Posts tagged ‘sustainability’


A farewell to Tim Kitchin

19.01.2017

For the second time in two months, I found myself announcing to the members of Medinge Group another passing: that of my good friend Tim Kitchin.
   Tim passed away over the weekend, and leaves behind three kids.
   I always admired Tim’s point of view, his depth of thinking, and his generosity of spirit.
   I remember Tim taking notes at my first Medinge meeting in 2002: he drew mind maps. None of this line-by-line stuff. And they worked tremendously well for him.
   His brain had a capacity to process arguments and get to the core incredibly quickly, from where he could form a robust analysis of the issues.
   But never at any point did Tim use this massive intellect to debase or humour anyone. He used it to better any situation with a reasoned and restrained approach.
   Whenever he commented, he did so profoundly. Tim could get across in very few words some complex arguments, or at least open the door to your own thinking and analysis.
   In 2003, Tim was one of the authors of Beyond Branding, with a chapter on sustainability (‘Brand Sustainability: It’s about Life … or Death’). Note the year: he was writing about sustainability before some of today’s experts began thinking about it. Prior to that he had co-authored Managing Corporate Reputations (2001).
   He wrote a chapter summary for Beyond Branding, which began, ‘Imagine the life of the earth as a single day. In the last 400th of a second of that day we have directly altered 47% of the earth’s land area in the name of commerce and agriculture, but even so, 900 million people are still malnourished, 1.2 billion lack clean water and 2 billion have no access to sanitation.
   ‘We cannot take it for granted that governments will suddenly acquire the clarity[,] insight and commonality of belief to see a process of renovation to its end. Unless we accept our joint and several liability for this future and begin to address the sustainability of all human systems, we stand little chance of tackling the most complex system of all—our symbiosis with spaceship earth … destination unknown … arrival time yet to be announced.
   ‘Against this apocalyptic backdrop, how does a 60 year-old global CEO promise a bright future and possibly a pension to his 16 year-old apprentice, or any future at all to the ten year-old enslaved employees of his suppliers’?
   ‘How does he create a sustainable future for his organisation and those to whom it has made explicit or implicit promises? He must start by building a sustainable brand.’
   You can see the sort of thinking Tim exhibited in the above, and as I got older the more I realized how ahead of the curve he was. The problems that he writes about remain pressing, and his solutions remain relevant. Presented in language we can all understand, they introduce complex models, much like his mind maps.
   He had a real love of his work and a belief that organizations could be humanistic and help others.
   He certainly lived this belief. Tim was with us at Medinge till the end of 2014, and went on to other projects, including directing Copper, a digital fund-raising and marketing agency. He was also helpful to a Kiwi friend of mine who arrived in the UK in 2016—Tim was generous to a fault.
   With the world in such confusing turmoil, Tim still sought solutions to make sense of it all and posted to social media regularly.
   And despite whatever he was going through himself, he had a real and constant love for his children.
   Tim had an enduring spirituality and he believed in an afterlife, so if he’s right, I’ll catch up with him at some stage. By then hopefully we’ll have made a little bit more sense of this planet. As with Thomas, who passed away in December (in Tim’s words, ‘Horrid news to end a horrid year’), I’ll miss him heaps and the world will be far poorer without him.

PS.: I have the details of Tim’s service and burial from a mutual friend, Peter Massey.
   As I guessed, it will be at All Saints’ Church in Biddenden (TN27 8AJ). The date and time are Thursday, February 2 at 2 p.m.
   There will be a reception afterwards at the Bull in Benenden (TN17 4DE).
   Nearest train stations are Headcorn and Staplehurst on the line from Charing Cross, Waterloo East and London Bridge. Local taxi firm MTC is on +44 1622 890-003.
   Peter has offered help with travel and accommodation (via Facebook) so I can relay messages if need be. He has posted on Tim’s Facebook wall if any of you are connected there.—JY

Tags: , , , , , , , , , , , , , , ,
Posted in branding, marketing, publishing, social responsibility, UK | 2 Comments »


Being answerable to your public (or, if you can’t engage now, can we expect you to in office?)

22.08.2013

One of my supporters Tweeted to say I was the only candidate at Vote.co.nz who has bothered to reply to citizens’ questions. It’s good for me, but sad to see my opponents so disengaged. I was also surprised to see that only three of us have bothered to register for the website this time, despite its reasonably high traffic in each election.
   We each get notifications of these questions via email. I receive over 300 emails a day, which I gather is just slightly below what the current mayor gets. I take the questions seriously because they are often about things that I have failed to cover in my manifesto in sufficient depth. I don’t wish citizens to conclude that I haven’t given them a lot of thought, too, especially since I’ve had my manifesto out for such a long time—months before anyone else decided they had policies they could share.
   Here are a few for your interest.

Mr Vasquez asks:

What will you do to ensure a racially tolerant, diverse and peaceful Wellington City?
   Recently, we saw on the news the appalling racial tirade against a Pakistani-born taxi driver. While everyone seemed to rebuke the actions of Mr Shuttleworth, I found that Ms Devoy’s response was weak and non-committal. This is the excerpt of her response that I found very disturbing: “Freedom of expression and freedom of speech allows us to be as offensive as we like without being able to do anything…” Really?? Are we now supposed to condone this type of behaviour and just shrug our shoulders? New Zealand law prohibits this type of behaviour as detailed in the Human Rights Act 1993. In the UK, Australia and US, ‘Hate speech’ is punishable by imprisonment.
   I would like to know what your views are on this issue, and how you yourself would have responded. Also, what can you offer to do as Mayor of Wellington to ensure we remain a racially tolerant, diverse and peaceful society?

My reply: As probably the only candidate who has been a victim of racism in our own city, I would have been firmer, because I can speak from the heart about such matters more sincerely. I don’t consider intoxication to be an excuse and that Mr Shuttleworth needs to get to the root cause of just why he acted in this way. I believe the incident to have been inappropriate and would have said so, assuming I had been asked for comment. I did not condone, for instance, the Paul Henry attacks on Indians on television (and was public about it). Sadly, we are faced with a great deal of casual racism where minorities have to come forth and say, ‘Hey, I heard that, and I’m not thrilled by it.’ This can only change by people seeing more from different communities serve in public roles, and this is one of the many reasons I have chosen to stand.
   However, the decision to charge Mr Shuttleworth had to come from the police or, if it was a breach of the Human Rights Act, then from the Human Rights Commission, and I do not believe I would have interfered with their decision.
   One of my policies from day one, since I announced them in April, is to promote unity. A mayor has to live by example. This means engaging with all sectors of our community, regardless of class or ethnic origin, and giving everyone the equal opportunity to have a voice and to have access to me.

Marcus asks: ‘What will you do to make Wellington a more child friendly city?’
   My reply: When I said I would reach out to all sectors of our community, I meant children as well. Too often they are ignored because politicians don’t see value in non-voters. As for me, I’ve put my hand up because at some stage, I’d like to start a family here, and I’ve retained my connections with St Mark’s and Scots College, where I was educated, running the alumni association of the former and serving on the Old Boys’ Association of the latter.
   The best way to find out how a city can be more child-friendly is not to ask an adult, but to ask children. That means allowing them access to the mayor. I’ve actually been living this through social media over the last six years, where I have been able to hear from teens. As to even younger groups, I can foresee visiting schools—which I have done regularly as well.
   One of the reasons I’ve put so much effort into innovation and creativity is that I want our city’s youngest minds to have the right stimuli. At libraries and some public sites, I would love to see small workstations that can keep children entertained with educational programs, especially as they can be acquired for low cost and help alleviate the cuts in library funding.
   I’ve seen how the Shakespeare Globe Centre here in Wellington promotes theatre, again targeting youth (albeit a slightly older group), and our city should continue providing funding to such bodies that encourage creativity.
   We need to invest in physical education with the cuts to these programmes in a lot of schools. Wellington should have set activities that lead to the physical health of our youth and that means encouraging volunteers and allowing kids easy access to community and sport centres. These programmes can be child-created online, with parental supervision, so it’s kids creating for kids.
   Essentially, if we don’t hear from children today, then how can we claim to create a city for our future? We need them to know they are being listened to, so that they don’t have the same cynicism about local government that many of us adults possess. Treat children as valuable members of society and not talk down to them, and they will step up to the mark.

Peter asks: ‘What’s your position on fluoridation of water?’
   Peter, I support ongoing fluoridation. One of my friends has a son with a congenital heart defect, so fluoride helps him for a start, to avoid dental infections that can bring on myocarditis. A few of my friends are against fluoridation, and I admire their conviction, but I have to look at what the academic research says (especially as a candidate who says we need to work with our tertiary institutions more closely). Since I contribute to academic journals myself and am on the editorial board of one, I know the processes, and I take peer review seriously.

Claire asks: ‘What’s your position on cycling as a mode of transport in Wellington, and how would you support (or not) an increase in the number of people riding for transport and the safety of the mode?’
   Thanks to my work overseas, especially in København and Stockholm, I support cycling, for the obvious health and environmental benefits. One of my policies in both elections was the idea of a market weekend, where we close off the central city to traffic in the summer, apeing what we do for the movie premières. This would allow people to enjoy Wellington in a friendly, enjoyable environment. Cyclists would be encouraged. Longer-term, this would allow us to see how we could manage greater pedestrianization for our city, in line with what is happening in western Europe, and such a setting would encourage cycling as a more acceptable mode of transport.
   Safety has to come about through road-use education and I accept it is hairy for cyclists out there. Putting money into driver education, and working with the police to target difficult motorists, would be on the agenda. In theory, I would like to get eDrive involved, too, as an excellent virtual reality simulator to help with driver observation, but as it is a company that I have an involvement with, I would have to recuse myself from taking part in that decision.

Patrick asks: ‘What are your policies on climate change?’
   I applaud the city for establishing a target for a low-carbon, eco-conscious future but we need to move toward it actively. In 2003, I began working with the United Nations Environment Programme on one of our businesses, and the same year, I was one of the authors of an early Carbon Neutral business book, Beyond Branding (back when people were asking, ‘What is carbon-neutral and why should I care?’). My policy of working with the C40 is to share best-practice ideas on managing climate change, while my policy on transparency covers our need to disclose, manage and reduce our greenhouse gas emissions and energy consumption. That way we know which areas need addressing, and set an example. By having greater engagement—something I have been doing anyway in my businesses—we will share this knowledge with others in the city, and encourage all Wellingtonians, especially businesses, to adopt these best practices. Solar energy is also another area in which I want to make real advances, and I am already working with businesses to see what solutions can be cost-effectively promoted to Wellingtonians, beyond what current energy providers can do. I believe, due to the limited size of the industry at present, there is huge growth potential here, which will be good for the environment as well as jobs—I’m already excited about what new innovations will stem from Wellington-created solutions that we can license to others and export.

Tags: , , , , , , , , , , , , , , , , , , ,
Posted in business, globalization, internet, leadership, New Zealand, politics, social responsibility, technology, Wellington | No Comments »


Small is beautiful, whether it’s a company or a country

07.04.2012

My friend Summer Rayne Oakes at Source4Style put me on to an article in The Guardian by Ilaria Pasquinelli, on how small firms drive innovation. If the fashion industry is to survive, she says, it must team up with the small players where innovation takes place, thanks to the visionaries who drive those firms.
   She’s right, of course:

The small scale allows companies to be flexible, this is crucial in order to adapt to very diverse market conditions and economic turbulence.
   In addition, small companies have no other option than to take risk in order to leave their mark, notably if they are start-ups. Small companies habitually lack financial resources though, and it is precisely here where larger organisations can decide to take on a calculated risk and allocate some of their funds, in order to outsource processes, products or development.

   Therefore, it’s important not just to foster the growth of small creative businesses, but entire networks where they can come into contact with the larger ones. And the successful cities of the 21st century are those that can do that through clusters, clever place branding, and a real understanding of what it takes to compete at a global level.
   We’re still largely hampered by politicians who cannot see past their own national boundaries or, at best, look at competing solely with a neighbouring nation, when that has not been the reality for at least 20 years.
   There are exceptions where companies themselves have done the environmental scanning and found organizations to collaborate with—such as the ones Ilaria mentions in her article. But there’s no practical reason other than a lack of vision that they are the exception rather than the rule.
   She gives three examples: Tesco collaborated with upcycle fashion brand, From Somewhere, to use textile waste, which has seen three collections produced; Levi’s is refitting vintage 501s with Reformation, so customers know their old jeans aren’t going to a landfill; and Worn Again, partnering with Virgin, Royal Mail and Eurostar, is making bags out of the likes of postal workers’ decommissioned storm jackets.
   The innovations, of course, need not be in fashion or even sustainability. Look back through the last generation of innovations and many have come from smaller companies that needed the right leg up. Google, too, was started in someone’s home.
   I’ve been pushing the “think global” aspect of my own businesses, as well as encouraging others, for a lot of the 25 years Jack Yan & Associates has existed. It’s why most of our ventures have looked outside our own borders for sales. When we went on to bulletin boards for the first time at the turn of the 1990s, it was like a godsend for a kid who marvelled at the telex machine at my Dad’s work. It’s second-nature for anyone my age and younger to see this planet as one that exists independently of national borders, whether for trade or for personal friendships.
   As this generation makes its mark, I am getting more excited—though I remain cautious of institutions that keep our thinking so locally focused because that is simply what the establishment is used to. Yet it’s having the courage to take the leap forward that will make this country great: small nations, like small companies, should be, and can be, hotbeds of innovation.
   Create those clusters, and create some wonderful champions—and the sort of independent thinking Kiwis are known for can go far beyond our borders.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in branding, business, leadership, media, New Zealand, politics, Wellington | 1 Comment »


Source4Style launches today, seeking to revolutionize the business of fashion

19.12.2011

[Cross-posted] Summer Rayne Oakes and Benita Singh’s Cartier award-winning venture, Source4Style, which helps designers source sustainable fabric through a well designed, transparent website, launches its second version today. Lucire has the low-down in the main part of the site, and this story forms part of some of our next 2012 print and other non-web editions.
   We believe this will revolutionize the way the business of fashion is conducted. Think about it: consumers demand sustainability and the trend has no signs of stopping. Yet, according to Singh, suppliers are spending up to 43 per cent of their marketing budgets just on trade shows. ‘It’s a huge up-front time and financial commitment with no guarantee of a return,’ she says. On the other end of the scale, Cornell University research shows that designers are spending up to 85 per cent of their time visiting those same shows, going through online directories, or wading through sample folders.
   Source4Style uses the internet to bridge the divide, and has obvious positive implications for smaller suppliers, who are on a level playing field with the big names. Some of these suppliers are in third-world countries, so it’s not hard to see the financial benefit that Source4Style can have for them and their communities.
   It’s in line with the ideas in Simon Anholt’s Brand New Justice, where Anholt posited that good brands helped third-world communities find greater profits and margins. Source4Style doesn’t quite give these companies brands per se, but through the site, it allows them to be the equal of businesses that are operating in the first world, and levels the playing field.
   It is the solidity behind this venture that sees us devote two web pages and the cover to it. We encourage readers to take a look, as this may well be the moment when fashion changes for good—in more than one sense of the word.

Tags: , , , , , , , , , , , , , , , , , , , , , ,
Posted in branding, business, design, France, India, internet, leadership, marketing, publishing, social responsibility, technology, USA | No Comments »


Why do the major parties insist on holding us back?

04.07.2011

In 2002, I did something really stupid. I bought a brand-new, 750 Mbyte Zip drive.
   After all, I had had three years of use out of my 100 Mbyte one, and since 750s looked like the way of the future, I had one installed.
   I can still count the number of times I used it on one hand, because CD-ROMs became common currency and replaced the Zips.
   So when I see we’re building more roads, it reminds me of the Zip drive. Investing in a 20th-century technology in the 21st century.
   When, in fact, we can grow a city and a country more effectively by ensuring its technology is up to speed with the rest of the world.
   If we’re going to attract the best and brightest minds to our shores—and many of them are in the IT world, and software is a frictionless export that overcomes the tyranny of distance—we need to have an infrastructure that isn’t stuck in the previous century, either.
   A forward-looking technological investment for better internet speeds or a real wifi network is better value—and potentially generates more jobs for this nation.
   Which makes me wonder just how clued up the major parties are in this year’s General Election.
   The disappointment I’ve seen in business-damaging legislation, from the Copyright Act to what potentially exists in the TPPA, suggests that neither major party understands what it takes to grow business sustainably in this nation.
   And now to see a sudden change of heart from certain members of the government and the Opposition when the UN has published a report calling internet disconnection a violation of human rights shows they never understood the law in the first place.
   From Ars Technica (emphasis added):

Michael Geist notes that on Friday, Sweden made remarks at the UN Human Rights Council that endorsed many of the report’s findings, including the criticism of “three strikes” rules. The statement was signed by 40 other nations, including the United States and Canada. The United Kingdom and France, two nations that have enacted “three strikes” regimes, did not sign the statement.
   “All users should have greatest possible access to Internet-based content, applications and services,” the statement said, adding that “cutting off users from access to the Internet is generally not a proportionate sanction.” It also called network neutrality and Internet openness “important objectives.”
   Interestingly, the report is signed by New Zealand, which enacted legislation in April that sets up a special Copyright Tribunal for expediting file-sharing cases. The penalties available to the New Zealand government include Internet disconnections of up to six months.

   That’s pretty worrying, when lawmakers don’t understand law. Would you have a mechanic who didn’t understand the mechanics of your car? A dentist who didn’t understand teeth? Or, for that matter, political party leaders whose opinion of their nation is so low that they might consider locking their nation in to backward industries?
   That doesn’t sound like understanding New Zealand, and its ingenuity and pride, to me.
   At least I learned from my Zip drive moment. You do when you spend your own money, outside the political world.

Tags: , , , , , , , , , , , , , , , ,
Posted in business, internet, leadership, New Zealand, politics, Sweden, technology, Wellington | 4 Comments »


Medinge announces seventh annual Brands with a Conscience awards

08.01.2010

Muna Abu SulaymanThe Medinge Group has announced the 2010 Brands with a Conscience winners, and we’ll be presenting the awards at the end of the month in Paris. The release is below.
   Can you believe we’ve done this for seven years now?
   I was particularly stoked about the awards going to Selco and Muna Abu Sulayman (right), so much so that I ensured news of her Colin Morley Award appeared at Lucire soon after it went up on the Medinge site.

International think-tank announces seventh annual Brands with a Conscience awards

The Medinge Group (www.medinge.org), an international think-tank on branding and business, today releases its seventh annual Brands with a Conscience list. In the Group’s opinion, these diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of society by sustainable, socially responsible and humanistic behaviour.
   In announcing the winners, Stanley Moss, CEO of the Medinge Group said, ‘This year’s awards indicate that principles of compassionate branding are being applied globally, by businesses large and small, across categories from finance to retail to energy, in established and emerging economies, in new markets. Today, brands with conscience can work to build bridges of understanding between nations and societies.’
   Ian Ryder, a founding director of the Medinge Group commented, ‘Winning a BWAC award is more than public recognition—it is a clear statement of your organization’s values, one of the most powerful competitive differentiators in existence!’
   The international collective of brand practitioners meets annually in August at a secluded location outside Stockholm, Sweden, and collaborate on the list, judging nominees on principles of humanity and ethics, rather than financial worth. The Brands with a Conscience list is shaped around criteria including evidence of the human implications of the brand and considering whether the brand takes risks in line with its beliefs. Evaluations are made based on reputation, self-representation, history, direct experience, contacts with individuals within the organizations, media and analysts and an assessment of the expressed values of sustainability.
   Three years ago the group added a unique category commendation, the Colin Morley Award, recognizing exceptional achievement by an individual or NGO. Mr Morley, a member of the Medinge Group, died in the London Underground bombings on July 7, 2005. The award commemorates his visionary work in humanistic branding.
   For 2010, the group has singled out the following organizations as Brands with a Conscience:

Alibaba Group/China
Co-op Bank/UK
Marks & Spencer/UK
Merci/France
Pictet et Cie./Switzerland
SAP/Germany
Selco Solar Pvt. Ltd./India

The Colin Morley Award is given to:

Muna Abu Sulayman/Saudi Arabia

Detailed descriptions and web links follow:

Alibaba Group
www.alibaba.com
A young Asian brand built on the idea that it must exist as an experience to elevate their own or other people’s level of happiness. Jack Ma founded Alibaba in his cramped apartment with 17 colleagues. A decade later, Alibaba Group is the largest ecommerce company in China, with 15,000 employees and more than 100 million users. It also has a B2B unit with a community of more than 42 million registered users from more than 240 countries and regions. This year Alibaba will unveil partnership plans for Grameen China, a project to significantly increase access to micro-credit for poverty alleviation in Sichuan and Inner Mongolia. (Medinge named Grameen Telecom a Brand with a Conscience in 2005, and its parent Grameen Bank was awarded a Nobel Prize in 2008.) Employing the Grameen Bank microcredit model, the group hopes to impact more than 72,000 lives in its first five years.
   Ava Hakim, IBM exec and member of the Medinge Group, remarked that Alibaba is a business ‘built on trust, one which respects intellectual property rights and will remove sites which infringe upon the rights of others.’ She also was impressed by the six core values named, which they have successfully applied to their business.

Co-op Bank
www.co-operativebank.co.uk/servlet/Satellite/1193206375355,CFSweb/Page/Bank
The Co-op, founded in 1872, from its origins has focused on serving local communities. Today the Co-op is the only UK clearing bank to publish an ethical statement. Medinge director Patrick Harris lauded the brand, noting that ‘since 1992 Co-op has been building its ethical stance by asking its membership to vote on issues such as animal welfare, human rights and ecological impact.’ It claims to have turned away over £900 million in loans to businesses not in keeping with the Co-op Ethical Policy. The commitment to improve their food business’ ethical and environmental performance is in line with expectations arrived at in consultation with 100,000 members. Co-Op was double-nominated this year, for both its banking and food businesses.

Marks & Spencer
plana.marksandspencer.com
In her nomination, Medinge director Erika Uffindell emphasized the focused approach to climate change, waste and sustainability that Marks & Spencer have adopted. With their Plan A campaign, the company established 100 commitments to achieve in five years, clear targets for their business, actionable by people across the group. Uffindell finds the brand very accessible and involving: they have engaged 17,231 customers in making pledges to support climate change and a commitment to sustainability.

Merci
www.merci-merci.com
Merci is a 1500 m² shop for fashion and home furniture based in Paris, France. All sales profits are destined for women and children in Madagascar. The store sells new or artist-reworked donated goods and has had a huge impact. Some goods are sent directly to Madagascar. Merci’s website is especially minimal and modest, yet effectively states the store’s mission. In his nomination, Medinge’s Philippe Mihailovich expressed the hope that Merci’s actions influence others to follow.

Pictet et Cie.
www.pictet.com
This Swiss-based private bank started in 1805. Medinge director Nicholas Ind cited two significant aspects of the brand.
   First, its focus on sustainable development and the redirection of funds in this direction by encouraging the maximum investment in sustainable areas for a given risk: the bank’s management of a water fund, launched in 2000, which has become the world’s largest of its kind, with over €4 billion in assets; and a Clean Energy fund. The second aspect is the Prix Pictet—the world’s first international prize dedicated to photography and sustainability—mandated to encourage the use and power of photography to communicate vital messages to a global audience. This year’s theme is Earth.

SAP
www.sap.com/about/SAP-sustainability
Today, many B2Bs are silently doing a fantastic job to adapt to our global challenges. Medinge’s chairman Thomas Gad nominated Germany’s SAP, a software company whom he admires because ‘they actually help other companies to create usable metrics in their CSR and sustainability.’ Over the past 10 years, SAP has been recognized by the Dow Jones Sustainability Index for upholding ethical, environmental, social, and governance values in products and services.

Selco Solar Pvt. Ltd.
www.selco-india.com/index.html
Medinge CEO Stanley Moss described Selco as an interesting small business, 14 years old, who supply solar power solutions, mostly in the Indian states of Tamil Nadu and Karnataka. They rely on microfinance loans, employ 140 people, and have done around 100,000 installations of small to large size. They are partially funded by Grameen. Moss was impressed by their cradle-to-grave attitude about product, longevity in the marketplace after a tough start-up, good work on the individual level, private ownership, and the understanding of need for innovation.

The 2010 Colin Morley Award to Muna Abu Sulayman
helwa.maktoob.com/%D9%86%D8%B3%D8%A7%D8%A1_%D8%AA%D8%AD%D8%AA_%D8%A7%D9%84%D8%A3%D8%B6%D9%88%D8%A7%D8%A1-%D9%85%D9%82%D8%A7%D9%843966-%D9%85%D9%86%D9%89_%D8%A3%D8%A8%D9%88_%D8%B3%D9%84%D9%8A%D9%85%D8%A7%D9%86.htm
Simon Nicholls, a member of Medinge, nominated Muna Abu Sulayman, who receives 2010’s Colin Morley Award, for excellence by an individual or NGO, acknowledging their contribution to the betterment of society through sustainable, socially responsible and humanistic behaviour. In giving this award, the Medinge Group recognizes Muna’s outstanding work in educational development, poverty alleviation and strategic philanthropy; as Executive Director of the Alwaleed Bin Talal Foundation, developing and implementing operations for humanitarian assistance across the globe; her role as the first woman in Saudi Arabia to be appointed by the United Nations Development Programme as a Goodwill Ambassador; and for exceptional reporting as co-host on popular MBC-TV social programme Kalam Nawaem, in particular her advocacy of rights for women. As a public and media personality, she speaks about issues relating to Arab society, media, building bridges of understanding between east and west. Since 1997, Ms Abu Sulayman has served as lecturer on American literature at King Saud University in Saudi Arabia. She frequently appears as a panelist at the Davos World Economic Forum, Jewish Economic Forum, C-100 of the World Economic Forum, Brookings Institute Conferences and other venues.

   Patrick Harris, a Medinge director, added, ‘In the list of 2010 Brands with a Conscience winners, we can see a clear focus on commerce and finance. This is no accident. Instead, this is a sign of the world’s markets responding to the need for responsible and inter-generational business activities.’
   Regarding his nomination of Co-op Bank, Harris said, ‘The UK’s Co-operative Bank is a prime example of a highly principled business within a traditional competitive landscape. The Co-op are being recognized by Medinge for their values-led business focus and for the impact that they bring to a beleaguered sector.’
   Jack Yan, a director of Medinge said, ‘Again, the Medinge Group’s international influence has resulted in a global list of winners, all of which practise our ideals of humanistic branding. I’m thrilled we’ve recognized our first Chinese and Saudi Arabian winners this year.
   ‘In particular, Selco Solar of India shows a commitment to green energy that is very poignant in the 2010s. Just because fuel prices have dropped from their 2008 highs does not mean that the energy crisis is over, a fact the Medinge Group recognizes.’
   Medinge Group member Ava Maria Hakim commented, ‘The message to the world—and Alibaba’s 100 million users—is that China’s Alibaba Group has set a global brand and business benchmark that goes beyond corporate social responsibility to building an integrity-based business driven by long-term vision. Alibaba Group is a Brand with a Conscience of the future.
   Erika Uffindell, a director of Medinge, commented, ‘Marks & Spencer is a great example of an organization living by its beliefs. M&S has been recognized by Medinge for creating the innovative Plan A—an initiative that involves customers and partners in their ambition to help combat climate change and reduce waste. Plan A focuses on five key areas: climate change, waste, sustainable raw materials, health and being a flair partner. Marks & Spencer’s ability to involve their stakeholders in such a simple and accessible way has been reflected in their significant achievements to date.’
   Nicholas Ind, a founding director of Medinge stated, ‘This year, the Medinge Group’s Brands with a Conscience awards shows impressive diversity and reflects the commitment that brand owners are demonstrating around the globe to building organizations that meet the needs of all parts of society. The 2010 winners come from the UK, China, India, Switzerland, Germany, France and Saudi Arabia.’

Special thanks to Medinge’s 2010 BWAC nominating committee
Paulina Borsook
Thomas Gad
Ava Hakim
Patrick Harris
Pierre d’Huy
Nicholas Ind
Philippe Mihailovich
Sergei Mitrofanov
Stanley Moss, chairman
Simon Nicholls
Anette Rosencreutz
Erika Uffindell
Jack Yan

Tags: , , , , , , , ,
Posted in branding, business, culture, France, leadership, marketing, social responsibility | No Comments »