As I begin this blog post, Autocade has just crossed the 22 million page-view barrier, at 22,000,040. I had estimated we would get there on Sunday, and as itâs just ticked over here in New Zealand, I was right.
We have 4,379 models in the database, with the Bestune B70, in its third generation, the most recent model added. Iâm grateful itâs a regular carânot yet another crossover, which has been the usual story of 2020 whenever I added new models to the site.
As crossovers and SUVs were once regarded as niche models, historical ones werenât put up in any great haste, so I canât always escape them just by putting up models from the past. However, there are countless sports and supercars to go up, so maybe Iâll need to add them in amongst the SUVs to maintain my sanity and happiness. These high-riding two-box vehicles are incredibly boring subjects stylistically.
Itâs a stroke of luck, then, to have the B70: Bestuneâs sole saloon offering now in amongst an entire range of crossovers. The saloons are the niche vehicles of 2020â1. Itâs a stylish motor, too: Cadillac looks for a middle-class price. Admittedly, such close inspirations havenât deserted China altogether, but this is, in my mind, no worse than Ford pretending its 1975 US Granada was a Mercedes-Benz for the masses. Itâs not going to get GMâs lawyers upset. And unlike the Granada, the B70 is actually a fairly advanced car, with refinement now on par with a lot of joint-venture models coming out of China.
You know the drill to track Autocadeâs growth:
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million)
April 2020: 19,000,000 (just over three months for 19th million)
July 2020: 20,000,000 (just over three-and-a-half months for 20th million)
October 2020: 21,000,000 (three months for 21st million)
January 2021: 22,000,000 (three months for 22nd million)
Not a huge change in the rate, then: for the past year we can expect roughly a million page views every three months. The database has increased by 96 model entries, versus 40 when I last posted about the million milestones.
In other publishing news, Jody Miller has managed to get an interview with Rachel Hunter. Her story is on Lucire today, and Iâm expecting a more in-depth one will appear in print later in 2021. Itâs taken us 23 years (not that we were actively pursuing): itâs just one of those things where it took that long for our paths to cross. Both Rachel and Lucire are Kiwi names that are arguably more noticed abroad than in our countries of birth, and I suppose itâs like two compatriots who travel to different countries. You donât always bump into one another.
I end this blog post with Autocadeâs views at 22,000,302.
Click here for all months (or hit ‘Gallery’ at the top of the screen, if you’re on the desktop), here for December, and here for November. This post explains why I wound up doing the gallery here.
I append to this entry through the month.
Here are the images that have piqued my interest for December 2020. For November’s gallery, click here (all gallery posts are here). And for why I started this, here’s my earlier post on this blog, and also here and here on NewTumbl.
Hereâs a cautionary tale found by Lucire travel editor Stanley Moss. His words: âPhotographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. Heâd been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, an influencer name and instructions on how to photograph himself wearing the product. This exposes one facet of what advertising has become, commodified advocacy. Following is the text of his statement about the project, filled with reminders of what today constitutes the new paradigm of product promotion. Caveat emptor.â
In other words, donât leave your marketing in the hands of a program. I havenât followed up with Bright Swimwear, but I hope they’ll run with it, not just to show that they are âprogressiveâ, but to admit that there are limits to how algorithms can handle your brand. (They haven’t yet.)
If the world desires more humanistic branding, and people donât want to feel like just a number, then brands should be more personal. Automation is all right when you need to reach a mass audience with the same message, but cultivating personal relationships with your brand ambassadors would be a must if you desire authenticity. Otherwise, you just donât know the values of those promoting your brand.
Fortunately, I took it in good humour just as Dmitry did and ran the story in Lucire, and you can reach your own conclusions about the wisdom of algorithms in marketing, particularly in brand ambassadorship.
Iâve done this a few times now: looked through my yearâs Tumblr posts to get an alternative feel for the Zeitgeist. Tumblr is where I put the less relevant junk that comes by my digital meanderings. But as I scrolled down to January 2015 in the archive, Iâm not that certain the posts really reflected the world as we knew it. Nor was there much to laugh at, which was the original reason I started doing these at the close of 2009.
January, of course, was the month of the Charlie Hebdo massacre, which saw 11 murdered, including the famed cartoonist Wolinski, whose work I enjoyed over the years. Facebook was still going through a massive bot (first-world) problem, being overrun by fake accounts that had to be reported constantly. The anti-vax movement was large enough to prompt a cartoonist to do an idiotâs guide to how vaccines work. In other words, it was a pretty depressing way to end the lunar year and start the solar one.
February: Hannah Davis made it on to the cover of the Sports Illustrated Swimsuit Edition by pulling her knickers down as far as socially acceptable (or unacceptable, depending on your point of view), while 50 Shades of Grey hit the cinemas, with one person commenting, âSeriously, this book raises every red flag warning signal I learned during my Military Police training. Grey is a ****ing psycho.â Mission: Impossibleâs second man with the rubber mask, Leonard Nimoy, he of the TV movie Baffled, passed away. Apparently he did some science fiction series, too.
CitroĂ«n celebrated the 60th anniversary of the DS, generally regarded as one of the greatest car designs of the 20th century, while Alarm fĂŒr Cobra 11 returned for another half-season in March. In April, one Tweeter refused to do any Bruce Jenner jokes: âthere are kids & adults confused/bullied/dying over their gender identity,’ said an American photographer called Spike. The devastating Nepalese earthquakes were also in April, again nothing to be joked about. There was this moment of levity:
And the Fairfax Press published a photograph of President Xi of China, although the caption reads âSouth Koreaâs President Park Geun Hyeâ. Wrong country, wrong gender. When reposted on Weibo, this was my most viral post of the year.
In May, we published a first-hand account of the Nepal âquakes in Lucire, by Kayla Newhouse. It was a month for motorheads with For the Love of Cars back on Channel 4. Facebook hackers, meanwhile, started targeting Japanese, and later Korean, accounts, taking them over and turning them into bots.
In June, rumours swirled over the death of Channel 4 newsreader Jon Snow, whereupon I made this image:
Microsoft rolled out the bug-filled Windows 10, which worked differently every day.
In December, it wasnât quite âStar Wars, nothing but Star Warsâ. There was, after all, Trump, Trump and more Trump, the only potential presidential candidate getting air time outside the US. Observing the primaries, 9Gag noted that the movie Idiocracy âstarted out as a comedy and is turning into a documentaryâ. Michael Welton wrote, meanwhile, in Counterpunch, âThe only way we might fathom the post 9/11 American world of governmental deceit and a raw market approach to political problem solving is to assume that moral principle has been banished because the only criteria for action is whether the ends of success and profitability have been achieved. Thatâs all. Thatâs it. And since morality is the foundation of legal systems, adhering to law is abandoned as well.â The New Zealand flag referendum didnât make it into my Tumblr; but if it had, I wonder if we would be arguing whether the first-placed alternative by Kyle Lockwood is black and blue, or gold and whiteâa reference to another argument that had internauts wasting bandwidth back in February.
Itâs not an inaccurate snapshot of 2015, but itâs also a pretty depressing one. France tasted terror attacks much like other cities, but the west noticed for a change; there were serious natural disasters; and bonkers politicians got more air time than credible ones. Those moments of levityâmy humorous Jon Snow image and feigned ignorance, for instanceâwere few and far between. It was that much harder to laugh at the year, which stresses just how much we need to do now and in 2016 to get things on a more sensible path. Can we educate and communicate sufficiently to do it, through every channel we have? Or are social media so fragmented now that youâll only really talk into an echo chamber? And if so, how do we unite behind a set of common values and get around this?