Posts tagged ‘social media’


Are you close to quitting social media?

14.11.2017


Above: Just another regular day on Facebook: find more bots, report them, Facebook does nothing.

A friend asked today, for an article he is penning, whether we were close to quitting social media on his Facebook (I realize the irony). Here was my reply (links and styling added). What are your thoughts? Are the big social media sites coming to an end? We’ve definitely passed peak Facebook. Peak Twitter has been and gone, too, given that the platform now entertains 280 characters and has effectively said people who abuse its terms and conditions can stay if they’re newsworthy.

[Name omitted], here’s my take on it.
   I’m cutting back on Facebook for a number of reasons. The first is that this site doesn’t work. There are too many bugs, too many times when I cannot like, post or comment. Facebook has bragged about forcing people to download malware scanners (I can provide links) that have nothing to do with malware being on the user’s systems. I wrote this up on by blog and tens of thousands have read it. While that’s not millions of users, that’s still a lot. And I think the reality is that millions are affected.
   Besides, Facebook has lied about its user numbers. As a business I can’t really support it. I have businesses I am involved in here where I don’t have a 100 per cent ownership, so those still spend. But when Facebook claims more people in certain demographics—millions more than in government censuses—then that is a worry.
   That leads me on to another point: bots. This place is full of them. I used to see more bots in my group queues than humans. I report them. In probably 40 per cent of cases, Facebook does nothing about them. So even for my businesses I wonder if there is any point posting here if I am getting a bot audience. My group numbers are shrinking in some cases, so I’m not alone in wanting out of this platform.
   And what more is there to share? I used to share photos but, frankly, I no longer can be arsed. I have Instagram for that, and that’s sufficient for me. My life is interesting but those who need to know already know. I will have seen them IRL. Just like the old days. There aren’t many things I want to update people on because my views on them haven’t changed hugely. Facebook is my Digg anyway, and has been for years. And if they carry out their promise to move news articles off the main feed (as they have done in some countries), then there’s no point sharing those either. You know statistically personal sharing is down 25 and 29 per cent year on year for the last few years, so we are not alone.
   Twitter I have read your concerns about, but to me it’s the better platform for having a chat, but there I am incensed that there is a double standard. Politicians can stay and abuse people because Twitter says they’re newsworthy. Everything is newsworthy to someone. They should not be the arbiters of that. While I haven’t seen the level of outrage (must be the people I follow) that you wrote about a few weeks ago—if anything I find it better now than in 2013–14—it has become less interesting as a place to be. All platforms, as I might have said earlier, deterioriate: remember how good email was before spammers? Or YouTube without brain-dead comments? Or, for that matter, any online newspaper? They attract a class of non-thinkers after a while, immovable when it comes to rational dialogue. We cannot level the blame solely at social media, it is society. You quit this, then there is no reason not to quit Stuff, for example: poor writing, no editing, and the comments, oh the comments! Or life in general: you and I wouldn’t walk into a redneck bar and talk diversity to the locals. Therefore we wouldn’t frequent certain places on the ’net. It isn’t just social media we would avoid overall: there are millions of sites that we just wouldn’t venture to, and we have to ask where we would draw the line. And maybe, then, these platforms do have a place—but we watch our privacy settings, and we don’t look at the main feed.
   I have been advancing the idea of going back to long-form blogging anyway. You control who comments. You determine who you converse with. And if they made it through your post, then that took more intelligence than getting through a Stuff article, so at least you’re cutting out a certain type of person. Maybe the past is the future. We’re not hiding with those blogs, but we are setting the bar where we want it—and that might just deal with the problems you’ve observed in social media.
   There are sites like Blogcozy, a blogging platform inspired by the old Vox (before Six Apart shut it down). I’m on there a lot, I have a nice following of a few dozen trusted people, and it blends the best of both worlds: long-form writing with social networking, posts shared only with those I choose in my settings.
   In the 14 years I’ve blogged—a lot less than you—I’ve had decent comments, so maybe it is time to fire up our own platforms more and get eyeballs on our own work.

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Posted in business, culture, internet, technology, USA | No Comments »


Trading identities in the 2010s: when corporate branding and personal branding adopt each other’s methods

14.10.2017


Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop.

In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look more corporate, adopting the practices of corporate branding. Conversely, as corporations gained more power and their need to practise social responsibility increased, they were adopting the ideas from nation branding. There was an increasing amount of this swapping taking place, and the 21st century has seen the trend continue: more countries have finely tuned nation brands and guidelines on how to use them, while many corporations are trying to look like good corporate citizens—Dilmah and Patagonia come to mind with their work in building communities and advocacy.
   We’ve been discussing at our firm another area where a similar switch has been taking place: that of corporate brands and personal brands. Personal branding is a relatively new development, with (in my opinion) Managing Brand Me the best work on the subject, authored by the late Thomas Gad with his wife Annette Rosencreutz, dating from 2002. (Thomas, of course, founded Medinge Group.) Managing Brand Me features an excellent break-down of the four dimensions involved (functional, social, mental, spiritual) in any good personal brand that still hold true today. They were well ahead of their time given that they had written their book long before selfies became the norm, and before people were being hired by companies as ambassadors based on their Instagram or Twitter followings.
   Those spokespeople are practising their brands almost haphazardly, where some are getting to the point that they cannot be sustained. Others are balancing authenticity with commercial demands: we know that Kendall Jenner probably doesn’t drink Pepsi, and no one wants to be seen to sell out their values. Nevertheless, there is a group of people mindful about their personal brand, and it’s only a matter of time before more begin taking on the trappings of corporate brands: inter alia, guidelines on how theirs is to be used; what products can be endorsed by that brand; how it can be differentiated against others’. Kate Moss may well be one example with a recognizable logotype that appears on products that have her seal of approval. (If I can be slightly macabre, the estates of Elvis Presley, Steve McQueen and Audrey Hepburn all think carefully on how each celebrity can be used to endorse products today; while lacking symbols or logotypes, their faces themselves are more than a substitute. With technology democratizing, it is no surprise that living and less iconic people might adopt similar ideas.)
   What of companies? Many now find themselves on an equal footing, or even a disadvantage, to personal accounts. The biggest companies have to fight for attention on social networks just like some of the top personal accounts in the world, and they cannot succeed without speaking to the audience in a personal fashion. A corporate account that reposts publicity photographs would gain little traction except from fans who are already sold on the brand through non-social media; and there is some wisdom in assuming that millennials do not possess the same level of brand loyalty as earlier generations. They’re on the hunt for the best product or service for the price and adopt a more meritorious approach, and among the things that will draw them in will be the values and societal roles of the company. Therefore, there has to be a “personality” behind the account, aware of each of Thomas and Annette’s Brand Me dimensions.
   It has not escaped me that both Lucire’s fashion editor Sopheak Seng and I do better than the magazine when it comes to social media interaction—getting likes and comments—because we’re prepared to put our personalities on the line. The automated way Lucire shares articles on Twitter, for instance, hasn’t helped build its brand there, something which we’re remedying by having team members around the world post to Instagram for starters, giving people a glimpse of our individual experiences. The images might not all look polished as a result, but it is a step toward fulfilling the four dimensions. It is a quest to find a personal voice.
   In the wider media game, this is now more vital as news has become commodified, a trend that was first expressed in the 1990s, too. Perhaps those authors saw that most media outlets would be getting their news from a more concentrated base of sources, and demand on journalists to be first and fastest—something not helped by a society where speed is valued over accuracy—meant that whomever controlled the sources could determine what the world talked about. Global companies want everyone to see when they’re involved in an event that a good chunk of the planet is likely to see; in L’Oréal Paris’s case it’s the Festival de Cannes. If every fashion publication has its eyes on Cannes, then what differentiates that coverage? What stamp does the media outlet’s brand place on that coverage? Is there a voice, a commentary, something that relates to the outlet’s role in society? Should it communicate with its best supporters on social networks?
   Lucire does reasonably well each year at Cannes with its coverage, probably because it does communicate with fans on social networks and alerts them to exclusive content. The rest of the time, it doesn’t do as well because as a smaller publication, it’s relying on those same sources. In 1998 we would have been the only English-language online publication specializing in fashion that talked about each H&M launch; in 2017 many fashion publications are doing it and our share of the pie is that much smaller. Individuals themselves are sharing on their social networks, too. This is not a bad thing: others should have the means to express themselves and indulge their passion of writing and communicating. Exclusivity means traffic, which is why we do better when we cover something few others do.
   However, I recently blogged that Google News has shifted to favouring larger media players, disincentivizing the independents from breaking news. It comes back to needing a distinctive voice, a personal brand, and while we still need to rely on Google News to a degree, that voice could help build up new surfing habits. The most successful bloggers of the last decade, such as Elin Kling, have done this.
   These are the thoughts milling around as Lucire heads into its 20th anniversary this month, and we reevaluate just what made us special when the publication launched in 1997. Those values need to be adapted and brought into 2017 and beyond. But there are wider lessons, too, on just where corporate branding and personal branding are heading; this post did not set out to discuss fashion media. It’s not a bad place to start our inquiry, since fashion (and automobiles) are where a lot of brand competition takes place.
   Indeed, it signals to me that in the late 2010s, companies need to do well as corporate citizens and have a personal voice on social media, ideas that build on my 2013 paper for the début issue of Journal of Digital and Social Media Marketing (where I discussed brands in the age of social media and put forward a model of how to manage them) as well as Thomas and Annette’s earlier research. It’s the next stage of where branding practice could go—JY&A Consulting is primed, and we’re prepared to let those thoughts loose on Lucire and our other projects. The book of the blog, meanwhile, is the next target. What a pity I’m not in Frankfurt right now.

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Posted in branding, culture, France, globalization, internet, marketing, media, publishing, Sweden | No Comments »


After years, the tech press catches on about Facebook’s inflated user numbers

07.09.2017

In 2014, I began warning that Facebook’s user numbers were false, and I also began saying that at some point, the site would boast more people than there were online users on Earth. (In fact, I said this very thing again earlier this week, ironically on a friend’s Facebook, above.)
   I couldn’t see how the site could cite more than one thousand million users, given that by that point, the majority of the “users” I saw on the site joining my groups were bots. I made the warning again last year.
   Now that Facebook has done something about the bots, or at least put mechanisms in place where we can identify them more readily, I’ve been seeing falls in user numbers in groups.
   Finally, in 2017, the tech press catches on, even though if in 2014 you could find over 250 bots a night, you should have been suspicious of any user numbers Facebook was claiming.
   Marketwatch notes:

   Recently, Pivotal Research Group analyst Brian Wieser was intrigued by a trade publication study in Australia that said Facebook FB, +0.80% was claiming to reach 1.7 million more 16- to 39-year olds than actually existed in the country, according to Australian census data.
   In reproducing the study for the U.S., Wieser said Facebook’s Ads Manager claims it can potentially reach 41 million 18- to 24-year-olds, 60 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds. The problem arises when Wieser pulls up U.S. Census data from a year ago, showing 31 million 18- to 24-year-olds, 45 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds.

   Facebook’s response:

In a statement, a Facebook spokeswoman said that its estimates “are based on a number of factors, including Facebook user behaviors, user demographics, location data from devices, and other factors.”
   “They are not designed to match population or census estimates,” Facebook said.

What?
   That’s right, Facebook’s numbers are not designed to match population estimates.
   Then what on earth are they designed to match?
   This is the tip of the iceberg, because the fact the site is so overrun with bots that Facebook does nothing about could be connected to why thousands are being falsely accused of malware, and why the site regularly loses basic functions for certain users (e.g. being able to like or comment). If bots are taking up all these resources, and there must be plenty given that the user numbers are so far from reality, then where does that leave legitimate users?
   I say these problems have been going on for years, but good on Mr Wieser for blowing the lid on the made-up figures, and to Wallace Witkowski of Marketwatch for covering it finally.

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Posted in business, internet, marketing, media, technology, USA | 1 Comment »


All I really know is who I won’t vote for

29.08.2017

One thing I love about New Zealand is that we’re not mired in an election cycle years before the event. We’re three weeks or so out from our General Election, and only now am I feeling things are heating up.
   It’s not that we haven’t had drama. Weeks ago, Metiria Turei was co-leader of the Greens, Andrew Little led Labour, and Peter Dunne was aiming for another term as MP for Ōhāriu and leader of United Future. None of these hold true in late August.
   What is unusual is that I’m undecided because of all these late changes, and we’re still learning about policies in some cases—I remember getting my manifesto out six months before an election, and the uncertainty here isn’t helping. The billboards have done nothing to sway me one way or another. Policy-wise, I have some things in common with each of the parties, excepting ACT, though probably like most New Zealanders, I haven’t had a chance to visit all the parties’ websites yet, though I will in the next few weeks. Various websites helping people decide based on stated policy actually give very different answers: On the Fence suggests I am both a National and Labour supporter (I often kid and say the parties are the same, just plus or minus 10 per cent); yet taken earlier, it said United Future and Māori Party were the top two with the most in common with me. Vote Compass gives Green and Mana. The websites, then, are no help, because they base their answers on selected issues, and apparently I’m both right- and left-wing.
   Twitter is comparatively quiet in 2017, giving fewer clues about how candidates are thinking, and I hardly look at my Facebook (for obvious reasons). I have spied some of the TVCs, where Labour has done an excellent job, and (last I looked) National has uploaded only one to its YouTube channel, so I can’t even see the first one that has been on telly. A lack of coordination between online and traditional media worries me.
   It’s an odd mix, none of whom really stand out.
   The incumbent National Party currently has an unimaginative TVC that is an adaptation of the rowers of 2014, and it only serves to highlight that, after three terms, they are out of touch. Say what you will about the former PM, the Rt Hon John Key, he had a pretty keen sense of the electorate. Not so this National Party, where the Deputy PM gave this quote:

   I see my friend Andy Boreham suggests ‘Minster’ is a misspelling of ‘Monster’, but such a point makes a mockery of New Zealanders’ belief (even if it does not hold true with growing inequality) that being Deputy PM is no greater a duty or more important a job than being a union leader. Some might have voted for National before on the premise that John Key is rich (I’m sure that worked for Trump, too), but, as we know, they aren’t going to return the favour of a vote by giving up a share of their wealth with you. PM Bill English, whom I first met while he was Treasurer in 1999, is an intelligent man with a sense of humour that doesn’t come across on television, and that won’t hold him in good stead this time out. Pity: there are many National MPs I like (e.g. Paul Foster-Bell, Simon O’Connor). The Nats’ 2002 campaign with Bill as leader was a disaster: I saw no outdoor advertising when I came back from Europe. This time there’s a lot of outdoor, but none of it says anything to me, other than National has spent some money licensing new fonts. I should note that no one has won an election for a long, long time in this country using a typeface that has a single-storey lowercase a.
   Labour has staged a turnaround like no other, one where leader Jacinda Ardern is neck in neck with the PM on one preferred prime minister poll. I had dismissed Labour earlier on as a party with unhealable divisions, but the speed at which Ardern and her party have pulled together an overhauled campaign is to be commended. I’ve never voted Labour before, and I’m still not convinced that the divisions are gone, but I will say this of Ardern, just as I once did of myself when I stood for office in my 30s: if we screw it up, we have a lot, lot longer to live with the consequences. She will take this seriously. She has had more parliamentary experience at this point than Key when he first got to the PM’s office, and former PM Helen Clark has endorsed her. Rose-coloured glasses about the Clark administration will help, even if I was critical of certain aspects of it back then. Post-Little, Labour could get more Chinese New Zealanders voting for them, too, after an earlier screw-up with a real estate agent’s list that was handled horribly. Chinese NZers have long memories, and some labelled the gaffe racist. Ardern is a departure from Little and the message here is ‘Don’t hinder Jacinda.’
   Peter Dunne’s decision not to stand in Ōhāriu means that the United Future party is at an end. It’s a shame, because I have always got on with Peter, and he has been generous to me with his time, more so than my own MP. Similarly, the Greens’ James Shaw I count as a friend of over seven years, but the Turei scandal has left the party hurt, even if its policies remain on track. The signage has been appallingly dull, bereft of imagination, even if James’s performance in a recent Nation debate clearly marks him out as the intellectual, aware of global trends. If we want a globalist (or at least a globally aware MP) in Parliament, then we could do far worse than ensuring the Greens get in above the 5 per cent threshold. Strategically, a party that has its origins in the environment (even if that message hasn’t been hammered home of late) makes sense, as I believe we need to protect ours desperately. Vote Compass says I’ve most in common with the Greens this time out, and Toby Morris makes a good point with his latest cartoon.
   The Opportunities Party has some good points—I’m in favour of closing tax loopholes for foreign companies operating on our shores—and its leader, Gareth Morgan, who normally comes across as lacking the common touch, did well in the debate, at least when he had something to say. I’ve followed Morgan on Twitter for some time, long before this political foray, and often liked what he had to say. However, at either website TOP and I don’t have that much in common.
   The Māori Party, as my supposed second choice based on On the Fence (at least the first time out a few weeks ago), could have received my vote after Peter decided not to stand, but Marama Fox’s performance in the above debate didn’t impress me, even if she impressed all the talking heads in the studio. It goes to show how different things are in person. Fox has passion and fire, but didn’t have the figures to back up her policies—and I know from having been on the podium with my opponents that you should have them, and your researchers should have at least come up with an estimate. I don’t know where Mana sits; I had a far better idea when Kim Dotcom was involved.
   New Zealand First, helmed by the Rt Hon Winston Peters, the most establishment of all the politicians who successfully carries on an antiestablishment message, has signage up with Peters’ face and the words ‘Had enough?’ On that note I find accord with New Zealand First’s message. I have had enough of Winston Peters, and I answer their advertisement in the affirmative. But I shan’t be voting for them.

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Posted in marketing, New Zealand, politics | 2 Comments »


How I answered Facebook Business’s survey

29.08.2017

Facebook sent me a survey as one of our businesses has bought advertising with them. I’ve detailed my responses below, with a few notes. I’ve included Instagram in this, since their own advertising platform allows us to reach that.

What is the most important thing that Facebook can do to improve your advertising experience?
Some years ago, Facebook intentionally wrecked the sharing, so post sharing dropped 90 per cent. We all know why: the profit motive. Allowing a slight return to the higher levels would be useful because we know those shares were genuine. I’d be happy to supplement those with a buy; right now I dislike having to fork out so much. You made plenty off us, it’s time to give regular customers a bit of a break.

What do you most value about advertising on Facebook relative to advertising with other digital platforms?
Nothing much, actually. You claim to have all these stats on people but I know from my own ad preferences that you are wrong on a lot of things (probably 40 per cent) about me. Even though I have opted out, you continue to collect preferences. How do I know I am advertising to people who want it? Also, I cannot change my location on Instagram (apparently you guys don’t know where New York is) through any platform, so all the ads there are irrelevant to me. I see complete disadvantages about your platforms. We only buy with you in the hope that some of the advertising is targeted but we know full well that we’ll be annoying part of the group you reach.

   I tried feeding in New York only after Auckland (where I had travelled to earlier this month) wasn’t recognized by the app and I kept getting Wellington ads. It’s probably not that big a surprise since some years ago, Facebook had no idea where Paris (I specifically mean the French one, as I’m sure most of you know) was. And Google didn’t know where the White House was last decade, so American companies not knowing the location of American cities and landmarks shouldn’t be a surprise, either. Remember, Facebook once thought all of its hundreds of millions of users lived on the US west coast in 2011 and the site would stop working for people outside their own time zone on the 1st of each month. They really are quite insular, and it’s a surprise they even cared about getting the opinion of a customer in New Zealand, since I doubt they know where we are.

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Facebook lets me have full access on someone’s public page—but I’m not an admin

02.06.2017

I have long maintained that Facebook’s databases are dying (hence their need to force people to download malware) and tonight’s discovery is a case of ‘What more proof do you need?’
   Tonight, I can edit a verified (blue-ticked) Facebook page with a fan base in the high five figures that is not mine. I can view all the messages, remove admins, receive notifications, and comment and like as that page. The one thing I cannot do is notify the real owner of that page via Facebook messaging.
   This is not unlike in 2013, when someone found themselves a fan of my public page—but they never liked it. Fortunately for me, they believed us when we said we knew nothing of it.
   And fortunately for this person, I am (a) not dodgy and (b) I know her in real life, though I have not spoken to her in over three years. She hasn’t made me an admin. I’ve looked on the list of pages I really administer and hers isn’t there. I’ve gone into her page’s settings and the page roles, and I’m not listed as an admin. Yet I can do everything an admin can. There’s a box right there for me to add other people as admins to her page. I could kick her off.
   I tried contacting this person’s private profile via Facebook messaging as myself. Impossible. I can’t attach screen shots to show her what I discovered, and clicking ‘Send’ does nothing. I will, of course, email her.
   How did I find out? Someone shared an article from the Lucire Facebook page. I clicked through to see if the sharer had written anything. I wanted to ‘like’ the share as Lucire rather than myself, and discovered that I could only be me and this other person. In fact, I could do nothing in the name of the pages I actually run. The sharer does not have either me or this person as Facebook friends.


The first clue. How come I can comment as this person?


I can only comment as myself as this one other page that I have no current connection to.



Sure enough, I have full access to the site settings and messages.


I’m not an admin, though I seem to have all the admin privileges.



Full access to mess around with her posts, and further proof I can comment as her.

   This blog post is a warning to anyone with a Facebook page. Just know that at any time, access to your page can be granted to someone else.
   If pages are no longer secure, then I have to ask: what is the point of Facebook?
   This isn’t good news for us at all because one of the businesses I am involved in relies on Facebook.
   But it’s certainly a risky platform to be on, and I am willing to bet this bug will become more widespread.

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Posted in business, internet, technology, USA | 2 Comments »


There’s still a place for blogging—in fact, it might be needed more than ever

23.04.2017

My friend Richard MacManus commemorated the 14th anniversary of ReadWrite, an online publication he founded as a blog (then called ReadWriteWeb) in 2003, by examining blogging and how the open web has suffered with the rise of Facebook and others.
   It’s worth a read, and earlier tonight I fed in the following comment.

I remember those days well, although my progress was probably the opposite of yours, and, in my circles, blogging began very selfishly. Lucire began as a publication, laid out the old-school way with HTML, and one of the first sites in the fashion sector to add a blog was a very crappy one where it was about an ill-informed and somewhat amoral editor’s point of view. For years I refused to blog, preferring to continue publishing an online magazine.
   Come 2002, and we at the Medinge Group [as it then was; we’ve since dropped the definite article] were planning a book called Beyond Branding. One of the thoughts was that we needed one of these newfangled blogs to promote the book, and to add to it for our readers. I was one (the only?) dissenter at the June 2003 meeting, saying that, as far as my contacts were concerned, blogging was for tossers. (Obviously, I didn’t know you back in those days, and didn’t frequent ReadWriteWeb.) [Hugh MacLeod might agree with me though.] By August 2003 it had been set up, and I designed the template for it to match the rest of the book’s artwork. How wrong I was in June. The blog began (and finished, in 2006) with posts in the altruistic, passionate spirit of RWW, and before long (I think it was September 2003), I joined my friends and colleagues.


An excerpt from the Beyond Branding Blog index page.

   In 2006, I went off and did my own blog, and even though there were hundreds of thousands (millions?) of blogs by now, decent bloggers were still few. I say this because within the first few weeks, a major German newspaper was already quoting my blog, and I got my first al-Jazeera English gig as a result of my blogging a few years later. It was the province of the passionate writer, and the good ones still got noticed.
   I still have faith in the blogosphere simply because social media, as you say, have different motives and shared links are fleeting. Want to find a decent post you made on Facebook five years ago? Good luck. Social media might be good for instant gratification—your friends will like stuff you write—but so what? Where are the analysis and the passion? I agree with everything you say here, Richard: the current media aren’t the same, and there’s still a place for long-form blogging. The fact I am commenting (after two others) shows there is. It’s a better place to exchange thoughts, and at least here we’re spared Facebook pushing malware on to people (no, not phishing: Facebook itself).
   Eleven years on, and I’m still blogging at my own space. I even manage a collective blogging site for a friend, called Blogcozy. My Tumblr began in 2007 and it’s still going. We should be going away from the big sites, because there’s one more danger that I should point out.
   Google, Facebook et al are the establishment now, and, as such, they prop up others in the establishment. Google News was once meritorious, now it favours big media names ahead of independents. This dangerously drowns out those independent voices, and credible writers and viewpoints can get lost. The only exception I can think of is The Intercept, which gets noticed on a wide scale.
   Take this argument further and is there still the same encouragement for innovators to give it a go, as we did in the early 2000s, when we realize that our work might never be seen, or if it is to be seen, we need deep pockets to get it seen?
   Maybe we need to encourage people to go away from these walled gardens, to find ways to promote the passionate voices again. Maybe a future search engine—or a current one that sees the light—could have a search specifically for these so we’re not reliant on the same old voices and the same old sites. And I’m sure there are other ways besides. For I see little point in posting on places that lack ‘charisma’, as you put it. They just don’t excite me as much as discovering a blog I really like, and sticking with it. With Facebook’s personal sharing down 25 and 29 per cent in 2015 and 2016 respectively, there is a shift away from uninspiring, privacy-destroying places. Hopefully we can catch them at more compelling and interesting blogs and make them feel at home.

   I have also, belatedly, added Richard’s personal blog to the blogroll on this page.

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Posted in business, internet, media, New Zealand, publishing, technology, Wellington | 3 Comments »


Dr Libby’s team puts it right

20.04.2017

That’s a nice conclusion. Since my previous blog post, Dr Libby Weaver’s people got back to me within 24 hours. Although no notes from her seminar were available, we decided that I should get a Dr Libby book, which duly arrived. Here ’tis:

   Goes to show they were on the ball when the mistake was picked up, a credit was given to me for the photo, and they were prepared to remedy things by posting a book to me. We turned a negative into a positive: a win–win all round. Sometimes all it takes are two parties prepared to be reasonable and find something mutually agreeable. Certain world leaders would be advised to emulate that.

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Posted in business, internet, marketing, New Zealand, Wellington | No Comments »


Paging Dr Libby

10.04.2017

Update: scroll down for a happy ending to this!

Even famous people can slip up. Two posts on Instagram, one of them mine, the other an hour later on Dr Libby Weaver’s account.


   If you’d like a closer inspection, here’s my photo cropped roughly where hers is.


The clouds are the giveaway, and trust me, no one was standing in exactly the same position I was when I took the original.
   I have called Dr Weaver out on Twitter and in a message via her website, with a proposal: how about giving me a set of the notes from the seminar my photo helped her sell, and we’d call this a win–win? Attendees paid NZ$40 to attend her do, and I reckon NZ$40 is a fair price for a photo licence. I hope she’ll bite—seems an amicable way to get round this.

Update: Dr Weaver’s team were really punctual at getting back to me. The following morning, I received a reply from Felicity on her staff, who added my credit on the photograph caption. There were no notes from her seminar, however—note-taking is the attendee’s choice. However, they were happy to send me a book, and I notice this morning (Wednesday, two days after) they have asked for my address. Well done to their team on a swift response, and look out for the book appearing on my Instagram when it arrives. If it’s the sort of thing our readers like, we might even put it on Lucire.
   The lesson: both sides wanted to turn something negative into something positive—wins all round.

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Posted in business, internet, marketing, New Zealand | 2 Comments »


We need to change how we consume and share media as Sir Tim Berners-Lee warns us about privacy and ‘fake news’

18.03.2017


Paul Clarke/CC BY-SA 4.0, commons.wikimedia.org/w/index.php?curid=37435469

Above: Sir Tim Berners-Lee, the inventor of the World Wide Web.

Earlier this month, Sir Tim Berners-Lee wrote an open letter expressing his concerns about the evolution of his invention, the World Wide Web. (Interestingly, he writes the term all in lowercase.)
   It wasn’t just about ‘fake news’, which is how the media have reported it. His first concern was, in fact, about our losing control over our personal data, and determining when and with whom we share them. It’s something I’ve touched on regularly since 2011, when Google breached its own stated policies over user-preference collection for advertising purposes, something that Facebook appears to be following suit with mid-decade. This was long before Edward Snowden blew the lid on his government’s monitoring, something that’s happening to citizens of other occidental nations, too.
   Sir Tim writes, ‘Through collaboration with—or coercion of—companies, governments are also increasingly watching our every move online, and passing extreme laws that trample on our rights to privacy. In repressive regimes, it’s easy to see the harm that can be caused—bloggers can be arrested or killed, and political opponents can be monitored. But even in countries where we believe governments have citizens’ best interests at heart, watching everyone, all the time is simply going too far. It creates a chilling effect on free speech and stops the web from being used as a space to explore important topics, like sensitive health issues, sexuality or religion.’
   But the one that struck me as very pertinent to publishing is Sir Tim’s second point. It’s the one that most news outlets seized on, linking it back to ‘fake news’, a term now corrupted by the executive branch of the US Government when attacking coverage that it doesn’t like. However, Sir Tim’s points were far broader than that. And it’s evident how his first point links to his second.
   It’s not hard to see that there is biased coverage on both the right and right wings of US politics (interestingly, they call it left and right), although Sir Tim points to how ‘a handful of social media sites or search engines’ show us the things that appeal to our own biases through their algorithms. ‘Fake news’ then spreads through these algorithms because they play to our prejudices. He writes, ‘those with bad intentions can game the system to spread misinformation for financial or political gain.’ These sites are able to determine what we see based on the data we’ve given them, willingly or unwillingly.
   It’s so far from the ideals of the World Wide Web that it’s sad that the medium, which was once so expansive and inspirational as we surfed from one site to the next to read and absorb information, has come to this: a tool for becoming more insular, the first path to the idiocracy.
   Google, as I wrote last year, biases itself toward larger sites, no longer rewarding the media outlet that breaks a news item. The incentive to be that maverick medium is, therefore, lessened greatly online, because the web isn’t being ranked on merit by the largest player in the search-engine business. It’s why Duck Duck Go, which doesn’t collect user data, gives search results that are generally fairer. We think it’s important to learn alternative viewpoints, especially in politics, otherwise the division that we already see in some countries will only deepen—and at worst this can lead to war. In peacetime countries, a compatriot with opposing political thoughts is not our enemy.
   Facebook’s continued data collection of user preferences is also dangerous. Even after users opt out, Facebook’s ad preferences’ page demonstrates that it will keep collecting. Whether or not Facebook then uses these preferences is unknown—certainly Facebook itself clams up—but since the site reports journalists who alert them to kiddie porn, kicks off drag queens after saying they wouldn’t, and forces people to download software in the guise of malware detection, who knows if any of Facebook’s positions are real or merely ‘fake news’? Knowing the misdeeds of sites like Facebook—and Google which itself has been found guilty of hacking—do they actually deserve our ongoing support?
   Of course I have an interest in getting people to look beyond the same-again players, because I run one media outlet that isn’t among them. But we have an interest to seek information from the independents, and to support a fair and neutral internet. We may learn an angle we hadn’t explored before, or we may find news and features others aren’t covering. Better yet, we may learn alternative viewpoints that break us out of our prejudices. Surely we can’t be that scared of learning about alternatives (maybe one that is better than what we believe), or having a reasoned debate based on fact rather than emotion or hatred? And if you are sharing on social media, do you want to be one of the sheep who uses the same click-bait as everyone else, or show that you’re someone who’s capable of independent thought?
   It shouldn’t be that difficult to distinguish fake-news sites from legitimate media (even though the line gets blurred) by looking at how well something is subedited and how many spelling mistakes there are. Perhaps the headlines are less emotive. There is a tier of independent media that deserves your support, whether it is this site or many competing ones that we’ve linked ourselves. Going beyond the same-again sources can only benefit us all.

Originally published in Lucire’s online edition.

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Posted in culture, internet, media, politics, publishing, technology, USA | No Comments »