Posts tagged ‘magazine’

Je suis Charlie


I was watching France 24 about half an hour after the Charlie Hebdo attack and made the above graphic a few hours later, in support of press freedoms and the victims’ families, and showing solidarity with other members of the media. One friend has made it his Facebook profile photo and I followed suit about a day later.
   We have come across the usual, and expected, ‘Everyday Muslims should say something and be openly against extremists. Silence means they endorse these actions.’
   Some have, of course, but no more than Christians came out to condemn the actions of Protestants and Catholics groups during the Troubles (although at least the IRA told you to get out of a building), or white American Christians came out against the KKK prior to the Civil Rights Movement.
   I wonder if there are double standards here.
   Perhaps this Muslim writer put it best in a Facebook comment: ‘I was just making a larger point about how easy it is to make the assertion and equate “silence” to passive aggression. Most Muslims are from non-English speaking countries. Just because they don’t tweet in support and aren’t given enough media coverage, doesn’t mean they directly/indirectly propagate the oppression conduced by radical Islamists.
   ‘I’m a Muslim who vehemently opposes attacks such as the one in Paris. I can only say this to you because I’m equipped with the privileged circumstances to do so. Most people on this planet (let alone Muslims), do not. Claiming that I have a stake in these attacks, however, is blatantly unfair too.’
   I’m not denying that those engaged in acts of terror do so in the name of Islam, just as the Klan proclaims itself a Christian organization. They have been able to spread their hate more readily because of where we are in history, namely in an age of easy movement across borders and the internet. But had the same technology been ready 100 years ago, it isn’t hard to imagine Chinese terrorists taking it to the west for what western colonial powers were doing inside China. Would the PLA have been more widespread for the same reasons? Probably. It’s hard for me to have it in for any one faith since we’re not that far away from doing the same, and the fact we aren’t is down to winning the lottery of where, when, and to whom we were born.
   I definitely have it in for those who are committing atrocities, and they need to be identified and dealt with. We can debate on whether we have a suitable legal framework to do this, and that is another topic.
   Simon Jenkins should have the last word on this topic:

[The terrorists] sought to terrify others and thus to deter continued criticism, and they now seek to reduce the French state to a condition of paranoia. They want to goad otherwise liberal people to illiberal actions …
   Osama bin Laden’s attacks on the United States, culminating in New York in 2001, were exceptional. Since he could not hope for an American capitulation, the intention must have been to scare the US into a hysterical reaction … [Y]ears of war ensued, years that realised al-Qaida’s wildest dreams. Western nations plunged into battle, at a cost of some $3tn. Thousands of lives were lost and regimes were destabilised across the region. Democratic governments lurched towards authoritarianism. Almost willingly, it seemed, governments tore up many of the central tenets of their liberties. In the more belligerent states – the US and Britain – habeas corpus, private communication, legal process and even freedom of speech were curtailed or jeopardised. The forces of state repression suddenly found themselves singing the best tunes.
   Bin Laden was handed his triumph. For a decade he was able to rally supporters to his cause. He boasted at the vulnerability of this supposedly superior society. He taunted democracies that claimed immunity from the devious tactics of militant Islam …
   Terrorism is no ordinary crime. It depends on consequence. It can kill people and damage property. It can impose cost. But it cannot occupy territory or topple governments. Even to instil fear it requires human enhancement, from the media and politicians.
   That is why the most effective response is to meet terrorism on its own terms. It is to refuse to be terrified. It is not to show fear, not to overreact, not to over-publicise the aftermath. It is to treat each event as a passing accident of horror, and leave the perpetrator devoid of further satisfaction. That is the only way to defeat terrorism.

Autocade hit 3,000 models before December 31 was out. The 3,000th: the Renault Espace V.
   There are still some big omissions (for instance, all the full-size Japanese sedans, all the Toyota Celicas, and it needs more Corvettes, Ferraris and Maseratis) but a lot of the mainstream model lines are there (all current Geelys, all the Volkswagen Golfs, and more and more current model lines). For a site made primarily out of personal interest, it’s doing reasonably well, with a few thousand page views daily.
   A quick summary then, based on the stats grabbed in early December:

March 2008: launch
July 2008: 500 (four months for first 500)
December 2009: 1,000 (17 months for second 500)
May 2011: 1,500 (17 months for third 500)
December 2012: 2,000 (19 months for fourth 500)
June 2014: 2,500 (18 months for fifth 500)
December 2014: 3,000 (six months for sixth 500)

March 2008: launch
April 2011: 1,000,000 page views
March 2012: 2,000,000 page views
May 2013: 3,000,000 page views
January 2014: 4,000,000 page views
September 2014: 5,000,000 page views

Currently, it’s on 5,473,963, so the rate is increasing slightly, probably helped by a new Facebook fan page (with a mere 60 members).
   We have been chatting about some radical changes to Autocade in 2015. Should this happen, I’ll blog about it when I am able.

Finally, the resolution to my problems around Linux was putting Linux Mint 17.1 on to a bootable USB stick using Rufus, which happily (and unlike a lot of programs) does what it says on the tin. (The allotted hard drive space for Ubuntu 13, which was determined when I installed 10, became insufficient for 14, hence the Christmas project of trying to upgrade.) Neither Ubuntu 14 nor Mint 17 allowed itself to be installed without hard drive partitioning—it is not poor memory when I say that Ubuntu 10 presented no such hassles in 2011—and that is too risky based on my computing knowledge while I have data on every hard drive that I need to keep. (Again, this is down to experience: an earlier attempt following instructions—that old bugbear—cost all the data on one hard drive and having to Dial a Geek and pay NZ$100.) I could not put either on to the hard drive I wanted, despite selecting the ‘Something else’ option. Putting either into a VM Ware virtual machine made little sense, though I tried it at the suggestion of a good friend, only to find that the only screen resolution that was possible was a tiny 640 by 480. (Going into display settings did nothing: it was the only option available; trying to force different ones through the Terminal also failed, while downloading new drivers for the screen did not make any difference.) After hours—possibly even days wasted if you totalled up those hours—none of the usually helpful forums like Ask Ubuntu had answers that matched my circumstances.
   The USB set-up is good for me for now, since I do not get that much work done in Linux, but I cannot believe how complicated things had become. As with the browsers I have, there is very little on my computers that is so customized that they would be considered extraordinary—I do not have those computing skills to make changes at that level—so it makes me wonder why there is such a gulf between the claims and the reality when it comes to software, constantly. Yosemite taking 12 hours to upgrade, browsers that stopped displaying text, and now Linux requiring a computing degree to install, aren’t good signs for the computing industry.
   Unless you are in the support business, then they are wonderful signs for the computing industry.

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Posted in media, politics, publishing, technology, UK, USA | 3 Comments »

History has already shown us the better way, so why ape an outmoded market leader?


A friend had his Gmail hacked, and, much like an Atlantic article I read in the print edition a few months ago, the hackers deleted his entire mailbox. Google says these hacks only happen a few thousand times daily.
   I’m concerned for him because he has to deal with the Google forums, and we all know how unhelpful and obstructive they can be.
   I’ve never trusted Gmail, or any web-based email system, “on the cloud”. I’ve always kept POP3 archives and the worst thing that might happen is that some of the older CDs and DVDs might be less reliable. But this event actually brings to mind something else that has concerned me about my method: the email client.
   I’ve used Eudora since the 1990s. I started with v. 1.2, and for years, my standard client was 4.3. I happily paid for a licence to get the pro version, and used 4.3 till it no longer worked with the settings on our server. That meant I stayed with one email client from 1999 to 2008. I was then forced to upgrade to 7.1, and I have used that since.
   Qualcomm no longer makes Eudora, and for the last half-decade or so, there have been various “Eudorized” versions of Mozilla Thunderbird. That won’t fly with me, because my demand is actually very simple, but it is going completely unmet: I want an email program that has a vertically tiled inbox and outbox. For the majority of my working life, I have used this method as a to-do list of sorts, and I can see at a glance who I have to deal with.
   The sad thing is that the three-window interface has become a standard for email programs, but this does not work for me. I don’t want an email program that syncs with calendars or creates automatic Dropbox links. I just want one that works, where I can have filters and multiple accounts, and where I can have inbox and outbox side by side. This should be, I thought, a relatively simple request, especially as Eudora was, at one point, considerably more popular than it is today.

Eudora window
Above: Eudora 7.1, with an inbox on the left and an outbox on the right. Does anyone else make an email program that does this?

This is the story of many industries, where inferior norms become the standard. As I typed this, Preston Tucker came to mind: a pioneer who created a safe, fast and aerodynamic car with fuel injection, decades before Detroit could manage the same. But the big players won out and Tucker died a broken man. Americans, and indeed the rest of the world, made do with the same old junk till they were forced to innovate and use ideas that Tucker wanted to mainstream in the 1950s. Similarly, I laugh when people talk about the novelty of hybrids, when you consider how prevalent dual-fuel natural gas–petrol cars were in New Zealand 30 years ago.
   In the tech world, I happily used—and still use—WordPerfect. Why? It works. And it still works considerably better than its competition. Even a 20-year-old version will blow modern word processors away in terms of sheer functionality and ease of use, assuming you could install it. The latest versions are buggier because of the small user base and the absence of Unicode compatibility. But I persevere with it because, at the end of the day, these programs are tools, and I get my work done far more quickly with WordPerfect. I might be the one person on the planet who does not know how to use Word.
   I can’t get my head around Word. With WordPerfect, if I set margins and font, it stays that way till I tell it otherwise. Word and its later competitors have a habit of needing styles set, and try to be too clever for their own good. It might tab paragraphs automatically—even when you don’t want it to. It might change margins and fonts on me because it can. And Word’s footnote and endnote creation is still light years behind what WordPerfect could do in 1991.
   But Word is the standard because Microsoft gave it away in the 1990s. When OpenOffice and Libre Office came out, it aped the standard, right down to the crazy way it handled styles. Why? By all means, create versions which would ease the transition, but if you’re to adopt any method, why not start with the best? Word, for years, had WordPerfect transitional settings, to steal customers from the market leader. Before Word became a freebie, friends who I converted to WordPerfect were still thanking me profusely for making their lives easier. It would seem logical for these open-source programs to go with a better underlying technology.
   I have subbed with Word, and regularly do, because most of our team write using it. By the end of the piece I will have noticed the original writer adopt three styles, because Word has done it that way. My editing will have caused another three or more stylistic changes. It is a mess by the time I save it, with my only solace being that no member of the public ever sees it in that state.
   When I open a Word file in WordPerfect, which is what I have to do now with the DOCX format, I see all the superfiuous code (through Reveal Codes—for Dreamweaver users, it’s not unlike HTML source) and it answers precisely why the program lacks any logic. Styles upon styles upon styles. Even Dreamweaver users who have ever had to deal with a Word-created HTML file post-Word 2000 know exactly what I mean. Word is an ineficient program, in every respect of the adjective.

WordPerfect window
Above: This is about as simple a document as you can get and the first I found with public information: one set only in Courier, 14 pt. WordPerfect shows that Word, on which the document was originally prepared, has still inserted Times New Roman font-change codes on every blank line—for no reason whatsoever. This is one of the reasons I dislike Microsoft Word. Had the document been prepared on WordPerfect, every incidence of the Times New Roman code would not have been present.

   I don’t know much about programming, but it seems, from every article I have read about these open suites, the new programs are playing the anti-Tucker game, mostly unconsciously, since the developers I have met are usually generous idealists. Let’s stick with this less productive, less logical method of word processing, because that is where the market is. But with fonts and more complex layouts now what people need, I would have thought that the methods employed by old computerized typesetting machines—which used codes similar to WordPerfect—would have been a more logical start for a word processing program.
   This isn’t an ad for WordPerfect. I simply ask for utility and logic. It doesn’t have to have WordPerfect code. It just needs to be a word processor that does what I tell it to do. Set font, stays in that font. Set margins, stays with those margins. Is this too big an ask? Wouldn’t this save time, which is the whole idea of technology? Why should we become slaves to software, when we created it to be our slave?
   Email clients, then, I find, follow much the same pattern. When I chose Eudora, I have a vague recollection that the New Zealand competitor, Pegasus, was structured in much the same way. The tiled inbox and outbox was a norm, and it worked. People rejoiced.
   Then, Microsoft decided it would adopt the present three-window standard in Outlook, and it gave away Outlook. I resisted it from the get-go: who wants to click just to see their outbox? Isn’t that an extra step? Why can’t I see my lists of emails at a glance? For someone who gets several hundred messages a day, I need to see more than ten. I would rather see 25 or more. And my outbox would have action items, things I had promised people I would do. So I stuck with Eudora.
   It’s not about being in Luddite position. It is going back to basics and saying: what would improve people’s workflow? Forcing them to click to see something or just showing it? (Twitter UI designers, take note.) Is the three-window convention the best way to use that on-screen real estate?
   It seems that Thunderbird, the open-source rival, again missed an opportunity by using an inferior convention as its base. By all means, ape Outlook, to ease a transition. But give the public—you are, after all, on the 11th version now—a chance to move the windows as we see fit. Computers are powerful enough now so it must be possible. It was in the 1990s.
   Let those who love the three-window convention stick with it, but let the rest of us move those windows to our heart’s content, and make life as easy as possible.
   The aim, therefore, is to gather as much success in the next decade before these programs become obsolete, by which time I should either have (a) hired extra folks to take care of these tasks exclusively or (b) pushed for these features in the open-source programmes.

Therefore, making leaps ahead is a good thing, but will people do it? This is always the gamble with predicting future needs: will we go so far that we still miss the boat? We fired but the missile landed in front of her bow.
   But I’m not even talking about creating something that doesn’t exist yet. I’m talking about existing methods, things that have been around for ages, waiting to be rediscovered. Resizing and detaching windows is a standard feature in so many programs. All it takes is being able to grab this stuff from history—a lesson that could well apply to organization memory as well. History has already told us, when the playing field was level, which methods were superior, and what people opted for when confronted with having to spend their own money on software. Before their giveaway periods, the choices were never Word or Outlook.
   The open-source movement, in my opinion, has a wonderful opportunity ahead of it for creating a new round of office efficiency.

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Posted in business, design, internet, leadership, technology, typography | 9 Comments »

Chevrolet doesn’t understand branding


After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy.
   According to Autocar:

A leaked GM memo revealed: “We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
   “When you look at the most recognised brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.”
   The document was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the GM division’s vice president for marketing.

Bad example there, Alan and Jim.
   Coke is to Chevy as Coca-Cola is to Chevrolet.
   And no one ever complains of Coke being inconsistent.
   This is the sort of daft thinking that makes any of us brand professional shudder: total amateurs talking about branding—out of their rear ends.
   It’s this lack of awareness of what branding is, inter alia, that started GM down its slippery path—with only a brief reprieve when Bob Lutz, aware of what GM’s brands stood for, was around.
   By demanding that Chevrolet people not refer to the brand as Chevy does the exact opposite to what brand experts and marketers recommend today: to be one with the consumer.
   I can understand if Chevy was a very negative word, but it isn’t. It’s an endearing word and it does not create inconsistency with the full Chevrolet word. It complements it, connects the brand to the audience, and, perhaps most importantly for GM, builds on the brand’s heritage.
   After all, Chevrolet itself has encouraged the use of the Chevy name for decades in its own advertising—including during its heyday. Omitting the use of Chevy instantly cuts many Chevrolet connections to its stronger past. And that’s a past that can be used for internal brand-building and loyalty.
   There was even, formally, a Chevy model in the 1960s—the line that later became the Nova. The Chevy II nameplate even continued in GM in Argentina in the 1970s.
   The Chevy diminutive is used in many countries where the brand is sold, including South Africa, where it was once as local as braaivleis, rugby and sunny skies.
   Maybe GM can’t afford the same branding advice it used to—in which case it might be better to shut up than issue memoranda that can be ridiculed so easily.
   Or get Bob Lutz back again. One month after retirement, and the natives have lost direction again, Bob.

PS.: From Robin Capper on Twitter, who sums this blog post up in 140 characters or fewer: ‘Poor Don McLean: “Drove my Chevrolet to the levee, but the levee was dry” just doesn’t work’.—JY

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Posted in branding, business, cars, culture, marketing, USA | 1 Comment »