As someone who read Confucius as a young man, and was largely raised on his ideas, free speech with self-regulation is my default positionâthough when it becomes apparent that people simply arenât civilized enough to use it, then you have to consider other solutions.
We have Facebook making statements saying they are âStanding Against Hateâ, yet when friends report white nationalist and separatist groups, they are told that nothing will be done because it is âcounter-speechâ. We know that Facebook has told the Privacy Commissioner, John Edwards, that it has done absolutely nothing despite its statements. This is the same company that shut off its âView asâ feature (which allowed people to check how their walls would look from someone elseâs point-of-view) after share price-affecting bad press, yet when it comes to actual humans getting killed and their murders streamed live via their platform, Facebook, through its founder, Mark Zuckerberg, essentially tells us, âThere are no problems, nothing to see here.â
Weâre just a platform
We take no responsibility at all for what gets shared through us. You can say what you like, but we think we can weather this storm, just as we weathered the last one, and just as weâll weather the next.
Kiwi lives donât matter
White nationalist groups make for great sharing. And sharing is caring. So we wonât shut them down as we did with Muslim groups. The engagement is just too good, especially when weâre only going to upset fewer than five million New Zealanders.
Hate is great
Hate gets shared and people spend more time on Facebook as a result. Whether it’s about New Zealanders or the Rohingya Muslims in Myanmar, we’ll be there to help distribute it. Genocide’s fine when it doesn’t affect our share price.
Facebook users are âdumb fucksâ
Our founder said it, and this is still our ongoing policy at Facebook. Weâll continue to lie because we know youâre addicted to our platform. And no matter which country summons our founder, we know you wonât have the guts to issue a warrant of arrest.
Actions speak more loudly than words, and in Facebookâs case, their words are a form of Newspeak, where they mean the opposite to what everyone else understands.
#Facebook: we had better turn off the âView asâ function, it could be open to abuse.
Also Facebook: live-streaming is fine, nothing to see here.#Facebooklies
In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have.
Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Jules Yap, its founder, a cease-and-desist letter after her site had been going for eight years. In that time she had sent customers to Ikea, after they were inspired by the new ideas her community had on doing new things with Ikea furniture.
There are arguments that Ikea could have been liable for any injuries sustained from the “hacks”, but that’s daft. Are we really that litigious as a society, prepared to blame someone for something we ourselves freely chose to do? Ikea has instructions on how to build their furniture, and it’s your own choice if you are prepared to go against them.
And eight years is an awfully long time to bring a case against someone for trade mark usage, rendering this claim particularly weak.
There are other Ikea-hacking websites and Facebook pages as wellâso it’s even dumber that Ikea would go after one with such a huge community, a website that has an Alexa ranking currently in the 20,000s (in lay terms: it has a huge audience, potentially bigger than that of Ikea’s corporate site itself in Jules’s country, Malaysia). Jules says that she has to take down the ads as part of her settlement for being able to retain the siteâads that simply paid for her hosting, which she might not be able to afford to do any more. (Some fans have offered to host for free or provide new domain names.)
The Ikea Hackers logo doesn’t look remotely like the Ikea one, which would readily imply there was no endorsement by the Swedish company.
Therefore, Ikea’s statement, on its Facebook, holds very little water.
Vi Àr glada för det engagemang som finns för IKEA och att det finns communities runt om i vÀrlden som Àlskar vÄra produkter lika mycket som vi gör.
Vi kÀnner ett stort ansvar mot vÄra kunder och att de alltid kan lita pÄ IKEA. Det Àr viktigt för oss att vÀrna om hur IKEA namnet och varumÀrket anvÀnds för att kunna behÄlla trovÀrdigheten i varumÀrket. Vi vill inte skapa förvirring för vÄra kunder om nÀr IKEA stÄr bakom och nÀr vi inte gör det. NÀr andra företag anvÀnder IKEA namnet i kommersiellt syfte, skapar det förvirring och rÀttigheter gÄr förlorade.
DÀrför har Inter IKEA Systems, som Àger rÀttigheterna till IKEA varumÀrket, kommit överens med IKEA Hackers om att siten frÄn slutet av juni 2014 fortsÀtter som en fan-baserad blog utan kommersiella inslag.
Essentially, it uses the standard arguments of confusion, safeguarding its trade mark, andâthe Google translation followsââWhen other companies use the IKEA name for commercial purposes, it creates confusion and rights are lost.’
This can be fought, but Jules elected not to, and her lawyer advised against it. It’s a pity, because I don’t think she received the best advice.
On Ikea’s Swedish Facebook page, some are on the attack. I wrote:
I would hardly call her activity âcommercialâ in that the ads merely paid for her web hosting. I doubt very much Jules profited. But I will tell you who did: Ikea. She introduced customers to you.
While your actions are not unprecedented, it seems to fly in the face of how one builds the social aspects of a modern brand.
The negative PR you have received from this far outweighs the brand equity she had helped you build. It was a short-sighted decision on the part of your legal department and has sullied the Ikea brand in my mind.
In 2004, the last year that the INGKA Holding group filed accounts, the company reported profits of âŹ1.4 billion on sales of âŹ12.8 billion, a margin of nearly 11 percent. Because INGKA Holding is owned by the nonprofit INGKA Foundation, none of this profit is taxed. The foundation’s nonprofit status also means that the Kamprad family cannot reap these profits directly, but the Kamprads do collect a portion of IKEA sales profits through the franchising relationship between INGKA Holding and Inter IKEA Systems.
The tax haven secret trust the companies use is legal, says Ikea, which is why it pays 3·5 per cent tax. I have little doubt that the complex structure takes advantage of laws without breaking them, and Kamprad was famous for departing Sweden for Switzerland because of his home country’s high taxes. The cease-and-desist letter probably is legal, too. And they show you what mentality must exist within the organization: forget the Swedishness and the charitable aspects, it’s all about the euros.
We weren’t responsible for the layout or photography, but our contribution here is in the tagline, ‘Dare to be human’.
In my 12-year friendship with Panos Papadopoulos, the designer behind Swedish swimwear (and now clothing) label Panos Emporio, we’ve often worked on marketing tasks. The most recent one: come up with a tagline that encompasses the Panos Emporio brand.
The term ‘Dare to be human’ has emerged elsewhere (as I discovered after coming up with it), though to my knowledge not in this industry or as a tagline, and since the campaign is largely focused on Scandinavia, it doesn’t appear to have any conflict.
The story is fairly simple: mixing the vision of the head of the company with the accurate external perceptions, and coming up with something that all audiences can agree on.
We had done some exploratory work on the philosophy of Panos Emporio earlier in the year and this was an extension of that. Our brand research has usually shown that an accurate tagline is more effective, in communicating a brand internally and externally, than any mission statement, and one that can serve a company in the long term is better still.
Panos’s thoughts were that he liked to push the envelope when it came to his swimwear designsâthat much is a given, and accepted by his customersâand his use of PR in Sweden over the years suggested as much. Where we align even more is our shared belief in humanitarianism, and the idea that good people can become anything they wish, and should have the opportunity to do so. Over the years we’ve discussed some great programmes that can help young people, and trying to cement these ideas, and many other ideas of things we’d like to do to advance our planet. If you look back across the 25 years of the label, Panos Emporio was often pioneering in its designs and publicity programmes, often shocking the sector, and earning Panos a celebrity status (including an episode of the Swedish version of Secret Millionaire).
External audiences will always come back to us to tell us the comfort in Panos’s designs first, followed by their appreciation of the designs themselves, so there was an intersection with the “human” aspect here. It was taking that with humanitarianism and social responsibility, and blending it with the envelope-pushing.
âDare to be different’ is trite, so it really was down to changing the last word. (I am simplifying the process because there were many others that were rejected.) It tested well, and the first ad with the new tagline will break this quarter.
I hope it’ll stay with the firm for many years to come. I think it encompasses everything Panos tries to say with his work.
Above is Rupert Murdoch’s apology for the actions of the News of the World, to run in the UK in the wake of the resignations of Rebekah Brooks and Les Hinton.
They’re great words, and they’re straight out of the PR 101 playbook.
Some might say they’re a trifle too late, as was Mr Murdoch’s meeting with the parents and sister of murdered schoolgirl Milly Dowler.
Some might question whether this apology would even have been issued if the Murdoch Press could have kept a lid on the scandal, if the Metropolitan Police had not rediscovered its bottle, and if The Guardian had not been persistent.
More telling about this apology’s sincerity is whether real steps will be taken to change the culture within the Murdoch Press.
We still have an organization with nearly half a century’s worth of bullying tactics, skirting the boundaries of the law and allegedly breaking them, and a culture of the ends justify the means.
Shifting that culture is going to be a tough call, not while so much of the behaviour has been institutionalized.
It is going to take some effort on Rupert Murdoch’s own behalf, because, like all organizations where the boss’s personality is so strong, it’s going to rest on him to lead a cultural change. Allowing an insider who has always tolerated such behaviour to take the helm is not going to do an awful lot: you don’t get change by reinventing the past.
I remain sceptical when I think back to all the scandals that the Murdoch Press not only uncovered, but had a hand in generating.
I remain sceptical when I think back to the victories Murdoch has had over earlier controversies, and whether he believes he can weather this one simply with the passage of time.
The world is a different place, and he may just be compelled to see this out.
He may be 80, but he still has young kids by his third wife. Let’s hope he understands that he needs to do right by the 21st century, when people in the occident are more alert to corporate moves and their unsavoury hand in our daily lives. Given that his youngest children won’t have him around for as long as his oldest ones, what he has is his legacyâand unlike Prudence, Elisabeth, Lachlan and James, Grace and Chloe will spend more of their lives hearing about their Dad second-hand than first-hand.
I think back to when we wrote Beyond Branding, and how we forecast that consumers would drive integrity and transparency through their demand. It looks like this is being played out now.
The question I have is this: is this merely the first salvo in everyday people taking back their power, and will we sink back into disinterest in a month or two?
Rupert Murdoch would not be in this position if we didn’t have a love of the gossip in The Sun and News of the World. We, the people, made this man rich.
If the Murdoch that critics write about is the real man, he’s betting the farm on disinterest being the order of the day come the autumn.
In my own world, I recall that last September, when the Fairfax Press reported on the possibility of the resurrection of the Wellywood sign, the silence on even the anti-sign Facebook group was deafening. One person even said he would vote for my rival and eventual winner, Celia Wade-Brown, because I did not do enough to fight the sign.
All it took was five months for one man to forget that I was the only mayoral candidate who actively fought it. I am not picking on him alone, because I don’t believe he was the only one to suffer from a short memory. We all do it.
Instead, this one issue alone, trivial by the standards of the Murdoch story, took 14 months before anger subsided enough for it to resurface in force with a new news report.
This is the defence of the bully boss and the pompous politician: the hope people forget, thanks to our lives being harder during a recession. The tougher the economy gets, the more they think they can get away with, since they hope our attention will be swayed. Without a comfortable life, will we have the luxury of monitoring those in power?
It’s up to us to get wiser and realize there’s more important news than what the tabloid press tells us is interesting.
It’s up to us to realize that celebrity news really does not affect us, unless it’s truly inspirational. And 99 per cent of it isn’t.
It’s up to us to understand that ‘sources close to’ do not constitute the truth, nor are those sources capable of the mind-reading of their subjects.
And it’s up to us to remember the past, rather than look fondly on it with rose-coloured glasses.
Corporate misbehaviour alone can fill a newspaper, as can the incompetence of our leaders. Yet we see little of either since advertising is affected by blowing the lid on the first, and a power base is affected by blowing the lid on the second.
The first is what killed the News of the World, not a sudden crisis of confidence by James Murdoch, who put his name to the announcement of its closure.
The second contributed to the delay in a Murdoch apology, in the hope that the Murdoch Press’s close ties to the Conservative government would be sufficient to weather it through the scandal.
Look around, especially in this election year in New Zealand, and you see very similar forces at work.
Regardless of what Murdoch does, real change starts with us.
You have to wonder how many of the Google Plus reviews are being inspired by the press releases. Here’s a typical one today, which I picked at random.
Rob Pegoraro writes: ‘You don’t add friends to an all-encompassing list and then, maybe, slice it into subsets; instead, you group them in “Circles” and then pick which circles (for example, “family,” “alumni,” “editors”) see each update.’ This appears to be the one area of differentiation, and I concede it has some merit. It’s no surprise every journalist has seized on this one. The argument here: if this social networking fad is declining, will I want to invest more brain power into grouping friends? I have them arranged in different places already with Facebook, LinkedIn and A Small World. And that’s good for me right now.
âDoing many of those things on Facebook requires extra clicks and changes to its default privacy settings.’ That’s a major put-off, given Google’s past behaviour. Let’s hope Plus has a privacy policy, because at this point in Buzz’s life, it didn’t.
âUnlike Facebook and Twitter, but like Buzz, Google Plus lets you edit a posted updateâno more being stuck with a late-night typoâand add basic formatting like bold and italic text.’ Here’s the one that inspired me to write as I keep reading about it on reviews. Am I the only one who realizes that Facebook allows edits to an update, even a comment? Admittedly, you have to do it quickly after posting. Anything too old with a typo, I don’t care about: I let it go. But I have to say that being able to add bold and italic text is a biggie, since a lot of people have demanded that that be possible in Facebook. (It used to be possible, incidentally, before it was dropped again.)
Bringing in Hangout is a good idea, and admittedly, some people will prefer to do that rather than go on Skype, which, for me, has been incredibly buggy (e.g. 35 minutes to sign in).
It looks like Google has come in when Facebook is losing users and Skype is at its buggiest, which is not a bad time. But I doubt either competitor will sit stillâFacebook is launching some offensive on Wednesday US time and there’s speculation that it might involve Skype. CNN’s Amy Gahran notes, ‘Plus, it offers huge potential to connect with all the other Google services I’m already using: Google calendar, Gmail, Google docs, and more.’ I use none of them, so the carrot’s not there, and I don’t know anyone who has drunk that much Google Kool-Aid to go for such a wide spread of the company’s offerings.
Mr Pegoraro concludes:
Google Plus looks most promising as an experts-only social networkâsay, for people who now find Facebook overgrown and yearn for a more private channel; for closer friends. But before you sign on, consider one other thing: If Google already knows your searches, your calendar, your contacts and even the content of your e-mail, do you want to hand over this much more of your life to it?
Google+ suggestions is odd to me. It’s Buzz-like in that it pulls folks from my Gmail account. But that account, which I set up for reporting on my book but barely use anymore, offers suggestions of sources I haven’t talked with in more than a year. And, of course, none of them are on Google+. Just odd.
Tomorrow, it will be one month since the Christchurch âquake.
It’s tempting to argue scaleâthe Japanese earthquake and tsunami versus our ownâbut at the end of the day, people are people, and our nations have both been hurting. We have become united, through disasters that emphasized that we live in an emerging global community.
I’m glad that our government saw fit to send some of our rescue personnel over to help with the Japanese recovery effort, because they have a grave need for international help. It was the least we could have done with Japan’s fast offer of aid and personnel on February 22 itself.
There is still a lot to do in Christchurch, especially for those families here and overseas rebuilding their lives after losing loved ones. However, I had a glimmer of hope from running our first positive piece from post-âquake Christchurch on Lucire.
Kip Brook of Word of Mouth Media wrote a lovely piece about a B&B, Hope Villa, in the Canterbury region, as Christchurch begins reaching out and people begin returning.
I hope this will be the first of many positive articles to emerge from the region as it gets back on its feet, as we know it can.
While I haven’t heard of any plans to commemorate the âquake with a moment’s silence tomorrow, I intend to have a wee break at the office at 12.51 p.m. I hope many of us will take the time to remember the events of the 22nd, and remind ourselves of the solidarity we have with all Cantabrians.
