Sharkonomics 2 reviewed

  I wanted to add a few words to Amazon for Stefan Engeseth’s Sharkonomics 2, but it seems Amazon no longer lets me post reviews. I guess Jeff B.’s rich enough without needing my content. I thought some of the negative ones he got there were a bit rough, given that he’s not proclaiming that […]

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Stefan Engeseth’s next book, Sharkonomics: in business, what can we learn from sharks and their survival?

When I talked about Nicholas Ind’s book, Meaning at Work, a few weeks ago, I said there were two titles that I wanted to mention.    The second is by my friend Stefan Engeseth, who has followed up some very innovative titles—Detective Marketing, One and The Fall of PR and the Rise of Advertising—with Sharkonomics. […]

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