When I talked about Nicholas Ind’s book, Meaning at Work, a few weeks ago, I said there were two titles that I wanted to mention. The second is by my friend Stefan Engeseth, who has followed up some very innovative titles—Detective Marketing, One and The Fall of PR and the Rise of Advertising—with Sharkonomics. […]
Tag: Sweden
Endgame: Saab files for bankruptcy
If you’re a car nut, then you won’t be mourning, too much, the passing of former Czech president Vaclev Hável. Or, for that matter, Kim Jong Il. It’s Saab that has finally died as it files for bankruptcy after GM, which still licenses key technologies to the Swedish firm, vetoed its sale to Zhejiang Youngman […]
Panos Emporio: dare to be human
We weren’t responsible for the layout or photography, but our contribution here is in the tagline, ‘Dare to be human’. In my 12-year friendship with Panos Papadopoulos, the designer behind Swedish swimwear (and now clothing) label Panos Emporio, we’ve often worked on marketing tasks. The most recent one: come up with a tagline that […]
Saab to get €245 million if Pang Da and Youngman deal approved
Today, from Saab: Swedish Automobile N.V. (SWAN) and Saab Automobile AB (Saab Automobile) today announced the signing of final agreements with Pang Da Automobile Trade Co., Ltd. (Pang Da) and Zhejiang Youngman Lotus Automobile Co., Ltd. (Youngman), thereby converting the non-binding memorandum of understanding relating to the equity investment of Pang Da and Youngman … […]
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Why do the major parties insist on holding us back?
In 2002, I did something really stupid. I bought a brand-new, 750 Mbyte Zip drive. After all, I had had three years of use out of my 100 Mbyte one, and since 750s looked like the way of the future, I had one installed. I can still count the number of times […]
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Stefan Engeseth hits 1,000 posts on Detective Marketing blog
Martin Lindeskog Congratulations to my good friend Stefan Engeseth on reaching 1,000 posts on his blog today! It’s even more of a milestone when you realize Stefan is not blogging in his native tongue. Add to that the fact that he suffers from dyslexia. But we follow his blog because we admire several […]
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Volvo unveils its China strategy
Volvo has announced that it will build a plant in China, and seeks approval for a second, in what it calls its second home market. It was inevitable, though for the long-term survival of the brand, it’s not a bad idea. Through Geely’s acquisition, it can potentially leapfrog other foreign car brands inside […]
Stutterheim marks the Swedish mood
Sent to me by Stefan Engeseth, Stutterheim Raincoats‘ website conveys a very Swedish feel, touching on one of the emotions we don’t always associate with Sweden: melancholy during the winter. The copy on the site even says, ‘Let’s embrace Swedish melancholy.’ With emotive photographs and a very Swedish soundtrack, it helps create an atmosphere […]
An ideal surfing camera, and why we love the Saab 9-4X more
My friend Gareth Rowson is now review editor for WideWorldMag.com (alongside his design practice). Here is his test of the waterproof Oregon Scientific ATC9K Action Camera, filmed while surfing at Vazon in Guernsey. I thought this was very nicely shot. Less well shot, but significant, is the official video from Saab USA about its […]
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Volvo Cars, a unit of Zhejiang Geely Holding Group Co.
I haven’t missed the sale of Volvo to Geely, but it wasn’t as momentous as the rebirth of Saab. We knew the deal was coming and the rest were formalities. The company has said there will be no Geelys badged as Volvos and vice versa. It recognizes the Volvo brand is too valuable to […]
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