I would have loved to have seen this go to trial, but Facebook and the plaintiffsâa group of advertising agencies alleging they had been swindled by the social networkâsettled.
Excerpted from The Hollywood Reporter, âThe suit accused Facebook of acknowledging miscalculations in metrics upon press reports, but still not taking responsibility for the breadth of the problem. âThe average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150 to 900%,â stated an amended complaint.â
Facebook denies this and settled for US$40 million, which is really pocket change for the multi-milliard-dollar company. Just the price of doing business.
Remember, Facebook has been shown to have lied about the number of people it can reach (it now admits that its population estimates have no basis in, well, the population), so Iâm not surprised it lies about the number of people who watch their videos. And remember their platform has a lot of botsâI still have several thousand reported on Instagram that have yet to be touchedâand Facebook itself isnât exactly clean.
Every time they get called out, there are a few noises, but nothing ever really happens.
This exchange between Rep. Alexandria Ocasio-Cortez and Mark Zuckerberg is a further indication that nothing will ever happen at Facebook to make things rightâthere’s no will from top management for that to happen. Thereâs too much to be lost with monetization opportunities for questionable services to be shut down, while Facebook is all too happy to close ones that donât make money (e.g. the old âView asâ feature). The divisions and “fake news” will continue, the tools used by all the wrong people.
It’s your choice whether you want to be part of this.
"So, you won't take down lies or you will take down lies? I think that's just a pretty simple yes or no."
Complete exchange between @RepAOC@AOC and Mark Zuckerberg at today's House Financial Services Cmte hearing.
The descent of software seems to be a common theme among some companies. You get good ones, like Adobe and Fontlab, where (generally) successive versions tend to improve on those gone before. Then you get bad ones, like Facebook, which make things worse with each iteration. Facebook Timeline launched to much fanfare at the beginning of the decade, and I admit that it was a fantastic design, despite some annoying bugs (e.g. one that revealed that Facebook staff had no idea there were time zones outside US Pacific time). It was launched at the right time: a real innovation that helped boost my waning interest in the platform. But then they started fiddling with it. I equated it to what General Motors did with the Oldsmobile Toronado: a really pure design upon launch for 1966, with that purity getting spoiled with each model year, till the 1970 one lost a lot of what made it great to begin with. Donât get me started on the 1971s.
Facebook had, for instance, two friendsâ boxes when they began fiddling. The clever two-column layout eventually disappeared so what we were left with was a wide wall, a retrograde step.
Theyâve spent the rest of the decade not innovating, but by seemingly ensuring that every press announcement they make is a complete lie, or at least something not followed up by concrete action.
When they bought Instagram, they began ruining it as well. First to go in 2016 were the maps, which I thought were one of the platformâs best features. Instagram claimed few used them, but given that by this point Facebook owned them, any âclaimâ must be taken with a grain of salt. Perhaps their databases could not handle it. Back in the days of Getsatisfaction reports, there were more than enough examples of Facebook’s technical shortcomings. In December I had to replace my phone after the old one was dropped, but now Iâm wondering whether I should have spent the money getting it fixed. Because the new phone is running on a skin over Android 7, and it looks like Instagram doesnât support this version, as far as videos are concerned. So you could say that videos are no longer supported. Since December Iâve had to Bluetooth all my videos to my old phone, peer through what I could make of the details on a dodgy screen, and upload that way, if I wanted a proper frame rate. User feedback on Reddit and elsewhere suggests the cure is to upgrade to Android 8, not something I know how to do.
It might have been a bug, or it may have been a case of trialling a feature among a tiny subset of users, but for ten months I could upload videos of over eight minutes. As of February 2019, that feature vanished, and Iâm back to a minute. I notice others now have it as part of IGTV, but I canât see anything that will allow me to do the same, and why would I want vertical videos, anyway? God gave us eyes that are side by side, not one above the other. Frankly, when youâve been spoiled by videos going between eight and nine minutes, one minute is very limiting.
Now I see with the latest versions of Instagram that the filters donât even work. For the last few versions, no preview appears for most of the filters; and now itâs constantly âCanât continue editingâ (v. 90) or âYour photo couldnât be processed correctlyâ (v. 89).
Instagram is a steadily collapsing platform and I shudder to think what itâll be like when they get to the 1971 Oldsmobile Toronado stage. I almost wonder if Facebook is doing the digital equivalent of asset-stripping and taking the good stuff into its own platform, to force us into their even shittier ecosystem. At this rate, others like meâlong-time usersâwill cease to use it and go with the likes of Pixelfed. I stay on there because of certain friends, but, like Facebook, at some stage, they may have to get accustomed to the notion that I am no longer on there for anyone else but a few clients. And they may bugger off, too, sick of every second item being an ad. Weâll have foretold this bent toward anti-quality years before the mainstream media catch on to it, as we have done with Google and Facebook, and all their gaffes.
How quickly an opinion can change.
I have been on Tumblr for 12 years, signing up in 2007, with my first post in January 2008.
For most of that time I have sung its praises, saying it was one of the good guys in amongst all the Big Tech platforms (Google, Facebook) that are pathological liars. Even a few years back, you could expect to get a personal reply to a tech issue on Tumblr, despite its user base numbering in the millions.
Last year, as part of Verizon, Tumblr enacted its âporn banâ. I didnât follow any adult content, and I didnât make any myself, so it didnât affect me muchâthough I noticed that the energy had gone from the site and even the non-porn posters were doing far less, if anything at all. As mentioned yesterday, I had been cutting back on posting for some time, too. It had jumped the shark.
While I didnât agree with the move, since I knew that there were users who were on Tumblr because it was a safe place to express their sexuality, I didnât kick up as big a stink about it as I did with, say, Googleâs Adsâ Preferences Manager or the forced fake-malware downloads from Facebook.
But what is interesting is how Verizon ownership is infecting Tumblr. I see now that Tumblr can no longer say it supports ânet neutrality because its parent company does not. This isnât news: the article in The Verge dates from 2017 but I never saw it till now. Of course Verizon would have wanted to keep this under wraps from the Tumblr user base, one which would have mostly sided with ânet neutrality.
And now, after posting about NewTumbl on Tumblr last night, I see that Verizonâs corporate interests are at the fore again. Tumblr returns no results for NewTumbl in its search, because itâs that scared of a competitor. Apparently this has been going on for some time: some NewTumbl users in February blogged about it. I was able to confirm it. This isnât censorship on some holier-than-thou âmoralâ grounds, but censorship because of corporate agenda, the sort of thing that would once have been beneath Tumblr.
If I was ambivalent about leaving Tumblr before, this has made me more determined. I still have blogs there (including one with over 28,000 followers), so I wonât be shutting down my account, but, like Facebook, I wonât update my personal space any more after my 8,708 posts, unless I canât find a creative outlet that does what Tumblr currently does and am forced to return. Right now, NewTumbl more than fulfils that role, and itâs doing so without the censorship and the corruption of long-held internet ideals that seem to plague US tech platforms. Tumblr users, see you at jackyan.newtumbl.com.
As someone who read Confucius as a young man, and was largely raised on his ideas, free speech with self-regulation is my default positionâthough when it becomes apparent that people simply arenât civilized enough to use it, then you have to consider other solutions.
We have Facebook making statements saying they are âStanding Against Hateâ, yet when friends report white nationalist and separatist groups, they are told that nothing will be done because it is âcounter-speechâ. We know that Facebook has told the Privacy Commissioner, John Edwards, that it has done absolutely nothing despite its statements. This is the same company that shut off its âView asâ feature (which allowed people to check how their walls would look from someone elseâs point-of-view) after share price-affecting bad press, yet when it comes to actual humans getting killed and their murders streamed live via their platform, Facebook, through its founder, Mark Zuckerberg, essentially tells us, âThere are no problems, nothing to see here.â
Weâre just a platform
We take no responsibility at all for what gets shared through us. You can say what you like, but we think we can weather this storm, just as we weathered the last one, and just as weâll weather the next.
Kiwi lives donât matter
White nationalist groups make for great sharing. And sharing is caring. So we wonât shut them down as we did with Muslim groups. The engagement is just too good, especially when weâre only going to upset fewer than five million New Zealanders.
Hate is great
Hate gets shared and people spend more time on Facebook as a result. Whether it’s about New Zealanders or the Rohingya Muslims in Myanmar, we’ll be there to help distribute it. Genocide’s fine when it doesn’t affect our share price.
Facebook users are âdumb fucksâ
Our founder said it, and this is still our ongoing policy at Facebook. Weâll continue to lie because we know youâre addicted to our platform. And no matter which country summons our founder, we know you wonât have the guts to issue a warrant of arrest.
Actions speak more loudly than words, and in Facebookâs case, their words are a form of Newspeak, where they mean the opposite to what everyone else understands.
#Facebook: we had better turn off the âView asâ function, it could be open to abuse.
Also Facebook: live-streaming is fine, nothing to see here.#Facebooklies
Of my friends, about eight or nine voted for President Trump. Two voted for Brexit. These are my friends, who I vouch for, who I like. Other than a difference of opinion on these topics, we remain friends. I still think incredibly highly of them.
Since I know them well, I know a little bit about why they voted their way.
Of the Americans, some wanted an end to the neoliberal order and hoped Trump would deliver. Others saw Clinton as corrupt and that Trump would actually be better. Of the Brits, their reasons were more complex, but among them were the thought of an unwieldly EU bureaucracy, and the belief that a customsâ union would be sufficient to keep trade going with the Continent.
None of these people are racists or xenophobesâthe opposite, in fact. None of them are hillbillies or gun-loving, NRA-donating hicks, or whatever narrative the mainstream media would like to spin. Most of them would be regarded by any measure in society as decent, intelligent and compassionate.
I have found little reason to dislike someone, or not vote for someone, over one relatively minor disagreement. If their hearts are in the right place, it is not for me to condemn them for their choices. Indeed, when it comes to these issues, I find that while our actions differ (hypothetically, in my case, since I cannot vote in countries other than my own), our core views are actually quite similar.
In the US, strip away the hatred that vocal fringe elements stoke, and youâll find that most people have common enemies in big business, tax evaders, and censorship. In 2018 we have seen Big Tech silence people on both the left and the right for voicing opinions outside the mainstream. My two Brexit-voting friends share some concerns with Remainers.
Therefore, in August, when one of these American friends wrote a Tweet in support of her president, it was horrible to watch Tweeters, total strangers, pile on her.
Iâm not saying I like Trump (quite the contrary, actually), but I will give him props when he does things that I happened to agree with. If Iâve Tweeted for years that I disagreed with US military involvement in Syria, for instance, which at least one US veteran friend says lacks an objective, then Iâm not going to attack the man when he pulls his countryâs troops out. However, it was interesting to see some viewpoints suddenly change on the day. Those who opposed the war suddenly supported it.
I canât say that I praise him very often, but I like to think Iâm consistent. I was also complimentary about his withdrawal of the US from TPPA, something I have marched against.
And this friend is consistent, too.
In fact, her Tweet wasnât even one of actual support. Someone called Trump a âloonâ and she simply said, âYou don’t have to like my president,â and added a few other points in response.
The piling began.
It seems almost fashionable to adopt one prevailing view peddled by the mainstream (media or otherwise) but there was no attempt to dissect these opposing views. My friend was measured and calm. What came afterwards did not reciprocate her courtesy.
Since I was included in the Tweet, I saw plenty of attacks on her that day. I was included in one, by a black South African Tweeting something racist to me.
When the mob goes this unruly, and itâs “liked” or deemed OK by so many, then something is very wrong. These people did not know my friend. They didnât know why she supported Trump. They were just happy to group her in to what they had been told about Trump supporters being ill-educated hicks, and attacked accordingly.
Call me naïve, but social media were meant to be platforms where we could exchange views and get a better understanding of someone else, and make the world a little better than how we found it. The reverse is now true, with Google, Facebook et al âbubblingâ data so people only see what they want to see, to reinforce their prejudices, and having been convinced of their “rightness”, those espousing a contrary view must be inhuman.
I donât like dominant viewpoints unless it’s something like ‘Intolerance is bad’ or a scientific fact that is entirely provable, though you could probably take issue with where I draw the line. Generally, I like a bit of debate. No position is perfect and we need to respect those with whom we disagree. That day, Twitter was a medium where there was no such respect, that it was OK to pile on someone who fell outside the standard narrative. To me, thatâs as unhealthy was a socialist being piled upon by conservatives if the latter groupâs view happened to prevail. It doesnât take much imagination to extend this scenario to being a Chinese republican in the early 20th century in the face of the Ching Dynasty. Iâm always mindful of how things like this look if the shoe were on the other foot, hence I was equally upset when Facebook and Twitter shut down political websitesâ presences on both the left and the right wings. We should advance by expanding our knowledge and experiences.
It encouraged me to head more to Mastodon in 2018, where you can still have conversations with human beings with some degree of civility.
And, frankly, if you disagree with someone over something relatively trivial, then there is such a feature as scrolling.
Twitter became less savoury in 2018, and it has well and truly jumped the shark.
Scott Milne and I had a little fun over ‘American English’ recently on Twitter (and hopefully US friends will see this in the humour in which it was intended). He wrote:
It's the 23rd of November. Black Friday's are the 13th. Unless I am missing some imported America bullshit, I call bullshit.
I responded that Americans like big numbers. It’s a big country, and everything must sound more impressive, even yuge. Therefore:
Rest of world: Audi 100
USA: Audi 5000
Rest of world: 2019 Range Rover Evoque
USA: 2020 Range Rover Evoque
âBlack Fridayâ
Western world: Friday 13th
USA: Friday 23rd (it was this year, anyway)
1,000,000,000
Originally in English: ‘one thousand million’
USA: ‘one billion’
1,000,000,000,000
Originally in English: ‘one billion’
USA: ‘one trillion’
I realize Americans mean something different when they say ‘Black Friday’ (and it doesn’t mean we need to adopt a change in definition, though judging by the last two we probably will), and I realize how their model years work (and they have nothing to do with calendar years).
Some visiting Australian friends have said that they are finding New Zealand politics as interesting as their own, although I donât think this was meant as a compliment.
Those of us in New Zealand had a few days of House of Cards-lite intrigue, in that it was stirred up by a conservative whip, in an attempt to take down his party leader. Except it was so much more condensed than the machinations of Francis Urquhart, and, if you were Chinese, Indian or Filipino, in the words of Taika Waititi, it was âracist AFâ.
Two of my Tweets garnered hundreds of likes each, which generally doesnât happen to me, but I am taking that as reinforcing something I truly believe: that most New Zealanders arenât racist, and that we despise injustices and treating someone differently because of their ethnicity.
Botany MP Jami-Lee Ross and opposition leader Simon Bridgesâ phone call, where the former stated that two Chinese MPs were worth more than two Indian ones, drew plenty of thoughts from both communities, where we felt we were treated as numbers, or a political funding source, with none of us actually getting into a National Cabinet (or the Shadow Cabinet) since Pansy Wong was ousted last decadeâmaking you feel that had other Cabinet ministers been held to the same standard, they would have been gone as well. Here was my first Tweet on the subject:
In a bid to win National Party clients, Iâm changing my business slogan to âWorth more than my mate Krishna.â
Thereâs the inevitable look back through the history of Chinese New Zealanders, who have largely been humiliated since the gold-mining days by earlier generations, and the Poll Tax, for which an apology came decades after during the previous Labour government.
And the scandal also inspired Tze Ming Mok to write an excellent op-ed for The New Zealand Herald, which I highly recommend here. Itâs one of the most intelligent ones on the subject.
Sheâs absolutely right: those of us with few connections to the Peopleâs Republic of China donât like being grouped in among them, or treated as though weâre part of the Chinese Communist Party apparatus.
Her research showed that roughly half of Chinese New Zealanders were born on the mainland, and that the group itself is incredibly diverse. My fatherâs family fled in 1949 and I was raised in a fairly staunch anti-communist household, images of Sun Yat Sen and the ROC flag emblazoned on my paternal grandfatherâs drinking glasses. My mother, despite being born in Hong Kong, grew up behind the Bamboo Curtain and survived the famine, and didnât have an awful lot of positive things to say about her experiences there, eventually making her way out to her birthplace during her tertiary studies.
Tze Ming writes:
This chilling effect is harming Chinese people in New Zealand. Many people cannot differentiate Chinese people from the actions of the CCP (I mean hey, many people canât tell a Chinese from a Korean), but this is made worse when hardly any authorities on the topic will address the issue openly. Concerns can only erupt as xenophobia against the Chinese and âAsianâ population âŠ
CCP-linked politicians parroting Xi Jinping and promoting Beijingâs Belt & Road priorities don’t speak for at least half of us.
âAt leastâ is right. My father was born in the mainland where ćć ± was a catch-cry in his young adult life. Iâm willing to bet thereâs an entire, older Chinese-born generation that thinks the same.
She continues:
It’s endlessly irritating and insulting that both Labour and National have lazily assigned Chinese communities as the fiefdoms of politicians openly backed by the Chinese government.
Thatâs true, too. In 2014 I was approached by the National Party asking how best to target the Chinese community. My response was to treat us the same as any other New Zealanders. Iâm not sure whether the advice was taken on board, as within months I was invited to a Chinese restaurant for a $100-a-head dinner to be in the presence of the Rt Hon John Key, a fund-raiser that was aimed at ethnic Chinese people resident here. It certainly didnât feel that I was being treated like my white or brown neighbours.
The other point Tze Ming touches on, and one which I have written about myself, is the use of the term Asian in New Zealand.
Let me sum it up from my time here, beginning in 1976, and how I saw the terms being used by others:
1970s: âChineseâ meant those people running the groceries and takeaways. Hard working. Good at maths. Not good at politics or being noticed, and Petone borough mayor George Gee was just an anomaly.
1990s: âAsianâ became a point of negativity, fuelled by Winston âTwo Wongs donât make a whiteâ Peters. He basically meant Chinese. Itâs not a term we claimed at the time, and while some have since tried to reclaim it for themselves to represent the oriental communities (and some, like super-lawyer Mai Chen, have claimed it and rightly extended it to all of Asia), itâs used when non-Chinese people whine about us. Itâs why âMy best friend is Asianâ is racist in more than one way.
2010s: âChineseâ means not just the United Front and the Confucius Institute (which has little to do with Confucius, incidentally), but that all Chinese New Zealanders are part of a diaspora with ties to the PRC. And weâre moneyed, apparently, so much that weâve been accused of buying up properties based on a list of âChinese-sounding namesâ by Labour in a xenophobic mood. Iâve been asked plenty of times this decade whether I have contacts in Beijing or Shanghai. If youâre born in Hong Kong before July 1, 1997, you were British (well, in a post-Windrush apartheid sense anyway), and unlikely to have any connections behind the Bamboo Curtain, but youâve already been singled out by race.
Now, I donât want to put a dampener on any Chinese New Zealander who does have ties back to the mainland and the CCP. We share a history and a heritage, and since I wasnât the one who had any experience of the hardships my parents and grandparents suffered, I donât have any deep-seated hatred festering away. My father visited the old country in 2003 and put all that behind him, too. A republic is better than the imperial families that had been in charge before, and if I’ve any historical power to dislike, I’d be better off focusing on them. So in some respects, there is âunityâ insofar as Iâll stick up for someone of my own race if theyâre the subject of a racist attack. Iâll write about Chinese people and businesses without the derision that others do (e.g. here’s an article on the MG GS SUV that doesn’t go down the Yellow Peril route). But weâre not automatons doing Beijingâs bidding.
Iâll lazily take Tze Mingâs conclusion in the Herald:
We deserve better than to be trapped between knee-jerk racists and Xi Jinping Thought. Abandoning us to this fate is racism too.
I havenât even begun to address the blatant sexual harassment that has since emerged as a result of the scandal, but others are far better placed to speak on that.
Above: I must report and block dozens of Instagram accounts a day, not unlike getting over the 200-a-day mark on Facebook in 2014.
For the last few days, I made my Twitter private. It was the only time in 11 years of being on the service where I felt I needed that level of privacy; I only made things public again when I realized that I couldnât actually contact people who werenât already following me.
However, it was relatively blissful. Accounts with automated following scripts were blocked as I had to approve them manually. I had far fewer notifications. And I only heard directly back from people I liked.
It actually reminded me of the âold daysâ. Itâs why Mastodon appeals: since there were only a million people on there at the end of last year, it felt like Twitter of old (even if it has already descended far enough for actor Wil Wheaton to get abused, compelling him to leave).
The quieter few days also got me thinking: I had far more business success prior to social media. I was blogging at Beyond Branding, and that was a pretty good outlet. I emailed friends and corresponded like pen pals. Those werenât fleeting friendships where the other party could just âlikeâ what you said. If I really think about it, social media have done very little in terms of my business.
Iâm not saying that social media donât have a purposeâa viral Tweet that might get quoted in the press could be useful, I supposeâbut I really didnât need them to be happy in my work and my everyday life.
Since giving up updating my Facebook wall in 2017, I havenât missed telling everyone about what Iâm up to, because I figured that the people who needed to know would know. Twitter remained a useful outlet because there are some people on there whose interactions I truly value, but as you can surmise from what I said above, the number of notifications didnât matter to me. I donât need the same dopamine hit that others do when someone likes or re-Tweets something of theirs.
Interestingly, during this time, I logged into Whatsapp, an app I load once every three months or so since I have a few friends on it. I saw a video sent to me by Stefan Engeseth:
When I look at my Instagram stats, theyâre back to around 2015 levels, and with these current trends, my usage will drop even further as we head into 2019.
And I really donât mind. The video shows just why social media arenât what theyâre cracked up to be, and why they arenât ultimately healthy for us.
I can add the following, that many of you who read this blog know: Facebook is full of bots, with false claims about their audience, and engages in actual distribution of questionable invasive software, charges Iâve levelled at the company for many years, long before the world even heard of Christopher Wylie. Twitter is also full of bots but actually disapproves of services that help them identify them; they have double standards when it comes to what you can and canât say; and, perhaps most sadly, those people who have viewpoints that are contrary to the mainstream or the majority are shat on by disorganized gangs of Tweeters. Thatâs not liberty. Instagram is also full of botsâlike when I was on Facebook, when I reported dozens to hundreds of bots a dayâand there seems to be no end to them; it also lies when it talks about how its advertising works. Given all of these problems, why would I provide these services with my precious time?
I engage with these social media in more and more limited fashion and I wouldnât be surprised if Iâm completely away from these big tech names in due course.
Itâs not as though young people are active on them, so the idea that they are services where you can get the next generation of customers is bogus. If you say youâre on Facebook, you might be considered an old-timer now. I asked a Year 11 student here on work experience what he used. Facebook wasnât one of them. He said most of his friends Snapchatted, while he was in to Reddit. He didnât like Facebook because it wasnât real, and we have a generation who can spot the BS and the conceit behind it.
It does make the need for services such as Duck Duck Go even greater, for us to get unbiased information not filtered by Googleâs love of big corporations, in its quest to rid the web of its once meritorious nature. Google is all about being evil.
As we near the 2020s, a decade which we hope will be more caring and just than the ones before, itâs my hope that we can restore merit to the system and that we find more ethical alternatives to the big names. I canât see as great a need to show off fake lives on social media when itâs much more gratifying, for me at least, to return to what I did at the beginning of the century and let the work speak for itself.
As my final post on Google Plus, I posted 