Posts tagged ‘publishing’


Autocade turns 12

07.03.2020

Autocade turns 12 today, as it’s now March 8 here in New Zealand. From zero models to 4,093 (the Hyundai Avante XD is the latest); and as I write this sentence, it’s netted 18,683,611 page views. Just four years ago this month, it had only managed eight million.
   Just this week, I added two public notes of thanks to Carfolio, with whom we’ve done a bit of an information swap, on the site. Admittedly that swap has been in our favour. The first fruits of that were four Toyota models. It shows that we motorheads have been able to find each other and work on a spirit of cooperation, to make the web more informative and useful.
   It’s a far cry from those early days when the site got its first few models; it took four months to get to 500. The timing wasn’t great, considering the Global Financial Crisis was beginning to happen around us, and more people were being sucked in to Facebook. As a hobby, I carried on, because it was a satisfying use of my time.
   I’ll leave a stats’ breakdown when we get to 19 million views, and no doubt I’ll do another post when we get to 4,100 models.
   Stuart Cowley, who shot the first Autocade video with me fronting it, has a few more up his sleeve that he’ll edit in due course. I’m open to seeing what the future will bring for the brand.
   Having one independent web publication that’s survived 22 years and counting, and another that’s now 12, is perhaps quite rare these days.
   Since I began writing this post, Autocade has gained another 73 page views.
   I’m grateful for all the support out there—thank you for all your views, feedback, generosity, information, and your shared love of cars.

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Posted in business, cars, internet, media, publishing | 1 Comment »


Why I don’t sign up to new online ad networks in a hurry

26.02.2020

In the early days, banner advertising was pretty simple. By the turn of the century, we dealt with a couple of firms, Burst Media and Gorilla Nation, and we had a few buy direct. Money was good.
   This is the pattern today if we choose to say yes to anyone representing an ad network.
   I get an email, with, ‘Hey, we’ve got some great fill rates and CPMs!’
   I quiz them, tell them that in the past we’ve been disappointed. Basically, because each ad network has a payment threshold (and in Burst’s case they deduct money as a fee for paying you money), the more ad networks we serve in each ad spot’s rotation, the longer it takes to reach each network’s threshold. And some networks don’t even serve ads that we can see.
   They say that that won’t happen, so I do the paperwork and we put the codes in.
   Invariably we either see crap ads (gambling and click-bait, or worse: pop-ups, pop-unders, interstitials and entire page takeovers for either) or we see no ads, at least none that’ll pay.
   Because we give people a chance we leave the codes there for a while, and that delays the payment thresholds just as predicted.
   At the end of the day, it’s ‘Thanks, but no thanks,’ because no one really seems to honour their commitments when it comes to online advertising. With certain companies having monopoly or duopoly powers in this market, it’s led to depressed prices and a very high threshold for any new players—and that’s a bad thing for publishers. What a pity their home country lacks the bollocks to do something about it.
   Every now and then they will feed through an advertisement from Google because of a contractual arrangement they have, and the ad isn’t clickable—because I guess no one at Google has figured out that that’s important. (Remember, this is the same company that didn’t know what significant American building is located at 1600 Pennsylvania Avenue NW, Washington, DC on Google Earth, and the way to deal with whistleblowers is allegedly to call the cops on them.)
   We deal with one Scots firm and one Israeli firm these days, in the hope that not having American ad networks so dependent on, or affected by, a company with questionable ethics might help things just a little.

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Posted in business, internet, marketing, media, publishing, USA | No Comments »


Replacing Po.st with Addtoany, outside of Wordpress

17.01.2020

Some of you will have noticed that Po.st went out of business, so all the Po.st sharing links disappeared from our websites.
   The replacement: addtoany.com offers a similar service without the hassle of header codes. Just customize at their website, grab the code, and insert it where you want it. It’s now on the main Lucire website, Autocade (at least on the desktop version), and this blog (desktop as well). Strangely, the plug-in for Wordpress didn’t work for us, and the HTML code with Javascript is far more practical.
   There are fewer customization options but it’s a remarkably quick and handy way to replace the old code.

Despite providing a sharing gadget, I wonder how much I’ll use one. It’s been seven days since I last Instagrammed and I don’t miss it. Granted, something major happened in my life but organic sharing had been dwindling through 2019, and if their algorithms aren’t providing you with the dopamine hit that you seek, and you’re unlikely to pay for it like a junkie (which is what Facebook wants you to do), then you have to wonder what the point is. It might, like Facebook, just become one of those things one uses for work—and that’s not something I could have predicted even a year ago.
   I see Twitter is introducing features where responses can be limited by the user. The logical outcome of this is Tweets that are directed at limited audience members only, maybe even one-to-one. That looks remarkably like email. And these days I seem to be more productive there than I am on any social network.

With a fresh browser to kick off the year, I surfed to the popular page listing at Autocade. Unsurprisingly, there is some grandfathering going on: the first pages added in 2008 have had more views than the latest pages. That much is logical.
   But if there’s a model line page in the top 10 that wasn’t first authored in 2008, that would be, at least to me, interesting. That honour goes to the 2010-authored page on the Opel Astra J, at over 21,000 views.
   Once upon a time, the Nissan Bluebird (910) page was top among the individual model lines, thanks to a link from Wikipedia. It’s since slipped to third, after the Ford Fiesta Mk VII and Nissan Sunny (B14). The Toyota Corolla (E100) page, once in second place, is now fourth, followed by the E120. The Ford Taunus TC, Taunus 80 and Cortina Mk III are sixth, seventh and ninth respectively—all 2008 pages. The Opel Astra J, coming in at eighth, is an anomaly among the top 10. (The Renault Mégane II finishes the top 10.)
   Something’s driving interest in this model, and I’m very happy it is.

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Posted in cars, design, internet, media, publishing | No Comments »


Autocade gets to 18,000,000 in record time

25.12.2019


Above: Autocade’s latest entry, the first-generation Nissan Stagea.

It’s Boxing Day here, but Christmas Day in a lot of places. And Autocade is about to hit 18,000,000 page views, in record time (under 7,000 to go at the time of writing, which it will comfortably hit within hours). Not a bad Christmas present in terms of the business.

March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
December 2019: 18,000,000 (just under three months for 18th million, from first week of October to December 26)

   We’re sitting on 3,981 entries. We might crack 4,000 in January, or, if the mood takes us, we could see the milestone before 2019’s out (it wouldn’t be unprecedented to have a big updating session in the last week of December).
   There was some sort of a surge during December, as detailed in my blog post on Christmas Eve, although generally traffic had been up over the last three months.

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Posted in cars, interests, internet, New Zealand, publishing | 1 Comment »


Healthy jump in Autocade traffic for home-page entries

24.12.2019

Some interesting traffic patterns at Autocade. At the time of writing, two models have been added: the Audi A2 and the Daimler DE36. They’ve netted 5 and 2 views respectively, which is what you’d expect for new pages.
   The last significant updates, when models were added, took place on December 13. The last model added was the Toyota Corona Mark II (X10), which has amassed an incredible 1,409 views. I would expect around 100–200 for a page of its age. Here are the views of the latest 20:

Audi A2 5 views
Daimler DE36 2
Toyopet Corona Mark II (X10) 1,409
Opel Fiera 689
Opel Olímpico 699
Opel Rekord C 1,776
Opel Rekord B 1,051
Morgan Plus Six 690
Lancia Lybra 1,075
Hyundai Veloster (JS) 127
Kia Seltos 190
Kia KX3 (KC) 118
Hawtai Lusheng E80 114
Hyundai Veloster (FS) 115
Lincoln Corsair 106
Perodua Nautica 108
Perodua Aruz 177
Perodua Axia 188
Perodua Myvi (2017–) 161
Volkswagen Golf VIII 154

   Not that I’m complaining one little bit, but the figures for the third to ninth entries are anomalous; the subsequent ones are where I’d expect things to be. The Lancia Lybra link has had some social activity and the Opel Rekord C page is quite well linked on Autocade, so potentially people (or spiders) have hit it, but that doesn’t explain the 690 for the Morgan Plus Six. The Toyopet remedied an old 404, but again I’m surprised at the figure.
   To whomever has been visiting this much, I do thank you. We may crack the 18 million mark before 2019 is out, and we’ve netted a million page views on Autocade in record time. More on that after we get the next 14,000 page views.

Incidentally, the Po.st sharing gadgets across all our sites are down. Anyone else?

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Posted in business, cars, internet, publishing | 1 Comment »


Breaking Hart’s

23.12.2019

Usually, all our publications use Hart’s Rules. It’s well understood, enough compositors know it, and it’s a credible enough style guide for us to point at and use as a defence. There are some departures, which so far few have complained to me about.
   1. Citation style. The OUP publishes The British Year Book of International Law, which doesn’t follow Hart’s on citations; and we follow a version that can be found in older examples of the Year Book (you can tell it has to be an older one, for at some stage it was renamed The British Yearbook of International Law). It also happens to be the style I learned when I was starting out, from a book by Jost Hochuli, and I understand some use it on the Continent. Brexiteers will not approve.
   2. Diphthongs. Man, I love diphthongs. How can you not? Typographically, these look great, and their abandonment, I believe, only came when typesetters using computers found it too hard. Today’s computers make it easy again, so I see no reason to not have them present again. Hart’s is silent on ligatures, so I’m quite happy to manœuvre Cæsar’s minutiæ.
   3. I am not a fan of the American short scale, because at some point, the numbers are going to get ridiculously large and it’s going to be inconvenient to use it. Plus the Chinese language adopts long scales for names of numbers, so the British long scale makes more sense to my native culture. Ten to the power of nine is a thousand million or a milliard, not a billion, which traditionally (I believe till 1974, so within my lifetime) was ten to the power of twelve, or what the Americans call a trillion. So far our publications do not require massive numbers, so we still say three thousand million, but I suspect when we get into bigger figures, we may have to bring back milliard, which is still in the dictionary, albeit as a defunct term. On this, Jacob Rees-Mogg might be quite happy to agree as part of his mission to take the Commons back to the 19th century, before all this metric system nonsense, other than using milliard, which is just too French. Maybe when we get to citing American authorities, we may have to relent, and certainly in the Middle East, American English tends to be more greatly accepted.
   4. Other than where requested, I go for the “road sign” approach to citing place names: Milano over Milan, Lyon over Lyons. On this, Chris Patten and I disagree. When doing transliterations and romanizations, I would actually write Beijing because that’s what a Beijinger would call their home town.
   I probably won’t win the third one, as most of the two thousand million Anglophones disagree with me, and the ratio of one holdout versus a milliard plus aren’t great odds.

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Posted in China, culture, media, publishing, technology, UK | No Comments »


The return of borders?

22.12.2019

Nadia has done it for ages, but I noticed Glamour did it for a while in 2018, and Wheels has stuck with it for its “new look”. What’s the deal with bordered covers?
   I still prefer them bled, especially as I remember the difficulties of doing them back in the old days, and print agencies discouraged me from bleeds on cheaper jobs.
   Unless there’s a clever reason, I can’t really see these covers as having a greater impact. Having bought Wheels’ design issue recently, I was pretty disappointed in the overall look. Nothing really beats the feeling of the UVed, upmarket Phil Scott issues back in the late ’80s, even if the price hike put it slightly outside my teenage budget, and I stopped getting the mag monthly.
   Based on a cursory examination, Condé Nast’s Glamour went back to bled covers by the end of 2018, the gamble probably having done nothing for circulation.




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Posted in cars, design, publishing, USA | No Comments »


New Land Rover Defender takes Autocade to 17 million page views

30.09.2019

Looking at the stats, I can predict that Autocade will comfortably serve its 17 millionth page view in the first week of October 2019.
   The growth in page numbers has slowed compared to the first few years, though it is continuing. At the time of writing, it’s at 3,884 model pages, with the new Land Rover Defender (and the correct cubic capacities of the JLR Ingenium engines, natch) making it into Autocade.
   We haven’t cracked three months per million views yet, but having another period on four is still pretty rewarding, given the relatively few additions we’ve made since June. At the time of the last blog post on this subject in June, we had 3,813 entries—so we’ve only increased by 71. We’d have to credit search engine results and regular readers over the growth of the database. For those few other than me who care about these numbers:

March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)

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Posted in cars, internet, publishing | No Comments »


Who is changing Facebook links to affiliate ones?

14.09.2019

I know someone else has come across this before, since there’s a page on it here.
   The very same thing has begun happening on Autocade, whenever the Facebook link is clicked. I’d love to blame Facebook, but I don’t believe it’s them.
   I’ve contacted Sovrn (formerly Viglinks) as the discussion board participants identify them, but ShopStyle may know as it’s their API being used.
   Here’s what I asked ShopStyle tonight, but if anyone has an idea, I’d love to hear it.

I do not know your company, but the Facebook link on one of my sites (http://autocade.net) is being altered to https://api.shopstyle.com/action/apiVisitRetailer?url=https%3A%2F%2Fwww.facebook.com%2Fautocade.net&pid=uid7424-7742368-93&pdata=k0jgi6bfn30122110msza whenever someone clicks on it, and they wind up at https://www.facebook.com/marketplace/deals/?ref=affiliate_external&referral_story_type=daily_deals_rakuten.
   When I go into the source code on our server, the link is correct. The change is happening elsewhere, and I can’t figure out where. From the link and UID I’ve given you, are you able to tell? We do run ads and a Disqus plug-in on our site, as well as a Po.st sharer, if these help narrow down the possibilities.
   I’m sure you’d want to kill the account of whomever is misusing ShopStyle’s APIs to earn referrals.

   Here’s the page I wind up on when I click the link. It has no useful content.

   I’ll report back if I discover more, as there may be a dodgy ad network out there, or Disqus or Po.st aren’t as honest as they used to be. Disqus is clunky anyway, and once we reach a certain payment threshold, we may remove it from all our sites. Autocade was the one place where comments were really good, so it’ll be a shame to lose it.

PS.: After looking through the inspector, it appears to be Disqus, using Viglinks. One has to turn off affiliate links in the Disqus set-up.

P.PS.: Both ShopStyle and Sovrn were really helpful—ShopStyle’s Rasheka even went so far as to include screenshots and links.

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When you let amateurs like Rees-Mogg write style guides

27.07.2019

I thought I could be archaic on a few things—I still use diphthongs in text in our publications (æsthetic, Cæsar), the trio of inst., ult. and prox. in written correspondence, and even fuel economy occasionally in mpg (Imperial) because I am useless at ℓ/100 km and too few countries use km/ℓ. However, even I had to cringe at Jacob Rees-Mogg’s style guide as revealed by ITV. This has now been circulated to his House of Commons staff. It is not satire.


   His first rule is ‘Organisations are SINGULAR’. (No, this isn’t licence to write ‘Organisations is singular.’) I don’t mind this as it’s one I adopt myself (admittedly inconsistently), but note the spelling of the first word. It’s French. The correct spelling is organizations, and the switch to the French in the Anglosphere appears to have happened postwar. Go to English books that are old enough, and you’ll find the z to be more commonplace. (Please don’t comment that z is ‘American’ before doing some research.)
   His sixth rule is ‘Double space after fullstops’. Now, the last word should be two words, but the rule itself has even been abandoned by the newspaper that Rees-Mogg’s father edited for so many years. Most compositors in Britain abandoned large spaces at the start of the 20th century, by my reckoning—my interpretation of the reading studies by Tinker et al is that the single space is sufficient, and web convention agrees. If we are to follow The Times in, say, 1969, we also need to insert spaces around certain other punctuation marks. If you find a copy from around that time, I can promise you it won’t be easy to read.
   What is apparent to me is that the rules have been typed up, at least, by an amateur, which accounts for the poor spacing and inconsistent capitalization, and generally it shows a disregard for professional style guides (again, we return to The Times). Sometimes, the acorn does fall far from the tree.
   I note that Imperial measurements are to be used again: none of this newfangled metric system nonsense. As I do some transactions in pounds sterling, I am going to refresh my memory on shillings, half-crowns and thruppenny bits in case currency decimalization is reversed. You never know, Johnson’s Britain may find the decimal system too Johnny Foreigner for its liking. ‘They cannot, and will not, change our sausage!’

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Posted in culture, politics, publishing, typography, UK | 3 Comments »