When I was in NYC in the summer of 2001, I stood at a Lower Manhattan bakery trying to order a cream cheese bagel for a friend of mine. The proprietor was busy making something. After close to five minutesâ waiting the counter, I asked if I could be served. His response: âYou want to fight me?â My sense is that cream cheese bagels have upset Americans for decades. This is merely part of the trend.
Note: I am not sure if the words cream and cheese mean the same thing there.
Poking around the bowels of Facebook, I found this. Apparently I had invited some contacts to join Facebook. It’s probably time to delete them, since they were smart enough not to respond.
I’ve no desire to allow them to create shadow profiles, because of something I did in 2007â8 before I knew shadow profiles even existed. Luckily I do not have Messenger, though I believe I briefly downloaded it in 2012 before deleting it soon after. I must have been careful to not let it import any contacts.
The latest model to appear on Autocade today: the Mazda CX-30.
Itâs March, which means Autocade has had another birthday. Eleven years ago, I started a car encyclopĂŠdia using Mediawiki software, and itâs since grown to 3,600 model entries. The story has been told elsewhere on this blog. What I hadnât realized till today was that Autocadeâs birthday and the World Wide Webâs take place within days of each other. The inventor of the web, Sir Tim Berners-Lee, still believes that it can be used as a force for good, which is what many of us hoped for when we began surfing in the 1990s. I still remember using Netscape 1·2 (actually, I even remember using 1·1 on computers that hadnât updated to the newer browser) and thinking that here was a global communicationsâ network that could bring us all together. Autocade, and, of course, Lucire, were both set up to do good, and be a useful information resource to the public. Neither sought to divide in the way Facebook has; Google, which had so much promise in the late 1990s, has become a bias-confirmation machine that also pits ideologies against each other.
The web, which turns 30 this week, still has the capacity to do great things, and I can only hope that those of us still prepared to serve the many rather than the few in a positive way begin getting recognized for our efforts again.
For so many years I have championed transparency and integrity. People tell us that these are qualities they want. Yet people also tell surveys that Google is their second-favourite brand in the world, despite its endless betrayals of our trust, only apologizing after each privacy gaffe is exposed by the fourth estate.
Like Sir Tim, I hope we make it our business to seek out those who unite rather than divide, and give them some of our attention. At the very least I hope we do this out of our own self-preservation, understanding that we have more to gain by allowing information to flow and people to connect. When we shut ourselves off to opposing viewpoints, we are poorer for it. As I wrote before, American conservatives and liberals have common enemies in Big Tech censorship and big corporations practising tax avoidance, yet social networks highlight the squabbles between one right-wing philosophy and another right-wing philosophy. We New Zealanders cannot be smug with our largest two parties both eager to plunge forward into TPPA, and our present government having us bicker over capital gainsâ tax while leaving the big multinationals, who profit off New Zealanders greatly, paying little or no tax.
A more understanding dialogue, which the web actually affords us, is the first step in identifying what we have in common, and once you strip away the arguments that mainstream media and others drive, our differences are far fewer than we think.
Social media should be social rather than antisocial, and itâs almost Orwellian that they have this Newspeak name, doing the opposite to what their appellation suggests. The cat is out of the bag as far as Big Tech is concerned, but there are opportunities for smaller players to be places where people can chat. Shame itâs not Gab, which has taken a US-conservative bent at the expense of everything else, though they at least should be applauded for taking a stance against censorship. And my fear is that we will take what we have already learned on social mediaâto divide and to pile on those who disagreeâinto any new service. As I mentioned, Mastodon is presently fine, for the most part, because educated people are chatting among themselves. The less educated we are, the more likely we will take firm sides and shut our minds off to alternatives.
The answer is education: to make sure that we use this wonderful invention that Sir Tim has given us for free for some collective good. Perhaps this should form part of our childrenâs education in the 2010s and 2020s. That global dialogue can only be a good thing because we learn and grow together. And that there are pitfalls behind the biggest brands kids are already exposed toâwe know Google has school suites but they really need to know how the big G operates, as it actively finds ways to undermine their privacy.
The better armed our kids are, the more quickly theyâll see through the fog. The young people I know arenât even on Facebook other than its Messenger service. It brings me hope; but ideally Iâd like to see them make a conscious effort to choose their own services. Practise what we preach about favouring brands with authenticity, even if so many of us fail to seek them out ourselves.
I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) Facebook, as many of you know, is a thing of the past for me (as far as my personal wall is concerned), though that was helped along by Facebook itself. However, I’m still a pretty heavy Instagram user, and I continue to Tweetâthough with Twitter’s analytics telling you how much you’re up or down over the previous month, it might be a challenge to see if I can get that down by 100 per cent next. (It won’t happen any time soon, but if Twitter continues on its current path over its policies, it might come sooner rather than later.)
I’m wondering if the next badge of honour is how much you can de-socialize yourself, and for those of us with web presences (such as this blog), bringing traffic to your own spaces. Why? It’s all about credibility and authenticity. And I’m not sure if the fleeting nature of social media provides them, at least not for me.
Now in an age where so many are trying to be an “influencer”, then wouldn’t we expect the tide to turn against the shallow, fleeting posters in favour of something deeper and more considered? After all, marketing seeks authenticityâit has for a long time. What is authentic about a social media influencer who changes clothes multiple times a day out of obligation to sponsors? Even if they reach millions, did it really connect with audiences on a deeper level or did it simply seem forced?
I can understand how, initially, social media were real connectors, allowing people to connect one on one and have a conversation. It seemed logical that marketing would head that way, going from one-to-many, to something more personalized, then (as Stefan Engeseth has posited for a long time) to one where brand and audience were on the same side, trying to find shared values (let’s call it ‘oneness’). At a time social media looked like it would help things along. But has it really? Influencers are less interested in being on the same side than being on the other side, in an adaptation of the one-to-many model. It’s just that that model itself has become democratized, so a single person has the means of reaching millions without a traditional intermediary (e.g. the media). There’s nothing really wrong with that, as long as we see it for what it is: a communications’ channel. Nothing new there.
Some are doing it right in pursuing oneness with their audiences by posting just on a single topic, updating honestly about their everyday livesâmy good friend Summer Rayne Oakes comes to mind with her Homestead Brooklyn account, and has stayed on-message with what she stands for and her message for over a decade. Within the world of Instagram, this is a “deeper” level, sharing values in an effort to connect and be on the same side as her audience. However, she isn’t solely using Instagram; other media back her up. Hers is a fantastic example of how to market and influence in the context I’m describing, so there is still a point to these social media services. But for every Summer Rayne there are many, many who are gathering attention for no values that I can fathomâit has all been about the numbers of followers and looking attractive.
I haven’t a problem with their choiceâit is their space, after allâbut we shouldn’t pretend that these are media that have allowed more authentic conversations to take place. Marketers should know this. These messages aren’t customized or personalized. Algorithms will rank them so audiences get a positive hit that their own preferences are being validated, just like any internet medium that places us in bubbles. The authenticity is relative: because no party has come between the communicator and the audience, then it’s unfiltered, and in that respect it’s first-hand versus second-hand. But how many times was that message rehearsed? How many photos were taken before that one was selected? It’s “unreality”.
There are so many such social media presences now, and crowded media are not places where people can have a decent connection with audiences. Some with millions of usersâI’m thinking of young modelsâmight not even be reaching the target audience that companies expected of them. Is what they wear really going to be relevant to someone of the opposite sex browsing for eye candy? That isn’t a genuine conversation.
Don’t look to my Instagram for any clues, eitherâI use it for leisure and not for marketing. I don’t have the ambition of being a social media influencer: I’m happy with what I do have to get my viewpoints across.
And I don’t know what’s next. I see social media decentralizing and people taking charge of their privacy more, even if most people are happy to have the authorities snoop on their conversations. Mastodon has been pretty good so far, because it hasn’t attracted everyone. The few who are there are having respectful conversations, even if posts aren’t reaching the numbers they might on Twitter, and mutual respect can lead to authenticity. If, as a marketer, that’s not what you seek, that’s fine: there are plenty of accounts operating on audience numbers but not genuine conversationsâas long as you know what you’re getting into. But I believe marketing, and in particular branding, should form real relationships and dialogue. Not every life is the fantasy shown in social mediaâwe know that that’s not possible. One politician has coined the term ‘fake news’; and social media have “fake lives”, in amongst all the bots.
If these media become known for shallow connections “by the numbers”, then even those doing it right, forming those genuine conversations, may be compelled to move on, or at least value the social media services less because of what their brands stand for. Email is a great medium still, and you can still have great conversations on it, but email marketing isn’t as “sexy” as it was in the mid-1990s, because there’s more spam than legit messages. It takes skill to use it well and to build up a proper, consented email list. Social media are getting to a point where some big-number accounts are associated with shallowness, and the companies themselves (e.g. Facebook and Twitter) have policies and conduct that have the potential to taint our own brands.
In 2018, as at any other time, doing something well takes hard work. There is no magic medium.
[Prof Anne-Marie Brady of the University of Canterbury] said the Chinese-language media in New Zealand was subject to extreme censorship, and accused both Mr. Yang and Raymond Huo, an ethnic Chinese lawmaker from the center-left Labour Party, of being subject to influence by the Chinese Embassy and community organizations it used as front groups to push the countryâs agenda.
Mr. Huo strongly denied any âinsinuations against his character,â saying his connections with Chinese groups and appearances at their events were just part of being an effective lawmaker.
I wound up at three events where the Chinese ambassador, HE Wang Lutong, was also invited. This makes me a spy, I mean, agent.
I even shook hands with him. This means my loyalty to New Zealand should be questioned.
I ran for mayor twice, which must be a sure sign that Beijing is making a power-play at the local level.
You all should have seen it coming.
My Omega watch, the ease with which I can test-drive Aston Martins, and the fact I know how to tie a bow tie to match my dinner suit.
The faux Edinburgh accent that I can bring out at any time with the words, âThere can be only one,â and âWe shail into hishtory!â
Helming a fashion magazine and printing on Matt paper, thatâs another clue. We had a stylist whose name was Illya K. I donât always work Solo. Sometimes I call on Ms Gale or Ms Purdy.
Jian Yang and I have the same initials, which should really ring alarm bells.
Clearly this all makes me a spy. I mean, agent.
Never mind I grew up in a household where my paternal grandfather served under General Chiang Kai-shek and he and my Dad were Kuomintang members. Dad was ready to ćć·„ and fight back the communists if called up.
Never mind that I was extremely critical when New Zealanders were roughed up by our cops when a Chinese bigwig came out from Beijing in the 1990s.
Never mind that I have been schooled here, contributed to New Zealand society, and flown our flag high in the industries Iâve worked in.
All Chinese New Zealanders, it seems, are still subject to suspicion and fears of the yellow peril in 2017, no matter how much you put in to the country you love.
We might think, âThatâs not as bad as the White Australia policy,â and it isnât. We donât risk deportation. But we do read these stories where thereâs plenty of nudge-nudge wink-wink going on and you wonder if thereâs the same underlying motive.
All you need to do is have a particular skin colour and support your community, risking that the host has invited Communist Party bigwigs.
Those of us who are here now donât really bear grudges against what happened in the 1940s. We have our views, but that doesnât stop us from getting on with life. And that means we will be seen with people whose political opinions differ from ours.
Sound familiar? Thatâs no different to anyone else here. Itâs not exactly difficult to be in the same room as a German New Zealander or a Japanese New Zealander in 2017. A leftie won’t find it hard to be in the same room as a rightie.
So Iâll keep turning up to community events, thank you, without that casting any shadow over my character or my loyalty.
A person in this country is innocent till proved guilty. We should hold all New Zealanders to the same standard, regardless of ethnicity. This is part of what being a Kiwi is about, and this is ideal is one of the many reasons I love this country. If the outcry in the wake of Garnerâs Fairfax Press opinion is any indication, most of us adhere to this, and exhibit it.
Therefore, I don’t have a problem with Prof Brady or anyone interviewed for the pieceâit’s the way their quotes were used to make me question where race relations in our neck of the woods is heading.
But until heâs proved guilty, Iâm going to reserve making any judgement of Dr Yang. The New York Times and any foreign media reporting on or operating here should know better, too.
Top Earlier today, attempting to get into Style.com meant a virus warningâthe only trace of this curiosity is in the web history. AboveStyle.com is back, with a note that it will be transforming into an e-tail site.
The news that should have us all worried is: the derivatives market contains $700trn of these debts yet to implode. Global GDP stands at $69·4trn a year. This means that (primarily) Wall Street and the City of London have run up phantom paper debts of more than ten times of the annual earnings of the entire planet.
It brings me back to one of the first things we ever wrote in the Medingemanifesto: ‘Finance is broken.’ Attempting to value companies using shares or financial statements can be a mugs’ gameâand that was in 2002, before the market became so improbable.
If only we knew how much worse things would get. And we thought, in the immediate post-9-11 period, that we would be learning the lesson about a Dow that was well overvalued. History has shown that we didn’t. And the most recent recession hasn’t corrected things: we’re still sitting on a time bomb.
We wrote in the manifesto, ‘We believe money is a poor snapshot of human value. Brands, however, create value. The branding industry is about creating value for our customers. It makes more sense to measure the ingredients of branding and relationships.’
It’s an ideal, and one with its own problems, too. But I know that part of the finance industry has failed us through its greed. I’m not too certain how their deeds and those of these British forgers differ, creating “wealth” backed by nothing.
