Posts tagged ‘TVC’


Ford spoofs Cadillac with a more realistic commercial

29.03.2014

First up, the Cadillac ELR TVC, with actor Neal McDonough boasting about the US’s consumer culture and past glories:

   And now, Ford parodies it with a far more down-to-earth and realistic message about what we should be praising in the occident, starring environmental advocate Pashon Murray, who runs Detroit Dirt, a composting company:

   The parody is quite enjoyable and I’ve a feeling this will appeal to a wider audience than the original. However, for those who haven’t seen the original, it’ll up its views. GM is unlikely to be displeased, and the Ford Grand C-Max (or just C-Max in the US) is not a direct competitor.
   Even though it’s not original, the newer commercial—sans Muhammad Ali and the Apollo programme—feels more responsible and in tune with where we are in the 2010s.

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Posted in business, cars, marketing, USA | 2 Comments »


Chrysler is Detroit-thug tough

07.02.2011

To take a leaf from Adland, where this is hosted, Chrysler’s message is: buy this ugly car or Eminem will beat you up.
   To be fair, the cinematographer has picked some good angles for the 200 so it doesn’t look like a rehashed Sebring. Shooting it at night minimizes the harsh realities of the centre section. And the commercial has a nice feel to it: it’s not a stereotypical pull-the-patriotic-heartstrings American one, but one which does convey what the script says: we’ve been through hard times, we’re realistic, and, therefore, we understand you more. We also see Chrysler not pulling any fake snobbery, though admittedly the DaimlerChrysler AG days ruined any chance of the company having luxury pretensions for a while.
   It doesn’t make me want to rush out and get one of these cars, but I’ll say one thing: at least it’s not a Lancia commercial adapted for the US, as I don’t think the first one worked particularly well. Though this one from 2008 might not be so bad if the Delta gets there:

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My holiday as a car anorak

06.02.2011

Since New Year’s Eve and New Year’s Day are about the only two days I actually take off, I spent some time adding entries on Autocade, a site that doesn’t seem like “work” to me. It’s my hobby.
   The randomizer, which my friend Peter Jobes installed for me on the site’s home page, came up with the Eunos 500 today, which led me to look for this old Dutch commercial from 1993 that I rather liked, with a Chuck and Di theme:

The VO at the end (Dutch speakers, please feel free to correct me) says, ‘Xedos 6. The quietest car in the world.’
   But since I had a few days off, the site’s now up to 1,335 entries, and the latest, at the time of writing, is for the Morris 2200. It’s incredibly hard to find a decent Morris 2200 image, but I tracked one down today without going into my basement. Here’s that entry:

Image:Morris_2200.jpgMorris 2200 (ADO17). 1972–5 (prod. 20,865, incl. Austin 2200). 4-door saloon. F/F, 2227 cm³ (6 cyl. OHC). Twin of Austin 2200, identical in all respects but badging. See Austin entry. Similar to Wolseley Six, on the same basis.

Of course, it means that one has to refer to the Austin 2200 entry, which looks like this:

Image:Austin_2200.jpgAustin 2200 (ADO17). 1972–5 (prod. 20,865, incl. Morris 2200). 4-door saloon. F/F, 2227 cm³ (6 cyl. OHC). Development of Austin 1800, with larger E-series engine that had seen service in Austin Tasman and Kimberley in Australia. Good power from larger E-series, though cars were overshadowed by better Rovers and Triumphs. Twinned with Morris 2200 and Wolseley Six.

   Spot the similarity apart from the cars being basically the same? Both are of the 2200 in motion, wheels turned to the left, in flight.
   One suspects that BLMC didn’t want people getting a look at the car while it was stationary, so the promo shots were done with the 2200 in anger.
   The E-series engine actually wasn’t that bad, but the car was hampered with those same-again looks from the 1800, and a bad driving position, compromising what would have otherwise been a pretty good package.
   The other lot that was of huge interest to me hailed from China. Frankly, you can’t do a car database of recent vehicles without including a large amount from the mainland.
   Yes, of course there will be consolidation, but at the same time we are looking at a large population, happy to buy local (as in cars from their own region), and somewhat reflecting the buying behaviour over in India. There, you see Hindustans in the north, Premiers in the south, and Marutis everywhere; China tends to have models that sell better in their home regions. Even Volkswagen fields two compact sedans in the Jetta class, in recognition of this.
   That was a tough area to research. In the past, I’ve put up some of the newer models such as the Chery A3, or the easy-to-follow remnants of the British Motor Corp. (MG and Roewe), but I began tracing the history of models such as the Geely Haoqing. Geely may be Volvo’s parent company but there’s not that much about some of its earlier models which were based around an ancient 1980s’ Daihatsu Charade.
   Hopefully, there’s now some decent info in the Anglophone web as a result of my work on this and half a dozen other cars which will seem mainstream to readers inside China, and totally foreign to those outside.
   I also had a Twitter exchange with the webmaster behind Carfolio, whose site is far more comprehensive than Autocade. His aim is to record every detail about every variant of every model line, and I don’t envy his task.
   I was saddened to note this on his home page (emphasis added):

Carfolio.com has been collecting and collating automotive technical data for many years, before actually having a website or even an internet-connected computer. Realising that there would be interest in this database, I decided to put my data up online in a very useful and functional way. It has always and will always be free for anyone to utilise. Some people, however, have decided to crawl the site and put all the data into their own database and resell and republish the information without attribution, credit or acknowledgement. Some go as far as to add 10mm to the basic dimensions so as to try and disguise their actions.

The culprits are named on the Carfolio site, so, car anoraks, steer clear of them.
   After reading that warning, I added a small note to Autocade: you can take bits based around Creative Commons, but duplicating the entire site is a no-no. I know this goes against the idealism surrounding CC, but I would be horrified if millimetres were being added to my hard work, and render it useless.
   A few oddball models were added to Autocade for the enjoyment and use of netizens, including the second Honda Z, the Daewoo Royale (of which there is little information, and what exists on Wikipedia is not wholly accurate) and the three Tridents (which I could not have done without reference to Keith Adams’s excellent AROnline site).
   Now that I’ve done my dash for a few days off, it’s back to my real jobs. Have a wonderful New Year.

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Posted in business, cars, China, interests, marketing, publishing, TV | No Comments »


Doctor Who’s Christmas ’10 special: US trailer

20.11.2010

Matt Smith completes his first calendar year as the Doctor with a Christmas special, inspired by Charles Dickens’s A Christmas Carol. Michael Gambon! Best guest star since Bill Nighy. And if that’s Katherine Jenkins, that’s an extra reason to watch this. (Hope she sings, and not the Singing Detective.)

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Posted in interests, marketing, TV, UK | No Comments »


Funny how the war keeps coming up

05.03.2010

I could guess the entire storyline but my goodness, I still think this is hilarious. (Courtesy Chris Young at C7 Design in New Plymouth.)

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Posted in humour, marketing, TV, UK | 2 Comments »


Embrace life

22.02.2010

I may be later than many in writing about this, but I only saw it in my Tweetstream today.
   What a welcome departure from the blood-and-gore approach of many road safety public announcements, from the Sussex Safer Roads Partnership.

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Posted in cars, media, social responsibility, TV, UK | No Comments »


On the subject of copying

03.02.2010

Saw this old Mikado commercial a few days back:

and, after searching on YouTube, it appears that it was repurposed in Germany for a completely different product. Either that, or this came first:

   The top one seems to work better, probably because of the idea we have about conservative Japanese management.
   Any idea which is the earlier?

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The advertising career of Audrey Hepburn

17.01.2010

I can’t explain why I like the Steve McQueen Ford Puma ad and dislike this one with Audrey Hepburn, even though I think the world of both actors. In terms of tacky, I reckon this one takes the cake as a celebrity endorsement:

Come to think of it, this is worse. I believe the original was Japanese (I saw stills of this campaign many years ago), but this is in Mandarin:

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Posted in marketing, TV | 3 Comments »


Steve McQueen, advertising spokesman, 1980 to date

16.01.2010

Found on Pete’s Tumblr today. Can you believe it’s been 30 years since the man died? A few weeks later, John Lennon was murdered.

Very enjoyable, though I still like the old Ford Puma ad from a decade ago:

My American friends prefer a later Steve McQueen ad promoting the Mustang:

   I still think the Ford Puma Bullitt one was the coolest. It has the quietness associated with McQueen. The Le Mans ad tells me: Lew, stick to your day job (great driver, not much of an actor). And the final one doesn’t do it for me, though I imagine it depends largely on which you saw first.

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Posted in culture, marketing, TV, UK, USA | 7 Comments »