Posts tagged ‘South Africa’


Stefan Engeseth’s next book, Sharkonomics: in business, what can we learn from sharks and their survival?

22.02.2012

When I talked about Nicholas Ind’s book, Meaning at Work, a few weeks ago, I said there were two titles that I wanted to mention.
   The second is by my friend Stefan Engeseth, who has followed up some very innovative titles—Detective Marketing, One and The Fall of PR and the Rise of Advertising—with Sharkonomics.
   The premise is simple: how have sharks survived millions of years, and can we learn any lessons from them for business?
   I’ve been involved with Sharkonomics since Stefan pitched the idea, and I’ve had word of him heading down to South Africa to dive with the beasts.
   I’ve dived with them, too, many years ago, except mine weren’t as treacherous as the ones he confronted.
   A few of us, in endorsing his book, couldn’t help but use a bunch of shark puns. Don’t let them put you off.
   He wants to get further word out and the first 100 people to do so will get the book for free (details here). You can read a brief summary about it here. It’s published by Marshall Cavendish, the people who published One. Also head to Sharkonomics’ Facebook page—there’ll be more information on the upcoming launches and some of the great ideas Stefan has planned for them.

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Posted in business, marketing, Sweden | 3 Comments »


Even as Liu Xiaobo gets a Nobel prize, Beijing can be smug

12.12.2010

As I watched actress Liv Ullmann read Liu Xiaobo’s address, ‘I Have No Enemies’, on BBC World, I was quite moved.
   The address is what the Nobel Prize-winning author and intellectual delivered prior to his sentencing by a Red Chinese court for subversion.
   What is fascinating is the dignity with which the words are written, showing respect even to his prosecutors.
   Liu even discusses how the human rights in the prison at which he is held have greatly improved since the first time he was locked up there, saying that the ‘enemy mentality’ that Red China once held is disappearing in favour of a more humanist approach.
   Given that he knew he would be found guilty just before Christmas 2009, the address is remarkable for the hints of optimism he holds for his country.
   Liu Xiaobo will not, by himself, see through a wholesale change in the way the Communist Party is running mainland China, but he is representative of many forces which will, some day, make the country freer and more open.
   He is also representative of the area with occident and orient disagree: human rights. While those campaigning for Liu’s release should not stop, his address puts a lot of things into context.
   Mainland China, as it opens up, has tried to find a balance between governmental intervention and the market-place. Even Confucius has been partially recognized by the Politburo as a way to reinforce the state’s position, somehow reinterpreted along the lines of: we bring you prosperity, you give us your loyalty.
   As much as the internet is patrolled, there is a tendency for people to wish to be more free, and blacking out TV screens behind the Bamboo Curtain or resorting to censorship simply makes people wonder what they are missing.
   Where the country might yet succeed, however, is keeping a firm hand on change. Instead of the rush that saw to the collapse of the Soviet Union, Beijing is being pragmatic. As unbridled globalization and a corrupt, conspiratorial financial system has seen to two economic downturns in the last decade, and as the US’s politics move to extremes, the occident is giving fuel to Beijing’s methods. That’s not something that we should feel happy about, nor should we tolerate our commerce being run to further class structures in our societies.
   Liu has been likened to Nelson Mandela by Nobel committee chairman Thorbjørn Jagland. Mandela made a similar speech on the eve of being sentenced to treason in 1964. While Liu has his supporters, and I do not proclaim to be any expert on South African history, my feeling is that the former president was known to far more of his own people. There are also other differences to the other Nobel winners who have not been able to attend, be they Carl von Ossietzky, Andrei Sakharov, Lech Walesa and Aung San Suu Kyi.
   The chief difference is that fewer of us living in the occident in 2010 can be as smug or as preachy. While I support calls for Liu Xiaobo to be released—the jailing of a man exercising the same rights you and I do in criticizing our governments shows, in my mind, the weakness and insecurity of the critiqued régime—there is a real lesson for the rest of us.
   We cannot be in a position to insist on change if we keep supporting governments that weaken our own approaches to human rights. If we vote in a government that widens the distance between rich and poor—and history has more than often shown us which do—then we are letting down our most downtrodden citizens. If we fail to tidy up the mess our business sectors have left in their wake, then we are simply allowing their mistakes to recur.
   For every failure we chalk up because we let things remain the way they are, the more Beijing’s politicians can sit back and accuse us of hypocrisy.

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Posted in China, culture, internet, media, politics | 17 Comments »


Chevrolet doesn’t understand branding

11.06.2010

After the chaps at Autocar began following me on Twitter yesterday—after all, I had been reading the magazine since it was part of the Ministry of Magazines, in the post-Iliffe days—I noticed a Tweet about Chevrolet asking its dealers to not refer to the brand as Chevy.
   What?
   According to Autocar:

A leaked GM memo revealed: “We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
   “When you look at the most recognised brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding. Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.”
   The document was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the GM division’s vice president for marketing.

Bad example there, Alan and Jim.
   Coke is to Chevy as Coca-Cola is to Chevrolet.
   And no one ever complains of Coke being inconsistent.
   This is the sort of daft thinking that makes any of us brand professional shudder: total amateurs talking about branding—out of their rear ends.
   It’s this lack of awareness of what branding is, inter alia, that started GM down its slippery path—with only a brief reprieve when Bob Lutz, aware of what GM’s brands stood for, was around.
   By demanding that Chevrolet people not refer to the brand as Chevy does the exact opposite to what brand experts and marketers recommend today: to be one with the consumer.
   I can understand if Chevy was a very negative word, but it isn’t. It’s an endearing word and it does not create inconsistency with the full Chevrolet word. It complements it, connects the brand to the audience, and, perhaps most importantly for GM, builds on the brand’s heritage.
   After all, Chevrolet itself has encouraged the use of the Chevy name for decades in its own advertising—including during its heyday. Omitting the use of Chevy instantly cuts many Chevrolet connections to its stronger past. And that’s a past that can be used for internal brand-building and loyalty.
   There was even, formally, a Chevy model in the 1960s—the line that later became the Nova. The Chevy II nameplate even continued in GM in Argentina in the 1970s.
   The Chevy diminutive is used in many countries where the brand is sold, including South Africa, where it was once as local as braaivleis, rugby and sunny skies.
   Maybe GM can’t afford the same branding advice it used to—in which case it might be better to shut up than issue memoranda that can be ridiculed so easily.
   Or get Bob Lutz back again. One month after retirement, and the natives have lost direction again, Bob.

PS.: From Robin Capper on Twitter, who sums this blog post up in 140 characters or fewer: ‘Poor Don McLean: “Drove my Chevrolet to the levee, but the levee was dry” just doesn’t work’.—JY

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Posted in branding, business, cars, culture, marketing, USA | 1 Comment »


Funny how the war keeps coming up

05.03.2010

I could guess the entire storyline but my goodness, I still think this is hilarious. (Courtesy Chris Young at C7 Design in New Plymouth.)

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Posted in humour, marketing, TV, UK | 2 Comments »