Posts tagged ‘preview’


Nicholas Ind’s Meaning at Work: finding fulfilment in the early 2010s

06.02.2012

Two of my friends have books coming out. I’ll discuss one for now, as it’s been a long long weekend.
   The first is my Medinge Group colleague Nicholas Ind’s Meaning at Work, which has now made it on to Amazon, and is getting wider distribution.
   You can get an idea of what Meaning at Work is about from Nicholas’s own article at the RSA’s (Royal Society for the encouragement of Arts, Manufactures and Commerce) website. But if you’ve followed Nicholas’s work over the years, it’s a logical continuation of his inquiry into making businesses more human and engaged.
   Living the Brand, for example, was an early look into organizations that had successfully implemented their brand at every level. The concepts are familiar to most branding practitioners, but Nicholas brought them to life with real-world examples and analyses of those successful organizations. Fast forward to Branding Governance, and there are useful discussions about corporate citizenship and corporate participation. Meaning at Work looks at what attitudes people need to find fulfilment in their work, with engagement and challenge being the keys.
   I’ve managed to secure chapter one from Nicholas, who in turn got it from the publisher, minus the illustrations (omitted due to copyright reasons), so you can get a better idea of what it entails. In this first chapter, Nicholas discusses what meaning is, and brings to live numerous examples from literature, art and film. If you’ve ever wondered about some of those works you have heard of but not inquired in to—Virginia Woolf’s To the Lighthouse or the real meaning behind Réné Magritte’s La trahison des images—Nicholas draws out the necessary meanings for his book in a very accessible fashion.
   It’s interesting that Nicholas discusses the depth of meaning in this first chapter, because if you take his works over the course of the 21st century, they are getting deeper and deeper into what makes us—and successful organizations—tick. Each can be read independently, of course—Nicholas isn’t out to sell us a series of books—but there is a natural progression that he has as an author. As someone who has only written one book solely—the rest were joint works—it’s a record I admire. Download chapter one of Meaning at Work here, and order it from the publisher or Amazon UK.

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Replacing a social network near you: real life

19.07.2010

As news emerges that teenagers have spent less time on Facebook, and there are more profiles getting closed on the social network, Sony has released its newest trailer for The Social Network.

After 9-11, it’s time to tell the “other” story of the ’noughties. And if Facebook is the topic of a Hollywood film, then this could mean it has jumped the shark.
   What’s next? A new social network where privacy is respected? Or, something more radical?
   Modern kids in the first and second world might want that newfangled “real life” next, because to them, the internet is ubiquitous, not special. So why not balance what was once a novelty to us with what we once found to be normal? As we once said: try it now, do it more, things you’ve never done before. The mainstreaming of extreme sports, if you will, simplified to basic exercise and enjoying the outdoors. It almost seems new.
   Simplicity seems to be “in” in so many facets of life, whether it’s a netbook without bells and whistles, or the old-shape Audi A4 with SEAT Exeo badging. Somewhere along the line, practicality finally found its place ahead of wank. It can happen in some economic recessions.
   Real life: more valuable to the teenagers of the 2010s than we thought. It’s back in vogue.

PS.: Thanks to Stefan Engeseth for inspiring part of this post.—JY

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