Don’t rely on an algorithm to choose your brand ambassadors

14.03.2020/23.23

Here’s a cautionary tale found by Lucire travel editor Stanley Moss. His words: ‘Photographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. He’d been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, […]

Opel is not a snob brand

19.01.2011/13.32

Arthur Daley, Opel’s last New Zealand spokesman: ‘Never mind the Capri, Tel: I sell Opels now.’ In the Fairfax Press, General Motors has apparently conﬁrmed it will bring in Opel-branded cars to sell alongside Holden-branded ones. It’s an obvious move. For years, a good part of Holden’s range was Opel-designed. Like Vauxhall, the model […]