazaar España publisher Hearst Magazines SL, falsely accusing us of breaching their copyright with this article. You can read the notice here. Naturally, I filed a counter-claim because their accusation is baseless. Our source […]

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Trading identities in the 2010s: when corporate branding and personal branding adopt each other’s methods

Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look […]

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When referring to your Australian office might not be a smart thing to do

There are some companies that do not realize that we live in a global community.    And there are at least two who have done themselves a disservice by referring our account or enquiries to their Australian representative.    We left Rackspace in 2013 although, for most of the 11½ years we were with them, […]

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