The Dongfeng Aeolus AX7. But just where does Aeolus sit when it comes to indexing in Autocade?
This is something that might have to come out in the wash, and it might take years.
I think we can all agree that Ssangyong is a marque or a make, and Korando is a model. Never mind that thereâs currently a basic Korando, the Korando Sports (a pick-up truck) and a Korando Turismo (a people mover), none of which really have much connection with the other, name aside. We are as comfortable with this as we once were with the Chevrolet Lumina and Lumina APV, the Ford Taurus and Taurus X, and the Toyota Mark X and Mark X Zio. So far so good.
But when do these drift into being sub-brands? BMW calls i a sub-brand, but as far as cataloguing in Autocade goes, it doesnât matter, as the model names are i3 or i8 (or a number of ix models now coming out). Audiâs E-Tron is its parallel at Ingolstadt, and here we do have a problem, with a number of E-Tron models unrelated technically. Itâs not like Quattro, where there was the (ur-) Quattro, then Quattro as a designation, and everyone accepted that.
Similarly, the Chinese situation can be far from clear.
Many years ago, GAC launched a single model based on the Alfa Romeo 166 called the Trumpchi. So far so good: we have a marque and model. But it then decided to launch a whole bunch of other cars also called Trumpchi (the original became the Trumpchi GA5, to distinguish it from at least eight others). Some sources say Trumpchi is a sub-brand, others a brand in its own right, but we continue to reference it as a model, since the cars have a GAC logo on the grille, just as the GAC Aion EVs have a GAC logo on the grille. (The latter is also not helped with Chinese indices tending to separate out EVs into âNew Energy Vehicleâ listings, even when their manufacturers donât.)
I feel that we only need to make the shift into calling a previous model or sub-brand a brand when itâs obvious on the cars themselves. Thatâs the case with Haval, when it was very clear when it departed from Changcheng (Great Wall). Senia is another marque that spun off from FAW: it began life with the FAW symbol on the grille, before Seniaâs own script appeared on the cars.
The one that confounds me is Dongfeng Aeolus, which was make-and-model for a long time, but recently Aeolus has displaced the Dongfeng whirlwind on the grille of several models. We have them currently listed in Autocade with Dongfeng Aeolus as a new marque, since thereâs still a small badge resembling the whirlwind on the bonnet. The Dongfeng Aeolus AX7 retains the whirlwind, but has the Aeolus letters prominently across the back, but to muddle it up, the AX7 Pro has the new Aeolus script up front. These canât be two different marques but the visual cues say they are.
Maybe weâll just have to relegate Aeolus back to model status, and do what Ssangyong does with the Korando (or Changcheng with the Tengyi). These are the things that make life interesting, but also a little confusing when it comes to indexing an encyclopĂŠdia.
I have to admit I get a bit bored of those crying foul now that MG will launch an SUV, one which seems to have some parallels with the Ssangyong Korando C (left).
They say that MG should have made sports cars as part of its revival, and that the brand should not adorn a bunch of Chinese-made saloons and an upcoming SUV.
Letâs look at a few hard facts.
MG did make a sports car when NAC, and later SAIC, took over. It was the British TF design. And they sold fewer than 100 cars per year in the 2007â11 period, despite it being the cheapest roadster on the market in China. It wasnât just Chinese buyers who ignored them: the TF was the first model revived at Longbridge, with very keen pricing, and hardly any Britons touched them, either.
So if you were a business and you were confronted with decent sales of your saloon cars and dismal sales of your sports car (after building a whole new factory for them), where do you place your efforts?
You give the people what they want.
Whatâs surprising is that this is hardly unprecedented in MG history. There have been MG saloons for a good part of its existence, but right now, there are parallels with the 1980s. Then, the MGB had died in 1980, and Austin Rover decided it would launch a range of sporting saloons based on the humble Metro, Maestro and Montego. Thatâs no different to todayâs MG range of the 3, 5 and 6âthereâs even a 7, based on the old MG ZT.
And globally, but more importantly, in MGâs domestic and key export markets, SUVs are selling strongly.
Again: you give the people what they want.
I was one of the very few people who wrote that I believed the Porsche Cayenne would be a huge hit at the turn of the century, and that the Porsche brand could survive such an extension. I was right.
MGâs brand can easily be extended, given that it has had a less focused history than Porsche. At two points during its British ownership, it sold estates, for goodnessâ sakeâonce in New Zealand, with the Montego-based MG 2·0 SL, and toward the end of the Phoenix Four era, with the MG ZT-T.
A good deal of estate buyers now eye up SUVs, and that is simply a trend that SAIC is following.
A sports car may follow in time. There will be a fastback based on the Auris-like MG 5, and not a moment too soon. A âproperâ sports car could come if the rest of the range does well. SAIC isnât run by mugs, and they know the heritage of the MG brand.
MG sister brand Roewe has been voted the best in service and customer satisfaction among car dealerships, beating even the foreign-branded competition in China, while the Roewe 350 topped its class for customer satisfaction, according to the China Quality Association. The MG 3 came second in its segment.
Weâre talking about the most competitive car market on earth, and the Chinese equivalent (as far as I can make out) of the J. D. Power survey.
Those accolades are things that BMC, BL, Austin Rover, Rover Group and MG Rover could only dream about, especially through the 1970s.
Iâd rather people give SAIC the acclaim it deserves for giving MG a decent go where the British and the Germans had failedâand for putting money where its mouth is.