One award, one interview—positive publicity for May–June 2022

  On to more positive things. Earlier this year, Luxlife got in touch with us, to say Lucire had been shortlisted for their awards. It was later confirmed that we had become their ‘Most Pioneering Online Fashion Magazine 2022’, which I was very happy about—especially as we started 25 years ago. The judges did know […]

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Chloé chief sees China moving to more understated luxury—or is it?

Geoffroy de la Bourdonnaye of Chloé believes the mainland Chinese market is moving toward more understated luxury.    I believe there’ll always be a mixture. The understated buyer is emerging probably because of saturation by more extrovert brands—and often, buyers want to get something different, rather than conform.    And the top-end luxury brands have […]

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Volvo unveils its China strategy

Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market.    It was inevitable, though for the long-term survival of the brand, it’s not a bad idea.    Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]

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