Facebook sent me a survey as one of our businesses has bought advertising with them. I’ve detailed my responses below, with a few notes. I’ve included Instagram in this, since their own advertising platform allows us to reach that. What is the most important thing that Facebook can do to improve your advertising experience? Some […]
Tag: survey
Google and Facebook should not head “top brands” lists when consumers do not trust them
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither […]
Google Docs doesn’t want bad news
This is a bit odd. I was asked to fill out a survey regarding Google Docs, which I promptly did. I didn’t give it very high marks, and after clicking submit, the response was ‘You have indicated that you do not use Google Docs.’ I beg your pardon? I indicated that I had […]