Posts tagged ‘USA’


When someone you know got ‘Harveyed’

12.10.2017

‘Repugnant’ is a very good word, used by the Academy of Motion Pictures and Sciences to describe producer Harvey Weinstein’s sexual harassment and assaults. It’s a small world when someone you know was ‘Harveyed’, and it all follows a very familiar script. My op–ed’s in Lucire today.

Tags: , , , , , , , , ,
Posted in media, publishing, USA | No Comments »


Secret “Asian” man (with apologies to Tak Toyoshima)

11.10.2017


Matt Clark

Above: Driving a silver Aston Martin. I’m citing the Official Secrets Act when I say I may or may not be on the tail of Auric Goldfinger.

Oh dear, I’ve been outed. I’m a spy. Actually, Walter Matthau and I prefer ‘agent’.
   You can read between the lines in this New York Times piece about Dr Jian Yang, MP.
   I’ve already gone into what I think of the Yang situation on Twitter but if you scroll down, you’ll see Raymond Huo, MP is tarred with the same brush.
   It’s the sort of reporting that makes me wonder, especially since people like me contribute to Duncan Garner’s ‘nightmarish glimpse’ of Aotearoa.

[Prof Anne-Marie Brady of the University of Canterbury] said the Chinese-language media in New Zealand was subject to extreme censorship, and accused both Mr. Yang and Raymond Huo, an ethnic Chinese lawmaker from the center-left Labour Party, of being subject to influence by the Chinese Embassy and community organizations it used as front groups to push the country’s agenda.
   Mr. Huo strongly denied any “insinuations against his character,” saying his connections with Chinese groups and appearances at their events were just part of being an effective lawmaker.

And:

Despite the criticism, Mr. Yang has continued to appear alongside Wang Lutong, China’s ambassador to New Zealand, at public events, including for China’s National Day celebrations this week, when he posed for photos with the ambassador and a Chinese military attaché.

   I wound up at three events where the Chinese ambassador, HE Wang Lutong, was also invited. This makes me a spy, I mean, agent.
   I even shook hands with him. This means my loyalty to New Zealand should be questioned.
   I ran for mayor twice, which must be a sure sign that Beijing is making a power-play at the local level.
   You all should have seen it coming.
   My Omega watch, the ease with which I can test-drive Aston Martins, and the fact I know how to tie a bow tie to match my dinner suit.
   The faux Edinburgh accent that I can bring out at any time with the words, ‘There can be only one,’ and ‘We shail into hishtory!’
   Helming a fashion magazine and printing on Matt paper, that’s another clue. We had a stylist whose name was Illya K. I don’t always work Solo. Sometimes I call on Ms Gale or Ms Purdy.
   Jian Yang and I have the same initials, which should really ring alarm bells.
   Clearly this all makes me a spy. I mean, agent.
   Never mind I grew up in a household where my paternal grandfather served under General Chiang Kai-shek and he and my Dad were Kuomintang members. Dad was ready to 反工 and fight back the communists if called up.
   Never mind that I was extremely critical when New Zealanders were roughed up by our cops when a Chinese bigwig came out from Beijing in the 1990s.
   Never mind that I have been schooled here, contributed to New Zealand society, and flown our flag high in the industries I’ve worked in.
   All Chinese New Zealanders, it seems, are still subject to suspicion and fears of the yellow peril in 2017, no matter how much you put in to the country you love.
   We might think, ‘That’s not as bad as the White Australia policy,’ and it isn’t. We don’t risk deportation. But we do read these stories where there’s plenty of nudge-nudge wink-wink going on and you wonder if there’s the same underlying motive.
   All you need to do is have a particular skin colour and support your community, risking that the host has invited Communist Party bigwigs.
   Those of us who are here now don’t really bear grudges against what happened in the 1940s. We have our views, but that doesn’t stop us from getting on with life. And that means we will be seen with people whose political opinions differ from ours.
   Sound familiar? That’s no different to anyone else here. It’s not exactly difficult to be in the same room as a German New Zealander or a Japanese New Zealander in 2017. A leftie won’t find it hard to be in the same room as a rightie.
   So I’ll keep turning up to community events, thank you, without that casting any shadow over my character or my loyalty.
   A person in this country is innocent till proved guilty. We should hold all New Zealanders to the same standard, regardless of ethnicity. This is part of what being a Kiwi is about, and this is ideal is one of the many reasons I love this country. If the outcry in the wake of Garner’s Fairfax Press opinion is any indication, most of us adhere to this, and exhibit it.
   Therefore, I don’t have a problem with Prof Brady or anyone interviewed for the piece—it’s the way their quotes were used to make me question where race relations in our neck of the woods is heading.
   But until he’s proved guilty, I’m going to reserve making any judgement of Dr Yang. The New York Times and any foreign media reporting on or operating here should know better, too.

Tags: , , , , , , , , , , , , , , , , , , , ,
Posted in China, culture, humour, media, New Zealand, politics, publishing | 2 Comments »


The hunt for reliable news is harder today

03.10.2017


Above: A reputable Las Vegas newspaper, the Las Vegas Review–Journal.

I’m not going to weigh in on the debate surrounding the US Second Amendment today, but what I will say is whether we like their politicians or not, the victims in Las Vegas didn’t deserve their fates. My thoughts and prayers go to them and their families.
   One related observation from a very good friend was that one local (albeit foreign-owned) media outlet was running live web coverage of the shooting, and questioned whether this was of any real interest to New Zealanders. It could be, to use her words, ‘disaster voyeurism.’
   I have to agree. If you were concerned for a loved one who was there, you’re more likely on Las Vegas, Nevada, or US national news media, and not a local one.
   There is some public interest in it, of course. This is a country we have a connection with, but arguably not to this extent.
   Now, I don’t totally begrudge a publisher trying to make money from breaking news, either, since we all have to eat, but in chatting to my friend I had to look at what was enabling this to happen.
   I’m not one to knock having a global market-place, either, as I’ve benefited from it. And there is a global market-place for news. However, it does seem out of kilter that a locally targeted website covers international news to this minute detail. It’s not like those media outlets that aimed to be global despite having a local or national base (the British tabloids come to mind, such as the Mail and The Guardian), where you could rightly expect that.
   It’s hard to avoid that this is a cynical grab for clicks, and I point my finger at Google News.
   I might have de-Googled a lot of my life, but I always maintained that I would keep using Google News, as it’s a service I find some utility from. But a while back, Google News changed its focus. Rather than reward the outlet that broke a news item, it tended to take people to mainstream media outlets. We used to get rewarded for breaking stories. Now the mainstream media do. There’s less incentive for independent media to do so because we’re not being rewarded meritoriously. As Spanish publishers discovered, Google News sends you traffic, and it gets to decide whom is to be rewarded. When Google News shut its Spanish service, traffic to small publishers fell: it was independents that suffered the most.
   Therefore, if we had the old algorithm, those searching today for news of the Las Vegas shooting would see the outlet(s) that broke the news first leading their searches, and other media would follow. That would be in line with the Google I liked during the first decade of this century. It, too, was once a plucky upstart and for years it rewarded other plucky upstarts.
   From my experience having broken stories that other publishers eventually do, searches now take you to mainstream outlets, and, if Google’s “bubbling” of its regular search results is any indication, they take you to mainstream outlets in your own country, or those that you (and others like you, because it has the data on this) have traditionally favoured.
   Proponents might argue that that is a good thing: the local outlet might express things in more familiar language or the layout might be more comforting, but I question whether that helps people discover fresh perspectives. It certainly doesn’t get you the best news if it’s not the best source, the ones that were responsible for the first reports.
   It encourages a blatant grab for clicks for international outlets, knowing Google News will send enough people their way to make this worthwhile. If a New Zealand website reporting either second-hand or having less informed sources still benefits from the traffic from locals and some foreigners, then why not, and to heck with journalists who can do it better? Are we really getting our fair share of the traffic when it might not actually be fair for us to do so?
   It doesn’t make for a richer news environment if it’s just about the clicks. Yet this is the world we live in—and for some reason we still love Google.
   I might add this change in policy long predates the US president’s first utterance of the term ‘fake news’.
   Merit is out, big firms are in, as far as the Googlebot is concerned. And that’s yet another reason we should be very wary of the big G.

Tags: , , , , , , , , ,
Posted in culture, globalization, internet, media, New Zealand, USA | 5 Comments »


After years, the tech press catches on about Facebook’s inflated user numbers

07.09.2017

In 2014, I began warning that Facebook’s user numbers were false, and I also began saying that at some point, the site would boast more people than there were online users on Earth. (In fact, I said this very thing again earlier this week, ironically on a friend’s Facebook, above.)
   I couldn’t see how the site could cite more than one thousand million users, given that by that point, the majority of the “users” I saw on the site joining my groups were bots. I made the warning again last year.
   Now that Facebook has done something about the bots, or at least put mechanisms in place where we can identify them more readily, I’ve been seeing falls in user numbers in groups.
   Finally, in 2017, the tech press catches on, even though if in 2014 you could find over 250 bots a night, you should have been suspicious of any user numbers Facebook was claiming.
   Marketwatch notes:

   Recently, Pivotal Research Group analyst Brian Wieser was intrigued by a trade publication study in Australia that said Facebook FB, +0.80% was claiming to reach 1.7 million more 16- to 39-year olds than actually existed in the country, according to Australian census data.
   In reproducing the study for the U.S., Wieser said Facebook’s Ads Manager claims it can potentially reach 41 million 18- to 24-year-olds, 60 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds. The problem arises when Wieser pulls up U.S. Census data from a year ago, showing 31 million 18- to 24-year-olds, 45 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds.

   Facebook’s response:

In a statement, a Facebook spokeswoman said that its estimates “are based on a number of factors, including Facebook user behaviors, user demographics, location data from devices, and other factors.”
   “They are not designed to match population or census estimates,” Facebook said.

What?
   That’s right, Facebook’s numbers are not designed to match population estimates.
   Then what on earth are they designed to match?
   This is the tip of the iceberg, because the fact the site is so overrun with bots that Facebook does nothing about could be connected to why thousands are being falsely accused of malware, and why the site regularly loses basic functions for certain users (e.g. being able to like or comment). If bots are taking up all these resources, and there must be plenty given that the user numbers are so far from reality, then where does that leave legitimate users?
   I say these problems have been going on for years, but good on Mr Wieser for blowing the lid on the made-up figures, and to Wallace Witkowski of Marketwatch for covering it finally.

Tags: , , , , , , ,
Posted in business, internet, marketing, media, technology, USA | No Comments »


How I answered Facebook Business’s survey

29.08.2017

Facebook sent me a survey as one of our businesses has bought advertising with them. I’ve detailed my responses below, with a few notes. I’ve included Instagram in this, since their own advertising platform allows us to reach that.

What is the most important thing that Facebook can do to improve your advertising experience?
Some years ago, Facebook intentionally wrecked the sharing, so post sharing dropped 90 per cent. We all know why: the profit motive. Allowing a slight return to the higher levels would be useful because we know those shares were genuine. I’d be happy to supplement those with a buy; right now I dislike having to fork out so much. You made plenty off us, it’s time to give regular customers a bit of a break.

What do you most value about advertising on Facebook relative to advertising with other digital platforms?
Nothing much, actually. You claim to have all these stats on people but I know from my own ad preferences that you are wrong on a lot of things (probably 40 per cent) about me. Even though I have opted out, you continue to collect preferences. How do I know I am advertising to people who want it? Also, I cannot change my location on Instagram (apparently you guys don’t know where New York is) through any platform, so all the ads there are irrelevant to me. I see complete disadvantages about your platforms. We only buy with you in the hope that some of the advertising is targeted but we know full well that we’ll be annoying part of the group you reach.

   I tried feeding in New York only after Auckland (where I had travelled to earlier this month) wasn’t recognized by the app and I kept getting Wellington ads. It’s probably not that big a surprise since some years ago, Facebook had no idea where Paris (I specifically mean the French one, as I’m sure most of you know) was. And Google didn’t know where the White House was last decade, so American companies not knowing the location of American cities and landmarks shouldn’t be a surprise, either. Remember, Facebook once thought all of its hundreds of millions of users lived on the US west coast in 2011 and the site would stop working for people outside their own time zone on the 1st of each month. They really are quite insular, and it’s a surprise they even cared about getting the opinion of a customer in New Zealand, since I doubt they know where we are.

Tags: , , , , , , , , , , , ,
Posted in business, internet, marketing, technology, USA | No Comments »


Fun for car anoraks—till you get to the factual errors

08.07.2017

I bought Steven Parissien’s The Life of the Automobile: a New History of the Motor Car, which started off as a good history. I’m 300-odd pages in now and the mistakes are really worrying. There’s also a shocking lack of editing (one part repeated, albeit in different language, and spelling and grammatical mistakes) in the parts I’ve got to now; it’s as though the editor got tired after the first 10 chapters and stopped caring. But the biggest errors are factual.
   I am astonished to learn, for instance, that Harley Earl was responsible for the concept of the Ford Thunderbird (p. 255), that Triumph TR7 production was transferred to Speke in 1982 (p. 293, though Parissien later contradicts himself with the correct fact), and that John Z. de Lorean was a protégé of Lee Iacocca (p. 309). I really have no idea how, but as far as I know, de Lorean was never at Ford, and he had a Chrysler stint long before Iacocca got there. I also never knew that ‘In 1968 the Toyota Corolla became the first Japanese car to be manufactured in the US’ (p. 314; that was the year it went on sale there, and from memory the Corolla didn’t get built there till the NUMMI deal in the 1980s) or that the Opel Ascona C was also sold as the Opel Vectra (p. 337). The Italian Job was released in 1969, not 1967 (p. 224).
   I am frustrated with this book—and now it makes me wonder if the stuff earlier on, which I know less about, was accurate.
   I can understand an editor not grasping the subject as well as the author but there is less excuse in professional publishing for the other problems. Maybe there are few professional proofreaders left, now that spellchecks have been around for a generation or more. I was prepared to recommend this book even a week ago and tolerated the spelling and grammar, but these factual mistakes are worse than what can be found in Wikipedia, and I often label parts of that site as fiction.

PS. (September 17): How much worse can it get, as I continued through? A lot.
   On p. 320, we get an admission that Parissien was wrong on p. 314: the Honda Accord was the first Japanese-branded car to be made Stateside. At least an earlier error was corrected. But they begin again on p. 321: Parissien claims the V30 Toyota Camry dominated the US mid-size car market (it was never sold outside Japan; he’s thinking of the XV10, or the Japanese-market Scepter, which was badged Camry). Correcting his error on p. 322, the Camry was not specifically targeted at the US; it was Toyota’s attempt to create an efficient car from the ground up, and it was not done in 1980, but 1982 (the 1980 Celica Camry was not sold outside Japan). The Paykan deal was cemented long before George Turnbull got to Iran (p. 324), though local content rose in the 1970s for it to be truly Iranian-made and Parissien might mean the shifting of the engine tooling there, if I’m being generous. There is only one world, not multiple ones (also p. 324), unless Parissien knows something about parallel universes that the rest of us don’t. Surely Chrysler managed to launch its T-115 minivan (Dodge Caravan, Plymouth Voyager) before Renault launched the Espace (p. 330), and the Triumph Acclaim was never called the ‘Ronda’ (p. 334), though its successor was.
   On p. 360, in a single paragraph, Parissien makes several errors. The MG 6 launched as a five-door car, not his claimed four. There is no such thing as the Roewe 150, in China or elsewhere. The MG 3 has five doors and is not a three-door counterpart to the 6. The five-door MG 6 launched not in 2011, but in 2010, and the Magnette name was only used in the UK for the four-door. The founder of Chrysler was Walter Chrysler, not Walther (p. 364). The Lancia Delta only became a Chrysler in the UK and Éire, as far as I know (p. 365), and remained a Lancia in most countries. The Belgian designer is Dirk van Braeckel, not van Braeckl (p. 368); Mercedes-Benz never bought an 18·53 per cent stake in Volkswagen (p. 369); and Citroën’s BX was not the last car in that range to have ‘pneumatic suspension’ (p. 372). The Malibu was not a Saturn, but a Chevrolet (p. 375), and Buick was never sold off (p. 376). The Ford Mondeo did not replace the Telstar in all Asian markets (p. 377), and it shared far more than the ‘windscreen, front doors and rear’ with the Contour and Mystique (in fact, the rear was not shared, though there were common engines, platform, and plenty more). It’s not entirely certain that the US market judged the Contour to be too small (p. 378), but there was a lack of marketing (which would have made an even better story than the one Parissien writes about). Ford subsequently filled the Contour’s niche with the smaller Focus Stateside. The CD338 Fusion was never sold in Australia (also p. 378). Ford never resurrected the Taunus in Germany under Alan Mulally (p. 381)—this invention is incredible. VAZ did follow up the 2101 with something similar after it ended production in 1983 (not 1984, p. 382), viz. the 2105, which was about as similar as one could get to the 2101.
   On p. 384, Parissien claims Acura’s Legend sales were ‘disappointing’, after saying they were ‘beginning to sell rather well’ 50 pp. before. The Hindustan Ambassador was not based on the 1954 Morris Oxford (p. 389): that car was actually the Hindusthan Landmaster. The Ambassador was based on the 1957 Morris Oxford III, and was in production from 1959, not 1958. The Red Flag (or Hongqi) marque was not reborn on an Audi A6 (p. 391), but the marque had been used on a version of the Audi 100 C3 from 1988, and no Hongqi bore an Audi–Chrysler–Hongqi brand name. The Chinese company is Dongfeng, not Dongfen (p. 391), and Parissien’s claim that the Everus was sold in the west (p. 392) is news to me, as I am sure it is to its own management. I’ll stop there for now.

P.PS. (September 18): Some bedtime reading, or should I say error-finding, last night. On p. 394, Toyota and Aston Martin did not jointly develop the Cygnet: Toyota developed the IQ in 2008, and Aston Martin converted that car to become its Cygnet, and ‘hot hatch’ is a very optimistic description for a city car. Toyota did not launch the Cygnet in 2008 as Parissien claims, nor did it have a say in what customers were expected to purchase the Cygnet: it was aimed specifically at existing Aston Martin owners, not ‘Toyota and Aston expected initial demand to be limited to those who already owned an Aston Martin sports car.’ It was certainly no ‘eccentric experiment’ of Toyota, but of Aston Martin. Volvo never made a model called the A40 (p. 395), and I bet Nissan is surprised to find that the original Qashqai was designed ‘at the firm’s Milan design centre’ (p. 397) when it was designed in London. Maserati never launched a Jeep-based SUV called the Kubang (p. 397), but it did have a concept of that name, and the Levante appeared in 2016 after the book was published. There is no such car as the Porsche Cajun, and if Parissien refers to the smaller Porsche crossover, then that is called the Macan, and it has five doors, not the claimed three (p. 397). The Volkswagen New Beetle was not on a Polo platform (p. 399), but a Golf one, as was its successor (though a newer Golf); and Ford would dispute that its Mustang is a sedan (p. 401). If J Mays’s first name is J (as footnoted), then there is no need to refer to him as ‘J. Mays’ (p. 401). The Ford Ka’s name is not derived from StreetKa (p. 402): that was a model spun off from the Ka in 2002; and some would regard the Mk II model was being superior to the Fiat 500 on which it is based (especially as Fiat adopted some of the changes for its own model). I have yet to see a Smart with a Mercedes-Benz three-pointed star or marque anywhere, unlike Parissien who seems to think they are badged Mercedes (p. 403), and a Smart SUV does not exist unless Parissien is reporting again from his parallel universe (p. 403). There is also no such car as the Kia Exclusive (p. 410).

Tags: , , , , , , , , , , , , , , , , , , , ,
Posted in cars, design, interests, publishing, UK, USA | No Comments »


We need to change how we consume and share media as Sir Tim Berners-Lee warns us about privacy and ‘fake news’

18.03.2017


Paul Clarke/CC BY-SA 4.0, commons.wikimedia.org/w/index.php?curid=37435469

Above: Sir Tim Berners-Lee, the inventor of the World Wide Web.

Earlier this month, Sir Tim Berners-Lee wrote an open letter expressing his concerns about the evolution of his invention, the World Wide Web. (Interestingly, he writes the term all in lowercase.)
   It wasn’t just about ‘fake news’, which is how the media have reported it. His first concern was, in fact, about our losing control over our personal data, and determining when and with whom we share them. It’s something I’ve touched on regularly since 2011, when Google breached its own stated policies over user-preference collection for advertising purposes, something that Facebook appears to be following suit with mid-decade. This was long before Edward Snowden blew the lid on his government’s monitoring, something that’s happening to citizens of other occidental nations, too.
   Sir Tim writes, ‘Through collaboration with—or coercion of—companies, governments are also increasingly watching our every move online, and passing extreme laws that trample on our rights to privacy. In repressive regimes, it’s easy to see the harm that can be caused—bloggers can be arrested or killed, and political opponents can be monitored. But even in countries where we believe governments have citizens’ best interests at heart, watching everyone, all the time is simply going too far. It creates a chilling effect on free speech and stops the web from being used as a space to explore important topics, like sensitive health issues, sexuality or religion.’
   But the one that struck me as very pertinent to publishing is Sir Tim’s second point. It’s the one that most news outlets seized on, linking it back to ‘fake news’, a term now corrupted by the executive branch of the US Government when attacking coverage that it doesn’t like. However, Sir Tim’s points were far broader than that. And it’s evident how his first point links to his second.
   It’s not hard to see that there is biased coverage on both the right and right wings of US politics (interestingly, they call it left and right), although Sir Tim points to how ‘a handful of social media sites or search engines’ show us the things that appeal to our own biases through their algorithms. ‘Fake news’ then spreads through these algorithms because they play to our prejudices. He writes, ‘those with bad intentions can game the system to spread misinformation for financial or political gain.’ These sites are able to determine what we see based on the data we’ve given them, willingly or unwillingly.
   It’s so far from the ideals of the World Wide Web that it’s sad that the medium, which was once so expansive and inspirational as we surfed from one site to the next to read and absorb information, has come to this: a tool for becoming more insular, the first path to the idiocracy.
   Google, as I wrote last year, biases itself toward larger sites, no longer rewarding the media outlet that breaks a news item. The incentive to be that maverick medium is, therefore, lessened greatly online, because the web isn’t being ranked on merit by the largest player in the search-engine business. It’s why Duck Duck Go, which doesn’t collect user data, gives search results that are generally fairer. We think it’s important to learn alternative viewpoints, especially in politics, otherwise the division that we already see in some countries will only deepen—and at worst this can lead to war. In peacetime countries, a compatriot with opposing political thoughts is not our enemy.
   Facebook’s continued data collection of user preferences is also dangerous. Even after users opt out, Facebook’s ad preferences’ page demonstrates that it will keep collecting. Whether or not Facebook then uses these preferences is unknown—certainly Facebook itself clams up—but since the site reports journalists who alert them to kiddie porn, kicks off drag queens after saying they wouldn’t, and forces people to download software in the guise of malware detection, who knows if any of Facebook’s positions are real or merely ‘fake news’? Knowing the misdeeds of sites like Facebook—and Google which itself has been found guilty of hacking—do they actually deserve our ongoing support?
   Of course I have an interest in getting people to look beyond the same-again players, because I run one media outlet that isn’t among them. But we have an interest to seek information from the independents, and to support a fair and neutral internet. We may learn an angle we hadn’t explored before, or we may find news and features others aren’t covering. Better yet, we may learn alternative viewpoints that break us out of our prejudices. Surely we can’t be that scared of learning about alternatives (maybe one that is better than what we believe), or having a reasoned debate based on fact rather than emotion or hatred? And if you are sharing on social media, do you want to be one of the sheep who uses the same click-bait as everyone else, or show that you’re someone who’s capable of independent thought?
   It shouldn’t be that difficult to distinguish fake-news sites from legitimate media (even though the line gets blurred) by looking at how well something is subedited and how many spelling mistakes there are. Perhaps the headlines are less emotive. There is a tier of independent media that deserves your support, whether it is this site or many competing ones that we’ve linked ourselves. Going beyond the same-again sources can only benefit us all.

Originally published in Lucire’s online edition.

Tags: , , , , , , , , , , , , , , , , , , , ,
Posted in culture, internet, media, politics, publishing, technology, USA | No Comments »


Don’t let the bastards divide you, USA

31.01.2017

From Prof Heather Richardson, a professor of political history, and republished with her permission. We have social media, we can gather together. It’ll be important for people in the US, whether they are Republican, Democrat or have another political leaning, to show that they’re not going to get suckered in by what’s happening in their country.

I don’t like to talk about politics on Facebook—political history is my job, after all, and you are my friends—but there is an important non-partisan point to make today.
   What Bannon is doing, most dramatically with last night’s ban on immigration from seven predominantly Muslim countries—is creating what is known as a “shock event.” Such an event is unexpected and confusing and throws a society into chaos. People scramble to react to the event, usually along some fault line that those responsible for the event can widen by claiming that they alone know how to restore order. When opponents speak out, the authors of the shock event call them enemies. As society reels and tempers run high, those responsible for the shock event perform a sleight of hand to achieve their real goal, a goal they know to be hugely unpopular, but from which everyone has been distracted as they fight over the initial event. There is no longer concerted opposition to the real goal; opposition divides along the partisan lines established by the shock event.
   Last night’s Executive Order has all the hallmarks of a shock event. It was not reviewed by any governmental agencies or lawyers before it was released, and counterterrorism experts insist they did not ask for it. People charged with enforcing it got no instructions about how to do so. Courts immediately have declared parts of it unconstitutional, but border police in some airports are refusing to stop enforcing it.
   Predictably, chaos has followed and tempers are hot.
   My point today is this: unless you are the person setting it up, it is in no one’s interest to play the shock event game. It is designed explicitly to divide people who might otherwise come together so they cannot stand against something its authors think they won’t like. I don’t know what Bannon is up to—although I have some guesses—but because I know Bannon’s ideas well, I am positive that there is not a single person whom I consider a friend on either side of the aisle—and my friends range pretty widely—who will benefit from whatever it is. If the shock event strategy works, though, many of you will blame each other, rather than Bannon, for the fallout. And the country will have been tricked into accepting their real goal.
   But because shock events destabilize a society, they can also be used positively. We do not have to respond along old fault lines. We could just as easily reorganize into a different pattern that threatens the people who sparked the event. A successful shock event depends on speed and chaos because it requires knee-jerk reactions so that people divide along established lines. This, for example, is how Confederate leaders railroaded the initial southern states out of the Union. If people realize they are being played, though, they can reach across old lines and reorganize to challenge the leaders who are pulling the strings. This was Lincoln’s strategy when he joined together Whigs, Democrats, Free-Soilers, anti-Nebraska voters, and nativists into the new Republican Party to stand against the Slave Power. Five years before, such a coalition would have been unimaginable. Members of those groups agreed on very little other than that they wanted all Americans to have equal economic opportunity. Once they began to work together to promote a fair economic system, though, they found much common ground. They ended up rededicating the nation to a “government of the people, by the people, and for the people.”
   Confederate leaders and Lincoln both knew about the political potential of a shock event. As we are in the midst of one, it seems worth noting that Lincoln seemed to have the better idea about how to use it.

Tags: , , , , , , , ,
Posted in internet, politics, USA | No Comments »


Avon walling

21.01.2017

A week ago, Avon found an inventive way to get its brand noticed in peak-hour traffic.
   I could make this about how people don’t know how to drive these days, or about the media fascination with Asian drivers when the reality does not bear this out, but let’s make it all about Avon—since they are the ones who have actually inspired a full blog post today. To think, it could have just been on my Instagram and Tumblr and I would have let it go, since the following video is over a week old.

   To be fair, as well as posting on my own platforms, I thought it would only be fair to alert Avon about it on its Facebook. In this age of transparency, it’s not good to talk behind someone’s back. I would have used the website advertised on the side of this Mazda (avon.co.nz), but the below is all I get. (You can try it yourself here.) I told Avon about this, too. They need to know one of their people is a dangerous, inconsiderate, and selfish driver who is ignorant of basic New Zealand road rules, namely how a give-way sign works and how to change lanes. And if I were in their shoes, I’d want to know that the URL emblazoned in large letters on the side of my fleet of cars is wrong.

   It was ignored for a while, now my post is deleted.
   Immediately I had these five thoughts.
   1. Its brand isn’t that great. When you’re starting from a poor position, the best thing to do is try to work harder. As a network marketer, Avon can’t afford to have an office that doesn’t deal with complaints. I might even be a customer. In any case, I’m part of the audience—and these days, we can affect a brand as much as the official channels. For instance, this post.
   2. In the 2000s and 2010s, social media are seen as channels through which we can communicate with organizations. Going against this affects your brand. (There’s a great piece in the Journal of Digital and Social Media Marketing, vol. 3, no. 1 that I penned. Avon would do well to read this and integrate social media marketing into its operations.)
   3. If you’re an Avon rep and you know that the Australia–New Zealand operation ignores people, then what support do you think you can count on? My post will have been seen by many people, and a follow-up one today—informing them it’s poor form to delete comments—will be seen by more. It discourages more than customers—its distributors surely will think twice. (I’m also looking at you, Kaspersky. Another firm to avoid.)
   4. Advertising your website in large letters and have it not work is a major no-no—it contributes to the image I (and no doubt others) have on Avon as, well, a bit amateur.
   5. This is a US firm. If you’re an exporter, isn’t now a really good time to show that you care about your overseas operations? Nation brands impact on corporate ones. Now I’m beginning to wonder if Avon might not be that interested in overseas sales any more. Their new president, with his stated views on free trade, has said in his inauguration speech that they need to ‘buy American’ and ‘hire American.’ Let’s delete stuff from foreigners!
   The question I have now is: wouldn’t it have been easier to apologize for its representative’s inability to drive safely, and thank me for telling them their website is dead so they can get it fixed? The video contains the registration number, so Avon could have had a word to their rep.
   This is all Marketing 101, yet Avon seems to have failed to grasp the basics. I guess the folks who flunked marketing at university found jobs after all.

Tags: , , , , , , , , , , , , , ,
Posted in branding, business, interests, marketing, New Zealand, USA, Wellington | No Comments »


Online publishing: how the players we dealt with changed in 2016

12.01.2017


Above: Brave Bison’s predecessor, Rightster, left much to be desired in how it dealt with publishers, while investment commentators had concerns, too.

Twenty-sixteen had some strange developments on the publishing front.
   First, we noticed Alexa rankings for a lot of sites changed. Facebook itself went from second to third, where it has stayed. Our own sites dropped as well, across the board, even though our own stats showed that traffic was pretty much where it was. In Autocade’s case, it was rising quickly.
   We checked, and Alexa had announced that it had increased its panel again in 2016. There was an announcement about this in 2014, but things improved even more greatly during the last Gregorian calendar year, specifically in April. (April 2016, it seems, was a huge month of change: read on.) This means Alexa began sampling more people to get a more accurate picture. Given that Facebook fell as well as us, then we drew the conclusion that the new panel must include audiences in China and other non-Anglophone places. It makes sense: Alexa is a global service and should take global data points. Never mind that we’ve suffered as a result, we actually agree with this approach. And we’re taking steps in 2017 to look at capturing extra traffic with our content.
   Alexa, when we approached them, said it could not comment about the origins of the panellists. Again, fair enough. We’ve made an educated guess and will work accordingly.
   Secondly, there were two ad networks whose advertising disappeared off our sites. The first, Gorilla Nation, started dropping off long before 2016. In 2015, we asked why and were asked to fill out some form relating to Google ads. Anyone who’s followed this blog will know why that was unpalatable to us—and we want to make sure our readers don’t fall victim to Google’s snooping, either. I’m not saying that Google ads don’t appear at all—it’s the largest advertising network in the world, and its tentacles are everywhere—but if I can avoid opening our properties up to Google willingly, then I’ll do so.
   It’s a shame because we’ve worked exceedingly well with Gorilla Nation and found them very professional.
   We have, sadly, entered an era where—as found by my friend and colleague Bill Shepherd—online advertising is controlled by a duopoly. In The New York Times, April 18, 2016 (italics added): ‘Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst.’ I don’t think this is fair, as they’re not the ones generating the content. Google has also managed to game services like Adblock Plus: they’ve paid for their ads not to be blocked. (Better has more information on why certain ad blockers are ineffective.) It’s not difficult to see why native advertising has increased, and this is generally more favourable to the publisher. In 2017, it’s time to build up the advertising side again: two years ago we already saw quarters where online overtook print in terms of ad revenue.
   Burst Media’s ads also disappeared, and we had been working with them since 1998. Now called Rhythm One, they responded, ‘We recently migrated to a new platform and your account was flagged by an automated process as part of that. All that being said—we can absolutely get you live again.’ That was April. I added one of their team to Skype, as requested, but we never connected—the helpful staff member wasn’t around when I called in. Again, a bit of a shame. As I wrote this blog post, I sent another message just to see if we could deal with the matter via email rather than real-time on Skype.
   At least this wasn’t a unilateral cessation of a business arrangement, which Rightster sprung on us without notice in April. Rightster’s Christos Constantinou wrote, ‘It is with regret that we inform you that from yesterday we ceased providing video content services to your account.’ This wasn’t the first change Rightster sprung on us—its code had changed in the past, leaving big gaps in our online layouts—and soon after, everyone there clammed up, despite an initial email from another Rightster staffer that feigned surprise at what had happened. Mr Constantinou never picked up phone calls made since that point, and we couldn’t get an answer out of them. No breaches of their terms and conditions were ever made by us.
   We were only interested in a small handful of their video sources anyway, all of whom exist on other platforms, so one would have thought that it was to Rightster’s advantage to continue working with a well respected brand (Lucire). A bit of digging discovered that the firm was not in good shape: a pre-tax loss in the first half of 2015 of £11·5 million, with shares trading in October of that year at 10·50p per share, down from its float price of 60p. That year, it was forecast by Share Prophets that things would only get worse for the firm, and they were proved right within months. Not long after ceasing to work with us (and presumably others), Rightster became Brave Bison Group, restructured, and became a ‘social video broadcaster’, but it was still burning cash (to the tune of £1·3 million, according to the same website in July 2016).
   Gorilla Nation and Burst’s slots have largely been replaced by other networks as well as ads secured in-house, while Rightster effectively did us a favour, though its opaqueness didn’t help. In fact, when they didn’t answer questions, it was only natural to surf online to investigate what was going on. Initially, there was some negative stuff about Burst, though my concerns were put to rest when they emailed me back. With Rightster, there was no such solace: finding all the news about the firm being a lemon confirmed to me that we were actually very lucky to have them farewell us.
   We revived an old player that we used, through Springboard, itself linked to Gorilla Nation, so we’re still serving advertising from them, just in a different form. Video content has not vanished from the Lucire sites, for those who are interested in it.
   How a company behaves can be linked to how well it ultimately performs, and what it’s worth. Given our treatment by Rightster, it wasn’t that surprising to learn that something was rotten in Denmark (or London). Maybe that first staff member was genuinely surprised, with employees not being told about their company running out of money. And unless things have truly changed within, it could well continue to function dysfunctionally, which will give those AIM columnists more ammunition.

Tags: , , , , , , , , , , , , , , , ,
Posted in business, internet, marketing, media, New Zealand, publishing, technology, UK, USA | No Comments »