Digital art by David MacGregor I hope the media will say more because David MacGregor had packed so much into his 50-something years on this planet. Here is my tribute on Lucire. Not everyone can claim to have discovered Rachel Hunter, created the Family Health Diary TV commercial format (and others), founded the first online […]
Tag: marketing
Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree
Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog. It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]
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Contextual targeting worked, so why abandon it?
Didn’t I already say this? Contextual targeting worked for so long on the web, although for some time I’ve noticed ads not displaying on sites where I’ve blocked trackers or had third-party cookies turned off. That means there are ad networks that would rather do their clients, publishers and themselves out of income […]
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Have you driven a Ford … lately? Probably not
Ford’s Brazilian line-up, 2021. Once upon a time, there were locally developed Corcels and Mavericks; even the EcoSport was a Brazilian development. Today, it’s Mustang, a couple of trucks, and a rebadged Chinese crossover. We heard a lot about the demise of Holden as GM retreats from continents at a time, seemingly in a […]
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Admiral doesn’t understand that I’m not blocking ads, only trackers
It’s pretty bad that Admiral, which detects whether you are using an ad blocker or not, now advises this with Privacy Badger. Let me make this very clear: I am not against advertising on websites. I have advertising on our websites. I am against tracking by people such as Google. And that is […]
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On OneDrive, Flickr, and FLOC
Yesterday, I worked remotely, and I don’t know what possessed me, but as OneDrive was activated on my laptop, I decided to save a word processing file there, planning to grab it from my desktop machine later in the day. Normally I would just leave the file where it was and transfer it across the […]
Brand, sub-brand or model? China’s getting into a confusing phase
The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade? This is something that might have to come out in the wash, and it might take years. I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never […]
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A sure way to lose customers: upload their private information to Facebook
I’m still blocked from seeing my advertising preferences on Facebook on the desktop, the only place where you can edit them, something that has plagued them for years and which they’re unlikely to fix. I commonly say that Facebook’s databases are ‘shot to hell,’ which I’ve believed for many years, and this is another example […]
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Was it six networks or only five? In all this excitement, they’re ‘Still the One’
I’m sure there are many, many more examples of this tune being used to promote TV networks, but it seems to be a standard in at least three countries I know, and probably far more besides. It is, of course, ‘Still the One’, which ABC used in the US to celebrate being the top-rated […]
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Netflix spams, Amazon doesn’t care
It pays to have some ground rules when dealing with the internet. A very big one that I’m sure that you all observe is: don’t do business with spammers. If a Nigerian prince tells you he has $5 million for you, ignore him. There are tainted email lists that have been going around for […]